SolarFlair Energy Inc

What SolarFlair Energy Inc does

SolarFlair Energy Inc is a privately held, locally owned Massachusetts corporation incorporated in 2007 that designs, sells, and installs solar photovoltaic systems for residential and commercial customers across the state. The company is headquartered at 289 Elm Street, Suite 203 in Marlborough, and has accumulated more than 4,000 installations over its operating history. Beyond new rooftop and ground-mount solar systems, SolarFlair operates a full-service division covering system upgrades, warranty replacement, troubleshooting, critter guard installation, snow guards, roof remove-and-replace coordination, SREC reporting assistance, transfer of ownership, and EV charger installation. Battery energy storage systems are scheduled for a Spring 2025 launch.

The company's core technology is conventional solar PV — photovoltaic panels, mounting systems, inverters, and forthcoming battery storage — with no proprietary hardware or software platform disclosed. Service work is delivered through a dedicated service department coordinated via phone, email ([email protected], [email protected], [email protected]), and website quote forms. Pricing is quote-based, with a 5% discount available to Senior Citizens, Veterans, and Military Members; no public price list, subscription, or financing product was disclosed.

SolarFlair's go-to-market is sales-led and direct-to-consumer: leads originate from the company website, phone outreach, and the MassCEC Solarize program, in which it is the most town-contracted installer in Massachusetts. Revenue is generated primarily from one-time installation contracts plus a recurring layer of professional service work for existing system owners. Customer concentration is highly distributed across individual Massachusetts homeowners, and the company maintains no disclosed enterprise anchor accounts, venture or private equity backing, or subsidiaries. It has been consistently recognized by Solar Power World Magazine as a Top Solar Contractor.

Name

SolarFlair Energy Inc

Legal name

SolarFlair Energy Inc.

Website

https://solarflair.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

SolarFlair Energy Inc is a privately held Massachusetts-based solar installer serving residential and commercial customers. The company designs and installs rooftop and ground-mount photovoltaic systems and provides ongoing maintenance, warranty, SREC, and ownership-transfer services across Massachusetts.

Ownership category

akta.pro rank

Product category

Residential Solar Installation Services

NAICS

Solar Electric Power Generation (221114)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

Keywords

• Residential solar installation
• Solar system maintenance
• Battery storage systems
• Solar panel upgrades
• Rooftop solar services

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Solar System Installation: Complete solar panel system design and installation for residential customers in Massachusetts. Includes proposal, installation, and interconnection support.
2. System Upgrades: Upgrading existing solar systems to newer technology, including panel replacement and electrical upgrades.
3. Ground Mount Systems: Alternative solar installation for customers without suitable roof conditions.
4. Solar System Services: Service and maintenance for existing solar systems including repairs, warranty claims, troubleshooting, and monitoring.
5. Critter Guards and Prevention: Installation of critter guards and remediation of critter damage to solar systems.
6. Roof Remove and Replace Services: Removal and reinstallation of solar systems during roof replacement, including remove and recycle options.
7. Snow Guards: Installation of snow guards to prevent large snow sheets from sliding off solar panels.
8. SREC Assistance: Assistance with Solar Renewable Energy Certificate reporting and issues.
9. Transfer of Ownership: Transfer of solar system ownership documentation and utility notification services during home sales.
10. Battery Storage (Upcoming Spring 2025): Battery system installation for new and existing solar systems, launching Spring 2025.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SolarFlair Energy Inc is a Massachusetts-based solar contractor that designs, installs, and services residential rooftop and ground-mount solar photovoltaic systems. The company provides end-to-end solar solutions covering proposal, installation, interconnection, and post-installation service and maintenance, and is expanding into battery energy storage systems launching Spring 2025.

