The Goodyear Tire & Rubber Company

What The Goodyear Tire & Rubber Company does

The Goodyear Tire & Rubber Company is a global tire manufacturer founded in 1898 by Frank Seiberling and headquartered in Akron, Ohio. It is a publicly traded corporation listed on NASDAQ under the ticker GT and operates a single-product-category business centered on tires for passenger, commercial, and specialty vehicle segments. The company's product architecture is a platform-plus-components model: the core Goodyear tire platform is supported by a sub-brand portfolio, value-added Services & Solutions (including fleet management and tire monitoring), proprietary Technologies, and partnership-driven Collaborations for integrated mobility offerings.

Goodyear generates revenue through three primary go-to-market channels operating globally: owned direct retail stores serving individual consumers and small businesses, an authorized dealer and reseller network, and direct OEM relationships with automotive manufacturers serving enterprise customers. The business model is a hybrid of unit-based product sales (replacement and OEM tires) and increasingly recurring service revenue through fleet management and monitoring solutions. Customer segmentation spans consumer/SMB buyers at the retail level and enterprise OEMs at the contract level, with marketing conducted across major social platforms (Facebook, LinkedIn, X, YouTube, Instagram) primarily for top-of-funnel brand and employer engagement. The company is positioned around its 125+ year industry leadership, a Better Future Framework for sustainability, and a global, multi-continent operating footprint.

Name

The Goodyear Tire & Rubber Company

Legal name

The Goodyear Tire & Rubber Company

Website

https://jobs.goodyear.com

Company type

Public

Founded year

1898

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Goodyear Tire & Rubber Company is a global tire manufacturer (founded 1898, NASDAQ: GT) that designs, produces, and sells passenger, commercial, and specialty tires through owned retail stores, authorized dealers, and OEM relationships with automotive manufacturers worldwide.

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (42313)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tires Manufacturing (IMACAIAK)

akta.pro secondary industries

Light Truck/SUV Tires Manufacturing (IMANAKAB), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Tire manufacturing
• Passenger tires
• Commercial truck tires
• Fleet management services
• Automotive OEM tires

Headquarters

HQ city

Akron

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels5 records

Core offering

The Goodyear Tire & Rubber Company designs, manufactures, and sells tires for passenger, commercial, and specialty vehicles worldwide. In addition to its core tire products sold under the Goodyear brand and associated sub-brands, the company offers value-added services and solutions such as fleet management and tire monitoring, supported by proprietary tire technologies and collaborative mobility partnerships.

Product overview

Goodyear is a single-product-category company (tires) that operates with a platform-plus-components architecture. The core platform is the Goodyear tire product line, supported by five distinct offerings: Tires (the main product category covering passenger, commercial, and specialty segments), Brands (sub-brand portfolio including Goodyear and associated labels), Services & Solutions (add-on value-added offerings like fleet management and tire monitoring), Technologies (proprietary innovations powering product performance), and Collaborations (partnership-enabled integrated solutions). Goodyear positions itself as an industry leader for over 125 years, continuously producing products, services and solutions that set new benchmarks for performance and reliability across industries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Tires

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bridgestone Corporation: World's largest tire manufacturer by revenue, offering passenger, commercial, and specialty tires globally with comparable OEM and replacement channel strategies. Directly competes with Goodyear across virtually every product category and geography.
• Continental AG: German automotive supplier with a major tire division producing passenger and commercial tires. Competes head-to-head with Goodyear in OE fitments, particularly in Europe and North America.
• Hankook Tire & Technology: South Korean tire manufacturer with growing global OEM presence and broad replacement-tire distribution. Competes with Goodyear in mid-tier passenger and light truck segments, particularly in North America and Europe.
• Pirelli & C. S.p.A. Italian tire manufacturer focused on premium passenger and high-performance tires, with strong OEM relationships with European and global automakers. Overlaps directly with Goodyear in premium consumer and OEM segments.
• Kumho Tire: South Korean tire manufacturer with passenger, SUV, and commercial tire lines sold globally through replacement channels. Directly competes with Goodyear in value and mid-tier tire categories.
• Michelin: French global tire major with a comparable mix of passenger, truck, and specialty tires plus a growing services-and-solutions franchise. Michelin is the most direct premium-tier rival to Goodyear in both OEM fitments and replacement channels.
• Toyo Tire Corporation: Japanese tire manufacturer producing passenger, light truck, and commercial tires with North American manufacturing. Overlaps with Goodyear in the replacement and performance-tire segments.
• Yokohama Rubber Company: Japanese tire manufacturer producing passenger, commercial, and OTR tires with global distribution. Directly competes in mid- and premium-tier replacement tires and commercial truck tires.
• Sumitomo Rubber Industries: Japanese tire maker (Dunlop, Falken brands) producing passenger, light truck, and commercial tires globally. Competes with Goodyear in replacement channels across Asia, North America, and Europe.

Regional players

• Nokian Tyres: Nordic tire manufacturer known for winter and all-season passenger tires with strong Northern European presence. Comparable product profile in passenger and light truck tires, though geographically concentrated versus Goodyear's global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/goodyear
• Facebookfacebook.com/GoodyearNorthAmerica
• LinkedInlinkedin.com/company/goodyear/jobs
• Instagraminstagram.com/goodyear/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Goodyear Tire & Rubber Company