Kidzapp
Kidzapp is a UAE-based digital marketplace aggregating 2,500+ kids activities across 500+ venues in Dubai, Abu Dhabi, and Sharjah, enabling parents to discover and book family experiences, with a B2B Kidzapp GO channel for school field trips.
- Company typePrivate
- Founded2017
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Kidzapp does
Kidzapp is a UAE-based digital marketplace that aggregates over 2,500 kids activities and experiences across 500+ venues in Dubai, Abu Dhabi, and Sharjah, enabling parents to discover, compare, and book children's entertainment, summer camps, educational experiences, and family outings through a website and mobile application. The platform's underlying technology is a mobile-first marketplace with booking and payment processing, supported by a content layer (KZ Blog) producing parenting guides and SEO-optimized activity/venue pages that drive organic discovery. Kidzapp GO extends the core platform into a B2B channel, enabling schools and nurseries to plan and book edutaining field trips with vetted venue partners at discounted group rates.
The business model is commission-based: Kidzapp does not charge parents to use the platform, instead earning transaction fees and marketplace commissions on bookings routed through partner venues, with a supplementary cashback/loyalty mechanism (AED 5-25 per booking, higher on the mobile app) that both incentivizes repeat usage and likely reflects revenue-share arrangements. Customer segments span two distinct groups: (1) a horizontal consumer base of UAE families with children aged 0-16 seeking activities, served via product-led self-serve booking on web and app, and (2) a B2B segment of schools and nurseries served through direct sales via Kidzapp GO. The company is structured as Kidzapp LLC, headquartered in Dubai, and operates as an independently held private company with no disclosed institutional investors, funding rounds, or acquisitions.
Kidzapp firmographics
Firmographics- Name
- Kidzapp
- Legal name
- Kidzapp LLC
- Website
- https://kidzapp.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kidzapp is a UAE-based digital marketplace aggregating 2,500+ kids activities across 500+ venues in Dubai, Abu Dhabi, and Sharjah, enabling parents to discover and book family experiences, with a B2B Kidzapp GO channel for school field trips.
- Ownership category
- akta.pro rank
Kidzapp industry classification
Industry- Product category
- Kids Activities Marketplace
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Children’s Entertainment Booking (Clowns, Characters, Princess Parties) (HSACAHAF)
Keywords
Where Kidzapp is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Kidzapp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fees / Marketplace Commission: Kidzapp earns revenue by taking a commission or transaction fee on bookings made through its platform for kids activities at partner venues. Venues list their experiences on Kidzapp and pay a fee for bookings generated through the platform.
- Cashback Program: The platform offers cashback on bookings (e.g., AED 5-25 cashback per booking depending on venue), which may represent a revenue share arrangement with partner venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Platform access for parents - Free to use |
| Other | Pay-as-you-go | Kidzapp GO - School trip bookings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Kidzapp product offering
Product offeringCore offering
Kidzapp is a digital marketplace platform that aggregates 2,500+ kids activities and 500+ venues across Dubai, Abu Dhabi, Sharjah, and the broader UAE, enabling parents to discover, compare, and book kids activities, summer camps, entertainment venues, and family experiences. The platform generates revenue through commissions on bookings made through it, while parents use the platform free of charge and earn cashback rewards on transactions. A dedicated Kidzapp GO program extends the offering to schools and nurseries for organized group field trips.
Product overview
Kidzapp operates as a unified digital marketplace and family activity booking platform serving the UAE. The core product is the Kidzapp Platform, which aggregates over 2,500 kids' activities and experiences from more than 500 venues and events across Dubai, Abu Dhabi, Sharjah, and other Emirates, enabling families to discover and book activities with exclusive deals and cashback. The platform is complemented by Kidzapp GO, a specialized service for schools and nurseries to plan edutaining field trips, and the Kidzapp Blog, a content hub providing parenting advice and family activity recommendations. Together, these offerings form a comprehensive ecosystem connecting families with kids' activities, schools with educational venues, and parents with curated content.
Differentiator
Problem solved
Functional benefit
Brands
- Kidzapp GO: A school trip planning service that connects schools and nurseries with top-tier venues for edutaining educational experiences.
