Warranty Solutions Group
- Company typePrivate
- Founded2021
- HeadquartersAylesbury, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
Warranty Solutions Group firmographics
Firmographics- Name
- Warranty Solutions Group
- Legal name
- Warranty Solutions Group Ltd
- Website
- https://warrantysolutionsgroup.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Warranty Solutions Group industry classification
Industry- Product category
- Extended Vehicle Warranties
- akta.pro primary industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
- akta.pro secondary industries
- OEM/Captive Warranty & Service Contract Programs (FSAJALAE), GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC)
Keywords
Where Warranty Solutions Group is headquartered
LocationHeadquarters
- HQ city
- Aylesbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Warranty Solutions Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Extended Vehicle Warranties: Sale of extended warranty products for used vehicles covering mechanical, electrical and electronic parts against sudden failure. Products are sold through dealer networks and directly to consumers.
- Ancillary Protection Products: Paint protection, tyre and alloy protection, cosmetic protection, and other add-on protection products sold alongside vehicle warranties.
- Commercial Vehicle Warranties: Warranty products for LCVs (light commercial vehicles), HGVs (heavy goods vehicles), and fleet operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Vehicle warranty products (cars, vans, HGVs, motorcycles, motorhomes) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Warranty Solutions Group product offering
Product offeringCore offering
Warranty Solutions Group underwrites and distributes extended warranty products for used vehicles — cars, LCVs, HGVs, motorcycles, motorhomes, caravans and EVs/hybrids — covering sudden failure of up to 6,000 mechanical, electrical and electronic parts. Products are sold through a nationwide network of approved motor dealers and directly to consumers, supplemented by ancillary add-ons (paint protection, Car Angels tyre/cosmetic/alloy protection, Car Gods paint and interior protection). The group also operates captive insurer WSG Guardian Insurance Ltd to issue regulated protection products.
Product overview
Warranty Solutions Group is the UK's leading provider of extended used vehicle warranty products operating a multi-brand portfolio. The core offering consists of vehicle warranties (car, LCV, HGV, motorcycle, motorhome, caravan, and EV/hybrid) supplemented by add-on protection products including paint protection, Car Angels (tyre, alloy, cosmetic coverage), and Car Gods paint/interior protection. The company distributes through four sub-brands: Warranty Solutions Group, MotorGuard Warranties, Freedom Warranties, and Warranty Professionals. Additional offerings include dealer-specific programs (Dealer Warranties, Partners Programme, Prep4Less vehicle preparation), and WSG Guardian Insurance Ltd, a captive insurance company launched in 2024 for regulated protection products.
Differentiator
Problem solved
Functional benefit
Brands
- Car Angels: Vehicle protection product line including tyre and alloy protection, cosmetic protection, and combined cosmetic and alloy coverage.
- Prep4Less
Quantifiable outcome
- EV repairs are 30-50% more expensive than ICE vehicle repairs, highlighting the value of EV warranty protection
- +2 more outcomes
Companies that use Warranty Solutions Group
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Warranty Solutions Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Warranty Solutions Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, core and minor.
- ATL AutomotivestrategicStrategic partnership marking WSG's expansion into the Caribbean market. ATL Automotive is the region's leading vehicle distributor.
- Ben CollinscoreBen Collins, former Top Gear Stig and motorsport legend, serves as brand ambassador for WSG. Partnership involves endorsement of car and van warranty products through videos, blogs, social media posts, customer communications and dealer events. 3-year partnership agreement.
- AutoglassminorPartnership providing WSG customers with discounted windscreen repairs and replacements. All WSG warranty customers can access savings when booking through Autoglass.
- Motor Trader MagazinecoreStrategic partnership for major automotive industry events including a new event at Silverstone racetrack. Collaboration on industry content and dealer engagement.
- Strategic Risk Solutions (SRS)strategicWSG was assisted by SRS, the world's largest independent insurance company manager, in establishing WSG Guardian Insurance Ltd and introducing regulated protection products through the new captive insurance company.
- The Motor OmbudsmancoreWSG is accredited to The Motor Ombudsman's Vehicle Warranty Products Code, representing 70% of UK warranty providers and covering around 2 million consumers. Provides free mediation and arbitration support services.
