Ra Optics
Ra Optics is a privately held, direct-to-consumer functional eyewear company that designs and sells premium blue light blocking glasses (Sunset, Daylight, BlueSync) and Lumios LED lighting, serving health-conscious consumers, digital workers, and professional athletes globally.
- Company typePrivate
- Founded2017
- HeadquartersBeaverton, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ra Optics does
Ra Optics is a privately held, direct-to-consumer functional eyewear company founded in 2017 by Matt Maruca and operationally based in San Diego, California, with a small team of 1-10 employees. The company designs and sells premium blue light blocking eyewear built around three proprietary lens technologies: Sunset lenses (evening/night use, blocking 100% of blue and green light up to 550nm), Daylight lenses (blocking ~95% of harmful blue light around the 455nm LED peak), and BlueSync (outdoor performance lenses that filter UVA/UVB/HEVL while selectively transmitting 480nm circadian blue light and red/near-infrared wavelengths). The proprietary pigment-infused lens technology was developed under the Ra Superlative™ testing standard in collaboration with Dr. Alexander Wunsch, a photobiology expert. Frames are produced in premium Italian Mazzucchelli acetate and German stainless steel, with options for prescription, reader, and non-prescription lenses, plus a children's line.
The business is monetized entirely through direct-to-consumer e-commerce at raoptics.com. Pricing is positioned at the premium end of the category: standard frames run $174-$297, BlueSync outdoor lenses $234-$294, kids frames $89-$109, and bundle sets $314-$720. In 2024, Ra Optics extended beyond eyewear into LED lighting with the Lumios line (Glow $45, Candle $30, Sky $50), based on proprietary "Ra Incandescent LED" technology with near-infrared enrichment and CRI ≥98. Distribution is global with duties/taxes prepaid for international orders, and the company accepts HSA/FSA payments via Flex and runs affiliate and wholesale programs. Marketing relies on content (The Ra Optics Journal), podcast appearances by the founder, and celebrity endorsements from figures such as Rick Rubin, Erling Haaland, Ben Greenfield, and Andrey Rublev.
The company is founder-owned and bootstrapped with no disclosed external funding. Over 100,000 glasses have been sold worldwide cumulatively. Primary customer segments are digital workers and screen users, health-conscious and biohacking consumers, professional athletes seeking performance edges, and families seeking pediatric screen protection.
Ra Optics firmographics
Firmographics- Name
- Ra Optics
- Legal name
- Ra Optics
- Website
- https://raoptics.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ra Optics is a privately held, direct-to-consumer functional eyewear company that designs and sells premium blue light blocking glasses (Sunset, Daylight, BlueSync) and Lumios LED lighting, serving health-conscious consumers, digital workers, and professional athletes globally.
- Ownership category
- akta.pro rank
Ra Optics industry classification
Industry- Product category
- Functional Eyewear
- NAICS
- Optical Goods Retailers (456130), Electric Lighting Equipment Manufacturing (33513)
- SIC
- Ophthalmic Goods (3851), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids) (HLAHAJAN)
- akta.pro secondary industries
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
Keywords
Where Ra Optics is headquartered
LocationHeadquarters
- HQ city
- Beaverton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ra Optics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Eyewear Sales: One-time purchase of blue light blocking glasses and sunglasses. Individual frames priced $174-$297, bundle sets from $314-$720. Includes non-prescription, prescription, and reader lens options.
- Lumios Light Bulb Sales: One-time purchase of specialty wellness LED light bulbs. Glow ($45), Candle ($30), and Sky ($50) variants. Multi-modal design for day/night use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Frame Glasses (Sunset/Daylight) |
| One time/ perpetual license | Pay-as-you-go | BlueSync Performance Eyewear |
| One time/ perpetual license | Pay-as-you-go | Kids Frames |
| Unit Pricing | Pay-as-you-go | Lumios Light Bulbs |
| One time/ perpetual license | Pay-as-you-go | Blue Light Protection Set (Daylight + Sunset) |
| One time/ perpetual license | Pay-as-you-go | Circadian Set (BlueSync + Sunset) |
| One time/ perpetual license | Pay-as-you-go | Complete Set (BlueSync + Daylight + Sunset) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Ra Optics product offering
Product offeringCore offering
Ra Optics designs, manufactures, and sells premium blue light blocking eyewear built around three proprietary lens technologies — Sunset (evening melatonin-support), Daylight (daytime screen and LED protection), and BlueSync (outdoor circadian-strengthening performance lenses) — housed in Italian Mazzucchelli acetate and German stainless steel frames. The company also sells the Lumios line of human-friendly LED light bulbs using its proprietary Ra Incandescent LED technology, marketed for full-day circadian light management.
