Felix Gray
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Felix Gray firmographics
Firmographics- Name
- Felix Gray
- Legal name
- Felix Gray, Inc.
- Website
- https://felixgray.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Felix Gray industry classification
Industry- Product category
- Blue Light Eyewear
- NAICS
- Optical Goods Retailers (45613), Optical Goods Retailers (456130), Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Sunglasses (Non-Prescription) (CRAAAKAB)
- akta.pro secondary industries
- Luxury & Designer Eyewear (CRAAAKAD), Reading Glasses (OTC) (CRAAAKAG), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Felix Gray is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Felix Gray business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Eyewear Product Sales: Felix Gray generates revenue through direct sale of premium blue light glasses, reading glasses, prescription glasses, and sunglasses. Products are sold as frames with various lens options (non-prescription plano, readers, single vision prescription, progressive prescription). The company also sells accessories (cleaning kits, cases) and eGift cards. Bundling options (Day & Night Bundle, Indoor & Outdoor Bundle) provide additional value opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Non-prescription Plano Blue Light Glasses |
| Unit Pricing | Pay-as-you-go | Reading Glasses |
| Unit Pricing | Pay-as-you-go | Single Vision Prescription |
| Unit Pricing | Pay-as-you-go | Progressive Lenses |
| Unit Pricing | Pay-as-you-go | Sunglasses |
| Unit Pricing | Pay-as-you-go | Kids Glasses |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Felix Gray product offering
Product offeringCore offering
Felix Gray designs, manufactures, and sells premium eyewear with proprietary blue light filtering lens technology embedded directly within the lens material. The product portfolio includes non-prescription blue light glasses (clear and amber lenses), reading glasses, single-vision and progressive prescription glasses, polarized sunglasses, and kids' glasses, sold primarily direct-to-consumer via felixgray.com and through select retail partners.
Product overview
Felix Gray is a premium blue light eyewear company offering a unified portfolio centered on its proprietary blue light filtering lens technology. The core product line spans Blue Light Glasses with Clear and Amber lens variants, complemented by Prescription Glasses (single-vision and progressive), Reading Glasses, Sunglasses, and Kids Glasses. The product ecosystem extends to Accessories (cleaning and classic kits), eGift Cards, bundled offerings (Day & Night Bundle, Indoor & Outdoor Bundle), and B2B Corporate Gifting services. All eyeglass products feature the company's proprietary lens technology embedded within the lens material rather than as a coating, providing durable and consistent blue light protection. The portfolio targets consumers seeking eye strain relief, better sleep, and enhanced focus, as well as enterprise clients for employee wellness programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Blue Light Glasses Premium blue light filtering glasses engineered to reduce eye strain, sharpen focus, and support better sleep. Features proprietary lens technology embedded in the lens material (not a coating) filtering up to 23x more harmful blue light than competitors, with clear lenses for daytime use and amber lenses for evening wind-down. Targeted at screen-heavy professionals and individuals experiencing digital eye strain.
- Kids Glasses Premium blue light glasses designed to protect children's developing eyes. Available with clear polycarbonate lenses for everyday use and amber High Impact 1.56 lenses for evening wear. Frames made of biobased acetate, lightweight and hypoallergenic. Sized for ages 4-8 (small) and 9-13 (large). Sale price from $119.
- Reading Glasses Reading glasses with blue light filtering technology available in magnification powers from +0.5 to +3.5. Designed to reduce eye strain while reading and using digital devices, combining vision correction with proprietary blue light protection. Regular price $149; sale price from $118-$124.
- Prescription Glasses Single-vision and progressive prescription lenses featuring proprietary blue light filtering technology. Single-vision offers one correction throughout the lens; progressive provides seamless transition from distance to reading correction. Available with CR-39 or 1.67 High Index lens upgrade options. Single vision regular price $209, sale from $159; progressive regular price $359, sale from $284.
- Sunglasses Polarized sunglasses with 100% UVA/UVB protection infused with proprietary blue light filtering technology. Features color enhancement, polarization to cut glare, and 360-degree protection with superhydrophobic backside AR coating. Available in plano and prescription options. Regular price $139; sale price from $114.
- Accessories Accessories including The Cleaning Kit ($15) and The Classic Kit ($12) designed to keep frames protected and lenses clean. Includes microfiber cloth and lens cleaning spray recommendations.
- eGift Card Digital gift cards available in denominations of $10, $25, $50, $95, $105, $125, $145, $175, and $200. Valid for 1 year, redeemable by U.S. customers only.
- Corporate Gifting (B2B) Enterprise-level corporate gifting program offering employee wellness benefits, team gifting, and co-branded glasses options. Includes eGift Card options for work-from-anywhere employees. Designed for HR, People Ops, and Marketing teams seeking premium employee gifts and corporate wellness programs.
Quantifiable outcome
- Up to 3x increase in melatonin levels when worn 2 hours before bedtime
- +3 more outcomes
Companies that use Felix Gray
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Felix Gray technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Felix Gray partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Indiana Fever (WNBA)coreThe WNBA team chose Felix Gray glasses to support their athletes' circadian rhythm during travel, late nights, and bright stadium lights. Star player Caitlin Clark has been spotted wearing Felix Gray frames.