Product overview

SolarFlair Energy Inc is a residential and commercial solar installation and service company operating in Massachusetts. The company offers a comprehensive portfolio of solar products and services including new solar system sales (rooftop and ground mount options), system upgrades, battery storage systems, and a full range of maintenance and support services. The core offering consists of solar panel installations supported by services such as warranty replacement, troubleshooting, critter guards, snow guards, EV car charger installation, roof removal/replacement coordination, SREC reporting assistance, and ownership transfer support. Battery storage systems are planned for launch in Spring 2025, expanding the company's renewable energy offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• New Solar System Installation End-to-end design, proposal, installation, and interconnection support for residential rooftop solar photovoltaic systems for Massachusetts homeowners.
• Ground Mount Solar Systems Alternative ground-mounted solar installation option for properties where rooftop installation is not feasible.
• Battery Energy Storage Systems Battery energy storage systems for new installations and retrofit applications to provide backup power and energy independence.
• Solar System & Electrical Upgrades Upgrading existing solar systems to newer, higher-wattage panels and modern equipment, including supporting electrical upgrades for systems built pre-2014 or when roof replacement is needed.
• Solar Warranty Replacement Service Assistance navigating manufacturer warranties on solar parts, including help filing claims, verifying manufacturer status, and installing replacement parts.
• System & Internet Troubleshooting Service Troubleshooting for solar system connectivity, offline monitoring, frozen production meters, and general production issues.
• Solar Remove & Replace Service Solar panel removal and reinstallation during roof replacement projects, plus a remove-and-recycle option for customers not reinstalling their system.
• Critter Guard Service Prevention and remediation of critter damage under solar panels, including squirrel nest removal, wire-chewing repairs, and critter guard installation.
• Snow Guard Installation Installation of safety accessories between solar panel rows to prevent large sheets of snow from sliding off panels at once.
• SREC Reporting Assistance Assistance with Solar Renewable Energy Certificate (SREC) reporting problems, including help contacting MassCEC or SRECTrade and manual reporting guidance.
• Solar System Ownership Transfer Service Assistance transferring solar system ownership during home sales, including utility notification and coordination with solar-related entities.
• Solar System Monitoring Service Solar production monitoring service to track system performance and online/offline status.

Quantifiable outcome

• 4000+ installations completed

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MassCEC (Massachusetts Clean Energy Center)coreOthersSolarFlair works with MassCEC to assist customers with SREC reporting issues. The company has been contracted by more towns through the MassCEC Solarize program than any other solar company.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Momentum Solar: Momentum Solar is a residential solar installer operating across the eastern United States offering rooftop PV with battery add-ons and direct-to-consumer sales motion. It is a direct peer to SolarFlair because it competes for the same residential customer with a similar direct sales pipeline and PV-plus-storage product bundle.
• ReVision Energy: ReVision Energy is a Northeast US residential and commercial solar installer headquartered in Maine that designs, installs, and services solar PV, battery storage, and EV charging systems. It is directly comparable to SolarFlair in regional market, product mix (PV + storage + EV), and emphasis on long-term service and maintenance rather than one-off installation.
• Trinity Solar: Trinity Solar is a Northeast US residential solar installer operating primarily in Massachusetts, New York, Connecticut, and Rhode Island. It is one of the closest direct peers to SolarFlair due to overlapping Massachusetts focus, residential customer base, and full-service PV plus storage plus EV-charger model.
• Sunrun: Sunrun is the largest US residential solar installer offering rooftop PV systems, battery storage (Brightbox), and service contracts to homeowners nationally. It is directly comparable to SolarFlair in product offering (residential solar + storage) and target market (homeowners), though Sunrun operates at significantly greater scale and multi-state geography.
• Tesla Energy: Tesla Energy sells Solar Roof, solar panels, and Powerwall battery storage directly to residential customers. It is directly comparable because it competes for the same homeowners as SolarFlair with the same integrated PV-plus-storage value proposition, including in Massachusetts.
• Freedom Forever: Freedom Forever is a US residential solar installer offering turnkey rooftop solar and battery storage installations with in-house financing support. It is a direct competitor to SolarFlair for residential PV customers, though it operates across multiple states rather than Massachusetts only.
• SunPower: SunPower provides residential and commercial solar PV systems with integrated battery storage and monitoring. It is directly comparable to SolarFlair as a residential and commercial solar installer with an integrated storage offering, though SunPower distributes via dealer networks in addition to direct sales.
• Blue Raven Solar: Blue Raven Solar is a US residential solar installer focused on rooftop PV with in-house financing, operating across multiple states including the Northeast. It is directly comparable to SolarFlair as a residential rooftop solar installer with an emphasis on in-house financing and a direct-sales GTM.

Others

• Enphase Energy: Enphase Energy is a leading supplier of microinverters, IQ batteries, and energy management systems used by residential solar installers including SolarFlair. It is an ecosystem / supplier peer rather than a direct competitor, but its products underpin SolarFlair's PV installations and storage retrofit roadmap.

Broad incumbents

• Borrego Solar: Borrego Solar is a US commercial, industrial, and utility-scale solar EPC and developer with a much larger portfolio spanning distributed and utility projects. It is a broad incumbent peer to SolarFlair because it operates in the same solar EPC space, but it competes in C&I and utility segments rather than residential Massachusetts installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/solarflairinc
• Facebookfacebook.com/SolarFlairEnergy
• LinkedInlinkedin.com/company/solarflair-energy-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SolarFlair Energy Inc