What Superdream does

Superdream is a privately held, full-service marketing agency founded in 2016 by Kirsty Visman and headquartered in Fortitude Valley, Brisbane, Australia. The agency provides advertising, branding, PR and events, digital marketing, fundraising, partnership development, communications, and content production services, delivered either on a project basis or via tiered recurring marketing subscriptions ranging from approximately A$40K to A$80K+ annually. Subscription tiers (Marketing Assistant, Marketing & Comms Coordinator, PR Specialist, Digital Marketing Specialist) are sold without lock-in contracts, positioning the team as a flexible extension of client marketing departments.

The firm's customer base is concentrated primarily in the Australian not-for-profit and charity sector (notably Royal Flying Doctor Service, Guide Dogs Queensland, Childhood Cancer Support, Salvation Army, RBWH Foundation, Gold Coast Hospital Foundation, Grace Tame Foundation), with additional enterprise accounts in entertainment (Paramount Pictures premieres including SCREAM 7, Mission: Impossible — Fallout, Babylon), retail property (Mirvac Retail), and government (Australian Federal Police, LGAQ). Documented campaign outcomes include A$1M raised in 12 hours (Guide Dogs Queensland), A$360K in 24 hours (RFDS), A$50K EOFY appeal (Grace Tame Foundation), and A$29,228 (Gold Coast Hospital Foundation).

Technology is positioned as a marketing services stack spanning digital advertising (Google, Meta, LinkedIn), SEO, web development, PR, and event management, supplemented by a strategic partnership with QuantPlus making Superdream the first Australian agency to offer AI-powered creative intelligence for data-driven ad optimization. The agency acquired Hipster in March 2018 to broaden service capability. No institutional funding, venture capital, or private equity investment is evident; the business remains owner-operated with a small publicly identified senior team (five named individuals including the founder, an Account Director, Senior Account Manager, and PR/Content leads).

Name

Superdream

Legal name

Superdream

Website

https://superdream.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Superdream is a privately held, full-service Australian marketing agency founded in 2016 in Brisbane, delivering advertising, branding, PR, digital marketing, fundraising, and content services through subscription retainers and project engagements to NFPs, entertainment, retail, government, and corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Bromsgrove

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Subscriptions: Recurring retainer-based subscriptions providing access to full-service marketing team. Four tiers ranging from marketing assistant ($40-55K) to digital marketing specialist. Flexible terms with no lock-in contracts.
2. Project-Based Work: One-time campaign and project engagements including branding, advertising campaigns, PR events, digital marketing, content creation, and integrated marketing campaigns.
3. Integrated Marketing Campaigns: Fully integrated marketing campaigns pooling experts and resources for creative campaigns driving significant ROI.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Superdream is a full-service marketing agency that delivers advertising, branding, PR and events, digital marketing, content creation, communications, fundraising, and partnership development services to organizations. The agency also offers flexible, no-lock-in marketing subscription retainers across four tiers, acting as an extension of the client's in-house marketing team.

Product overview

Superdream is a full-service marketing and advertising agency offering a portfolio of professional services rather than a traditional software product. The core offerings include Advertising, Branding, PR & Events, Digital Marketing, Fundraising, Partnership Development, Communications, Content & Creative Services, and Integrated Marketing Campaigns. The agency also provides flexible Marketing Subscriptions—a subscription-based model where clients can engage the agency's team as an extension of their own marketing department, with four tiers: Marketing Assistant ($40-55K+), Marketing & Comms Coordinator ($55-70K), PR Specialist ($65-80K), and Digital Marketing Specialist (custom pricing). These subscriptions offer flexible, contract-free access to full-service marketing expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Subscription Retainers Flexible annual retainer subscriptions that provide clients with a dedicated full-service marketing team acting as an extension of their in-house department, with no lock-in contracts and ad-hoc project add-ons available.
• Advertising Services Design and execution of advertising campaigns across traditional, digital, and unexpected media channels, led by designers, copywriters, and planners for client brand, product, and audience objectives.
• Branding Services Brand discovery and expression work including identity development, internal process and culture transformation, story uncovering, and visual elements such as logo, look and feel, and tone of voice.
• PR and Events Services Public relations and event management services including story development, event planning, stunt execution, thought leadership content, reputation management, and social media marketing.
• Digital Marketing Services Digital strategy and execution including website design and development, user experience improvement, email marketing campaigns, SEO enhancement, and PPC campaign management.
• Fundraising Campaign Services Fundraising campaign development and amplification services for non-profit organizations, including regular campaign optimization and creative new fundraising initiatives.
• Partnership Development Services Strategic partnership formation services including philanthropy and corporate business strategies, influencer and ambassador outreach, prospect research, and relationship-building tactics.
• Communications Services Internal communications auditing and improvement, safety campaign delivery, messaging strategy, and channel optimization for reaching the right audiences at the right times.
• Content and Creative Services Content creation and creative production including annual reports, social posts, TV commercials, design, videography, photography, and copywriting services.
• Integrated Marketing Campaigns Comprehensive integrated marketing campaigns pooling expert resources across disciplines to deliver creative campaigns driving significant return on investment.

Quantifiable outcome

• Raised $1 million in 12 hours for Guide Dogs Queensland Giving Day
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• QuantPluscoreTechnology or IntegrationStrategic partnership making Superdream the first Australian agency to provide brands with access to AI-powered creative intelligence. QuantPlus technology equips clients with data-driven insights to optimize advertising creative, identifying highest-performing ad elements across any product or industry.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Ogilvy Australia: WPP-owned global network with strong presence in Australia across advertising, PR, digital, and brand consulting. Competes with Superdream for enterprise mandates and is a benchmark in NFP and government categories.
• TBWA Australia: Omnicom-owned global creative network with Australian operations across brand strategy, advertising, and digital. Competes for the same enterprise creative briefs and has been actively investing in Australia.
• DDB Australia: DDB Worldwide's Australian operations across creative, digital, and PR. Directly comparable in full-service integrated offering and competes for enterprise accounts in retail, government, and entertainment.
• Leo Burnett Australia: Global network's Australian arm offering creative, media, and digital across enterprise clients. Larger and broader portfolio than Superdream, but directly competes for the same enterprise pitch opportunities.
• Havas Australia: Global network's Australian arm providing advertising, media, digital, and healthcare communications. Comparable in offering mix and NFP/healthcare vertical exposure, but with deeper resourcing.

Emerging players

• Swee: Australian creative studio with a subscription-based offering for design, branding, and content. Direct model-level comparable to Superdream's subscription tiers, focused on a similar mid-market and NFP client base.

Direct peers

• Thinkerbell: Australian independent creative agency known for its "measured weirdness" approach and integrated brand, PR, and digital offering. Directly comparable in size, business model, and full-service positioning, with a similar focus on NFP and consumer clients.
• M&C Saatchi Australia: Networked creative agency with offices across Australia. Directly comparable on full-service creative, branding, PR, and digital work, and a competitor for Superdream's enterprise accounts in retail, government, and entertainment.
• BMF Advertising: One of Australia's leading independent creative agencies, founded in 2005. Closely comparable in offering (advertising, branding, content, digital) and target verticals including NFP, retail, and government, and is a benchmark independent that Superdream competes with for talent and clients.
• The Monkeys (Accenture Song): Australian creative agency, part of Accenture Song since 2023, offering advertising, brand strategy, content, and digital. Direct competitor for enterprise creative work, with the added firepower of Accenture's global network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wearesuperdream
• Instagraminstagram.com/wearesuperdream
• Xx.com/wearesuperdream

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superdream