Hearts and Minds

What Hearts and Minds does

Hearts & Minds is a London-headquartered creative consultancy (legal entity HEARTS AND MINDS LONDON LTD, registered in England and Wales) that helps growth-stage and enterprise clients drive commercial outcomes through brand strategy, creative ideation, and end-to-end execution. The firm structures its offering as three integrated service pillars — Strategic Consultancy (brand strategy, leadership strategy, brand identity, employee engagement, operational improvement), Creative Ideation (platform development, campaigns, growth concepts, product innovation), and Implementation & Execution (branding, design, production, activation) — and operates two branded programs: the Dynamite Workshop, a two-stage method that assembles special teams including real customers, semioticians, thought leaders, and creatives; and Pacemaker, a brand-focused accelerator and incubator fund targeting early-stage businesses and in some cases taking equity.

The company's technology stack is fundamentally a human-expert methodology rather than a software platform. Its core 'technology' is the workshop and team-assembly architecture (Dynamite), the accelerator sprint format (Pacemaker), and a project-management discipline geared toward delivering global brand creations in compressed 10-week timelines. Documented client outcomes include the AALTO (Airbus) global brand launch supporting a $100M raise, a 1bn-reach campaign for HECK! X Bedale, 61M+ reach with 100% positive sentiment for Black Bottle's Alchemy Series, 100% YOY growth and 3x investor returns for OceanSaver, 70% organic search uplift and 22.8% new subscribers for Abel & Cole, 39% brand consideration uplift for Bother, and 32% organic web traffic growth for COAT Paints. The firm holds SOC 2 Type 2 certification.

Hearts & Minds earns revenue primarily through project-based professional services fees across the three service pillars, complemented by its Pacemaker accelerator, which in some cases structures payments as investments in early-stage clients. Pricing is not publicly disclosed; prospective clients are directed to contact the founder ([email protected]). The go-to-market motion is sales-led, founder-led, and consultative, with case-study marketing via the firm's website and presence on Little Black Book and CreativeBrief as the principal demand-generation channels. The client base spans startups (Bother, COAT Paints), SMBs (HECK!, OceanSaver), and large enterprises (AALTO/Airbus, Black Bottle, Abel & Cole) across consumer goods, food and beverage, aerospace, and sustainable products.

Name

Hearts and Minds

Legal name

HEARTS AND MINDS LONDON LTD

Website

https://heartsandminds.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Hearts & Minds is a London-based creative consultancy that delivers brand strategy, creative ideation, and implementation services to startups, SMBs, and enterprises across consumer goods, food and beverage, and aerospace. It also operates the Pacemaker accelerator and the Dynamite Workshop methodology.

Ownership category

akta.pro rank

Product category

Creative & Brand Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Creativity & Innovation Mindset (EDABAMAH)

Keywords

• Creative consultancy
• Brand strategy
• Creative ideation
• Marketing consulting
• Business accelerator

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Consultancy Services: Professional consulting services including brand strategy, leadership strategy, brand identity, and employee engagement. Revenue generated through project-based consulting engagements.
2. Creative Ideation Services: Platform development & campaigns, growth concepts, and product innovation services delivered as creative engagements.
3. Implementation & Execution Services: Branding, design, production, and activation services for client projects.
4. Pacemaker Investment/Acceleration: The Pacemaker program structures payments and in some cases makes investments in early-stage businesses, representing a hybrid revenue/investment model.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hearts and Minds is a London-based creative consultancy that helps brands develop strategy, generate creative concepts, and execute marketing initiatives. The firm offers Strategic Consultancy, Creative Ideation, and Implementation & Execution services to consumer-facing businesses across categories such as food and beverage, technology, home goods, and cleaning products. It also runs the Pacemaker business accelerator and the Dynamite Workshop program.

Product overview

Hearts & Minds operates as a creative consultancy offering three integrated service pillars: Strategic Consultancy (brand strategy, leadership strategy, brand identity, employee engagement, operational improvement), Creative Ideation (platform development and campaigns, growth concepts, product innovation), and Implementation & Execution (branding, design, production, activation). The company also runs two branded programs: Pacemaker, a brand-focused business accelerator and incubator fund for early-stage businesses, and the Dynamite Workshop, a two-stage workshop for unlocking new thinking in teams and brand plans. Projects span diverse sectors including sustainable products, food and beverage, technology, and premium goods.

Differentiator

Problem solved

Functional benefit

Brands

• Pacemaker: A brand-focused business accelerator and incubator fund that works with early stage businesses to deliver breakthrough commercial moments and unlock transformative levels of growth. Projects are delivered in short sprints against clearly defined commercial outcomes.
• Dynamite

Products and services

• Strategic Consultancy Strategy consulting services for brands seeking to clarify positioning, audience targeting, and growth direction across consumer-facing categories.
• Creative Ideation Concept development and creative campaign ideation service for consumer brands requiring fresh campaign concepts, product narratives, and creative platforms.
• Implementation & Execution End-to-end execution support that takes approved creative concepts through to delivery, including production coordination and rollout of brand campaigns.
• Pacemaker Accelerator Business accelerator program run by Hearts and Minds to support emerging brands with growth-focused mentorship, strategic input, and creative development.
• Dynamite Workshop Workshop offering designed to generate creative ideas and strategic insights for client teams through facilitated ideation sessions.

Quantifiable outcome

• AALTO brand raised $100M following 10-week global brand launch
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SOC 2 CertifiedcoreOthersHearts & Minds is certified to SOC 2, a family of standards that helps manage and secure customer data. This certification demonstrates enterprise-grade operational and security practices.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mother: Independent London creative agency of comparable boutique scale, producing campaigns, brand strategy, and platform work for both challenger and established brands. Closely comparable on positioning, city, and engagement-style to Hearts & Minds.
• Anomaly: Independent creative consultancy that blends brand strategy, advertising, and innovation work in an unconventional model. Operates a similar boutique-hybrid model to Hearts & Minds with a focus on measurably different ideas.
• Pentagram: Design-led brand consultancy famous for partnering on brand identity, strategy, and execution across consumer and enterprise clients. Comparable to Hearts & Minds on the brand-identity and creative-execution pillars.
• Made Thought: London-based creative agency with similar three-pillar structure (strategy, creative, production) and focus on brand design, identity, and platforms. Closely comparable on offerings, geography, and boutique scale.
• Lippincott: Brand strategy and design consultancy advising on brand identity, growth strategy, and customer experience. Strong comparable on the Strategic Consultancy and design pillars of Hearts & Minds.
• ustwo (studios): Independent creative studio combining strategy, design, and digital product with an accelerator-style incubation arm (ustwo Games, Startups programmes). Comparable across all three Hearts & Minds pillars and in incubator-style activity.

Emerging players

• Koto: Brand design and strategy studio serving challenger consumer brands with identity, positioning, and creative. Highly comparable on challenger-DTC client profile and brand-strategy craft.
• Superdream: UK-based creative agency focused on challenger and growth-stage brands, offering brand strategy, creative campaigns, and acceleration programmes like Pacemaker. Closely comparable on target client and accelerator-style offering.

Broad incumbents

• Wieden+Kennedy: Independent creative network known for big-launch brand work and platform campaigns. Competes for the same enterprise-launch briefs but at significantly larger scale than Hearts & Minds.
• Interbrand: Global brand consultancy offering brand strategy, identity, and valuation services. Direct overlap with Hearts & Minds' Strategic Consultancy and brand-identity offerings at the enterprise end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hearts-and-minds
• Instagraminstagram.com/_heartsandminds
• Xx.com/_heartsandminds
• Facebookfacebook.com/heartsandmindslondon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearts and Minds