What Syntec Industries does

Syntec Industries, Inc. is a US-based, privately held B2B manufacturer founded in 1986 and headquartered in Dalton, Georgia (with a secondary office in Rome, GA). The company designs, produces, and distributes surfacing products — primarily carpets, resilient flooring, woven PVC textiles, foam decking, marine steering wheels, adhesives, and vinyl upholstery — for Original Equipment Manufacturers serving the Marine, Recreational Vehicle (RV), Manufactured Housing, Property Solutions (multifamily housing), and Golf/UTV/ATV markets. By the late 1990s, Syntec held approximately 65% of the US marine carpet market, a position the company has defended through proprietary materials technology and multi-decade OEM relationships.

The product portfolio rests on a stack of proprietary manufacturing processes and material technologies. Sensations — a woven PVC textile — is produced on Jacquard Loom equipment with engineered slip, UV, mold, flammability, and chemical resistance. Enhancetec is a BCF polyester fiber processed through twisting, heat-setting, and tufting without chemicals, used across the RV and manufactured-housing carpet lines. reFLEX is a high-density PE foam marine decking finished with the proprietary truGRAIN surface; Beauflor resilient flooring relies on EliteBac fiber backing. Syntec owns the majority of Gussi Italia, a producer of handcrafted marine steering wheels with over 60 designs across Entry, Prestige, and Luxury collections, and jointly developed the Murano Multifunction Display — a CANBUS-connected steering-wheel touchscreen that earned innovation recognition at IBEX and METS in 2023.

The business model is overwhelmingly OEM-embedded B2B hardware sales, executed through dedicated sales reps organized by vertical, supplemented by distribution partnerships (notably Beauflor since 2009 and OMNOVA/Synthomer since 2020) and a marine/RV distributor network for replacement parts. Revenue is generated by selling flooring, decking, steering wheels, adhesives, and vinyl into manufacturers' production lines at scale, with the Synergy Program bundling multiple categories per OEM account. Pricing is not publicly disclosed; contracts and quotes are handled through direct sales channels. The company has no disclosed funding rounds and no institutional investor participation.

Name

Syntec Industries

Legal name

Syntec Industries, Inc.

Website

https://syntecind.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Syntec Industries is a privately held US B2B manufacturer of flooring, marine decking, steering wheels, and vinyl upholstery products sold to OEM customers in the marine, RV, manufactured housing, multifamily housing, and utility vehicle markets.

Ownership category

akta.pro rank

Product category

Marine & RV Flooring and Interior Surfacing

NAICS

Carpet and Rug Mills (31411), Artificial and Synthetic Fibers and Filaments Manufacturing (325220), Adhesive Manufacturing (32552), Other Leather and Allied Product Manufacturing (316990)

SIC

Plastics Products, Nec (3089), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

Keywords

• Marine OEM carpet
• Recreational vehicle flooring
• Manufactured housing flooring
• Marine decking materials
• Boat steering wheels

Headquarters

HQ city

Rome

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Flooring and Surfacing Products to OEMs: Syntec manufactures and sells carpets, resilient flooring, LVT, woven PVC textiles (Sensations), and marine decking to Original Equipment Manufacturers in the marine, RV, and manufactured housing industries. Products are incorporated into manufacturers' finished products at scale.
2. Gussi Italia Steering Wheels: Handcrafted marine steering wheels sold to boat manufacturers. Syntec is majority owner of Gussi Italia (acquired by late 2010). Available in over 60 designs across Entry, Prestige, and Luxury collections.
3. Beauflor Luxury Resilient Flooring: Beauflor flooring distributed to RV and manufactured housing markets (distribution partnership with Belgium-based Beauflor begun in late 2009), and also sold into multifamily housing market. Includes EliteBac and TufBac product lines.
4. reFLEX Marine Decking Products: PE foam marine decking sold for swim platforms, decks, helm stations, floors, steps, and coaming bolsters. Available as stock or custom-cut products with personalized designs and logos.
5. Industrial Adhesives: Adhesives formulated for marine industry applications, mixed fresh to order. Includes water-based adhesives, solvents, and hot-melt formulas available in custom-order quantities from single-ounce to tanker-sized. Warranty program requires certification training and quarterly audits.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Syntec Industries manufactures and sells interior surfacing products including woven PVC textiles, PE foam marine decking, traditional and BCF polyester carpet, luxury resilient and vinyl plank flooring, marine adhesives, and marine steering wheels for sale to Original Equipment Manufacturers (OEMs) in the marine, recreational vehicle, manufactured housing, multifamily housing, and utility vehicle industries. Products are sold under proprietary brands including Sensations, reFLEX, Ridgeline, OPEN ROAD, Property Solutions, Needlepunch, Beauflor (distributed), and Gussi Italia (acquired), bundled via the Synergy Program.