- Indiana Pacers (NBA)coreThe team manages light consumption by adjusting colored lighting in the locker room and wearing Felix Gray off the court. Athletic Trainer Patrick Gilbert endorsed the glasses for sleep and recovery support.
- Myles Turner (Milwaukee Bucks)coreNBA player wears Felix Gray glasses during practice, traveling, and daily activities. Featured in marketing materials demonstrating performance and recovery benefits.
- Finding MasteryminorPerformance coaching organization led by Dr. Michael Gervais that helps individuals and organizations unlock potential. Felix Gray is featured in their podcast and course content about high performance and wellbeing.
- SmartechminorRetail concept company showcasing innovation in luxury retail destinations. Felix Gray glasses are available at Smartech concept stores inside Selfridges London and KaDeWe Berlin.
- TruemedcoreEnables Felix Gray customers to pay for eligible products (readers, prescription, and qualified non-prescription glasses) using HSA/FSA funds, with potential average 30% savings through pre-tax account usage.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Felix Gray competitors and assessment
Company assessmentDirect peers
- Gunnar Optiks: Gunnar Optiks is the original pioneer of gaming and computer blue light glasses, offering prescription, sunglasses, and kids lines via DTC. It is the most direct competitor to Felix Gray in the blue light filtering eyewear category with overlapping SKUs and customer base.
- BLUblox: BLUblox is an Australian-founded DTC blue light glasses brand targeting sleep, mood, and performance outcomes with clinical messaging — a near-direct competitor to Felix Gray with a similar science-led, premium positioning and overlapping use cases.
- Cyxus: Cyxus sells blue light blocking glasses and sunglasses DTC and through Amazon at lower price points, competing with Felix Gray on the same core use case (digital eye strain) but with a mass-market rather than premium positioning.
- Pixel Eyewear: Pixel Eyewear is a DTC blue light glasses brand offering prescription and non-prescription lenses at premium prices, directly overlapping Felix Gray's product mix, target customer (screen-heavy professionals), and DTC GTM motion.
Broad incumbents
- Warby Parker: Warby Parker is the dominant DTC eyewear incumbent offering prescription, readers, and sunglasses with a vertical online-to-home try-on model. It is broader in scope than Felix Gray but competes for the same screen-using professional and prescription customer and dwarfs it in scale and capital.
- Zenni Optical: Zenni Optical is the largest online eyewear retailer offering prescription frames starting under $10. It competes with Felix Gray primarily on price for the prescription and reading glasses customer, though it does not lead with blue light filtering as a differentiated feature.
- EyeBuyDirect: EyeBuyDirect is a global online eyewear retailer with prescription, blue light, and sunglasses lines at value price points. It is comparable to Felix Gray as an online optical merchant but competes primarily on affordability rather than clinical or premium positioning.
- GlassesUSA: GlassesUSA is a major online optical retailer carrying prescription, blue light, readers, and sunglasses at mid-market prices. It is comparable to Felix Gray as a vertically integrated online optical merchant serving the same screen-heavy customer base.
Emerging players
- Pair Eyewear: Pair Eyewear is a DTC eyewear brand with strong traction in the kids and family segment, offering customizable magnetic top frames. Its kids line and household-penetration strategy overlap with Felix Gray's emerging Kids Glasses business.
Regional players
- Lenskart: Lenskart is a leading omnichannel eyewear retailer dominant in India with international expansion. It sells prescription, blue light, and sunglasses at value-to-mid pricing and overlaps with Felix Gray's eyewear assortment and prescription capabilities, though it does not directly compete in the US DTC market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Felix Gray social profiles
Digital presenceFelix Gray compliance and trust
Trust signalCompliance1 record
Felix Gray financial estimates
Financial estimateRevenue estimate
Valuation estimate
Felix Gray leadership team
Management profileNumber of profiles
Profiles4 records
Felix Gray funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Felix Gray M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Felix Gray
What does Felix Gray do?
Felix Gray designs, manufactures, and sells premium eyewear with proprietary blue light filtering lens technology embedded directly within the lens material. The product portfolio includes non-prescription blue light glasses (clear and amber lenses), reading glasses, single-vision and progressive prescription glasses, polarized sunglasses, and kids' glasses, sold primarily direct-to-consumer via felixgray.com and through select retail partners.
Is Felix Gray a public or private company?
Felix Gray is a private company. It is classified as venture growth investor backed and is currently operating.
When was Felix Gray founded?
Felix Gray was founded in 2016. It employs 1 to 10 people.
Where is Felix Gray based?
Felix Gray is headquartered in New York, United States, in the North America region.
How does Felix Gray make money?
One revenue line is on record: eyewear Product Sales.
Who are Felix Gray's main competitors?
Direct peers on record are Gunnar Optiks, BLUblox, Cyxus and Pixel Eyewear. Broad incumbents are Warby Parker, Zenni Optical, EyeBuyDirect and GlassesUSA. Pair Eyewear is listed as an emerging player. Lenskart is listed as a regional player.
Does Felix Gray have an API?
No public API is recorded for Felix Gray.
What industry is Felix Gray in?
Felix Gray's product category is Blue Light Eyewear. Its primary akta.pro industry code is CRAAAKAB, Sunglasses (Non-Prescription), with a secondary code of CRAAAKAD, Luxury & Designer Eyewear. Its NAICS code is 45613 and its SIC code is 3851.