Heritage Hall Health Care

What Heritage Hall Health Care does

Heritage Hall Health Care is the operating brand of American HealthCare, LLC, a privately held for-profit skilled nursing and rehabilitation company headquartered in Roanoke, Virginia. Founded in 1975 (with the earliest facility, Rich Creek, operating since 1964 and the first Heritage Hall-branded facility built in Blacksburg in 1988), the company operates 16 nursing facilities across the Commonwealth of Virginia organized into three regional clusters (North, East, Southwest), employing over 2,000 people.

The company delivers an integrated continuum of post-acute and long-term care under three product lines: Skilled Care (short-term rehabilitation with a stated 31-day average length of stay and over 80% discharge-to-home rate), Extended Care (long-term residential nursing and daily living assistance), and Memory Care (secured dementia units at four facilities with specialized staff and protected outdoor gardens). Outpatient therapy services are offered at multiple sites, supplemented by hospice and respite care. Underlying clinical technology includes electronic medical records, vital stim and lymphedema therapy equipment, specialized wound care technology, vestibular rehabilitation tools, and dementia-unit security systems. Therapy services are delivered through a partnership with Continuum Therapy Partners announced in 2023 and formalized in 2024.

Revenue is generated through Medicare, Medicaid, private pay, and most private insurance including Medicare Advantage plans, with patient acquisition driven primarily by hospital discharge planners, physician referrals, and direct family inquiry — supported by deep community engagement across Virginia's rural and suburban markets. Leadership under CEO Tommy East (since 2012) has remained stable through 2025, with Brad Dalton as COO and Robbie Dalton as CFO, supported by a regional VP structure and an Administrator-in-Training internal pipeline. The company has accumulated multiple AHCA national quality awards and local recognition, but no revenue, funding, or external ownership data are publicly disclosed.

Name

Heritage Hall Health Care

Legal name

American HealthCare, LLC

Website

https://heritage-hall.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Heritage Hall Health Care (American HealthCare, LLC) operates 16 skilled nursing and rehabilitation facilities across Virginia, providing short-term rehabilitation, long-term care, memory care, and outpatient therapy to senior patients through Medicare, Medicaid, private pay, and Medicare Advantage plans, employing over 2,000 people across the Commonwealth.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC), Long-Term Care Rehabilitation Centers (HLAFAFAD)

Keywords

• Skilled nursing care
• Short-term rehabilitation
• Long-term care
• Memory care services
• Outpatient therapy

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Skilled Nursing and Rehabilitation Services: Short-term rehabilitation, skilled nursing care, and sub-acute care for orthopedic, cardiovascular, and neurological patients. Revenue generated through Medicare, Medicaid, private pay, and insurance.
2. Long-Term/Extended Care Services: Ongoing assistance with nursing care and routine activities of everyday life for extended stay residents. Billed through Medicaid, Medicare, private pay, and most private insurance plans including Medicare Advantage.
3. Memory Care Services: Specialized care for patients with advancing memory loss, Alzheimer's or dementia, including secured dementia units. Revenue from same payer sources.
4. Outpatient Therapy Services: Physical, occupational, and speech therapy provided on outpatient basis at multiple facilities including Tazewell, Wise, Lexington, and others. Billed per therapy session through Medicare, Medicaid, and insurance.
5. Hospice and Respite Care: Hospice care services for end-of-life support and respite care for caregivers. Revenue through Medicare hospice benefit and private pay.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Heritage Hall Health Care operates 16 skilled nursing and rehabilitation facilities across Virginia providing short-term rehabilitation, skilled nursing care, long-term/extended care, and specialized secured memory care for seniors. Services include IV therapy, wound care, pulmonary therapy, cardiovascular care, dialysis, and physical/occupational/speech therapy, with revenue generated through Medicare, Medicaid, private pay, and most private insurance including Medicare Advantage plans.