Product overview

Syntec Industries is a manufacturer and supplier of flooring and marine products serving the Marine, RV, Manufactured Housing, Multifamily Housing, and Utility Vehicle industries since 1986. The product portfolio centers on interior surfacing solutions including: (1) Flooring products — Sensations woven PVC textiles for marine/RV, reFLEX PE foam marine decking, traditional Marine Carpet, Beauflor luxury resilient flooring (distributed Belgian brand), Property Solutions SPC Luxury Vinyl Plank and Luxury Vinyl Sheet, OPEN ROAD and manufactured housing carpet lines, Needlepunch fabrics, and snap-in Mat Kits; (2) Steering and control products — Gussi Italia steering wheels (acquired 2010, available in Entry/Prestige/Luxury collections) and the Murano Multifunction Display touchscreen; (3) Specialty products — marine-grade Adhesives and OMNOVA marine vinyl upholstery (via strategic partnership). The company operates a weaving operation producing Sensations and distributes Beauflor under agreement with the Belgian manufacturer. Products are sold primarily to OEM manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• Gussi Italia: Marine steering wheels handcrafted by Italian artisans using finest woods, steel, aluminum, and leather. Available in over 60 designs.
• Property Solutions
• Sensations
• reFLEX
• Ridgeline
• OPEN ROAD

Products and services

• Sensations Woven PVC Textile Woven PVC textile flooring produced on Jacquard Looms for marine and RV applications, featuring wet and dry slip resistance, 3,000-hour UV resistance, mold and mildew resistance, ozone and chemical resistance, 302 flammability compliance, and dimensional stability.
• reFLEX Marine Decking High-density polyethylene (PE) foam marine decking with exclusive truGRAIN finish for swim platforms, helm stations, floors, steps, and coaming bolsters, providing UV protection, stain resistance, mold resistance, temperature control, sound absorption, and non-slip performance that exceeds standard EVA competitors in independent testing.
• Gussi Italia Marine Steering Wheels Marine steering wheels handcrafted by Italian artisans using mahogany, exotic hardwoods, stainless steel, and hand-stitched leather; available in Entry, Prestige, and Luxury collections with over 60 designs. Syntec became the majority owner by late 2010.
• Murano Multifunction Steering Wheel Display Touchscreen display installed on the center cap of select steering wheels, providing hands-free control of boat systems including infotainment, lights, engine, and vessel parameters via CANBUS network and Bluetooth smartphone app connectivity, with auto-leveling screen and customizable branding.
• Marine Carpet Traditional marine carpet with wet and dry slip resistance, UV resistance, and mold and mildew protection, available in Aggressor, Excel, Newport, and Platinum II collections with multiple colors and patterns for OEM marine applications.
• OPEN ROAD RV Carpet Premium RV interior carpet collections featuring Enhancetec BCF polyester fiber, including Dazzle, Debonair, Decadence, and Duplicity collections in 15 to 25 oz weights with stain-resistant properties for RV OEMs and owners.
• Manufactured Housing Carpet Colorfast and stain-resistant polyester carpet using Enhancetec BCF fiber technology for manufactured housing markets, retaining color when exposed to chloride-based household products.
• Ridgeline Compartment Liner Closed-cell foam compartment lining material for boats providing storage protection, noise reduction, and mold and mildew resistance; available in black with plain or pebble texture for storage spaces, ski lockers, engine compartments, and side panels.
• Beauflor Luxury Resilient Flooring Luxury resilient flooring with EliteBac or TufBac fiber backing, FloorScore-certified for low TVOC emissions, with photographic technology replicating wood, slate, and ceramic tile textures. Distributed by Syntec for the RV and manufactured housing markets under partnership with Belgium-based Beauflor since late 2009.
• Property Solutions Luxury Vinyl Plank (SPC) Stone Plastic Composite (SPC) luxury vinyl plank flooring with rigid core layer providing exceptional density and durability, featuring a waterproof design resistant to dents and daily wear and tear for property solutions applications.
• Property Solutions Luxury Vinyl Sheet Luxury vinyl sheet collection inspired by urban living, waterproof and designed for stress-free living in property solutions applications, withstanding spills, scuffs, and pet scratches.
• Snap-in Mat Kits Snap-in marine mat kits available in Marine Carpet, reFLEX, or Sensations materials with exclusive Aqua Trac non-skid backing that resists cracking and delamination, allows water drainage to prevent mold, and can be removed for cleaning and seasonal storage.
• Needlepunch Marine Fabric Polyester and polypropylene blend fabric for marine applications including boat walls, floors, hulls, trunks, trailer bunks, and cargo spaces, with lightweight design and resistance to fraying, tearing, and mold and mildew.
• Marine Adhesives Marine-industry-specific adhesives including water-based formulations, solvents, and hot-melt formulas, mixed fresh to order with low VOC and available in custom-order quantities from single-ounce to tanker-sized through the Quick Ship Program, with a three-year warranty requiring certification training.
• OMNOVA Marine Vinyl Upholstery Marine vinyl upholstery products including Nautolex, Boltaflex, PreFixx, and Tidal Wave anti-pinking technologies sold by Syntec under a strategic partnership with OMNOVA Solutions formed in May 2020 for model year 2021 and beyond.

