EffiNov Laboratory

What EffiNov Laboratory does

EffiNov Laboratory is a French micronutrition company founded in 2010 in Lorient, Brittany, that develops, manufactures, and sells personalized dietary supplements across five product ranges: EffiNov Equilibre (essential vitamins and minerals), EffiNov Maternité (prenatal and postnatal nutrition), EffiNov Nutrition (gluten-free, lactose-free dietary foods), EffiNov Sport (antidoping-certified energy drinks, gels, and protein bars), and Nutrialys (medical nutrition reduced in polyamines, acquired in 2015). The proprietary EffiNut assessment tool and the AI-powered EffiNae chatbot guide consumers through structured questionnaires covering health conditions, medications, allergies, and dietary preferences to generate personalized product recommendations. The product portfolio spans 30+ SKUs at price points of €9.99-€44.99 with bundle discounts, including clinical formulations such as Lifinov (a bariatric surgery supplement with 12 vitamins and 8 minerals).

EffiNov sells primarily through its own e-commerce storefront (effinov-nutrition.fr) with free delivery above €50, supplemented by a partner pharmacy network across France. Since 2022, the company has operated as a subsidiary of the Dewavrin Cosmetics group, which provided the corporate backing for the 2023 launch of the Dermae Expert beauty-skin range. The company's R&D moat rests on two French patents granted in 2016 (Castase for oncology nutritional support, Polydol for pain management), the National Innovation Award won in 2010, the SPORT Protect antidoping certification, and 20 years of polyamine research inherited from Nutrialys.

The customer base is distributed across individual consumers rather than concentrated in enterprise contracts, with 2,113+ verified reviews averaging 9.6/10 on Société des Avis Garantis. Geographic reach was historically France-only but expanded to Latvia and Morocco in 2024. EffiNov positions itself as an eco-responsible manufacturer, with 70-75% of products made within 200 km in Brittany/Pays de la Loire and PLA-based biodegradable packaging adopted in 2021.

Name

EffiNov Laboratory

Legal name

Laboratoire EffiNov Nutrition

Website

https://effinov-nutrition.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

EffiNov Laboratory is a French micronutrition company founded in 2010 in Brittany that develops and sells personalized dietary supplements across five ranges (general health, maternity, sport, bariatric, and medical nutrition) through its own e-commerce storefront, partner pharmacies, and recently launched international markets (Latvia, Morocco).

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

Keywords

• Dietary supplements
• Micronutrition products
• Bariatric nutrition
• Sports nutrition
• Personalized nutrition

Headquarters

HQ city

Lorient

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Dietary Supplement Sales: One-time purchase of branded micronutrition products across five ranges (EffiNov Equilibre, EffiNov Maternité, EffiNov Nutrition, EffiNov Sport, Nutrialys). Products are sold directly via the e-commerce storefront with volume discounts for multi-unit purchases (e.g., -5% for 2+ Lifinov units). No subscription model is apparent; all transactions are individual one-time sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

EffiNov Laboratory is a French micronutrition laboratory founded in 2010 in Lorient, Brittany, that formulates, manufactures, and sells a portfolio of branded dietary supplements organized into specialized ranges: EffiNov Equilibre (everyday balance), EffiNov Maternité (pregnancy/post-partum), EffiNov Nutrition (general), EffiNov Sport (athletes, SPORT Protect certified), and Nutrialys (post-bariatric surgery). The company pairs its products with two proprietary online personalized assessment tools — EffiNut and EffiNae — that generate tailored supplement and lifestyle recommendations for individual consumers.

Product overview

EffiNov Laboratory is a French dietary supplements company founded in 2010 in Brittany, offering a comprehensive micronutrition portfolio across five product lines: EffiNov Equilibre (essential nutrients: vitamins, minerals, trace elements), EffiNov Maternité (prenatal/postnatal supplements), EffiNov Nutrition (gluten-free, lactose-free health foods), EffiNov Sport (sports drinks, energy gels, protein bars with SPORT Protect certification), and Nutrialys (medical nutrition reduced in polyamines, acquired 2015). The company also provides a personalized nutritional assessment service (EffiNut) and an online advisory tool (EffiNae) that delivers customized recommendations through a questionnaire-based consultation. Key products include LIFINOV (bariatric surgery supplement with 12 vitamins and 8 minerals), MINERALINOV (acid-base balance), HYDRAMINOV (isotonic energy drink), VITALINOV (fatigue relief), FLORINOV (probiotics), and the GYNAE and MATERNINOV sub-brands for women's health.

