What Warrantywise does

Warrantywise is a UK-based extended vehicle warranty provider, founded in 2000 in Blackburn, Lancashire, and operating as part of Wise Group Holdings Limited. The company sells monthly subscription warranty plans for cars, vans, electric vehicles, and classic cars, with tiered plan levels (04/40 through 15/150) defined by age and mileage limits. Pricing is quote-based, with average monthly comprehensive plan costs of £52-£75 depending on vehicle make, age, and coverage selection, and optional voluntary contributions to reduce monthly cost.

The business runs a discretionary warranty model in which every repair request is individually assessed by UK-based warranty experts, supported by a proprietary Reliability Index database built from real repair data across thousands of vehicles on plan. Independent dispute resolution is provided by master mechanic Edd China acting as expert arbiter. The company supplements warranty products with Emergency Breakdown Assistance, car hire, and onward travel as standard, plus a WiseRewards loyalty and referral programme.

Distribution is direct-to-consumer through the Warrantywise website and a UK-based phone sales team, with additional dedicated channels for independent dealers and a Fleet Warranty Plans sales team targeting business customers with multiple vehicles. Marketing combines content (Reliability Index publications, blog, explainer videos), social media, celebrity endorsements, and a referral programme. The company holds a 4.6/5 Trustpilot rating across 13,000+ reviews and has served over one million drivers cumulatively since inception.

Name

Warrantywise

Legal name

Warrantywise Limited

Website

https://warrantywise.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Warrantywise is a UK-based extended vehicle warranty provider selling monthly subscription warranty plans for cars, vans, EVs, and classic cars to private motorists, fleets, and independent dealers via direct-to-consumer and trade channels.

Ownership category

akta.pro rank

Product category

Extended Vehicle Warranty

NAICS

Claims Adjusting (524291)

akta.pro primary industry

Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI) (FSAJALAA)

akta.pro secondary industry

Powertrain & Component-Specific Vehicle Warranty Programs (FSAJALAK)

Keywords

• Extended vehicle warranty
• Used car warranty
• Motor warranty plans
• Fleet warranty coverage
• EV warranty protection

Headquarters

HQ city

Blackburn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Extended Vehicle Warranty Plans: Warrantywise generates revenue through the sale of extended car, van, EV, and classic car warranty plans. Plans are typically sold as recurring monthly subscriptions or one-time purchases with terms ranging from 12 months upward. The company offers different plan levels (08/80, 04/40, 06/60, 10/100, 15/150) with varying coverage limits and voluntary contribution options that affect pricing.
2. Fleet Warranty Plans: Business-focused warranty plans for company fleets, offering extended protection for multiple vehicles with tailored solutions including vehicles up to 10 years old.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Warrantywise is a UK extended vehicle warranty provider that sells discretionary car, van, electric vehicle (EV), classic car, and business fleet warranty plans, typically on a recurring monthly subscription. Each plan includes standard features such as emergency breakdown assistance, car hire and onward travel, unlimited repairs on covered components, and access to any VAT-registered garage. Plans are differentiated by tiered coverage levels (04/40, 06/60, 08/80, 10/100, 15/150) mapped to vehicle age and mileage, with claims individually assessed by UK-based warranty experts.

Product overview

Warrantywise is a UK-based extended vehicle warranty provider offering a portfolio of warranty products designed to protect motorists from unexpected repair costs. The core product lineup includes Car Warranty, Van Warranty, EV Warranty, and Classic Car Warranty plans, each providing tiered coverage levels (04/40 through 15/150) based on vehicle age and mileage. The company also offers Fleet Warranty Plans for business customers. These products are complemented by supplementary services including standard Emergency Breakdown Assistance with car hire and onward travel, an independent Expert Adjudication Service led by Edd China for dispute resolution, and an annual Reliability Index providing vehicle reliability rankings. The WiseRewards programme adds customer retention value through discounts and referral rewards. The company operates on a discretionary warranty model where repair requests are reviewed individually by experts rather than automated systems.

Differentiator

Problem solved

Functional benefit

Brands

• Wiserewards: Loyalty program offering exclusive discounts including 30% off second car warranties, refer-a-friend rewards of £100 each, and 20% discounts for public sector workers.

Products and services

• Car Warranty Extended warranty plan providing protection against unexpected mechanical and electrical repair costs for used cars, including performance cars and 4x4s, sold directly to UK motorists.
• Van Warranty Extended warranty plan designed to help keep van owners working by protecting against unexpected mechanical and electrical repair costs for commercial and personal vans.
• EV Warranty Extended warranty plan for electric vehicles providing protection against unexpected repair costs, including coverage for advanced electrical systems and battery-related components.
• Classic Car Warranty Extended warranty plan built for older vehicles, including vintage classics and modern classics, helping owners manage unexpected mechanical and electrical repair costs.
• Fleet Warranty Plans Warranty solutions tailored for businesses operating company fleets of cars and vans (including vehicles up to 10 years old), offering cost predictability and reduced vehicle downtime, handled by a dedicated fleet warranty team.

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SpiritSmithminorImplementation/ SI/ Consulting PartnerThird-party fulfilment partner responsible for managing and delivering promotional hampers (Football Hampers) for Warrantywise customer promotions. SpiritSmith handles order processing and delivery on behalf of Warrantywise.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Warranty Solutions Group (WSG): UK extended warranty provider offering mechanical breakdown, extended, and GAP products through dealer and broker channels; directly comparable to Warrantywise in product, customer segment, and distribution model.
• Warranty Assist: UK extended vehicle warranty provider (part of LSG Insurance) selling car, van, and bike warranties via dealer partnerships and direct channels; directly comparable in product, distribution, and target customer to Warrantywise.
• WMS Group: UK provider of extended warranties, GAP, and asset protection products distributed via motor dealers and brokers; comparable in dealer-led GTM and product adjacency (warranty plus GAP/ancillary protection) to Warrantywise.
• ALA Insurance: UK-based specialist provider of mechanical breakdown, extended warranty, GAP, and cosmetic insurance products distributed through dealerships; comparable in product breadth, dealer-led distribution, and UK customer base.
• Motorguard: UK extended warranty specialist selling car, van, and motorcycle warranties primarily through dealer partnerships, directly comparable in product mix and trade-channel distribution to Warrantywise's dealer offering.
• Car Care Plan: Long-established UK extended vehicle warranty administrator offering mechanical breakdown and extended warranties through dealer groups and direct channels; overlaps with Warrantywise in core product, customer segments, and dealer-driven GTM.
• Imperial Warranty: UK-based extended vehicle warranty provider with trade/dealer and direct channels offering car, van, and EV plans; a smaller but directly comparable specialist competitor to Warrantywise in the same product category.
• AutoProtect: UK-based extended car warranty provider offering car, van, and EV warranties through direct and dealer channels, directly competing with Warrantywise in the same UK retail warranty market.

Broad incumbents

• Assurant: Large US-listed insurance and protection services company with a global extended vehicle warranty and connected living business; competes with Warrantywise in the same underlying category but as part of a much broader insurance/services portfolio.

Emerging players

• Click4Warranty: Online-direct UK extended warranty retailer focused on price-led, online quote-and-buy journeys; overlaps with Warrantywise in product category and target customer but competes on a self-service, lower-touch model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/warrantywise
• YouTubeyoutube.com/user/warrantywise
• Facebookfacebook.com/Warrantywise
• LinkedInlinkedin.com/company/warrantywise

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warrantywise