Urban.io
Urban.io is an Australian Industrial IoT-as-a-Service company that provides ruggedised cellular sensors and a cloud platform to capture real-time data from assets in remote, harsh, or unconnected environments, serving industries such as commercial real estate, manufacturing, mining, and critical infrastructure through a global channel partner network on an annual per-endpoint subscription.
- Company typePrivate
- Founded2018
- HeadquartersPort Melbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Urban.io does
Urban.io is an Australian Industrial IoT-as-a-Service company founded in 2018 and headquartered in Port Melbourne, operating through URBAN.IO PTY LTD with a wholly-owned Bulgarian data processing affiliate (URBAN.IO EOOD). The company targets a specific niche — capturing data from assets that are critical, remote, exposed, unconnected, legacy, or geographically disparate, where traditional wired monitoring is impractical or too expensive to retrofit. Its product portfolio comprises 14 ruggedised IoT sensor SKUs under the UIO-G4AM series covering temperature (ambient and probe), humidity, light, vibration (XYZ axis with frequency-domain analysis), motion/activity (infrared), delta pressure, current, moisture, on/off contact, process loop (4-20mA), meter count, and battery test measurement. Sensors transmit via a cellular IoT Gateway to the Urban.io Cloud Platform, which provides mobile/desktop commissioning, geo-positioned network health monitoring, configurable email/SMS alerting, and 12 months of historical readings, with data accessible via RESTful APIs and MQTT connectors into AWS IoT Core and Azure IoT Hub.
The core commercial offering is IoTaaS, an annual subscription priced per endpoint that bundles the IoT devices, cellular gateway, unlimited platform and API access, and an unlimited warranty for the life of the subscription, functional wherever cellular networks exist (claimed 95% of populated locations globally). Urban.io sells primarily through a four-tier channel partner program — Device Operations Partners, Data Integration Partners, Enhanced Services Partners, and Embedded Telemetry/OEM Partners — with named partners including Adams Corp (US), Bentley Systems (integration), Hartfiel Automation (US), OI Technologies (France), Pneutech (Australia), and PSI Technologies (UK). Direct sales and a self-serve platform login are also maintained. The company addresses verticals including commercial real estate, municipal real estate, manufacturing, mining and industrial, critical infrastructure, agriculture, water networks, power networks, telecom, rail, ports, airports, and renewable infrastructure, with primary focus on commercial real estate, municipal real estate, manufacturing, mining, and critical infrastructure. No revenue, funding, or headcount growth data is disclosed.
Urban.io firmographics
Firmographics- Name
- Urban.io
- Legal name
- URBAN.IO PTY LTD
- Website
- https://urban.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urban.io is an Australian Industrial IoT-as-a-Service company that provides ruggedised cellular sensors and a cloud platform to capture real-time data from assets in remote, harsh, or unconnected environments, serving industries such as commercial real estate, manufacturing, mining, and critical infrastructure through a global channel partner network on an annual per-endpoint subscription.
- Ownership category
- akta.pro rank
Urban.io industry classification
Industry- Product category
- Industrial IoT Platform / IoT as a Service
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Wireless Telecommunications Carriers (except Satellite) (517112)
- SIC
- Computer Communications Equipment (3576), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Industrial/OT Private Connectivity (Factory, Mining, Ports) (HDAIAGAD)
- akta.pro secondary industries
- IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG), Facilities Operations, CMMS & Predictive Maintenance (IoT-enabled) (HSAPAPAI), Site Security, Monitoring & Remote Operations (NOC/IoT) (HDAIAKAH)
Keywords
Where Urban.io is headquartered
LocationHeadquarters
- HQ city
- Port Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Urban.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- IoT Data Subscription (IoTaaS): Annual subscription price per endpoint covering IoT devices, IoT Gateway(s), Unlimited IoT Platform Access, Unlimited API Data Access, and Unlimited Warranty for the life of the subscription. Customers subscribe to IoT Datastreams and receive all infrastructure required to gather data from hard-to-reach places.
- IoT Hardware Devices: Sale of ruggedised IoT sensors including temperature, humidity, light, vibration, motion, pressure, current, moisture, activity, on/off, process loop, meter count, and battery test sensors. Hardware sold as part of the subscription service or separately.
