What Elluminati does

Elluminati is an India-headquartered, privately held software company that builds and licenses white-label on-demand platform solutions for ride-hailing, food and grocery delivery, on-demand services, and multi-service super apps. Founded in 2012 and operating under the legal entity Elluminati LLC FZ, the company sells ready-to-launch products (Rydex for mobility, EDelivery for delivery, ServicesX for service marketplaces, and ESuper/Hyze for super apps) that can typically be deployed in one to four weeks versus twelve to twenty-four months for custom builds. The platform architecture includes native rider, driver, admin, dispatcher, corporate, and partner panels, with AI-assisted features (chatbots, voice assistants, dynamic pricing, demand forecasting) layered across products.

The company monetizes through a three-tier pricing model (Startup monthly subscription, Advance lifetime license, Enterprise with source code ownership) supplemented by custom development services, dedicated developer hiring across mobile and blockchain stacks, and AI development services. Go-to-market combines product-led self-serve packaging for entrepreneurs and startups with enterprise sales motions targeting taxi companies, fleet operators, and government and smart city projects. The customer base spans 850+ businesses across 100+ countries, with visible deployments including Gozem in Africa, BaronFleet in the GCC, Ridery in Venezuela, ParcelPal in Canada, and HOP in Switzerland.

Elluminati maintains nine offices across India (Rajkot, Ahmedabad, Mumbai), UAE (Dubai), USA (Seattle), Brazil, Australia, Netherlands, and Venezuela, with engineering concentrated in India and regional sales offices in target growth markets. The company is founder-led by Deep Moteria alongside co-founders Rohan Vaidya and Divyang Metalia, with no disclosed institutional investors or parent company. Recent strategic emphasis has shifted toward AI feature layering (2025-2026 launches) and vertical expansion into crypto exchange (Enance) and DeFi (Eswap) clones alongside the core mobility and delivery franchise.

Name

Elluminati

Legal name

Elluminati LLC FZ

Website

https://elluminatiinc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Elluminati is an India-based private software company that builds and licenses white-label on-demand platforms (ride-hailing, food/grocery delivery, services, and super apps) to entrepreneurs, startups, taxi operators, and enterprises across 100+ countries.

Ownership category

akta.pro rank

Product category

White-label on-demand platform software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms) (TLAFAIAM)

akta.pro secondary industries

Micromobility Rental Software & White-Label Platform Providers (THADAGAO), Grocery, Food & Essentials Commerce Platforms (BPAMAGAF), Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

Keywords

• White-label taxi app
• On-demand mobility platform
• Delivery software solutions
• Super app development
• Clone script apps

Headquarters

HQ city

Rajkot

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ride Commission: Operators earn commission on every trip completed on the platform, typically ranging from 15-30% depending on market, vehicle category, and competitive positioning.
2. Driver Subscription Fees: Drivers pay fixed weekly or monthly subscription fees to access and operate on the platform, independent of trip volume. Creates financial commitment reducing driver churn.
3. Surge Pricing and Priority Zone Margins: Surge multiplier applied during peak demand based on real-time supply/demand ratios. Priority zone configurations incentivize driver availability in high-demand areas.
4. Cancellation Fees: Charges applied for canceled trips after threshold, partially compensating drivers and reducing frequent cancellation rates.
5. Booking and Service Fees: Flat per-booking fee charged to riders at booking time, typically $0.50-$2.00 per trip in competitive markets.
6. Corporate Ride Contracts: Fixed monthly billing arrangements with corporate clients for employee transport, generating higher trip frequency per account with 12-24 month retention cycles.
7. In-App Advertising: Advertisements placed in rider app during high-attention moments, scaling revenue with active rider base size.
8. Driver Registration Fees: One-time or annual fees charged when new drivers onboard onto the platform, serving as supply management tool in dominant markets.
9. Premium Ride Commissions: Higher base fares on premium vehicle categories generate higher commission revenue (e.g., 20% on $25 premium ride returns $5 vs $1.20 on $6 economy ride).
10. Vehicle Leasing: Operators with vehicle fleets lease directly to drivers who want to operate but lack vehicles, in exchange for fees.
11. Fleet Partnerships: Third-party fleet operators onboarded as partners contributing vehicles and drivers, with platform operator earning commission on partner fleet trips.
12. Mobility Data and Insights: Trip data accumulated across platform has commercial value to business planners, offered as data product for operators with proper data architecture.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Elluminati develops and licenses ready-to-launch white-label on-demand platform software for mobility, delivery, and multi-service super app businesses. Its flagship products are Rydex (taxi/ride-hailing), EDelivery (food and grocery delivery), ServicesX (on-demand services marketplace), and ESuper/Hyze (multi-module super app), supplemented by clone scripts (Uber, UberEats, Gojek, Instacart) and custom app development services. Customers license the platforms under their own brand, typically launching within 1-4 weeks, with optional source-code ownership on the Enterprise tier.