Product overview

Heritage Hall Health Care operates as a unified healthcare services portfolio consisting of 16 skilled nursing and rehabilitation facilities across Virginia. The core offering encompasses three integrated care types: Skilled Care (short-term rehabilitation and skilled nursing with specialized medical programs), Extended Care (long-term assistance with daily activities), and Memory Care (secured units for Alzheimer's and dementia patients). All 16 facilities operate under the Heritage Hall brand, with rehabilitation services provided through partnership with Continuum Therapy Partners. The organization accepts Medicaid, Medicare, private pay and most private insurance including Medicare Advantage plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Care Comprehensive short-term skilled nursing and rehabilitation services including IV therapy, wound care, pulmonary therapy, cardiovascular care, and dialysis for orthopedic, cardiovascular, and neurological patients; cited 31-day average length of stay.
• Extended Care Long-term residential care providing ongoing nursing assistance and support with routine activities of everyday life, with personalized care plans, social activities, diet plans, and therapies.
• Memory Care Specialized care for patients with advancing memory loss, Alzheimer's, or dementia, delivered in secured dementia units with specially-trained staff, customized private activities, and protected outdoor garden areas at four locations.

Quantifiable outcome

• Over 80% of patients return home after using rehabilitation and skilled nursing services
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• DailyPayminorOthers · 6 February 2025American HealthCare, LLC continued partnership with DailyPay, a financial wellness platform for employees. This partnership provides employees with on-demand access to earned wages.
• Continuum Therapy PartnerscoreTechnology or Integration · 5 March 2024Partnership with Continuum Therapy Partners, a leader in rehabilitative services founded in 2021 and based in Charlotte, NC. Continuum provides physical, occupational, and speech therapy services to Heritage Hall facilities. The partnership aims to expand therapy offerings and ensure residents receive advanced rehabilitative services. Continuum was selected for its culture and leadership style similar to American Healthcare's and their care delivery approach and tools to monitor and improve care.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Genesis HealthCare: One of the largest U.S. skilled nursing operators with both skilled nursing and assisted living offerings. Comparable to Heritage Hall in core service delivery, payer mix, and operational footprint, though at significantly greater scale.
• PACS Group: Operator of skilled nursing facilities with a regional roll-up model similar to Heritage Hall's Virginia network. Both companies focus on post-acute rehabilitation outcomes and rely on a mix of Medicare and Medicaid reimbursement.
• The Ensign Group: Public operator of skilled nursing and rehabilitation facilities across the U.S., with a strong post-acute rehab focus and a track record of acquiring underperforming SNFs. Directly comparable business model to Heritage Hall's skilled nursing and rehabilitation services across its 16 Virginia facilities.
• National HealthCare Corporation: Public operator of skilled nursing facilities, assisted living, home care, and hospice across the southeastern U.S. Closely comparable to Heritage Hall's mix of skilled nursing, long-term care, and home/hospice-adjacent services.

Others

• American Healthcare REIT: Real estate investment trust focused on senior housing, skilled nursing, and medical office properties. Relevant to Heritage Hall as an adjacent capital partner / landlord in the SNF real estate ecosystem rather than a direct operator competitor.

Broad incumbents

• Five Star Senior Living: Operator of senior living communities including independent living, assisted living, and skilled nursing. Comparable to Heritage Hall's extended care and memory care services, though with a heavier emphasis on assisted living rather than skilled nursing.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing. Comparable to Heritage Hall's memory care and long-term care offerings as part of a broader senior services portfolio.
• ProMedica / Welltower Skilled Nursing Portfolio: ProMedica operates skilled nursing and rehabilitation facilities (formerly HCR ManorCare) alongside broader acute and post-acute services. Comparable to Heritage Hall's SNF and rehabilitation offering as part of a larger integrated healthcare delivery footprint.

Emerging players

• Communicare Health Services: Privately held operator of skilled nursing, rehabilitation, and long-term care facilities. Comparable regional SNF operator with similar payer mix and therapy partnership model.
• Tutera Senior Living & Health Care: Privately held operator of skilled nursing, assisted living, and memory care communities across the Midwest and Mid-Atlantic. Comparable to Heritage Hall in regional roll-up strategy and combined SNF/AL/memory care service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/heritage.hall.healthcare
• Xx.com/Heritage_Hall

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Hall Health Care