AAG
- Company typePrivate
- Founded1962
- Headquarters's-hertogenbosch, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
AAG firmographics
Firmographics- Name
- AAG
- Legal name
- AAG BV
- Website
- https://aag.nl
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where AAG is headquartered
LocationHeadquarters
- HQ city
- 's-hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
AAG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Consultancy Services: Advisory services for healthcare organizations covering business operations, finance, HR, real estate and sustainability.
- Detachering & Interim: Temporary staffing and interim management placing experienced professionals in healthcare organizations for specific projects or roles.
- Outsourcing: Complete outsourcing of business operations functions for healthcare organizations.
- Opleidingen (Training): Educational programs and training for healthcare professionals. Examples include 'Hoe werkt de zorg?' at €650 and AFAS Finance Masterclass at €900. VAT-exempt training provided by AAG Opleidingen BV.
- Product Sales: Products including the Servicekostenmodel priced at €4,750 including 8 hours of support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Training courses - single session programs |
| One time/ perpetual license | Pay-as-you-go | Servicekostenmodel product |
| Other | Multi-year contract | Consultancy, Detachering, Interim services |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
AAG product offering
Product offeringCore offering
AAG delivers professional services and proprietary analytical tools to Dutch healthcare organizations across elderly care, mental health, youth care, disability care, and hospital sectors. Its portfolio spans consultancy, temporary staffing (detachering), interim management, full-function outsourcing, and accredited training, complemented by in-house developed platforms such as AAG Analytics, the Servicekostenmodel, and the Assessment Planner.
Product overview
AAG is a Dutch healthcare consulting firm that provides a portfolio of advisory services and proprietary products to healthcare organizations in the Netherlands. The core offerings include consultancy, interim management, staffing, outsourcing, and training services across areas such as business intelligence, HR & payroll, application management, finance & business control, and real estate & sustainability. AAG's main proprietary products are AAG Analytics (a BI/data science platform) and the AAG Servicekostenmodel (a service cost management tool). The company has over 240 experts and serves more than 100 healthcare organizations, operating as a single unified service brand rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Brands
- AAG Analytics: Business intelligence and data science services for healthcare organizations
- Youforce
Products and services
- Consultancy
Quantifiable outcome
- 96% customer satisfaction rate
- +2 more outcomes
Companies that use AAG
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles1 record
AAG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AAG partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Green Deal Duurzame ZorgcoreAAG is a signatory to the Green Deal for Sustainable Healthcare, demonstrating commitment to sustainability in healthcare and aligning with regulatory requirements for healthcare organizations.
- Milieuplatform ZorgcoreAAG works with Milieuplatform Zorg which developed the Milieuthermometer Zorg certification methodology. AAG helps healthcare organizations achieve certification through this framework.
- CEDEOminorFor certified training programs, AAG shares participant data with CEDEO for certification purposes.
- NBA (Nederlandse Beroepsorganisatie Accountants)minorFor certified training programs, AAG shares participant data with NBA for certification purposes.
- HubSpotcoreAAG uses HubSpot as their CRM and marketing automation platform for customer relationship management, lead tracking, and marketing communications.
- Gemeenten (Municipalities)coreAAG supports healthcare organizations in regional collaboration with municipalities for community-based care solutions like Wooncirkels concept.
- Woningcorporaties (Housing Corporations)coreAAG facilitates partnerships between healthcare organizations and housing corporations for integrated housing, care and welfare concepts.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AAG competitors and assessment
Company assessmentMarket position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Customer concentration
AAG social profiles
Digital presenceAAG compliance and trust
Trust signalCompliance1 record
AAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
AAG leadership team
Management profileNumber of profiles
Profiles5 records
AAG subsidiaries and ownership
Company hierarchySubsidiaries1 record
AAG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AAG
What does AAG do?
AAG delivers professional services and proprietary analytical tools to Dutch healthcare organizations across elderly care, mental health, youth care, disability care, and hospital sectors. Its portfolio spans consultancy, temporary staffing (detachering), interim management, full-function outsourcing, and accredited training, complemented by in-house developed platforms such as AAG Analytics, the Servicekostenmodel, and the Assessment Planner.
Is AAG a public or private company?
AAG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AAG founded?
AAG was founded in 1962. It employs 101 to 250 people.
Where is AAG based?
AAG is headquartered in 's-hertogenbosch, Netherlands, in the Europe region.
How does AAG make money?
Five revenue lines are on record. Consultancy Services are the primary driver. The others are detachering & Interim, outsourcing, opleidingen (Training) and product Sales.
Does AAG have an API?
No public API is recorded for AAG.