- Euro Car PartsminorPartnership through Prep4Less programme for vehicle preparation, helping dealerships streamline preparation and manage repair costs effectively.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Warranty Solutions Group competitors and assessment
Company assessmentDirect peers
- Warrantywise: UK-based extended vehicle warranty provider selling directly to consumers and through dealers, competing head-to-head with WSG on similar used-car warranty products. Closest direct competitor in the UK market.
- Warranty Direct: Long-established UK vehicle warranty provider offering extended mechanical and electrical warranty products through dealer and direct channels, overlapping WSG's core warranty proposition.
- MotorEasy: UK warranty provider with strong direct-to-consumer digital channel and dealer partnerships, selling extended warranties and servicing products comparable to WSG's offering.
- Click4Warranty: UK online-focused warranty provider selling extended vehicle warranties direct to consumers, competing with WSG's direct channel and on similar mechanical/electrical coverage breadth.
- ALA Insurance: UK provider of GAP insurance and vehicle protection add-on products, overlapping WSG's Car Angels and add-on protection lines as well as F&I-administered products at dealers.
- AutoProtect: UK vehicle warranty and add-on protection provider with dealer and direct distribution channels, offering warranty, GAP, and cosmetic protection products that overlap directly with WSG's portfolio.
Broad incumbents
- The AA (warranty products): UK motoring incumbent offering extended vehicle warranties alongside breakdown, insurance, and servicing. Overlaps WSG on product category while serving a much wider consumer motoring portfolio.
- RAC (warranty products): Major UK motoring services brand with extended warranty and vehicle protection products that compete with WSG in the dealer-distributed and direct warranty segments.
Emerging players
- WiseDriving / Car Care Plan: UK warranty and asset protection provider distributing through dealer groups, with comparable used vehicle warranty and service plan products overlapping WSG's dealer channel business.
- Surewise: UK-based extended warranty provider with both consumer and dealer channels, offering used vehicle warranties comparable to WSG but with a smaller dealer footprint and emerging market presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Warranty Solutions Group social profiles
Digital presenceWarranty Solutions Group compliance and trust
Trust signalCompliance1 record
Warranty Solutions Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Warranty Solutions Group leadership team
Management profileNumber of profiles
Profiles8 records
Warranty Solutions Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Warranty Solutions Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Warranty Solutions Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Warranty Solutions Group
What does Warranty Solutions Group do?
Warranty Solutions Group underwrites and distributes extended warranty products for used vehicles — cars, LCVs, HGVs, motorcycles, motorhomes, caravans and EVs/hybrids — covering sudden failure of up to 6,000 mechanical, electrical and electronic parts. Products are sold through a nationwide network of approved motor dealers and directly to consumers, supplemented by ancillary add-ons (paint protection, Car Angels tyre/cosmetic/alloy protection, Car Gods paint and interior protection). The group also operates captive insurer WSG Guardian Insurance Ltd to issue regulated protection products.
Is Warranty Solutions Group a public or private company?
Warranty Solutions Group is a private company. It is classified as unknown and is currently operating.
When was Warranty Solutions Group founded?
Warranty Solutions Group was founded in 2021. It employs 51 to 100 people.
Where is Warranty Solutions Group based?
Warranty Solutions Group is headquartered in Aylesbury, United Kingdom, in the Europe region.
How does Warranty Solutions Group make money?
Three revenue lines are on record. Extended Vehicle Warranties are the primary driver. The others are ancillary Protection Products and commercial Vehicle Warranties.
Who are Warranty Solutions Group's main competitors?
Direct peers on record are Warrantywise, Warranty Direct, MotorEasy, Click4Warranty, ALA Insurance and AutoProtect. Broad incumbents are The AA (warranty products) and RAC (warranty products). Emerging players are WiseDriving / Car Care Plan and Surewise.
Does Warranty Solutions Group have an API?
No public API is recorded for Warranty Solutions Group.
What industry is Warranty Solutions Group in?
Warranty Solutions Group's product category is Extended Vehicle Warranties. Its primary akta.pro industry code is FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors), with a secondary code of FSAJALAE, OEM/Captive Warranty & Service Contract Programs.