Showtix

What Showtix does

Showtix is a privately held ticketing services company founded in 1992 and headquartered in Brooklyn, New York, operating with a lean team of 1-10 employees. Through its Broadway.com Groups product (also referenced internally as GSBO — Group Sales Broadway Online), the company runs a group-ticketing platform that enables organizations, schools, and social groups to book Broadway show tickets in blocks of 10 or more across more than 40 Broadway theatres — including venues dating back to 1903. The product surface includes a website (groups.broadway.com) with show listings, seating charts, a customer portal, study guides, and post-show discussion resources, with Broadway Classroom serving as a curriculum-integrated educational offering for schools.

The business is structured as a B2B, sales-led operation. The go-to-market motion pairs phone-based inside sales (1.800.BROADWAY x2) with web inquiry forms and an email channel ([email protected]), supported by content marketing (Tony Awards coverage, "The Group Guide to Broadway," and a blog). Revenue is earned on a transaction-fee basis from completed group ticket sales; pricing is quote-based and varies by show, date, group size, and seat location, with student group rates advertised starting at $49 per student for select shows. The company also offers payment-flexibility features — including time to fundraise and payment-plan coordination — to accommodate school and organizational group buyers.

Customer segments are organized horizontally across three personas: student and educational groups (primary), corporate and business groups, and general social groups. Industry association partnerships with the American Bus Association (ABA) and the Student & Youth Travel Association (SYTA) provide downstream channel alignment with bus and youth-travel operators. No funding rounds, M&A activity, leadership changes, or material expansion beyond the New York Broadway market are documented in the available data.

Name

Showtix

Website

https://showtixinc.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Showtix operates Broadway.com Groups, a sales-led group ticketing platform facilitating Broadway show bookings of 10+ tickets for schools, organizations, and corporate groups across 40-plus New York theatres via phone, web, and email channels.

Ownership category

akta.pro rank

Product category

Group Ticketing Services

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110)

akta.pro primary industry

Theater & Performing Arts Ticketing (HSACALAC)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Group ticket sales
• Broadway ticketing
• Theatre group bookings
• School field trips
• Group travel tickets

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Group Ticket Sales: Revenue generated from ticket sales to group bookings for Broadway shows and events. The platform facilitates transactions between Broadway theatres and group organizers (schools, organizations, businesses), earning commissions or service fees on completed ticket sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Showtix operates Broadway.com Groups, a sales-led group ticketing service that enables organizations, schools, and businesses to book Broadway show tickets in groups of 10 or more. The service covers more than 40 Broadway theatres in New York City and includes dedicated sales support, flexible fundraising-friendly payment timelines, group pricing, and educational resources such as study guides and Broadway Classroom materials.

Product overview

Broadway.com Groups is a single unified service (also referred to as GSBO - Group Sales Broadway Online) that provides group ticketing solutions for Broadway theatre shows. The platform offers ticket booking for groups of 10 or more, with features including an inquiry-based ordering process, seating charts for 40+ Broadway theatres (dating back to 1903), study guides, post-show discussions, student group pricing, and educational resources through Broadway Classroom. The service is operated by Broadway.com and connects group buyers directly to Broadway productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadway.com Groups (GSBO - Group Sales Broadway Online) A group ticketing service that enables organizations, schools, and groups to book Broadway show tickets in groups of 10 or more. It provides dedicated sales support, online seating charts for 40+ Broadway theatres, flexible payment options including fundraising timelines, student group pricing starting at $49 per student, and educational resources such as study guides, post-show discussions, and Broadway Classroom curriculum materials. It is intended for group organizers from schools, corporations, community organizations, and social clubs.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• American Bus Association (ABA)minorGTM or Marketing PartnerListed as a proud partner, indicating industry association membership and marketing alignment with the bus travel industry for group transportation to Broadway shows.
• Student & Youth Travel Association (SYTA)minorGTM or Marketing PartnerListed as a proud partner, indicating industry association membership and marketing alignment with student and youth travel organizations for educational group bookings.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• StubHub: Major secondary ticketing marketplace covering Broadway shows. It is not a direct group-sales specialist but competes for any Broadway ticket budget that Showtix targets, particularly for last-minute or budget-constrained group organizers.
• Ticketmaster: Dominant primary ticketing platform across live entertainment globally. It serves as both a competitor and a channel for Broadway inventory and could expand dedicated group-sales functionality that directly competes with Showtix.
• Vivid Seats: Large secondary ticketing marketplace for live events including Broadway. While focused on individual resale, its scale and marketing reach influence group buyers who might otherwise use Showtix.

Direct peers

• TodayTix: Mobile-first theater ticketing platform offering discounted Broadway tickets. While initially focused on individual buyers, it is expanding group functionality and competing for the same end consumers Showtix targets.
• Goldstar: Discount and last-minute ticketing marketplace with a strong theater category, including Broadway group experiences. It overlaps with Showtix on group Broadway demand and competes for budget-conscious organizers.
• Broadway Inbound: The Broadway League's official group sales arm for Broadway shows, offering group bookings, hotel bundles, and itinerary planning. It is the closest direct peer to Showtix/Broadway.com Groups, competing for the same school, corporate, and travel-organizer demand across the same 40+ Broadway theatres.
• Telecharge: Primary ticketing provider for many Broadway and off-Broadway productions, with group sales capabilities. It competes with Showtix both as a ticketing channel and increasingly as a direct group-booking option for the same Broadway inventory.
• Headout: Curated marketplace for tours, attractions, and live entertainment experiences including Broadway shows, with bundled group-friendly offerings. It competes with Showtix for tourist and group organizer demand in the New York live entertainment market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Broadwaycom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showtix