Quantifiable outcome

• reFLEX with truGRAIN lost only 1.08% weight in Taber Abrader test vs 1.70% for nearest EVA competitor (1.5x better resistance)
• +8 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• OMNOVA Solutions (a Synthomer company)coreStrategic or Co-development Partner · 1 May 2020Syntec and OMNOVA formed a strategic partnership in May 2020 where OMNOVA continues to develop and supply innovative marine vinyl upholstery products and Syntec oversees the sales function for these products. This brought OMNOVA's Nautolex, Boltaflex, PreFixx, and Tidal Wave products into Syntec's portfolio for model year 2021. Existing OMNOVA customers receive enhanced service through Syntec's sales network.
• Gussi ItaliacoreOEM/ Whitelabel/ Licensing Partner · 1 October 2010Syntec initially became the distributor for Gussi Italia steering wheels and by late 2010 became the majority owner of the company. Gussi Italia produces handcrafted marine steering wheels from Italian artisans using mahogany, hardwoods, stainless steel, and leather. The product line includes Entry, Prestige, and Luxury collections with over 60 designs.
• Beauflor (Belgium)coreChannel Partner/ Reseller/ Distributor · 1 September 2009Syntec became the distributor for Beauflor (a Belgium-based flooring producer) into the RV and manufactured housing markets in late 2009. Sales grew rapidly in the RV market and expanded into manufactured housing and multifamily housing markets. This partnership provided a well-rounded product line including LVT/LVP flooring.

Scale indicators3 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Tarkett: Tarkett is a global resilient flooring and carpet manufacturer whose LVT, vinyl sheet, and carpet lines compete with Beauflor- and Property Solutions-branded products in Syntec's manufactured housing and multifamily channels.
• Engineered Floors: Engineered Floors is a major US carpet manufacturer serving residential, manufactured housing, and commercial channels, directly comparable to Syntec's OPEN ROAD and manufactured housing carpet lines.
• Mohawk Industries: Mohawk Industries is the largest US flooring manufacturer and competes across virtually every category Syntec serves — carpet, LVT/LVP, and resilient sheet — with significantly greater scale and brand investment.
• Shaw Industries Group: Shaw Industries is one of the largest US carpet and resilient flooring manufacturers, competing with Syntec's carpet and LVT offerings across manufactured housing and multifamily channels at much broader scale.
• Lippert Components: Lippert is a major supplier of RV components including flooring, chassis, and interior systems, making it a broad incumbent comparable to Syntec's RV flooring, carpet, and LVT offerings across the same OEM customer base.

Others

• Beauflor: Beauflor is the Belgium-based manufacturer whose LVT/resilient flooring Syntec has distributed in North America since 2009; included as an adjacent ecosystem partner rather than a competitor, since the two companies operate a co-distribution model.
• OMNOVA Solutions (Synthomer): OMNOVA Solutions, now a Synthomer company, is Syntec's strategic partner for marine vinyl upholstery products (Nautolex, Boltaflex, PreFixx, Tidal Wave, CoolComfort) and is comparable as an ecosystem participant rather than a direct competitor.

Direct peers

• SeaDek Marine Products: SeaDek is the leading EVA-foam marine decking brand in the US, directly competing with Syntec's reFLEX PE-foam marine decking line across swim platforms, decks, and helm stations in the same OEM and aftermarket channels.
• Edson International: Edson is a long-established US manufacturer of marine steering wheels and controls, directly comparable to Syntec's Gussi Italia steering wheel line in serving boat OEMs and the aftermarket.
• PlasTEAK Products: PlasTEAK is a manufacturer of marine decking, trim, and faux-teak products, directly comparable to Syntec's reFLEX decking and Sensations woven PVC product lines serving the same boat OEM and aftermarket customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syntec Industries