What Perrin does

Perrin Sportswear (operating as Perrin Resort Apparel and Perrin Resort & Collegiate Apparel) is a private, employee-owned (ESOP since 1995) wholesale manufacturer of custom-decorated apparel based in a 234,000 sq ft facility in Comstock Park, Michigan. The company designs, screen-prints, embroiders, warehouses, and distributes finished apparel to enterprise B2B buyers operating gift shops, retail locations, and marketplaces within theme parks, zoos, aquariums, museums, airports, national parks, and resort destinations worldwide.

The core product platform is a coordinated decorated-apparel service combining proprietary decoration technologies — notably the DM4 ink mixing system paired with Wilflex specialty inks (Suede, Sculpture Base, Shimmer, Glitter, Plush, Silicone), an appliqué and embroidery catalog (Felt, Alpine Fleece, Poly Pro, 3D Foam, Laser Etching), and value-added treatments (Foil, Multi Media) — with retail-ready finishing services (folding, polybagging, pre-ticketing, custom hang tags, custom neck labeling). Operational scale is supported by 1 million+ garment warehouse capacity, automated screen reclaiming at 1,000+ screens per day, an Eco-Rinse water filtration system, and a facility-wide LED retrofit completed in 2017.

Perrin operates a sales-led wholesale GTM with a registered-and-approved account model. Buyers must complete a wholesale registration and approval process to access catalogs and quote-based pricing; the company also operates a Las Vegas showroom for western US accounts. Pricing is quote-based, billed per order, with revenue generated through one-time product sales plus professional services for customization and retail-ready packaging. Customer concentration is dispersed across six travel-resort verticals rather than anchored on any single named account, and the company has selectively extended into collegiate apparel alongside its resort core.

Name

Perrin

Legal name

Perrin Sportswear

Website

https://perrinwear.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Perrin Sportswear is a private, ESOP-owned wholesale manufacturer of custom screen-printed and embroidered apparel, serving enterprise gift shops and retail outlets in theme parks, zoos, aquariums, museums, airports, and national parks from its Comstock Park, Michigan facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Comstock Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom-Designed Apparel Wholesale: Perrin designs, decorates, warehouses and distributes screen printed and embroidered apparel to B2B customers. Products are sold as wholesale to Theme Parks, Zoos, Aquariums, Museums, Airports, National Parks, and Resort Marketplaces around the world. Revenue is generated through one-time product sales with no subscription component.
2. Customization and Decoration Services: Provides customization services including exclusive garment design, customized collections, custom hang tags, custom neck labeling, and specialty decoration techniques. These are value-added services bundled with product sales.
3. Retail Ready Services: Optional services including folding and polybagging, pre-ticketing with customer tags, shelf ready packaging with organized boxes and dividers. These services are offered at additional pricing to expedite customers' shelving processes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Perrin designs, screen prints, embroiders, warehouses, and distributes wholesale custom-decorated apparel — including fleece, sweatshirts, and other garments — to destination retailers such as Theme Parks, Zoos, Aquariums, Museums, Airports, National Parks, and Resort Marketplaces. Orders include exclusive garment design, specialty inks, appliqué and embroidery decoration, and optional Retail Ready Services (folding/polybagging, pre-ticketing, shelf-ready packaging, custom hang tags, and custom neck labeling).

