Empire Livestock Marketing

What Empire Livestock Marketing does

Empire Livestock Marketing (legal entity Empire Livestock LLC) is a privately held livestock auction operator founded in 1999 and headquartered in Bath, New York. The company runs six physical auction market locations across New York State — Bath, Central Bridge, Cherry Creek, Dryden, Pavilion, and Vernon — each holding weekly recurring sales events. Its core offering is commission-based auction services for dairy cattle, feeder and beef cattle, calves, sheep, goats, pigs, small animals, and farm equipment, supplemented by specialty auctions including organic livestock, tree and shrub sales, and Amish relief auctions. Empire also publishes feeder and market reports integrated with USDA Agricultural Marketing Service data and offers calendar subscription services via standard web calendar formats.

The company's revenue model is straightforward transaction fees earned on consignment sales: sellers bring livestock or equipment to scheduled auctions and pay commissions upon successful sale. Pricing is not publicly disclosed, and the customer base is a long-tail of regional dairy farmers, beef producers, small livestock owners, and farm equipment sellers, with no named enterprise customers or institutional counterparties. Distribution is entirely physical across the six auction sites, with marketing limited to the company website, a Facebook page, and an email mailing list. Headcount is reported at 1-10 employees, and the operating model is asset-light in terms of technology but capital-intensive in physical auction infrastructure.

From a technology and corporate development standpoint, Empire is a low-tech operating business. There is no proprietary platform, no mobile application, no public API, no disclosed AI/ML capabilities, and no patent or trademark portfolio. The company has not raised outside funding, has no disclosed parent company or institutional investors, and has no history of mergers, acquisitions, or restructuring. A change in ownership was announced via the company website in April 2024, and current market operations are managed by Tony Perry, with additional market-level contacts (Tom, Missy) at individual locations. The overall profile is that of a stable, regionally embedded traditional services business with limited digital surface area.

Name

Empire Livestock Marketing

Legal name

Empire Livestock LLC

Website

https://empirelivestock.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Empire Livestock Marketing operates six physical livestock auction markets across New York State, providing weekly commission-based auction services for dairy, beef, small livestock, and farm equipment to regional farmers and ranchers.

Ownership category

akta.pro rank

Product category

Livestock Auction Services

NAICS

Livestock Merchant Wholesalers (424520)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Beef Cattle Trading & Order Buying (Live Cattle) (AFAEABAI)

Keywords

• Livestock auction services
• Cattle sales
• Dairy cattle marketing
• Farm equipment auctions
• Feeder cattle sales

Headquarters

HQ city

Bath

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Livestock Auction Fees: Commission-based fees from selling livestock (cattle, sheep, goats, pigs, calves) at scheduled auctions. Revenue generated through consignment sales where sellers pay fees upon successful sale.
2. Equipment Auction Fees: Machinery and equipment auction services including farm equipment, tractors, and tools. Revenue from equipment consignment sales.
3. Specialty Sales: Specialty auctions including tree and shrub sales, Amish relief auctions, and small animal sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Empire Livestock Marketing operates a network of physical livestock auction markets across New York State, conducting regular weekly and monthly sales of cattle, dairy, sheep, lambs, goats, and small animals on consignment from farmers and ranchers. The company also runs specialty auctions for organic livestock, farm machinery/equipment, and seasonal items, providing market reporting and a published sale calendar to consignors and buyers.

Product overview

Empire Livestock operates a multi-location livestock auction platform across New York State with six market locations (Bath, Central Bridge, Cherry Creek, Dryden, Pavilion, and Vernon). The core offering consists of weekly livestock auctions featuring cattle, calves, sheep, goats, and pigs, supplemented by specialized sales including monthly Dairy Sales (third Wednesday), Feeder & Beef Replacement Sales (fourth Wednesday), Fat Cattle Sales, Small Animal Sales (second Tuesday), and Sheep/Lamb/Goat Sales. Additional services include Equipment/Machinery Auctions, Tree and Shrub Auctions, Organic Livestock Services, and Market Reports. The platform provides calendar subscription functionality for auction schedules via standard web calendar formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Livestock Auctions Recurring consignment livestock auction sales held at Empire's six New York market locations, serving farmers, ranchers, and livestock buyers across the Northeast.
• Monthly Dairy Sales Monthly scheduled dairy cattle sale events for dairy producers and buyers.
• Feeder & Beef Replacement Sales Monthly auction sales focused on feeder cattle and beef replacement stock.
• Fat Cattle Sales Auction sales of finished/fat cattle ready for processing.
• Small Animal Sales Auction sales of small animals such as calves, pigs, and poultry.
• Sheep, Lamb & Goat Sales Auction sales dedicated to sheep, lambs, and goats.
• Organic Livestock Services Specialty sales program for organic-certified livestock.
• Farm Equipment Auctions Auction sales of farm machinery, equipment, and related agricultural assets.
• Specialty Auctions Periodic specialty consignment auctions such as tree/shrub, Amish relief, and other niche categories.
• Market Reports & Sale Calendar Periodic market reports and a published sale calendar that document prices, volumes, and upcoming sale dates for producers and buyers.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• USDA Agricultural Marketing ServicecoreStrategic or Co-development PartnerIntegration with USDA Market Reports through the Agricultural Marketing Service platform, providing market news and price information for feeder and replacement cattle auctions.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Farmers Livestock Exchange: Multi-location regional livestock auction business serving cattle and dairy producers with weekly sales. Closely matches Empire Livestock's profile of an independent, small-headcount, multi-yard regional auctioneer generating commission-based revenue from consigned livestock.
• United Producers, Inc. Farmer-owned livestock marketing cooperative that operates multiple auction markets across the Midwest. Directly comparable to Empire Livestock as a multi-location, commission-based livestock auctioneer serving regional farm consignors with similar cattle, dairy, and small-ruminant offerings.
• Hub City Livestock Auction: Regional livestock auction market based in South Dakota operating weekly cattle and small-ruminant sales. Highly comparable to Empire Livestock in scope (multi-species, weekly in-person auctions) but serves a different upper-Midwest geography.

Broad incumbents

• Oklahoma National Stockyards: One of the largest commercial cattle auction markets in the United States, running weekly sales in Oklahoma City. Comparable in that it sells feeder, beef, and dairy cattle through in-person auction, though at substantially larger scale and broader geographic reach than Empire Livestock.
• Superior Livestock Auction: Long-standing nationwide livestock marketing operation specializing in satellite/video auction of feeder cattle. Overlaps with Empire Livestock in cattle marketing and price-discovery services but at a national, video-based scale rather than regional physical auctions.

Emerging players

• DV Auction: Online bidding and video-streaming platform purpose-built for livestock auctions, used by many sale barns across the U.S. Comparable to Empire Livestock in that both facilitate livestock transactions for regional sellers, but DV Auction operates digitally rather than via fixed physical yards.

Regional players

• Turlock Livestock Auction: Independent regional auction market in California's Central Valley running weekly cattle sales. Direct peer to Empire Livestock in operating model (weekly in-person cattle auctions in a single state) but serves a West Coast dairy/beef corridor rather than the Northeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EmpireLivestockMarketing
• LinkedInlinkedin.com/company/empire-livestock-marketing-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empire Livestock Marketing