What QHotels does

The QHotels Collection is a privately held UK hotel group founded in 2003, headquartered in Morley, Leeds, that has grown from two hotels to 19 properties across Great Britain (England, Scotland, and Wales). The portfolio comprises 18 hotels and resorts operated under the QHotels brand plus one franchised DoubleTree by Hilton property in Stratford-upon-Avon. Each property offers a multi-vertical proposition combining accommodation, ELEMIS-branded spa, championship and resort golf (notably 36 holes at Slaley Hall and 27 holes at Oulton Hall), food and beverage, health clubs, weddings, and corporate meetings. The group reports 1,001–5,000 employees and markets itself as a UK-focused resort and meetings collection rather than a city-center chain.

The operating model is built around direct distribution: qhotels.co.uk with a TravelClick-backed booking engine, per-property microsites, and a central call center, supplemented by loyalty and corporate programs (Breakaway Club lifetime membership at £49; Book Direct Business for companies booking 50+ room nights annually) that reward direct booking with 10–25% discounts. Revenue is generated transactionally across rooms, F&B, spa, golf, events, and memberships, with the Breakaway Club and health club memberships providing recurring-revenue overlays. Ancillary technology is conventional hospitality tooling — Harri for applicant tracking, Fourth for HR — with no disclosed proprietary platform or AI/ML capability.

The customer base spans business and corporate travelers, leisure and wellness guests, wedding couples, golf societies, families, and dining-only guests, with no named enterprise anchors. Strategic positioning emphasizes heritage properties (Grade II listed Oulton Hall, 1,000-acre Slaley Hall), differentiated on-property amenities, and direct-channel margin capture, supported by a Green Tourism sustainability certification and selective brand partnerships (Hilton, ELEMIS, PGA/Prostate Cancer UK).

Name

QHotels

Legal name

The QHotels Collection

Website

https://qhotels.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The QHotels Collection is a privately held UK hotel group operating 19 hotels and resorts across Great Britain, offering accommodation, ELEMIS spa, golf, dining, health clubs, weddings, and corporate meetings to leisure and business travelers.

Ownership category

akta.pro rank

Product category

Hotel & Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Luxury Golf Resorts (THAGACAH)

Keywords

• Hotel accommodations
• Spa wellness services
• Golf resort breaks
• Wedding venues
• Meeting event facilities

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Revenue: Room bookings across 19 properties including flexible rates, advance saver rates, and packaged stays. Direct booking discounts incentivize direct bookings over third-party channels.
2. Food & Beverage: On-site restaurants, bars, afternoon tea service, private dining, and inclusive dinner packages with stay packages. Dining revenue includes à la carte and package dining options.
3. Spa Services: Spa breaks (1-night and 2-night packages), spa days, and individual treatments using ELEMIS products. Spa revenue includes treatments, day packages, and extended spa experiences.
4. Golf: Golf breaks ranging from 1-night/36 holes to 3-night unlimited golf packages. Includes society golf, corporate golf days, and golf membership options at properties with golf courses.
5. Breakaway Club Membership: Lifetime membership program generating £49 per member with recurring benefits including discounts on stays, F&B, spa, and golf. Members must stay at least once every 24 months to retain active status.
6. Health Club Memberships: Health club facilities with membership options including 6-week trial memberships. Gym, pool, and fitness facilities at most properties.
7. Events & Weddings: Wedding venues, corporate meetings, team building, and private events. Includes dedicated wedding coordinators and varied function spaces from intimate to large-scale events.
8. Gift Vouchers: Gift vouchers for hotel stays, spa treatments, golf, dining, and afternoon tea available for purchase through online shop.
9. Book Direct Business: Corporate account program requiring 50+ room nights annually, offering 15% discount on flexible rates, complimentary meeting room, and 10% F&B discount.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

The QHotels Collection operates a portfolio of 18-19 hotels and resorts across Great Britain offering overnight accommodation, championship golf courses, ELEMIS-branded spa treatments, restaurants and dining venues, health club facilities, weddings, and corporate meetings and events. Founded in 2003 starting from two hotels, the collection has expanded to include properties throughout England, Scotland, and Wales, with one property (The Stratford) operated under the DoubleTree by Hilton franchise.

