DVAuction
DVAuction is a privately held Nebraska company, founded in 1999, that operates a real-time internet broadcasting platform for livestock auctions. It live-streams cattle, equine, and specialty livestock sales to a U.S. national buyer base, earning commission-based revenue on transactions while offering free public viewing.
- Company typePrivate
- Founded1999
- HeadquartersNorfolk, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What DVAuction does
DVAuction, Inc. is a privately held Nebraska corporation founded in 1999 that operates a real-time internet broadcasting platform for livestock auctions, headquartered at 112 S Birch St., Norfolk, Nebraska. The company provides a web-based platform that live-streams cattle, equine, goat, sheep, alpaca, deer/exotics, hay, and equipment sales to a national U.S. buyer audience, with free public viewing and registration/approval required for online bidding. Supporting features include timed auctions with auto-extension to deter sniping, a maximum-bid auto-bidding system, outbid notifications, pre-sale video catalogs, and cross-platform support across Windows, macOS, iOS, and Android browsers.
The platform's product surface comprises a core live-broadcasting engine, an event scheduling and calendar system, an online bidding module, user account management with email subscriptions, and a Video Catalogs library for on-demand viewing of past production sales, livestock market sales, and private treaty offerings. DVAuction also operates white-label subdomain deployments for major partners including Wagyu Boost, the Abingdon Feeder Cattle Association, and the Virginia Cattlemen's Association, embedding its infrastructure inside branded partner properties.
DVAuction functions strictly as a broadcast and listing agent and explicitly does not act as a livestock dealer, market, clerk, or selling agent. Revenue is generated via commissions on successful auction transactions conducted through the platform; specific fee schedules are not publicly disclosed. The company serves a horizontal mix of individual livestock producers and ranchers, traditional livestock markets and stockyards, breed and state cattle associations, equine sellers, and specialty livestock sellers, reaching buyers across at least 11 U.S. states with 140+ scheduled events visible on the platform.
DVAuction firmographics
Firmographics- Name
- DVAuction
- Legal name
- DVAuction, Inc.
- Website
- https://dvauction.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DVAuction is a privately held Nebraska company, founded in 1999, that operates a real-time internet broadcasting platform for livestock auctions. It live-streams cattle, equine, and specialty livestock sales to a U.S. national buyer base, earning commission-based revenue on transactions while offering free public viewing.
- Ownership category
- akta.pro rank
DVAuction industry classification
Industry- Product category
- Livestock Auction Broadcasting Platform
- NAICS
- Livestock Merchant Wholesalers (424520)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Livestock Showing, Training & Performance Support Services (Non-veterinary) (AFAEALAM)
Keywords
Where DVAuction is headquartered
LocationHeadquarters
- HQ city
- Norfolk
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DVAuction business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Commission on Sales: DVAuction acts as a broadcast and listing agent for livestock sales. While viewing is free, the company earns revenue through commissions on successful auction sales conducted through its platform. The company explicitly states it does not act as a livestock dealer, market, clerk, or selling agent, and is not responsible for financials or guarantees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free public viewing of all auctions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
DVAuction product offering
Product offeringCore offering
DVAuction operates a web-based platform that broadcasts livestock auctions in real time over the internet, enabling remote buyers to watch and bid on live sales. It serves as a broadcast and listing agent for livestock sellers including individual producers, livestock markets, and breed associations across the U.S., supporting cattle, equine, goats, sheep, alpacas, exotics, hay, and equipment categories. The company earns revenue through commissions on successful auction sales conducted through its platform.
Product overview
DVAuction is a livestock internet marketing platform founded in 1999, offering real-time auction broadcasting services. The core product is the DVAuction Platform which provides free public viewing of live livestock auctions and paid online bidding capabilities. The platform supports diverse auction types including cattle, horses, goats, sheep, alpacas, deer/exotics, hay, and equipment sales. Supporting products include Video Catalogs for on-demand sale recordings and Event Scheduling for auction management. The company operates specialized subdomain platforms for specific seller partners such as Wagyu Boost for Wagyu cattle auctions and the Abingdon Feeder Cattle Association for Virginia feeder cattle sales. DVAuction functions exclusively as a broadcast and listing agent, facilitating transactions between buyers and sellers without acting as a dealer or market.
Differentiator
Problem solved
Functional benefit
Products and services
- DVAuction Platform Web-based real-time internet broadcasting platform for livestock auctions enabling remote viewing and online bidding across cattle, equine, goats, sheep, alpacas, deer/exotics, hay, and equipment sales.
- Video Catalogs
Companies that use DVAuction
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
DVAuction technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
DVAuction partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Wagyu BoostcoreWagyu Boost operates as a subdomain platform (wagyuboost.dvauction.com) using DVAuction's infrastructure to host Wagyu cattle online sales. Contact: William Neal, 4316 E White Hall Ave, Springfield, MO 65809, (417) 664-3524.
