What Crazy Raccoon does

Crazy Raccoon is a privately held Japanese esports organization founded in April 2018 and operated by Samurai Kobo Co., Ltd. (株式会社Samurai工房), headquartered in Tokyo's Shibuya district under Representative Director Daichi Takano (高野大知). The company fields 67 members across 12 active game-title divisions — including APEX Legends, Fortnite, Valorant, League of Legends, Overwatch, Street Fighter 6, Pokémon, Brawl Stars, Clash Royale, Super Smash Bros., PUBG, and Shadowverse — with rosters that have achieved World #1 rankings in Fortnite and APEX Legends. Its products and services are organized around a connected esports-and-entertainment ecosystem: the CR Cup tournament series, the CR Gaming School online coaching service (launched February 2025 with Game & Co.), the proprietary CR APP for fan club and gaming-space access, a physical CR Gaming Space in Shibuya with 20+ high-spec PCs, the official online merchandise store, three-tier fan club subscriptions (320/800/3,000 yen/month), and large-scale offline events including CR FES 2023 at Makuhari Messe (18,500 attendees) and CR FES 2024 at Saitama Super Arena (50,000 attendees).

The business generates revenue from a diversified mix of sources: corporate sponsorships (6 active partners), recurring fan club subscriptions, merchandise sales (including co-branded GALLERIA gaming PCs via Dospara), tournament prize money, and content/streaming advertising across YouTube channels with 12M+ combined subscribers and 13M+ total SNS followers. Distribution is multi-channel: direct-to-consumer digital (CR APP, online store, fan club), physical retail (CR STORE Shibuya), partnerships (Game & Co. for education, GALLERIA/Dospara for hardware, 100 Thieves for international cross-promotion announced January 2026), and large offline events. The organization is actively pruning underperforming divisions — dissolving Honor of Kings (December 2025) and Marvel Rivals (January 2026) — while expanding into new verticals such as SF6, signaling a disciplined portfolio approach.

Name

Crazy Raccoon

Legal name

株式会社Samurai工房 (Samurai Kobo Co., Ltd.)

Website

https://crazyraccoon.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Crazy Raccoon is a Japanese esports organization founded in 2018, operating 12 game-title divisions and serving gaming fans through tournaments, fan club subscriptions, merchandise, offline events (CR FES), and gaming education services.

Ownership category

akta.pro rank

Product category

Esports Services

NAICS

Sports Teams and Clubs (711211), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing) (MPAGAOAH)

akta.pro secondary industry

Sports OTT Aggregators & Bundling Services (MPAKAOAB)

Keywords

• Esports organization
• Professional gaming team
• Tournament hosting
• Fan club membership
• Gaming merchandise

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Sponsorships & Corporate Partnerships: Crazy Raccoon has established sponsorship agreements with 6 companies and engages in corporate collaborations and brand partnerships. The organization actively pursues both domestic Japanese and international sponsor relationships.
2. Fan Club Membership: Three-tier subscription model generating recurring revenue: BASIC (320 yen/month), STANDARD (800 yen/month), and PREMIUM (3,000 yen/month). Benefits include digital membership cards, birthday messages, New Year's cards, exclusive wallpapers, merchandise priority access, and event ticket lotteries.
3. Merchandise & Online Store: Sale of branded merchandise including collaboration products (GALLERIA gaming PCs, MEIY 25 PRO JERSEY for Valorant division, DARUMA PLUSH DOLL, AKAMI KARUBI KEYCHAIN) through the official online store crazyraccoon-store.com.
4. Tournament Prize Money: Revenue from competitive tournament winnings. The team has achieved world #1 rankings in Fortnite and APEX Legends, with multiple championship victories across various game titles.
5. Content Creation & Streaming: Revenue generated through YouTube channel (12M+ subscribers), X/Twitter presence, and streaming activities. Members produce gaming content, event coverage, and behind-the-scenes vlogs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Crazy Raccoon is a Japanese multi-game esports organization that operates 12 competitive team divisions across titles including Fortnite, APEX Legends, Valorant, League of Legends, and Pokémon. It sells tournament hosting (Crazy Raccoon Cup), gaming coaching (CR Gaming School), tiered fan club memberships (¥320–¥3,000/month), branded merchandise through its own online store and physical CR STORE, large-scale offline events (CR FES), and content including original web comics and YouTube streaming.