- Partner Services Revenue: Channel partners provide Device Operations, Data Integration, Enhanced Services, and Embedded Telemetry services to end customers using Urban.io technology. Revenue flows through partner ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | IoT Data Subscription (IoTaaS) - Annual per endpoint |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Urban.io product offering
Product offeringCore offering
Urban.io delivers Industrial IoT as a Service (IoTaaS): an annual per-endpoint subscription that bundles ruggedised wireless sensors (temperature, humidity, vibration, motion, pressure, current, moisture, activity, battery test, meter count, process loop, light, on/off), cellular IoT gateways, and the Urban.io Cloud Platform with unlimited API access and an unlimited warranty. The solution is purpose-built for capturing data from hard-to-reach assets in critical, remote, exposed, unconnected, legacy, and disparate environments, with MQTT connectors to AWS IoT Core and Azure IoT Hub for enterprise data routing.
Product overview
Urban.io is an Industrial IoT company offering a comprehensive ecosystem of ruggedised wireless sensors and an IoT-as-a-Service platform. The product portfolio consists of 14 distinct IoT sensor devices (Activity, Battery Test, Current, Humidity, Light, Meter Count, Moisture, Motion, On/Off, Delta Pressure, Process Loop, Ambient Temperature, Temperature Probe, and Vibration sensors - all under the UIO-G4AM-xxx model series), an IoT Gateway for cellular connectivity, and the Urban.io Cloud Platform. The core offering is IoTaaS (Industrial IoT as a Service), a subscription model that bundles IoT devices, gateways, platform access, API access, and warranty into a single annual price per endpoint. The platform provides real-time data monitoring, alerting via email/SMS, and API access (RESTful Webservices and MQTT) for integration with enterprise applications and cloud environments including AWS IoT Core and Azure IoT Hub. The company serves industries including Commercial Real Estate, Manufacturing, Mining, Oil and Gas, Agriculture, and Utilities, addressing the challenge of capturing data from hard-to-reach assets in remote, harsh, or legacy environments.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 80% reduction in vehicle-driven inspections through remote monitoring
- +2 more outcomes
Companies that use Urban.io
Customer profileSegments16 records
Ideal customer profiles2 records
Urban.io technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Urban.io partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Adams CorpcoreUS-based Urban.io partner providing device operations services. Specializes in wireless condition monitoring sensor deployment and platform access. Adams Corp showcases Urban.io solutions through video content including platform tours and product unboxing.
- Bentley SystemscoreIntegration partner of Urban.io. Bentley Systems is a leading provider of infrastructure engineering software, enabling integration of Urban.io IoT data with infrastructure digital twin and asset management solutions.
- Hartfiel AutomationcoreUS-based Urban.io partner. Hartfiel Automation is a manufacturer rep firm representing Urban.io in the US market for industrial automation and IoT solutions.
- OI TechnologiescoreFrance-based Urban.io partner. OI Technologies provides Urban.io sensors and IoT solutions to the French market, specializing in industrial monitoring applications.
- PneutechcoreAustralia-based Urban.io partner specializing in industrial IoT solutions. Pneutech represents Urban.io in the Australian market for wireless monitoring applications.
- PSI TechnologiescoreUnited Kingdom-based Urban.io partner. PSI Technologies provides Urban.io industrial IoT product lines to the UK market with focus on industrial monitoring solutions.
- AWS IoT CorecoreAmazon Web Services IoT Core integration. Urban.io provides standard MQTT connectors enabling simple zero IT administration mechanism to stream IoT data to AWS IoT Core for enterprise customers using AWS cloud infrastructure.
- Azure IoT HubcoreMicrosoft Azure IoT Hub integration. Urban.io provides standard MQTT connectors enabling simple zero IT administration mechanism to stream IoT data to Azure IoT Hub for enterprise customers using Microsoft Azure cloud infrastructure.
- RSMminorRSM Australia features Urban.io testimonial regarding IoT devices designed for retrofit solutions in remote locations with automatic setup. RSM is a professional services firm.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Urban.io competitors and assessment
Company assessmentDirect peers
- Hologram: Hologram is a cellular IoT connectivity platform with a SIM/device-to-cloud offering for industrial IoT deployments, directly comparable to Urban.io's gateway-plus-subscription connectivity stack.
- Samsara: Samsara provides an industrial IoT platform combining ruggedized wireless sensors, cellular gateways, and a cloud dashboard sold via subscription — a directly comparable IoT-as-a-Service model targeting facilities, fleet, and industrial asset monitoring.