Differentiator

Problem solved

Functional benefit

Brands

• Breakaway Club: The loyalty membership program offering 15% off stays, 10% off food & drink, complimentary drinks, and other benefits for repeat guests. Lifetime membership available for £49.

Products and services

• Hotel Accommodation
• Spa Services
• Golf Experiences
• Dining & Restaurants
• Weddings
• Meetings & Corporate Events
• Health Club Memberships
• Breakaway Club Loyalty Program
• Gift Vouchers
• Book Direct Business Program

Quantifiable outcome

• Up to 25% off stays for direct bookings
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hilton (DoubleTree by Hilton)coreChannel Partner/ Reseller/ DistributorThe QHotels Collection operates one property (The Stratford, Stratford-upon-Avon) under DoubleTree by Hilton branding. This branded property participates in Hilton Honor program, allowing members to earn and redeem points. The property is excluded from QHotels Collection's direct booking discounts and member programs, operating under separate Hilton booking terms.
• ELEMIScoreStrategic or Co-development PartnerELEMIS is the primary spa product brand used across The QHotels Collection properties. Spa treatments feature ELEMIS products including facials, body treatments, and massage therapies. ELEMIS Expert Touch Renew Facial and various ELEMIS ritual treatments are signature offerings in spa packages.
• Hilton HonorsminorChannel Partner/ Reseller/ DistributorHilton Honors loyalty program is available at the DoubleTree by Hilton Stratford-upon-Avon property. Members can earn and redeem Hilton Honors points at this property. Save up to 20% for Hilton Honors members on Stay Longer & Save offers.
• The PGA / Prostate Cancer UKminorGTM or Marketing PartnerThe QHotels Collection partnered with The PGA and Prostate Cancer UK to host The Big Golf Race at Oulton Hall, Leeds. This event generates marketing visibility and community engagement while supporting charitable cause.
• Green TourismminorOthersGreen Tourism certification indicates The QHotels Collection has achieved sustainability standards verified by Green Tourism. Displayed on website footer, demonstrating environmental credentials to guests.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Champneys: UK spa-led resort and health club operator. Directly comparable on the spa, health club membership, and wellness-break revenue streams that complement QHotels' room business.
• Hand Picked Hotels: UK collection of privately owned country house hotels with spa, dining, and event facilities. Comparable heritage-property positioning and leisure/B2B mix, though at a higher price point.
• Macdonald Hotels & Resorts: UK private hotel group operating country house hotels with spa, golf, and leisure amenities. Closest comparable in portfolio mix, geographic focus, and target customer (leisure and corporate short breaks in the UK mid-market to upscale segment).
• The Hotel Collection: UK portfolio of upscale and luxury hotels marketed as a curated collection. Similar multi-property positioning with shared brand standards, loyalty incentives, and direct-booking emphasis.
• Forestdale Hotels (Celtic Manor Collection): Welsh resort collection anchored by championship golf (Ryder Cup host) and spa. Comparable on golf-resort positioning, multi-property UK leisure branding, and meetings/events scale.
• De Vere (Midlands & Country House hotels): UK operator of historic estate hotels with extensive meetings, events, and leisure offerings. Overlapping customer base in corporate events and UK leisure short breaks at country house venues.

Regional players

• Whittlebury Park: Independently operated UK golf, spa, and hotel resort. Smaller scale than QHotels but directly comparable on the championship golf + spa + corporate meetings bundle.

Broad incumbents

• Center Parcs UK: Larger UK family short-break resort operator. Competes for the same UK family and leisure staycation demand with multi-amenity villages, but operates at greater scale and a different unit-of-stay model.
• Hilton UK: Global hotel incumbent operating multiple brands across the UK including DoubleTree. Competes in the same UK meetings and leisure segments and is also QHotels' franchisor for one property.
• Marriott UK: Global hotel group with broad UK footprint including resort and country-house brands. Competes for corporate meetings and UK leisure breaks with established loyalty (Marriott Bonvoy).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/theqhotelscollection
• Xx.com/qhotels
• Facebookfacebook.com/QHotels
• LinkedInlinkedin.com/company/q-hotels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QHotels