Product overview

Crazy Raccoon is a Japanese esports organization founded in April 2018 that operates as a multi-game competitive team and entertainment brand. The portfolio consists of a unified esports and streaming platform featuring: the core Crazy Raccoon Cup tournament series for competitive gaming; CR Gaming School for online training services; the CR APP mobile application for gaming space access and member engagement; CR Gaming Space physical venues in Tokyo; the Crazy Raccoon Online Store for merchandise; tiered Fan Club membership; large-scale CR FES offline events; and original web comic content. These offerings are interconnected—the tournaments drive brand engagement, the gaming school monetizes expertise, the app facilitates member access, and the fan club provides recurring subscription revenue.

Differentiator

Problem solved

Functional benefit

Brands

• CR Gaming School: Online gaming school supervised by Crazy Raccoon professional team members offering group and individual lessons for games like VALORANT and Apex Legends.
• Crazy Raccoon Cup (CRCup)
• CR Gaming Space
• CR FES

Products and services

• Crazy Raccoon Cup (CRCup)

Quantifiable outcome

• 50,000 attendees at CR FES 2024 - largest offline event for an esports team in Japan
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• 100 ThievescoreStrategic or Co-development Partner · 8 January 2026International esports partnership announced January 8, 2026 between Crazy Raccoon and 100 Thieves. This collaboration represents a strategic alliance between two major esports organizations for cross-promotional activities and potential joint initiatives.
• Game & Co.coreStrategic or Co-development Partner · 4 February 2025Game & Co.'s CR Gaming School launched Group Lessons supervised by Crazy Raccoon professional team members. Service aims to improve gaming skills through team-based training and strategy support for games including VALORANT and Apex Legends. Special custom matches commemorate the launch.
• GALLERIA (Dospara)majorOEM/ Whitelabel/ Licensing PartnerCollaboration with Dospara's gaming PC brand GALLERIA to produce Crazy Raccoon co-branded gaming PCs. Special specification models featuring custom design and internal components. Available for purchase through GALLERIA retail channels.
• Japan E-sports Market ParticipantsminorOthersCrazy Raccoon participates actively in Japan's growing esports market alongside other prominent companies. The market is characterized by significant increases in viewership, sponsorship, and mobile gaming driving industry expansion.
• jeki (JR East Japan Planning)minorGTM or Marketing PartnerCrazy Raccoon Cheering AD program is administered through jeki (株式会社ジェイアール東日本企画) Cheering AD office. jeki handles application reception, material provision, content review, permission, and support for fan-created supporting advertisements.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Team Liquid: Global multi-title esports organization. Comparable in operating competitive rosters across many game titles simultaneously, but operates at much greater international scale, headcount, and sponsorship base.
• Cloud9: Large US/global esports organization with rosters across Valorant, League of Legends and other titles. Comparable as a multi-title competitive org, but with substantially greater funding, headcount, and international footprint than Crazy Raccoon.
• FaZe Clan: Global esports and lifestyle/content brand with public-market history. Comparable in content-first, audience-driven esports model but at significantly larger scale and with broader consumer products licensing.
• 100 Thieves: US-headquartered global esports and lifestyle brand with apparel and content verticals. Now an international partner of Crazy Raccoon; comparable as a broader multi-title org and apparel/content ecosystem operator with stronger global scale.
• T1: Korean esports powerhouse operated by SK Telecom. Comparable in professional team structure and content-driven brand, but with deeper League of Legends franchise roots and global sponsorship reach than Crazy Raccoon.

Direct peers

• SCARZ: Japanese multi-game esports organization with rosters across FPS, fighting games and mobile titles. Comparable as a Japan-based, sponsor-driven esports org targeting the same fan segments as Crazy Raccoon.
• FENNEL: Tokyo-based esports organization with rosters in Valorant, APEX and Street Fighter. Comparable as a Japan-focused, multi-title esports brand competing for sponsorship inventory, fan-club subscribers, and tournament audiences against Crazy Raccoon.
• ZETA DIVISION: Japanese esports organization owned by CyberZ with competitive rosters in Valorant, APEX, Fortnite and other titles. Closely comparable in business model, multi-game structure, Japanese market focus, and content/streaming-led GTM motion.
• REJECT: Japanese esports organization operating competitive divisions across multiple game titles including fighting games and FPS. Comparable scale, Japan-centric audience, and tournament/fan-club revenue model.
• DetonatioN FocusMe: Long-standing Japanese multi-title esports organization founded in 2003. Directly comparable to Crazy Raccoon in operating multi-game divisions, hosting domestic tournaments, monetizing through sponsorships and merchandise, and competing for the same Japanese fan base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/crazyraccoon406
• YouTubeyoutube.com/@crazyRaccoon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crazy Raccoon