The Club Company

What The Club Company does

The Club Company (Group) Limited is a UK private limited company (Company No. 03125439) headquartered in Knowl Hill, Reading, Berkshire, operating a collection of 17 wholly-owned country clubs across England. Its portfolio spans 28 golf courses, seven hotel properties, health and fitness facilities with Technogym equipment, Aura Spa outlets, padel and tennis courts, F&B operations, and event venues for weddings and corporate gatherings. The company's go-to-market centers on a unified membership subscription model (Full Golf ~£149/month and Weekday Golf ~£112/month, plus joining fees) that grants cross-club access, supplemented by ancillary revenue from green fees, hotel stays, spa treatments, racquet sports, lessons, golf days, weddings, and private hire.

The technology stack is a multi-platform digital ecosystem rather than proprietary infrastructure. Members interact via The Club Company App (iOS and Android, launched 2024), which handles class bookings, waitlist management, tee-time reservations, and feedback. Backend operations rely on Intelligent Golf for tee-time management, Playtomic for padel and tennis court booking, Mr Yum for F&B ordering, and Technogym for gym equipment and the 2025 Wellbeing Check assessment that computes a 'wellness age' from body composition, mobility, balance, cardiovascular, strength, and focus metrics as part of a 12-week Wellness Journey.

Revenue is diversified across nine streams, but membership subscriptions anchor recurring revenue while per-usage and per-event pricing drive incremental ARPU. Distribution is direct-to-consumer via the company website (theclubcompany.com and join.theclubcompany.com), club tours, the mobile app, third-party accommodation platforms, and a corporate events team. Customer segments span golf enthusiasts, health and fitness seekers, spa and leisure travelers, families, racquet sports players, and corporate/event organizers. CEO Richard Calvert leads the privately held company, which is expanding into wellness programming and women's health campaigns (e.g., the 'Let's Talk Menopause' initiative with Jenni Falconer) while continuing capital reinvestment into physical assets.

Name

The Club Company

Legal name

The Club Company (Group) Limited

Website

https://theclubcompany.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Club Company operates 17 wholly-owned UK country clubs offering unified memberships spanning 28 golf courses, health clubs, Aura Spa, padel/tennis, hotels, and events. It serves individual leisure consumers, families, and corporate event organizers through a subscription-plus-ancillary revenue model.

Ownership category

akta.pro rank

Product category

Country Club Services

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940), Traveler Accommodation (7211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industries

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK), Golf & Leisure Full-Service Hotels (THAGAAAH), Luxury Golf Resorts (THAGACAH)

Keywords

• Country club membership
• Golf course access
• Health and fitness
• Spa treatments
• Hotel accommodation

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly and annual membership fees providing access to golf courses, health facilities, spa, racquet sports, and hotel benefits across the collection. Membership types include Full Golf, Weekday Golf, and family memberships with varying access levels.
2. Green Fees: Revenue from non-member green fees for golf access across 28 courses. Members receive 25% off guest green fees.
3. Hotel Accommodations: Room bookings at hotel properties including Greetham Valley, Meyrick Park, The Essex, The Nottinghamshire, The Tytherington, The Warwickshire, and Woodbury Park. Includes lodges and spa breaks.
4. Spa and Wellness Treatments: Revenue from Aura Spa treatments including Elemis facials, Jessica Nails manicures/pedicures, massage, and body therapies. 10% member discount on spa treatments.
5. Padel and Tennis Court Hire: Revenue from non-member padel court bookings. Members enjoy free court access as part of membership. Non-member pricing varies by location.
6. Food and Beverage: Restaurant, bar, and clubhouse dining revenue across all properties. Members receive 15% discount on food and drink.
7. Golf Lessons and Coaching: PGA professional golf coaching services including individual lessons, group sessions, and junior coaching programs.
8. Golf Days and Society Events: Corporate golf days, society events, society packages with catering, and event coordination services.
9. Wedding and Private Hire: Wedding ceremonies, receptions, proms, birthdays, wakes, meetings, and private event hire at club venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

The Club Company operates a collection of 17 premium country clubs in the UK offering a unified membership that provides access to 28 golf courses, health and fitness facilities (gyms, pools, fitness classes), Aura Spa treatments, padel and tennis courts, and seven hotel properties. Revenue is generated through recurring memberships, hotel stays, spa bookings, food and beverage, golf lessons, corporate and society golf days, and weddings/private events.

Product overview

The Club Company Collection is a portfolio of 17 premium country clubs across the UK offering a unified membership model with access to golf (28 championship and parkland courses), health and fitness facilities, spa services (Aura Spa), racquet sports (padel and tennis), and hotel accommodation. The product ecosystem centers on a unified membership giving access across the entire collection, supplemented by The Club Company App for digital booking and management. Core offerings include golf membership with unlimited course access and member discounts, health facilities with Technogym equipment and over 140 weekly fitness classes, Aura Spa treatments (Elemis, Jessica Nails), padel and tennis on outdoor courts bookable via Playtomic, and hotel stays at 7 properties. Additional services include golf academy coaching, personal training, Reformer Pilates, family programs (swim lessons, junior golf, créche), event hosting (weddings, corporate events), and golf days. The Wellbeing Check assessment powered by Technogym provides personalized wellness planning as part of the 12-week Wellness Journey.