Product overview

Perrin is a wholesale supplier of custom-designed decorated apparel operating from Comstock Park, Michigan since 1995. The company operates as a unified product platform combining design, decoration, warehousing, and distribution services. The core offerings consist of screen printed and embroidered apparel decorated with specialty inks (Suede, Sculpture Base, Shimmer, Glitter, Plush Ink, Silicone) and treatments (Foil, Multi Media). Retail Ready Services (Folding & Bagging, Pre-Ticketing, Shelf Ready, Custom Hang Tags, Custom Neck Labeling) add distribution readiness. Featured products include Adult Peached Quarter Zip Fleece (#2150), Adult Corded Crewneck Sweatshirt (#2147), Adult Button Collar Nantucket Fleece (#2149), and Ladies Burnout Raglan Crewneck (#2436). The company serves Theme Parks, Zoos, Aquariums, Museums, Airports, National Parks and Resort Marketplaces globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Screen Printed Apparel Custom-designed, wholesale screen printed apparel featuring coordinating collections with destination-specific graphics, decorated using the proprietary DM4 ink mixing system with Wilflex specialty inks. Targeted at Theme Parks, Zoos, Aquariums, Museums, Airports, National Parks, and Resort Marketplaces for resale in gift shops and retail locations.
• Custom Embroidered Apparel Custom embroidered wholesale apparel featuring appliqué cutting and application techniques including Felt Appliqué, Alpine Fleece, Poly Pro Appliqué, Printed Patches, Laser Etching, Metallic Thread, Raw Edge, and 3D Foam embroidery. Sold to enterprise destination retailers for resort and souvenir retail.
• Appliqué and Embroidery Services Standalone appliqué cutting and application services including Felt Appliqué, Alpine Fleece (thickest and softest), Poly Pro Appliqué, Printed Patches, Laser Etching on chino twill, Metallic Thread embroidery, Raw Edge finishing, and 3D Foam embroidery for added dimension. Offered to enterprise apparel buyers seeking dimensional decoration finishes.
• Specialty Inks and Treatments Specialty ink decoration services including Suede (velvet texture), Sculpture Base (sculpted clay appearance), Shimmer (metallic in 12+ colors), HD Clear (glossy finish), Glitter, Plush Ink (chenille/velvet), and Silicone ink (matte finish for polyester). Includes Foil application for metallic brilliance and Multi Media combining screenprint and embroidery. Mixed via the proprietary DM4 system using Wilflex inks.
• Retail Ready Services Add-on fulfillment services that expedite customer shelving, including Folding and Polybagging, Pre-Ticketing with customer tags, Shelf Ready packaging with organized boxes and dividers, Custom Hang Tags for brand enhancement, and Custom Neck Labeling (pad prints and woven labels). Offered at additional pricing.
• Adult Peached Quarter Zip Fleece (Style #2150) Adult-sized peached quarter zip fleece garment available in multiple colors as part of Perrin's coordinating resort apparel collections, sold wholesale to approved B2B destination retailer accounts.
• Adult Corded Crewneck Sweatshirt (Style #2147) Adult corded crewneck sweatshirt with distinctive corded texture, part of Perrin's wholesale resort apparel collection sold to approved destination retail accounts.
• Adult Button Collar Nantucket Fleece (Style #2149) Adult button collar Nantucket fleece with buttoned collar design, part of Perrin's exclusive garment line sold wholesale to destination retailers.
• Ladies Burnout Raglan Crewneck (Style #2436) Ladies burnout raglan crewneck with burnout fabric treatment designed for the women's market segment, sold wholesale as part of Perrin's resort apparel lineup.

Quantifiable outcome

• Over 1 million garment warehouse capacity enabling same-order fulfillment speed
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Eco-Focused Garment SupplierscoreOthersPerrin partners with garment manufacturers that practice sustainable business. In 2017, their largest garment supplier powered 43% of their total energy from renewable sources, recycled or repurposed 86% of their total waste, and 100% of their textile clippings. These partnerships support Perrin's sustainability commitments.
• Sustainable Packaging CompanyminorOthersPerrin purchases cardboard boxes from a sustainable packaging company that makes boxes with 100% recycled paper from a company that recycles 3,000 tons of paper each day.
• WilflexcoreTechnology or IntegrationPerrin uses only high quality Wilflex inks at their facility. The Wilflex ink line is used in conjunction with their DM4 ink mixing system to provide the highest level of consistency and control in the industry.
• HealthBarminorOthersPerrin offers on-site concierge medical clinic services through HealthBar, providing employees access to preventative care, diagnostic services, minor injury and illness care, and wellness support during select days and hours.
• Pine Rest Christian Mental Health ServicesminorOthersEmployee Assistance Program (EAP) provided by Pine Rest Christian Mental Health Services, offering 24/7 support for health, personal, or family-related challenges with trained specialists.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Custom Ink: Online custom apparel platform offering screen printing and embroidery with a primarily DTC/group-order model. Operates in the same custom decorated apparel category as Perrin but with a fundamentally different go-to-market and customer profile.

Broad incumbents

• Alpha Broder: Wholesale apparel distributor (formed from merger of Alpha Shirts and Broder Bros) with full decoration services including screen printing and embroidery. Overlaps with Perrin's wholesale + decoration model across promotional, corporate and resort apparel channels.
• S&S Activewear: Large wholesale apparel distributor with decoration services serving screen printers, embroiderers and promotional product distributors. Comparable B2B wholesale + decoration platform to Perrin, though with broader market coverage.
• Hit Promotional Products: Promotional products distributor offering decorated apparel alongside other branded merchandise. Competes with Perrin in the decorated apparel-for-resort/corporate channel, though with a wider product mix.
• TSC Apparel: Wholesale blank apparel supplier serving decorators, screen printers and embroiderers. Comparable to Perrin in the wholesale decorated apparel value chain, though more focused on blank goods distribution than finished decorated products.
• SanMar: Largest US wholesale apparel supplier offering in-house decoration services across screen printing, embroidery, and heat press. Comparable to Perrin as a B2B wholesale apparel decorator, but serves a much broader customer base beyond destination retail.

Direct peers

• Vantage Apparel: Decorated apparel supplier specializing in corporate, resort and promotional apparel with in-house embroidery, screen printing and appliqué. Direct peer to Perrin in the custom decorated apparel category with similar B2B wholesale model.
• Staton Corporate: Custom decorated apparel and promotional products supplier serving corporate and resort customers. Direct competitor to Perrin in the custom decorated apparel space with overlapping decoration capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perrin