Product overview
Ra Optics is a functional eyewear company offering three specialized lens technologies (Sunset, Daylight, and BlueSync) designed to optimize circadian rhythms and protect against harmful blue light exposure. The product portfolio centers on premium blue light blocking glasses priced at $174-$297, complemented by the Lumios lighting collection (LED bulbs at $30-$50) and bundled sets for complete light management. Frames are manufactured with Italian Mazzucchelli Acetate and German Stainless Steel, with options for prescription, reader, and non-prescription lenses. The company also offers HSA/FSA payment options and serves customers globally with shipping from San Diego, California.
Differentiator
Problem solved
Functional benefit
Brands
- Lumios: The world's first human-friendly LED lighting product line. Includes Lumios Glow (multi-mode A19 bulb for day-to-night use), Lumios Candle (ultra-warm firelight for evenings), and Lumios Sky (specialty bulb with energizing sky mode for focus and performance). Powered by Ra Incandescent LED technology.
Products and services
- Sunset Lenses Evening/night-use lenses that block 100% of blue light and most green light to support melatonin production, natural sleep cycles, and cellular regeneration. Feature complete cutoff around 500nm, blocking 77% of total light, and are intended to be worn 2–3 hours before sleep indoors and outdoors under artificial light and screens.
- Daylight Lenses Daytime-use lenses with a subtle yellow tint that filter approximately 95% of harmful artificial blue light from screens and indoor lighting. Block wavelengths below 465nm to reduce eyestrain, headaches, and hormonal disruption while maintaining visual clarity, and are intended for indoor use in artificial light and on screens.
- BlueSync Lenses Outdoor performance-enhancing lenses that filter UVA, UVB, and HEVL while selectively transmitting circadian-stimulating blue light (480nm peak) and healing red/near-infrared wavelengths. Designed for daytime outdoor use to strengthen circadian rhythm for increased energy, mood, focus, and performance.
- Lumios Glow Flagship multi-modal LED bulb with four modes (2700K daylight, 2200K afternoon, 1800K evening, 1200K candle) for balanced lighting throughout the day. Features near-infrared enrichment, flicker-free operation, CRI ≥98, and E26/E27 compatibility.
- Lumios Candle Ultra-warm firelight bulb at 1200K with zero blue light, featuring three brightness levels (fire, oil lamp, candle modes). Designed for evening/night lighting, nightstands, and ambient accent lighting.
- Lumios Sky Specialty bulb featuring Sky mode (4500K) optimized for brief energizing use (10–15 minutes), plus daylight, evening, and candle modes. Designed for preparation and performance spaces such as bathrooms and desks.
- Kids Frames Collection Child-sized eyewear frames (Riley, Photon, Quantum, Spectral models) available with Sunset and Daylight lenses for children's screen use and sleep protection. Priced $89–$109 per pair.
- Premium Eyewear Frames Premium frame collection made from Italian Mazzucchelli Acetate and/or German Stainless Steel, with some models featuring Aerospace-Grade Titanium. Available in rectangular, aviator, round, and rimless shapes to house the three lens technologies, with options for prescription, reader, and non-prescription lenses.
- Franklin BlueSync Fit-Over Fit-over style frame designed to be worn over existing prescription glasses, with BlueSync lens technology for outdoor performance enhancement.
Quantifiable outcome
- Over 100,000 glasses sold worldwide
- +4 more outcomes
Companies that use Ra Optics
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Ra Optics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Ra Optics partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Ra Optics competitors and assessment
Company assessmentDirect peers
- Felix Gray: Felix Gray is a direct-to-consumer blue light glasses brand offering stylish frames with proprietary blue light filtering lenses at similar premium pricing. It competes with Ra in the same consumer segment (digital workers, wellness enthusiasts) and overlap heavily in celebrity/health-influencer endorsement strategy.