- Telit (Thales IoT): Telit (now part of Thales) sells cellular IoT modules, connectivity, and a device management platform for industrial M2M/IoT deployments — a closely overlapping cellular IoT hardware-plus-platform peer to Urban.io.
- Eseye: Eseye provides global cellular IoT connectivity management, multi-IMSI SIMs, and an integrated device-to-data service model aimed at industrial asset monitoring use cases overlapping with Urban.io's hard-to-reach asset focus.
- Aeris Communications: Aeris provides cellular IoT connectivity, an IoT platform, and asset-monitoring services for industrial and enterprise customers, directly comparable to Urban.io's subscription IoTaaS connectivity-and-platform model.
- Particle: Particle offers IoT hardware modules with cellular connectivity plus a cloud platform and APIs, very close in architecture and GTM to Urban.io's IoTaaS stack for industrial monitoring.
Broad incumbents
- PTC (ThingWorx): PTC's ThingWorx is an established industrial IoT platform for connecting factory assets, monitoring equipment health, and integrating with enterprise systems — a broad incumbent with overlapping capabilities to Urban.io's industrial monitoring offering.
- Bosch IoT: Bosch IoT offers connected sensor solutions and an IoT platform for industrial, building, and mobility use cases, representing a broad incumbent alternative with much greater scale than Urban.io.
- Siemens MindSphere: Siemens MindSphere is an industrial IoT-as-a-service platform from a major industrial automation incumbent, offering asset connectivity, monitoring, and analytics competing with Urban.io in factory and infrastructure segments.
- Cisco IoT (including former Rigado/IoT Operations): Cisco's IoT portfolio (Industrial Networking, IoT Operations, formerly incorporating Rigado) targets industrial asset connectivity and edge-to-cloud management, overlapping with Urban.io's industrial monitoring and gateway use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Urban.io social profiles
Digital presenceUrban.io compliance and trust
Trust signalCompliance1 record
Urban.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban.io leadership team
Management profileNumber of profiles
Profiles1 record
Urban.io subsidiaries and ownership
Company hierarchySubsidiaries1 record
Urban.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban.io
What does Urban.io do?
Urban.io delivers Industrial IoT as a Service (IoTaaS): an annual per-endpoint subscription that bundles ruggedised wireless sensors (temperature, humidity, vibration, motion, pressure, current, moisture, activity, battery test, meter count, process loop, light, on/off), cellular IoT gateways, and the Urban.io Cloud Platform with unlimited API access and an unlimited warranty. The solution is purpose-built for capturing data from hard-to-reach assets in critical, remote, exposed, unconnected, legacy, and disparate environments, with MQTT connectors to AWS IoT Core and Azure IoT Hub for enterprise data routing.
Is Urban.io a public or private company?
Urban.io is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urban.io founded?
Urban.io was founded in 2018. It employs 11 to 50 people.
Where is Urban.io based?
Urban.io is headquartered in Port Melbourne, Australia, in the Oceania region.
How does Urban.io make money?
Three revenue lines are on record. IoT Data Subscription (IoTaaS) is the primary driver. The others are ioT Hardware Devices and partner Services Revenue.
Who are Urban.io's main competitors?
Direct peers on record are Hologram, Samsara, Telit (Thales IoT), Eseye, Aeris Communications and Particle. Broad incumbents are PTC (ThingWorx), Bosch IoT, Siemens MindSphere and Cisco IoT (including former Rigado/IoT Operations).
Does Urban.io have an API?
Yes. Urban.io provides secure Public APIs to access IoT device status and history of all measured variables. They offer RESTful Webservices and MQTT for data routing. Standard MQTT connectors are available for major Cloud environments including AWS IoT Core and Azure IoT Hub, enabling zero IT administration data streaming to analytics or work management applications. All recorded sensor data, historical summaries, and alarms are made available via the IoT Data API for use within external software platforms. Developer documentation is at www.urban.io/iotaas.
What industry is Urban.io in?
Urban.io's product category is Industrial IoT Platform / IoT as a Service. Its primary akta.pro industry code is HDAIAGAD, Industrial/OT Private Connectivity (Factory, Mining, Ports), with a secondary code of HDAIAGAG, IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity). Its NAICS code is 5182 and its SIC code is 3576.