What Adare S E C does

Mail Metrics is a UK-headquartered SaaS company providing a unified communications platform for regulated, critical customer communications. The platform combines digital and print channels in a single workflow with real-time delivery and response tracking, enabling enterprises to evidence compliance, control postal spend, and drive digital self-service responses. Its core product serves financial services (including motor finance consumer redress), insurance, pensions, public sector, and utilities, with named enterprise customers including Bank of Ireland, RSA Insurance, Phoenix, Royal London, The People's Pension, The Progressive, and Intact.

The platform's architecture centers on channel orchestration rather than content authoring — it integrates with customer systems to deliver communications via the recipient's preferred channel while maintaining an audit trail for regulatory purposes. Differentiated capabilities include real-time delivery and response analytics, customer channel-preference management, and digital-first transition tooling that demonstrably reduces postal costs (40% reduction cited in the RSA Insurance case study). Pricing is not publicly disclosed and is set through a consultative sales motion with dedicated solution consultants, consistent with enterprise SaaS contract structures.

Revenue is generated through enterprise SaaS subscriptions, supplemented by what appears to be significant print fulfilment and transactional communication services given the postal cost reduction narrative. The go-to-market is sales-led with enterprise focus, supported by thought leadership content, an annual proprietary conference (Communicate 26), and case study marketing. The company is private, UK-domiciled, and recently strengthened its leadership with a new CRO (Karl Kohler) and Chairman (Tom O'Connor, former Version 1 CEO), suggesting an active scale-up phase.

Name

Adare S E C

Legal name

Mail Metrics Ltd.

Website

https://adaresec.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Mail Metrics is a UK-based enterprise SaaS platform that unifies digital and print channels for regulated, critical customer communications, serving financial services, insurance, pensions, public sector, and utilities with real-time delivery and compliance tracking.

Ownership category

akta.pro rank

Product category

Customer Communications Management

NAICS

Software Publishers (5132), Telecommunications (517)

SIC

Communications Services, Nec (4899), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industry

SMS/RCS Messaging Platforms (BPAMACAF)

Keywords

• Customer communications management
• Regulated messaging solutions
• Multichannel delivery platform
• Secure document delivery
• Communication compliance software

Headquarters

HQ city

Huddersfield

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscription/SaaS: Mail Metrics operates as a SaaS platform providing regulated communication management capabilities. Organizations pay for access to the unified platform which provides real-time analysis, digital/print delivery, and compliance tracking for customer communications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Adare S E C provides technology-led integrated customer communications solutions that enable organisations to deliver vital, regulated messages securely across multiple channels such as email, SMS, print, and online portals. Its flagship Mail Metrics platform allows enterprises to compose, send, track, and analyse customer communications in real time while maintaining compliance with sector-specific regulatory requirements.

Product overview

Mail Metrics offers a single unified platform for managing regulated, critical customer communications. The platform unifies digital and print channels, providing real-time analysis for total control over communication delivery and responses. Key platform capabilities include smarter communication spend (driving down postal costs and accelerating digital-first strategy), retention optimization through personalized messaging, reduced contact centre costs via digital self-service engagement, and real-time delivery tracking for compliance purposes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 40% postal cost reduction

Named customers7 records

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Smart Communications: Smart Communications is a leading Customer Communications Management (CCM) platform purpose-built for regulated industries including insurance, financial services, and healthcare. It is the closest direct peer to Mail Metrics, competing head-to-head for the same enterprise compliance-driven communication workloads.
• Quadient: Quadient (formerly GMC Software) is a long-established CCM and customer experience vendor serving banks, insurers, and utilities with multichannel communication delivery. Overlaps directly with Mail Metrics on regulated, transactional customer communications and postal cost optimisation.
• Messagepoint: Messagepoint provides a CCM platform focused on regulated industries, with strong capabilities in content management, translation, and customer communication optimisation. Directly comparable to Mail Metrics on the compliance-driven CCM use case in insurance and financial services.
• Striata: Striata specialises in secure electronic document delivery, customer engagement, and digital billing for banks, insurers, and telecoms. Competes with Mail Metrics on the digital-first customer communications transition, particularly in regulated transactional use cases.
• Doxim: Doxim offers a CCM and customer engagement platform tailored to financial services, insurance, and utilities with strong digital mailroom and statement delivery capabilities. Directly comparable to Mail Metrics on regulated multichannel customer communications.

Broad incumbents

• OpenText (Exstream): OpenText, via its Exstream CCM suite, is a broad enterprise incumbent providing customer communications, content management, and document automation. Serves many of the same regulated enterprise customers as Mail Metrics but as part of a much wider ECM portfolio.
• Tungsten Automation (Kofax): Tungsten Automation (formerly Kofax) provides intelligent document automation, customer communications, and process orchestration for highly regulated enterprises. Overlaps with Mail Metrics on insurance and financial services document/communication workflows at enterprise scale.
• Adobe (Experience Manager Forms / Journey Optimizer): Adobe's Experience Cloud includes form-based customer communications and journey orchestration capabilities used by large financial services and insurance enterprises. A broader incumbent that competes for enterprise CX/communications budgets where Mail Metrics also sells.

Emerging players

• OneSpan: OneSpan provides secure digital agreements, e-signature, and customer identity solutions to banks and insurers. Adjacent to Mail Metrics in the regulated customer engagement stack, particularly around high-assurance communication and consent workflows.
• Egress Software Technologies: Egress (acquired by KnowBe4) provides intelligent email security, encrypted communications, and compliance-grade messaging tools. Compares to Mail Metrics on the secure, auditable delivery of regulated customer messages via digital channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adare-sec

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adare S E C