Clearhead

What Clearhead does

Clearhead was a digital experience optimization company founded in 2012 and based in Austin, Texas. Its core offering centered on continuous A/B testing and personalization to help brands improve digital business outcomes, operating in the experimentation and customer analytics segment of the marketing technology stack.

The firm served enterprise brand clients seeking to optimize digital conversion, engagement, and customer experience through systematic experimentation. Its business model was professional services / consulting engagements around testing program design, personalization implementation, and analytics — typical of boutique experience optimization firms of its size (11–50 employees per firmographics).

In 2021, Clearhead was acquired by Accenture to strengthen Accenture's digital experience and customer analytics capabilities. Following the acquisition, Clearhead ceased operating as an independent entity; its clearhead.me web domain now redirects into Accenture's site and presents a 404 "Page Not Found" within Accenture's URL structure. As of the available data, no separate Clearhead products, leadership disclosures, financials, or independent operating metrics are reported; the business is wholly absorbed into Accenture's broader digital transformation and reinvention services portfolio.

Name

Clearhead

Legal name

Clearhead (Acquired by Accenture)

Website

https://clearhead.me

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

11–50 employees

Short description

Clearhead was an Austin-based digital experience optimization firm founded in 2012 that helped brands improve business outcomes through continuous A/B testing and personalization. The company was acquired by Accenture in 2021 and no longer operates as an independent entity.

Ownership category

akta.pro rank

Product category

Digital Experience Optimization

NAICS

Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Conversion rate optimization
• A/B testing services
• Website personalization
• Digital experience optimization
• Experimentation consulting

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services: Accenture generates revenue through consulting and professional services engagements across strategy, digital, technology, and operations for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Clearhead helped brands optimize business outcomes through continuous testing and personalization of digital customer experiences. The firm specialized in experimentation, analytics, and conversion optimization engagements for enterprise clients before being acquired by Accenture in 2021.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Google Cloud achieved decision-ready outputs up to 30x faster using agentic AI solutions
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ServiceNowcoreStrategic or Co-development Partner · 29 June 2026Accenture and ServiceNow launched AI-powered services to accelerate the shift from legacy risk platforms to agentic AI, combining Accenture's implementation expertise with ServiceNow's platform capabilities.
• Siemens Digital IndustriescoreStrategic or Co-development Partner · 17 June 2026Accenture to strengthen capabilities for software and automation solutions from Siemens Digital Industries through acquisition of Industries Excellence Group.
• UnilevercoreStrategic or Co-development Partner · 16 June 2026Unilever scales digital twins across global manufacturing network with Accenture's support, enabling more efficient and sustainable operations.
• Carnegie Mellon University Software Engineering InstitutecoreStrategic or Co-development Partner · 8 June 2026Accenture and the Carnegie Mellon University Software Engineering Institute launched an AI Adoption Maturity Model to help organizations scale AI with predictable outcomes.
• AlphaSenseminorStrategic or Co-development Partner · 3 June 2026Accenture and AlphaSense announced a strategic investment and partnership to bring agentic workflows for market intelligence to enterprises.
• Mitsubishi ChemicalcoreStrategic or Co-development Partner · 28 May 2026Mitsubishi Chemical and Accenture established a joint venture for AI-enabled business reinvention and operational transformation.
• UNICEFcoreStrategic or Co-development Partner · 1 January 2026Accenture's partnership with UNICEF's GenU (Generation Unlimited) program provides AI-powered skilling and digital learning opportunities to youth globally, connecting them to employment and brighter futures.
• SAPcoreTechnology or IntegrationAccenture is a major SAP implementation partner, working with organizations on total enterprise reinvention using SAP platforms and solutions.
• AdobecoreTechnology or IntegrationAccenture partners with Adobe for marketing and experience transformation initiatives using Adobe's experience cloud solutions.
• SalesforcecoreTechnology or IntegrationAccenture is a leading Salesforce implementation partner delivering customer relationship management and digital transformation solutions.
• IBMcoreTechnology or IntegrationAccenture collaborates with IBM on technology transformation initiatives leveraging IBM's enterprise software and AI capabilities.
• Google CloudcoreTechnology or IntegrationAccenture and Google Cloud partner on cloud transformation and AI initiatives, including agentic AI solutions for enterprise clients.

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Invesp: Invesp is a CRO consultancy focused on conversion optimization, A/B testing, and personalization programs. Operates in the same niche services category as Clearhead, serving mid-market and enterprise clients with similar methodology-led engagement models.
• WiderFunnel: WiderFunnel is a boutique conversion rate optimization agency specializing in A/B testing, experimentation, and personalization for enterprise brands. Directly comparable to Clearhead's continuous testing & personalization offering and similar in scale and methodology focus.
• Conversion Sciences: Conversion Sciences is a CRO agency offering A/B testing, landing page optimization, and personalization services. Directly comparable boutique competitor to Clearhead with a similar focus on data-driven experimentation for brand outcomes.

Emerging players

• Monetate: Monetate is a personalization platform offering A/B testing, product recommendations, and 1:1 personalization for retail and brand commerce teams. Overlaps with Clearhead's personalization focus and is frequently used as an alternative to CRO agency engagements.
• SiteSpect: SiteSpect is an enterprise A/B testing and personalization platform with no-tag testing architecture. Serves large enterprise digital teams with experimentation infrastructure that overlaps with the outcomes Clearhead's services engagements deliver.
• VWO (Visual Website Optimizer): VWO is a CRO and personalization platform providing A/B testing, heatmaps, session recordings, and personalization capabilities. Competes with Clearhead's testing methodology via self-serve tooling, particularly attractive to mid-market clients that would otherwise engage a services firm.
• AB Tasty: AB Tasty is a personalization and A/B testing platform serving enterprise marketers with experimentation, feature experimentation, and personalization capabilities. Overlaps with Clearhead's testing & personalization focus but is a SaaS vendor rather than a pure services firm — represents both a competitor and a potential substitute.
• Optimizely: Optimizely is an experimentation and digital experience platform offering A/B testing, feature experimentation, and personalization tools. A platform competitor to Clearhead's services, increasingly used by enterprises to bring experimentation in-house rather than rely on boutique CRO consultancies.

Broad incumbents

• Adobe (Adobe Target / Adobe Experience Cloud): Adobe Target is part of Adobe Experience Cloud and offers enterprise-grade A/B testing, personalization, and automated optimization. As a broad incumbent martech platform, it competes with Clearhead by enabling enterprises to internalize experimentation rather than outsource it — directly relevant to the structural pressures on boutique CRO services firms.

Regional players

• The Good (The Good Marketer): The Good is a UK-based CRO and growth marketing agency offering conversion optimization and experimentation services. Comparable to Clearhead's services model with a primarily UK/European client base, providing a regional peer perspective on the boutique CRO services category.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/clearheadme
• Facebookfacebook.com/accenture
• LinkedInlinkedin.com/company/clearhead-group-llc
• Instagraminstagram.com/accenture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clearhead