Products and services
- Kidzapp Platform
Quantifiable outcome
- 2500+ experiences and 500+ venues on platform
- +1 more outcomes
Companies that use Kidzapp
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Kidzapp technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kidzapp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kidzapp GO Partner VenuescoreKidzapp GO partners with top-tier venues across UAE to provide educational and entertainment experiences for school trips. Partner venues include House of Hype Dubai and Ready Set Go. Venues provide discounted group rates and coordinated experiences for school visits.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kidzapp competitors and assessment
Company assessmentEmerging players
- ClassPass: ClassPass is a subscription marketplace for fitness and wellness experiences, increasingly expanding into kids and family programming. It is comparable to Kidzapp as an experience-aggregating platform serving parents, though with a subscription rather than per-booking monetization model.
Regional players
- Cobone: Cobone is a leading UAE deals and experiences marketplace offering discounted activities, dining, and attractions. It overlaps with Kidzapp on discounted kids and family activities in the same UAE geography and customer base.
- Platinumlist: Platinumlist is a UAE-based ticketing and events marketplace that sells entertainment, attractions, and event tickets across the Gulf. It directly competes with Kidzapp for the same family entertainment and live-event bookings in the UAE.
- Bayut: Bayut is the leading UAE online classifieds and marketplace platform, owned by EMPG. While its core vertical is real estate, it demonstrates the playbook for building dominant UAE vertical marketplaces, making it a useful regional benchmark for Kidzapp's marketplace model.
- Groupon UAE: Groupon operates in the UAE via a local site offering discounted local experiences, dining, and activities. It overlaps with Kidzapp in deal-driven family activity bookings within the same UAE market.
Direct peers
- Viator: Viator, owned by Tripadvisor, operates one of the world's largest activities and experiences marketplaces. It shares Kidzapp's marketplace-commission economics and inventory aggregation model across leisure attractions, including family-oriented experiences.
- Klook: Klook is a global activities and attractions booking marketplace that connects travelers with tours, experiences, and tickets. It is directly comparable to Kidzapp as a two-sided marketplace monetizing via venue commissions, with a similar focus on leisure and family experiences.
- Headout: Headout is an activities and attractions marketplace operating globally with curated inventory and a focus on last-minute bookings. It is directly comparable to Kidzapp as a digital marketplace monetizing via commissions on leisure and family experiences.
- GetYourGuide: GetYourGuide is a leading global marketplace for tours, attractions, and activities, monetizing via supplier commissions. It mirrors Kidzapp's core marketplace-commission model and is actively expanding into GCC markets, creating direct competitive overlap.
- Peek.com: Peek is a marketplace and software platform for booking tours, activities, and experiences, with strong emphasis on operator software tools. It is closely comparable to Kidzapp's B2B Kidzapp GO component (venue-side software + booking) and parent-facing discovery flow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Kidzapp social profiles
Digital presenceKidzapp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kidzapp leadership team
Management profileNumber of profiles
Kidzapp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kidzapp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kidzapp
What does Kidzapp do?
Kidzapp is a digital marketplace platform that aggregates 2,500+ kids activities and 500+ venues across Dubai, Abu Dhabi, Sharjah, and the broader UAE, enabling parents to discover, compare, and book kids activities, summer camps, entertainment venues, and family experiences. The platform generates revenue through commissions on bookings made through it, while parents use the platform free of charge and earn cashback rewards on transactions. A dedicated Kidzapp GO program extends the offering to schools and nurseries for organized group field trips.
Is Kidzapp a public or private company?
Kidzapp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kidzapp founded?
Kidzapp was founded in 2017. It employs 11 to 50 people.
Where is Kidzapp based?
Kidzapp is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Kidzapp make money?
Two revenue lines are on record. Transaction Fees / Marketplace Commission is the primary driver. The others are cashback Program.
Who are Kidzapp's main competitors?
ClassPass is listed as an emerging player. Regional players are Cobone, Platinumlist, Bayut and Groupon UAE. Direct peers are Viator, Klook, Headout, GetYourGuide and Peek.com.
Does Kidzapp have an API?
No public API is recorded for Kidzapp.
What industry is Kidzapp in?
Kidzapp's product category is Kids Activities Marketplace. Its primary akta.pro industry code is HSACAHAF, Children’s Entertainment Booking (Clowns, Characters, Princess Parties). Its NAICS code is 611710 and its SIC code is 7900.