- Gunnar Optiks: Gunnar Optiks is a pioneer in computer/blue light eyewear with patented lens technology (GUNNAR Lens Technology). It serves gamers, digital workers, and office users — directly competing with Ra Optics in the screen-time protection use case with prescription, non-prescription, and gaming-specific frames.
- BluBlox: BluBlox is a direct-to-consumer blue light eyewear brand offering daytime and evening lenses with wavelength-specific filtering claims very similar to Ra's Sunset and Daylight products. Both brands target the biohacking/sleep optimization consumer segment.
- TrueDark: TrueDark sells premium blue light blocking glasses marketed around circadian rhythm, melatonin protection, and sleep optimization — closely aligned with Ra's Sunset lens narrative. Both brands compete in the evening-wear, sleep-focused consumer segment.
- Block Blue Light: Block Blue Light is an online retailer and brand offering multiple blue light blocking eyewear SKUs with emphasis on wavelength-specific filtering. It competes with Ra on the same science-anchored, premium positioning for digital workers and health-conscious consumers.
- Bon Charge: Bon Charge sells blue light blocking glasses alongside sleep masks, sauna blankets, and other wellness products targeting the biohacking/circadian health consumer. It directly overlaps with Ra in blue light eyewear and shares the broader wellness category strategy.
- Cyxus: Cyxus is a blue light eyewear brand offering gaming, computer, and reading glasses with blue light filtering. It competes with Ra in the digital eye strain use case across similar online retail channels at lower price points.
Broad incumbents
- Eyesafe: Eyesafe is a broader blue light technology and standards company providing display-side blue light filtering solutions (Eyesafe Certified) to OEMs like Dell, HP, and Samsung. While not a direct eyewear competitor, it operates in the same blue light protection category from a hardware/standards angle that competes for the same consumer mindshare.
- Warby Parker: Warby Parker is a large direct-to-consumer eyewear brand with broad optical frames, prescription services, and now Blue Light filtering options. While not a dedicated blue light brand, its scale, retail footprint, and prescription capabilities represent a structural threat to Ra's premium DTC positioning.
Emerging players
- Luminette: Luminette makes light therapy glasses for circadian rhythm and SAD treatment, addressing similar circadian-health use cases as Ra's BlueSync lens. It competes in adjacent territory (light therapy rather than blue light blocking) with overlapping consumer health/wellness positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ra Optics social profiles
Digital presenceRa Optics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ra Optics leadership team
Management profileNumber of profiles
Profiles1 record
Ra Optics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ra Optics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ra Optics
What does Ra Optics do?
Ra Optics designs, manufactures, and sells premium blue light blocking eyewear built around three proprietary lens technologies — Sunset (evening melatonin-support), Daylight (daytime screen and LED protection), and BlueSync (outdoor circadian-strengthening performance lenses) — housed in Italian Mazzucchelli acetate and German stainless steel frames. The company also sells the Lumios line of human-friendly LED light bulbs using its proprietary Ra Incandescent LED technology, marketed for full-day circadian light management.
Is Ra Optics a public or private company?
Ra Optics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ra Optics founded?
Ra Optics was founded in 2017. It employs 1 to 10 people.
Where is Ra Optics based?
Ra Optics is headquartered in Beaverton, United States, in the North America region.
How does Ra Optics make money?
Two revenue lines are on record. Eyewear Sales are the primary driver. The others are lumios Light Bulb Sales.
Who are Ra Optics's main competitors?
Direct peers on record are Felix Gray, Gunnar Optiks, BluBlox, TrueDark, Block Blue Light, Bon Charge and Cyxus. Broad incumbents are Eyesafe and Warby Parker. Luminette is listed as an emerging player.
Does Ra Optics have an API?
No public API is recorded for Ra Optics.
What industry is Ra Optics in?
Ra Optics's product category is Functional Eyewear. Its primary akta.pro industry code is HLAHAJAN, Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids), with a secondary code of HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment). Its NAICS code is 456130 and its SIC code is 3851.