- Abingdon Feeder Cattle AssociationcoreAbingdon Feeder Cattle Association operates a subdomain platform (afca.dvauction.com) for Virginia Quality Assured (VQA) cattle sales. Contact: Scott Jessee, 143 Highland Drive, Lebanon, VA 24266, (276) 889-8056.
- Virginia Cattlemen's AssociationcoreVirginia Cattlemen's Association uses DVAuction subdomain platform (vacattlemen.dvauction.com) for Tel-O-Auction and Virginia Cattleopoly sales events.
- National Beef WireminorIntegration with National Beef Wire news service for industry news content and event promotion. DVAuction sponsored content appears alongside livestock industry news.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
DVAuction competitors and assessment
Company assessmentDirect peers
- Superior Livestock Auction: Long-established US video/satellite livestock auction company that broadcasts production sales to remote buyers. Directly comparable to DVAuction on offering (live broadcast + remote bidding), target market (US cattle producers and buyers), and commission-based revenue model.
- CattleUSA.com: Online cattle marketplace and auction platform serving US producers with listings and bidding. Overlaps DVAuction on cattle-specific online auctioning and a similar buyer/seller base.
- BigIron Auctions: Online auction platform for agricultural equipment, land, and livestock across rural America. Comparable to DVAuction's auction-broadcasting model and rural seller base, with overlapping seller profiles (ranchers and producers) though broader equipment exposure.
Broad incumbents
- Ritchie Bros. Auctioneers: Global multi-category auction platform (heavy equipment, vehicles, ag assets) with online bidding infrastructure and live event broadcasting. Adjacent to DVAuction in online auction technology and seller-buyer matchmaking, but operates at much larger scale and across non-livestock categories.
- LiveAg (Cargill): Digital livestock marketing and procurement platform from Cargill, a major US beef packer. Overlaps DVAuction on connecting cattle sellers with buyers via digital channels, but operates with a procurement-side focus tied to a single large buyer.
- AgriMedia / Farms.com: Agricultural media and information platform covering livestock, equipment, and crop markets with event promotion and listings. Compares to DVAuction on serving US ag producers with news, events, and listings; differs in not running a live bidding platform.
Emerging players
- HiBid.com: Online auction platform that powers auctioneer-branded events across categories including farm and estate items. Compares to DVAuction on the white-label / branded subdomain auction model and could expand into livestock categories over time.
- AuctionTime / Machinery Pete: Online equipment and farm-asset auction site operated by Sandhills Global. Comparable to DVAuction on rural-agricultural online auctions and live event broadcasting, though with a stronger tilt to machinery and trucks than livestock.
Regional players
- TractorHouse: Online listing and auction aggregator for farm equipment, primarily North American. Compares to DVAuction's rural ag seller audience and event-listing infrastructure, though focused on equipment rather than livestock.
Others
- AgDirect / AgSolutions livestock fintech platforms: Agricultural financing and settlement providers that increasingly integrate with online livestock auctions. Adjacent to DVAuction in serving livestock sellers and buyers through the transaction stack, with potential to disintermediate or partner around settlement.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DVAuction social profiles
Digital presenceDVAuction financial estimates
Financial estimateRevenue estimate
Valuation estimate
DVAuction leadership team
Management profileNumber of profiles
Profiles1 record
DVAuction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DVAuction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DVAuction
What does DVAuction do?
DVAuction operates a web-based platform that broadcasts livestock auctions in real time over the internet, enabling remote buyers to watch and bid on live sales. It serves as a broadcast and listing agent for livestock sellers including individual producers, livestock markets, and breed associations across the U.S., supporting cattle, equine, goats, sheep, alpacas, exotics, hay, and equipment categories. The company earns revenue through commissions on successful auction sales conducted through its platform.
Is DVAuction a public or private company?
DVAuction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DVAuction founded?
DVAuction was founded in 1999. It employs 51 to 100 people.
Where is DVAuction based?
DVAuction is headquartered in Norfolk, United States, in the North America region.
How does DVAuction make money?
One revenue line is on record: commission on Sales.
Who are DVAuction's main competitors?
Direct peers on record are Superior Livestock Auction, CattleUSA.com and BigIron Auctions. Broad incumbents are Ritchie Bros. Auctioneers, LiveAg (Cargill) and AgriMedia / Farms.com. Emerging players are HiBid.com and AuctionTime / Machinery Pete. TractorHouse is listed as a regional player. AgDirect / AgSolutions livestock fintech platforms is listed as an others.
Does DVAuction have an API?
No public API is recorded for DVAuction.
What industry is DVAuction in?
DVAuction's product category is Livestock Auction Broadcasting Platform. Its primary akta.pro industry code is AFAEALAM, Livestock Showing, Training & Performance Support Services (Non-veterinary). Its NAICS code is 424520 and its SIC code is 700.