What Fastmag does

Fastmag is a SaaS ERP commerce platform dedicated exclusively to the fashion and textile retail sector, operating as a flagship product brand within Orisha Commerce, the unified-commerce division of the Orisha group. Founded in 1989 and headquartered in Paris, France, the platform is purpose-built around the operational realities of fashion retailers and brands, with 30+ years of claimed vertical expertise and a stated base of 2,000+ active clients across 25 countries.

The platform is modular and cloud-delivered through Orisha Commerce's cloud infrastructure. Core capabilities include Fastmag Boutique (POS with integrated back-office for inventory, sales, and CRM), Fastmag Négoce (B2B wholesale and international sales management with real-time multi-warehouse inventory), Fastmag Production (manufacturing process automation with raw material planning and production-to-sales synchronization), and Fastmag Copilot (business intelligence and analytics). The architecture supports weekly software updates without customer-managed hosting, and a shared data model unifies product, inventory, and order information across physical stores, e-commerce, wholesale, and production.

Fastmag generates revenue through annual SaaS subscriptions priced on a quote basis tied to module selection and organizational size. Go-to-market relies on direct enterprise field sales with structured demo funnels and consultative selling, supplemented by content marketing across blogs, case studies, webinars, podcasts, and guides. The customer base spans enterprise retailers (Adidas Group, Damart, Fremaux Delorme, Tediber) and SMB fashion brands, primarily across Europe. Primary vertical focus is fashion and accessories, with secondary expansion into sport and outdoor, home and DIY, general merchandising, and specialized retail. Leadership includes founder and CEO Serge Chelli and commercial director Thierry Guedj.

Name

Fastmag

Legal name

Orisha

Website

https://fastmag.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Fastmag is a SaaS ERP commerce platform dedicated to the fashion and textile retail sector, offering modular POS, B2B wholesale, production, and BI capabilities to 2,000+ retailers and brands across 25 countries.

Ownership category

akta.pro rank

Product category

Retail ERP Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Fashion ERP software
• Retail POS systems
• Unified commerce platform
• Wholesale management software
• Textile inventory management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Fastmag operates as a SaaS platform delivered through the Orisha Commerce cloud infrastructure. The subscription model provides continuous access to ERP commerce modules including POS, back-office, inventory management, and business intelligence tools with regular weekly updates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fastmag is a modular SaaS ERP commerce platform dedicated to the fashion and textile sector. It centralizes point-of-sale, back-office, inventory, order management, B2B wholesale, production, and business intelligence operations within a unified cloud platform with weekly automatic updates, eliminating the need for customer-managed hosting.

Product overview

Fastmag is a modular ERP Commerce platform dedicated to the Fashion and Textile sector, offered by Orisha Commerce. The platform provides a unified solution with interconnected modules that share product, inventory, and order data. The core offering consists of Fastmag Boutique (unified POS and back-office for store operations), supplemented by Fastmag Copilot (Business Intelligence and analytics), Fastmag Négoce (B2B/wholesale management), and Fastmag Production (manufacturing process automation). The platform operates on a SaaS model with weekly updates, eliminating the need for customer-managed hosting.

Differentiator

Problem solved

Functional benefit

Brands

• Fastmag Boutique: Point-of-sale solution for retail stores with unified back-office for inventory management, sales tracking, and customer relationship management.
• Fastmag Copilot
• Fastmag Négoce
• Fastmag Production

Products and services

• Fastmag Boutique Point of sale (POS) software with integrated back-office for managing store inventory, sales tracking, and customer relationships in a unified environment, targeted at fashion and textile retail stores.
• Fastmag Copilot Business Intelligence solution enabling data analysis, activity monitoring, and informed decision-making for commerce operations, targeted at fashion and textile retailers needing analytics and reporting.
• Fastmag Négoce B2B commerce management solution for wholesale and international sales, centralizing orders, professional clients, and multi-warehouse inventory in real-time, targeted at fashion wholesalers and brands managing B2B operations.
• Fastmag Production Production management module that automates manufacturing processes, calculates raw material needs, generates work orders, and synchronizes production with sales, targeted at fashion manufacturers and brands with in-house production.

Quantifiable outcome

• Weekly updates without migration projects
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Orisha CommercecoreStrategic or Co-development PartnerFastmag operates as a product under the Orisha Commerce division, which is part of the Orisha Group. Orisha Commerce is a global SaaS publisher for retail, offering unified commerce experiences across physical and digital touchpoints. Fastmag is positioned as the flagship ERP commerce solution for the fashion and textile sector within the Orisha Commerce portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Centric Software: Provider of PLM, PIM, and ERP-style solutions purpose-built for fashion, retail, and consumer goods companies — directly comparable to Fastmag's verticalized commerce/production offering for fashion and textile customers.
• Lectra: French-headquartered technology company supplying software, equipment, and services to fashion, apparel, and textile companies — overlapping with Fastmag's fashion/textile ERP and production planning domain.
• Cegid: French retail and fashion ERP SaaS provider with strong presence among mid-market and enterprise fashion, textile, and footwear retailers across Europe — directly comparable to Fastmag in target vertical, geography, and ERP-commerce positioning.

Emerging players

• Shopify POS: Cloud-native commerce platform with strong POS and omnichannel retail capabilities increasingly adopted by fashion brands — competes with Fastmag Boutique at the SMB and lower mid-market for store and unified commerce workloads.
• Yunique PLM: Gerber Technology's PLM platform for fashion and apparel product development and sourcing — adjacent to Fastmag Production, targeting overlapping fashion customers with a more focused PLM offering.

Broad incumbents

• Salesforce Commerce Cloud: Enterprise digital commerce platform widely used by global fashion and apparel brands — adjacent and increasingly overlapping with Fastmag's unified commerce and omnichannel value proposition.
• Microsoft Dynamics 365 Commerce: Enterprise ERP and commerce platform with retail and apparel implementations — broader portfolio but a frequent alternative to vertical fashion ERPs like Fastmag in enterprise evaluations.
• Infor CloudSuite Fashion: Enterprise ERP suite with a dedicated fashion vertical edition (PLM, supply chain, retail) sold to global apparel brands — broader than Fastmag but competes for the same enterprise fashion ERP wallet.
• Oracle NetSuite: Cloud ERP suite widely adopted by growing apparel and consumer goods brands for financials, inventory, and order management — competes with Fastmag's core ERP commerce positioning, especially at the mid-market.
• SAP Fashion and Retail: Global ERP incumbent with vertical fashion/retail solutions (S/4HANA Fashion, CAR) used by large apparel brands — competes with Fastmag for enterprise fashion ERP deals but serves a much broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fastmag.fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fastmag