Differentiator

Problem solved

Functional benefit

Brands

• EffiNov Equilibre: Essential nutrients: vitamins, minerals, trace elements
• EffiNov Maternité
• EffiNov Nutrition
• EffiNov Sport
• Nutrialys
• EffiNut
• Dermae Expert

Products and services

• EffiNov Equilibre A dietary supplement range formulated to support everyday balance, vitality, and general micronutrient coverage for adult consumers. Positioned as the company's flagship balance range and used in combination with the EffiNut online assessment to support personalization.
• EffiNov Maternité A dietary supplement range tailored to the specific micronutrient needs of women before, during, and after pregnancy, including breastfeeding. Targeted at pregnant women and new mothers seeking a curated, laboratory-formulated alternative to generic pregnancy supplements.
• EffiNov Nutrition A general-purpose micronutrition range covering broader nutritional needs beyond specialized segments. Targeted at general adult consumers looking for everyday supplementation across multiple micronutrients.
• EffiNov Sport A dietary supplement range formulated for athletes and physically active individuals, including joint comfort and recovery products, certified under the SPORT Protect anti-doping program to ensure compliance with competition regulations. Targeted at competitive and amateur athletes.
• Nutrialys A dietary supplement range specifically designed for patients who have undergone bariatric surgery (sleeve, bypass), addressing their elevated risk of vitamin and mineral deficiencies. Targeted at post-bariatric patients and their clinicians.
• EffiNut — online personalized nutritional assessment A free proprietary web-based questionnaire tool that profiles a user's lifestyle, diet, and needs and returns a tailored micronutrition recommendation. Used as a conversion and personalization layer across the company's direct e-commerce site.
• EffiNae — online nutritional consultation A free proprietary online consultation tool offered alongside EffiNut that provides individualized micronutrition advice. Functions as a complement to product purchase, supporting consumer confidence and personalization.

Quantifiable outcome

• 2,113+ verified customer reviews with average rating of 9.6/10 (Société des Avis Garantis)
• +4 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Dewavrin CosmeticscoreStrategic or Co-development Partner · 1 January 2022In 2022, EffiNov Nutrition was integrated into the Dewavrin Cosmetics group. This corporate acquisition provides financial backing and synergies in the beauty and cosmetics sector, supporting EffiNov's expansion into the beauty-skin segment (e.g., Dermae Expert range launched in 2023).
• Laboratoire NutrialyscoreStrategic or Co-development Partner · 1 January 2015Acquired in 2015, Nutrialys is an expert in medical nutrition with 20 years of research in polyamines. This acquisition brought proprietary technology (Castase and Polydol patents on reduced polyamine supplementation for oncology and pain management), and expanded EffiNov's range into medical nutrition. Nutrialys products are reimbursed by French Social Security on medical prescription.
• CNAO (Collectif National des Associations d'Obèses)coreStrategic or Co-development Partner · 1 January 2011Partnership with the Collectif National des Associations d'Obèses (National Collective of Obesity Patient Associations) since 2011. CNAO is the leading French patient association for obese individuals, a key stakeholder for the bariatric surgery segment. This partnership validated EffiNov's expertise in bariatric nutrition and supported the development of the Lifinov product line.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Laboratoires Arkopharma: Major French player in natural health and dietary supplements (phytotherapy, aromatherapy, nutrition). Comparable in product breadth across health categories, French pharmacy distribution, and broad consumer healthcare branding.
• PiLeJe: French micronutrition laboratory specializing in personalized nutritional supplements and dietary advice via healthcare professionals. Direct peer with overlapping product architecture (micronutrition ranges by health need), DTC-plus-pharmacy distribution, and proprietary assessment tools.
• Nutergia: French laboratory focused on micronutrition and dietary supplements, founded by a pharmacist, with strong healthcare-professional channel and broader consumer product range. Highly comparable operating model, French heritage, and clinical-pharmacy positioning.
• Forté Pharma: French laboratory producing dietary supplements and nutritional health products across vitality, slimming, beauty and joint health. Directly comparable in product range segmentation, OTC positioning, and mass-market pharmacy/DTC distribution.
• Laboratoires Ineldea: French dietary supplements laboratory with product lines covering immunity, vitality, sleep, digestion, and children's health. Comparable in French manufacturing, product-range breadth by use case, and pharmacy-channel emphasis.
• Juvamine: French OTC dietary supplements brand covering hair/skin/nails, vitality, slimming, and joint health. Comparable in consumer-focused positioning, broad mass-market supplement range, and French pharmacy/GMS distribution.

Broad incumbents

• Nestlé Health Science: Global health-nutrition division of Nestlé covering medical nutrition, consumer health, and personalized nutrition. Adjacent overlap through medical nutrition (Nutrialys competitor in oncology/pain categories) and broader micronutrition ambitions, but with vastly larger scale and resources.
• Solgar: Established global vitamins and dietary supplements brand (owned by Nestlé Health Science) with broad product portfolio across vitamins, minerals, and specialty nutrition. Comparable in supplement-form manufacturing and DTC-plus-pharmacy distribution, though at much larger global scale.

Regional players

• Biocodex: French pharmaceutical company with a nutrition/dietary food supplements division alongside its flagship microbiome business. Comparable in French pharmaceutical-grade nutritional products, healthcare-professional channel, and reimbursed medical nutrition positioning.
• Therabel: European pharmaceutical and consumer healthcare group active in nutrition and self-medication categories. Comparable in European regulatory positioning for nutritional and OTC health products, with footprint across multiple European markets relevant to EffiNov's emerging international expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Laboratoire.Effinov
• Instagraminstagram.com/effinov_nutrition/?hl=fr
• TikToktiktok.com/@effinov_nutrition
• Xx.com/Labo_EffiNov
• LinkedInlinkedin.com/company/effinov-nutrition-sas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EffiNov Laboratory