FOX 31 WFXL-TV

What FOX 31 WFXL-TV does

FOX 31 WFXL-TV is a local broadcast television station headquartered in Albany, Georgia, founded in 1982 and operating with an estimated 11-50 employees. The station functions as a Fox network affiliate and is part of the Sinclair Broadcast Group, Inc. portfolio (NASDAQ: SBGI), a publicly traded broadcast company headquartered in Maryland that owns and operates numerous local television stations across the United States. WFXL-TV serves the Albany-area Designated Market Area with local news, weather forecasting, sports coverage (including local high school and college athletics), and community-oriented programming.

The station distributes content through a multi-channel platform: over-the-air broadcast television signals, cable/satellite carriage, its website (wfxl.com), native mobile applications for iOS and Android, and social media profiles on Facebook, Instagram, YouTube, TikTok, and Twitter/X. Its product surface spans news, weather (with radar, hurricane tracking, and weather cameras), sports, financial/lifestyle content, and live streaming — all wrapped in a Sinclair-provided digital platform template. The station operates under FCC regulatory oversight and provides public file access and EEO reporting consistent with broadcast license obligations.

The business model is anchored on local television advertising sold on a quote-based pricing structure (rates vary by time slot, program, and placement duration and are not publicly disclosed), supplemented by retransmission consent fees and network compensation from its Fox affiliation via Sinclair. The customer base is bifurcated: end viewers (a horizontal General Public / Local Audience segment seeking local news, weather, and sports) and advertisers (predominantly regional/local SMBs). The source data indicates that detailed financial and operational specifics specific to FOX 31 WFXL-TV are limited, with much of the granular company information in the input associated with a sister Sinclair station, WGXA in Macon, Georgia.

Name

FOX 31 WFXL-TV

Legal name

Sinclair Broadcast Group, Inc.

Website

https://wfxl.com

Company type

Public

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

FOX 31 WFXL-TV is a Sinclair Broadcast Group-owned Fox affiliate local television station in Albany, Georgia, delivering local news, weather, sports, and community programming via broadcast, web, mobile apps, and social media to regional advertisers and viewers.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• Local news coverage
• Weather forecasting services
• Community sports reporting
• Television advertising sales

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels9 records

Core offering

FOX 31 WFXL-TV is a local broadcast television station delivering local and international news, weather forecasts with radar and hurricane tracking, sports coverage, and community lifestyle content for the Albany, Georgia market. The station monetizes its audience primarily through local television advertising sales distributed via over-the-air broadcast, cable/satellite carriage, its website (wfxl.com), and mobile applications for iOS and Android.

Product overview

WGXA-TV is a local broadcast television station serving the Macon, Georgia area (Middle Georgia). The station operates as a Sinclair-owned Fox affiliate and offers a unified news platform with integrated products including 24/7 news coverage, weather forecasting with radar and hurricane tracking, sports coverage spanning local to college athletics, financial content, and lifestyle programming. The station distributes content through its website, mobile applications for iOS and Android, and live streaming capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• FOX 31 WFXL-TV Local News Local, state, national, and international news coverage for the Albany, Georgia area, including breaking news, investigative reports, and community features. Distributed via over-the-air broadcast, cable/satellite, the station website, and mobile applications.
• FOX 31 WFXL-TV Weather Weather forecasting and monitoring service including current conditions, radar maps, hurricane tracking, and weather cameras for the Albany, Georgia market and surrounding southwest Georgia region.
• FOX 31 WFXL-TV Sports Sports coverage including local high school athletics, college sports, professional sports, and athlete feature segments for the Albany, Georgia viewing area.
• FOX 31 WFXL-TV Mobile App Mobile application for iOS and Android providing on-the-go news, weather, and sports access for the Albany market, available for download from the App Store and Google Play.
• Live Streaming Service Live video streaming service enabling viewers to watch station broadcasts and weathercasts on demand via the website and mobile application.
• Local Television Advertising Quote-based local television and digital advertising sales to local and regional businesses targeting the Albany, Georgia consumer audience. Rates vary by time slot, program, and placement duration.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Sinclair Broadcast GroupcoreStrategic or Co-development PartnerSinclair Broadcast Group is the parent company and broadcast group that owns and operates WGXA. Sinclair provides centralized content, technology infrastructure, and operational support for WGXA as a local affiliate station.
• ABC NetworkcoreChannel Partner/ Reseller/ DistributorWGXA operates as an ABC network affiliate, broadcasting ABC network programming and content to the Macon and Middle Georgia viewing area.
• Fox NetworkminorChannel Partner/ Reseller/ DistributorStation displays Fox network branding and shares content, though primary network affiliation appears to be with ABC.
• TicketsmarterminorGTM or Marketing PartnerTicketsmarter is a ticket marketplace partner featured on the station's sports section for ticket sales to local sporting events.

Recent moves2 records

Expansion highlights4 records

Others

• Sinclair Broadcast Group: Parent company and controlling entity of FOX 31 WFXL-TV. While not a peer, Sinclair's group-level strategy, capital allocation, and content/technology investments directly determine the station's operating capabilities and constraints.

Broad incumbents

• Nexstar Media Group: Largest US owner of local TV stations (NXST). Operates hundreds of network-affiliated stations across all DMAs, competing for the same local advertising dollars and content syndication relationships as Sinclair affiliates.
• Allen Media Group: Privately held broadcast and digital media company operating local TV stations (including ABC, CBS, NBC, and Fox affiliates). Competes for local advertising and operates comparable broadcast-plus-digital distribution.
• Cox Media Group: Private broadcast group operating local TV and radio stations across multiple US markets. Comparable audience and advertiser relationships in similar market sizes.
• Tegna: Broadcast group (TGNA) operating local network-affiliated TV stations and digital platforms. Competes with Sinclair affiliates for local advertising revenue and audience share in similar market tiers.
• Hearst Television: Private broadcast group operating network-affiliated local TV stations across the US. Operates with the same broadcast-plus-digital model as Sinclair affiliates and competes for advertising share in overlapping markets.
• Gray Television: Major US broadcast group (GTN) operating local network-affiliated stations in mid-sized and small markets, closely matching the size and market profile of Sinclair-owned small-market affiliates like FOX 31 WFXL-TV.
• E.W. Scripps Company: Diversified media company (SSP) operating local broadcast TV stations and national networks. Comparable local-station advertising model and audience monetization dynamics to Sinclair affiliates.

Direct peers

• WGXA: Sinclair-owned Fox affiliate TV station serving Macon/Middle Georgia. Operates with the same multi-platform distribution model (broadcast, website, mobile apps, social) and similar local news/weather/sports content verticals, making it the most directly comparable local Fox affiliate peer.

Regional players

• News-Press & Gazette Company: Privately held broadcast group operating local network-affiliated TV stations in smaller and mid-sized US markets. Closely comparable scale and market profile to small-market Sinclair affiliates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/wfxl
• YouTubeyoutube.com/user/wgxa
• Facebookfacebook.com/wfxltv
• Instagraminstagram.com/wgxanews
• TikToktiktok.com/@wgxanews
• LinkedInlinkedin.com/company/wfxl-fox-31-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOX 31 WFXL-TV