Product overview

Elluminati operates as an AI-powered clone script and white-label app development company offering a platform-plus-modules architecture. The core product portfolio centers on four flagship platforms: Rydex (on-demand taxi and mobility platform), EDelivery (food and grocery delivery platform), ServicesX (on-demand service marketplace), and ESuper/Hyze (multi-service super app). These platforms are complemented by white-label solutions, clone apps modeled after successful platforms (Uber, UberEats, Gojek, Instacart), and specialized verticals (limousine, car rental, EV taxi, fleet management). The company also offers professional services including custom app development, dedicated developer hiring across multiple tech stacks (NodeJS, React, Flutter, blockchain), and AI development services. The ecosystem includes comprehensive admin, dispatcher, partner, and corporate panels for operational management across all platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Rydex: Readymade white-label taxi and ride-hailing platform
• EDelivery
• ServicesX
• ESuper
• Hyze
• Enance
• Eswap
• Sphere

Products and services

• Rydex A complete white-label ride-hailing and transportation platform designed for taxi companies, chauffeur services, car rental services, and corporate mobility providers, including real-time tracking, smart dispatch, AI-powered pricing, and dedicated rider/driver/admin/dispatcher/corporate/partner panels.
• EDelivery A white-label platform that helps businesses launch food, grocery, and multi-store delivery services, with order management, route optimization, real-time tracking, and flexible payment integrations.
• ServicesX A white-label on-demand services marketplace enabling businesses to connect customers with service professionals across categories such as home services, wellness, and professional services, with real-time booking and scheduling.
• ESuper (Hyze) A multi-service super-app platform that lets businesses launch multiple on-demand services (mobility, delivery, service booking, e-commerce) within a single branded ecosystem with centralized management and scalable architecture.
• Uber Clone A white-label taxi booking platform clone modeled after Uber, providing enterprise-grade on-demand taxi booking functionality under the customer's own brand.
• UberEats Clone A white-label food delivery platform clone modeled after UberEats, enabling multiple stores within a hyperlocal delivery solution under the customer's own brand.
• Gojek Clone A multi-service app clone modeled after Gojek, combining multiple on-demand services (ride-hailing, delivery, services) in one platform for businesses to launch under their own brand.
• White Label Taxi App A white-label taxi app package that lets businesses feature their own brand and services within Elluminati's ready-made taxi software, with rider, driver, admin, and operational modules.
• White Label Delivery App A versatile white-label delivery solution designed for delivery businesses with full custom branding features, covering multi-store, grocery, and courier use cases.
• Limousine Software A premium white-label ride-booking platform offering luxury and chauffeur-driven transportation services, part of the Rydex ecosystem for high-end transportation providers.
• Car Rental Software A white-label car rental platform enabling vehicle booking and fleet management operations for rental businesses.
• Fleet Management (Taxi Dispatch Software) A scalable on-demand platform for ride-hailing business operations with centralized vehicle and driver management, dispatch, and admin tools.
• EV Taxi App (Bird App Clone) An electric-vehicle-specific taxi app solution with an EV Hub Panel for tracking EV taxi assignments and managing eco-friendly fleet operations.
• Enance (Crypto Exchange) White-label cryptocurrency exchange platform solutions including clone scripts modeled on Binance, Coinbase, Paxful, Kraken, KuCoin, Poloniex, and Bybit, enabling businesses to launch crypto trading platforms.
• Eswap (DeFi Swap) White-label decentralized finance swap platform solutions, including BakerySwap-style automated market maker clones, enabling businesses to launch DeFi swap platforms.
• Hire Developers Service A dedicated developer hiring service offering expertise in NodeJS, AngularJS, ReactJS, Flutter, Android, iOS, Kotlin, MEAN/MERN Stack, blockchain, smart contracts, Solidity, Web3.js, and quality assurance, providing embedded engineering teams for clients.
• Custom App Development Custom application development services for on-demand, super-app, Android, and iOS solutions tailored to specific business requirements beyond the standard white-label offerings.
• AI Development Services A suite of AI development services including AI chatbot, AI agent, custom AI solutions, AI software development, AI app development, generative AI consulting, LLM development, and enterprise AI development for businesses adopting AI capabilities.

Quantifiable outcome

• 70-80% faster time-to-market compared to custom development
• +3 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability15 records

Feature13 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gojek: Southeast Asian multi-service super-app incumbent combining ride-hailing, delivery, and services. The original product Elluminati's Gojek-clone and Hyze/ESuper are modeled after, providing direct competitive context.
• Careem: Middle East and North Africa super-app offering ride-hailing, delivery, and payments, owned by Uber. Operates in key geographies where Elluminati has regional HQ (Dubai) and named enterprise customers.
• Bolt (formerly Taxify): European-headquartered mobility and delivery super-app operating across Europe, Africa, and Latin America. Represents the incumbent ride-hailing competitor that Elluminati's customers typically launch into markets to compete against.
• Ola Cabs: India-headquartered ride-hailing and broader mobility incumbent with fleet management, corporate travel, and driver-facing SaaS offerings. Indirectly competes with Elluminati by serving enterprise and government transportation buyers.

Direct peers

• AppDupe: Clone-app development shop offering Uber, UberEats, Gojek, and other on-demand platform clones with white-label licensing. Closely comparable product offering and SMB/startup customer base to Elluminati.
• V3Cube: White-label on-demand app solutions provider specializing in taxi booking, food delivery, and grocery delivery clones. Directly overlaps with Elluminati's Rydex and EDelivery offerings.
• Trioangle: India-based clone-script and white-label app development company offering Uber-clone, UberEats-clone, and Gojek-clone platforms. Directly competes with Elluminati on ride-hailing and delivery clone products targeting startups and SMBs.
• SpotnEats: White-label food delivery platform solution with multi-restaurant and grocery delivery modules. Competes with EDelivery in the ready-made food/grocery delivery space.
• FATbit Technologies (Yo!Yumm): Operates the Yo!Yumm white-label food delivery and grocery marketplace platform alongside other on-demand solutions. Competes with Elluminati's EDelivery product on ready-made food/grocery delivery platforms.

Others

• FATbit Technologies (Parent): Parent of Yo!Yumm and broader on-demand marketplace technology provider; comparable in operating model and customer targeting to Elluminati as an India-rooted white-label platform provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/elluminatiindia
• LinkedInlinkedin.com/company/elluminati
• Facebookfacebook.com/ElluminatiIndia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elluminati