Differentiator

Problem solved

Functional benefit

Brands

• Aura Spa: Luxury spa brand offering Elemis facials, Jessica Nails, massage and body therapies at selected clubs.
• Strike Shack

Products and services

• Golf Membership Subscription membership offering unlimited golf access to 28 courses across 17 UK country clubs, priority tee time booking, 25% off guest green fees, and various member discounts. Tiered into Full Golf and Weekday Golf options at property-specific pricing.
• Health & Fitness Facilities Comprehensive health and fitness facilities including Technogym-equipped gyms, heated swimming pools, over 140 weekly fitness classes, Reformer Pilates, personal training, and the 12-week Wellness Journey program. Available to members across all 17 clubs.
• Aura Spa Luxury spa brand providing Elemis facials, Jessica Nails manicures and pedicures, massage, body therapies, hydro pools, sauna, and steam rooms at selected clubs. Available with 10% member discount.
• Hotel Accommodation Country club hotel stays across seven properties offering bedrooms, lodges, dining, and full access to health and spa facilities. Includes golf breaks, spa breaks, and countryside retreats with flexible cancellation and advance purchase options.
• Padel & Tennis Racquet sports facility offering padel and tennis on indoor and outdoor courts at select clubs. Court hire available via Playtomic (e.g., £28/hour at Benton Hall, Woodbury Park & The Tytherington; £40/hour at The Essex from 5pm); included in memberships.
• The Club Company Mobile App Member-facing mobile application for iOS and Android enabling class booking, waitlist management, tee time reservations, competition access, handicap records, and feedback submission. Integrates with Intelligent Golf (igMember) for golf operations.
• Wellbeing Check Technogym-powered health assessment tool evaluating body composition, mobility, balance, cardiovascular endurance, strength, and mental focus. Calculates a wellness age and generates personalized fitness plans delivered via the Technogym app. Free to all members.
• Golf Academy (Coaching) Golf coaching programs by PGA Professionals including 1-2-1 private lessons, group sessions, and junior golf coaching available across club locations.
• Personal Training One-to-one and shared personal training sessions with expert trainers, including 1-2-1 sessions, shared sessions, and package deals. Covers strength training, fitness goals, nutrition guidance, and rehabilitation support.
• Reformer Pilates Low-impact full-body workout using specialized Reformer beds with spring resistance. Included in all memberships, suitable for all fitness levels, designed to build strength, improve flexibility, and enhance posture.
• Golf Days & Society Events Customized golf days for societies and corporate groups including event planning, tee time coordination, catering, buggy hire, driving range access, competitions, and prizes.
• Weddings & Private Events Event hosting services including weddings, civil ceremonies, proms, birthday celebrations, corporate meetings, and wakes. Available at multiple club properties with dedicated event planning teams and packages starting from £80 per person at The Tytherington.
• Family Programs Family-oriented activities including family swim times, swimming lessons, junior golf coaching, over 20 weekly junior activities (multisports, martial arts), and a dedicated cr\u00e8che facility.
• Strike Shack Driving Range Toptracer-powered driving range available at select clubs with member discounts on range access.

Quantifiable outcome

• Unlimited access to 28 golf courses, gyms, studio classes, swimming and padel tennis with single membership
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• Cara GainerflagshipGTM or Marketing Partner · 1 February 2025Professional golfer Cara Gainer serves as brand ambassador for The Club Company following her first Ladies European Tour win (Lalla Meryem Cup, February 2025). Partnership emphasizes commitment to championing members and local community. Cara has been a member of Castle Royle since age 14 and features in promotional materials including mini-documentary 'From Scratch' during Open Championship coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Champneys: UK luxury spa resort collection with hotels, spa treatments, and wellness services. Comparable to The Club Company's Aura Spa, wellness programs, and leisure retreat positioning.
• Hand Picked Hotels: UK collection of country house hotels with golf access at some properties, spa, and events. Comparable to The Club Company's hotel-stay + spa + leisure positioning at premium price points.
• Macdonald Hotels & Resorts: UK portfolio of 30+ hotels, many with golf courses, spa, and leisure facilities. Comparable to The Club Company on multi-property UK leisure-hospitality portfolio, though without a unified membership model.
• QHotels: UK collection of 17+ hotels with golf courses, spa, leisure clubs, and event venues. Closely comparable on multi-property hotel-with-golf-and-spa positioning, though with hotel-centric rather than membership-centric model.
• The Belfry Hotel & Resort: Iconic UK golf resort with multiple championship courses, hotel, spa, and conference facilities. Comparable to individual Club Company properties (especially The Warwickshire) in golf-led leisure offering.

Direct peers

• Nuffield Health: UK not-for-profit health and fitness operator with clubs, gyms, hospitals, and wellness services. Comparable to The Club Company's health-and-fitness membership layer and family programming.
• Village Hotels: UK hotel chain with attached leisure clubs (gym, pool, classes) at every property. Closely comparable to The Club Company's model of bundling accommodation with health and leisure facilities.
• Bannatyne Health Club: UK premium health club and spa chain with hotels and fitness facilities. Comparable to The Club Company's integrated spa, fitness, and hospitality offering at a similar premium positioning.
• David Lloyd Leisure: UK's largest premium health, racquets, and family leisure club operator with 100+ sites. Directly comparable to The Club Company on member-led health/fitness/racquets model, though with less golf-centric positioning.

Regional players

• Wentworth Club: Premier UK private golf and country club in Surrey. Comparable to individual Club Company golf properties (e.g., Castle Royle, The Tytherington) on premium golf membership, though single-property vs. multi-club.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theclubcompanyuk
• LinkedInlinkedin.com/company/the-club-company
• Instagraminstagram.com/theclubcompany_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Club Company