ROHL
House of Rohl (ROHL) is a privately held US-based portfolio of seven luxury kitchen, bath, and architectural hardware brands — including Riobel, Perrin & Rowe, Shaws, Victoria + Albert, ROHL, Emtek, and Schaub — distributed through showrooms, dealers, and regional sites to affluent homeowners, designers, and luxury builders.
- Company typePrivate
- Founded1983
- HeadquartersIrvine, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What ROHL does
House of Rohl (the operating brand portfolio for ROHL) is a privately held US-based curator and distributor of luxury kitchen, bath, and architectural hardware brands, headquartered in Irvine, California. Its portfolio comprises seven wholly owned brands — Riobel, Perrin & Rowe, Shaws, Victoria + Albert, ROHL, Emtek, and Schaub — covering faucets, showers, bathtubs, sinks, fireclay kitchen sinks, cabinet hardware, and door hardware. Products are handcrafted in Europe (notably England), New Zealand, and North America, with the company's value proposition anchored on artisanal provenance and design recognition rather than mass-market scale.
The company runs a sales-led, showroom-first go-to-market model, operating physical showrooms searchable by zip code, an authorized dealer network with a dedicated trade login portal, a toll-free enterprise sales line, and regionally segmented e-commerce sites serving the USA, Canada (English and French), the UK, and China. Pricing is quote-based and not publicly disclosed, consistent with a luxury, specifier-driven sales motion. Three primary customer segments are served — affluent homeowners undertaking kitchen and bath renovations, interior designers and architects specifying premium fixtures, and luxury builders and developers — with the brand's design awards (Grand Prix Du Design, SBID, GOOD DESIGN, 2024 AD Great Design Award) and a celebrity renovation feature used to drive top-of-funnel demand.
The business model is straightforward specialty hardware sales: revenue is generated per unit sold through showrooms, dealers, and direct channels, with no software, subscription, or recurring-service revenue layer visible in the data. Geographic reach is explicitly multi-region (North America, Europe, Asia Pacific) but the disclosed employee range of 51-100 and the absence of disclosed revenue or funding rounds indicate a mature mid-market operator rather than a high-growth venture. No AI/ML capabilities, API surface, or technology platform beyond the DécorXpress design/specification tool is referenced.
ROHL firmographics
Firmographics- Name
- ROHL
- Website
- https://rohlhome.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- House of Rohl (ROHL) is a privately held US-based portfolio of seven luxury kitchen, bath, and architectural hardware brands — including Riobel, Perrin & Rowe, Shaws, Victoria + Albert, ROHL, Emtek, and Schaub — distributed through showrooms, dealers, and regional sites to affluent homeowners, designers, and luxury builders.
- Ownership category
- akta.pro rank
Where ROHL is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
ROHL business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Luxury Kitchen Fixtures: Sale of premium kitchen faucets, bar faucets, pot fillers, filtration faucets, hot water faucets, sinks, drawer pulls, and accessories through branded collections.
- Luxury Bathroom Fixtures: Sale of premium bathroom faucets, showers, tub faucets, bathtubs, sinks, drawer pulls, accessories, and valves through multiple brand collections.
- Brassware and Hardware: Sale of brassware and hardware products including EMTEK and Schaub brands for décor and hardware applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Luxury premium tier - quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
ROHL product offering
Product offeringCore offering
ROHL, as part of the House of Rohl portfolio, manufactures and distributes handcrafted luxury kitchen and bath fixtures across seven heritage brands (Riobel, Perrin & Rowe, Shaws, Victoria + Albert, ROHL, Emtek, and Schaub). The product range includes kitchen faucets, bathroom faucets, showers, bathtubs, sinks (including heritage fireclay), and architectural/cabinet hardware. Products are crafted from materials such as forged brass (in England), fireclay, and natural stone, and are sold via showrooms, authorized dealers, and regional websites.
Product overview
House of Rohl is a luxury décor portfolio comprising multiple brands (Riobel, Perrin & Rowe, Shaws, Victoria + Albert, ROHL, Emtek, and Schaub) offering handcrafted kitchen and bathroom fixtures. The portfolio includes faucet collections (kitchen, bar, pot fillers, filtration, hot water), bathroom fixtures (showers, tub faucets, bathtubs), sinks, accessories, and hardware. Key collections include the award-winning Southbank (Perrin & Rowe), Modelle and Apothecary (ROHL), and Armstrong handcrafted in England. The portfolio emphasizes time-honored craft, natural materials, and durable fixtures with regional presence across USA, Canada, Europe, and China.
Differentiator
Problem solved
Functional benefit
Brands
- Riobel: Luxury kitchen and bathroom faucets and fixtures
- Perrin & Rowe
- Shaws
- Victoria + Albert Bathrooms
- Emtek
- Schaub
Products and services
- ROHL Kitchen and Bath Faucets Handcrafted luxury kitchen and bathroom faucets under the ROHL brand across collections including Acqui, Apothecary, Culinario, Modelle, Lombardia, and others, for affluent homeowners and design professionals.
- Perrin & Rowe Handcrafted Brassware Luxury British-made kitchen and bathroom brassware hand-forged from molten brass in England, including the award-winning Southbank, Armstrong, Edwardian, and Georgian Era collections for design professionals and luxury homeowners.
- Riobel Faucets and Fixtures Luxury kitchen and bathroom faucets and fixtures under the Riobel brand, including the 2024 AD Great Design Award-winning Lateral Pot Filler and collections such as Ciclo, Equinox, and Fresk.
- Shaws Fireclay Sinks Heritage fireclay kitchen sinks from the Shaws brand, targeted at luxury residential kitchens and renovations.
- Victoria + Albert Luxury Bathtubs Luxury bathtubs and bathroom products from Victoria + Albert, including the Amalfi and Barcelona collections, made with engineered natural stone materials, for high-end residential bathrooms.
- Emtek Architectural Hardware Luxury architectural hardware including door hardware, cabinet hardware, and accessories under the Emtek brand for residential and commercial interiors.
- Schaub Cabinet and Decorative Hardware Luxury cabinet hardware and door accessories from Schaub, designed to coordinate with the Riobel, Perrin & Rowe, and other luxury fixture brands.
- Luxury Showers and Tub Faucets Premium shower fixtures, tub faucets, universal showering valves, and related bathroom products available across the House of Rohl brand portfolio for luxury bathroom installations.
- DécorXpress Design Tool Design tool and service enabling customers to visualize and specify House of Rohl products in their projects, available via the website's Support menu.
Companies that use ROHL
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
ROHL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ROHL partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- EmtekcoreEmtek is a brand within the House of Rohl portfolio, specializing in brassware and hardware. The addition of Emtek to House of Rohl expanded the portfolio's offerings into the décor and hardware segment, allowing unified design solutions with other House of Rohl brands.
- SchaubcoreSchaub is a brand within the House of Rohl portfolio, specializing in brassware and hardware. The addition of Schaub to House of Rohl expanded the portfolio's design offerings, enabling curated selections that pair with Riobel, Perrin & Rowe, and other luxury fixture brands.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
ROHL competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Customer concentration
ROHL social profiles
Digital presenceROHL financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROHL leadership team
Management profileNumber of profiles
ROHL subsidiaries and ownership
Company hierarchySubsidiaries6 records
ROHL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROHL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROHL
What does ROHL do?
ROHL, as part of the House of Rohl portfolio, manufactures and distributes handcrafted luxury kitchen and bath fixtures across seven heritage brands (Riobel, Perrin & Rowe, Shaws, Victoria + Albert, ROHL, Emtek, and Schaub). The product range includes kitchen faucets, bathroom faucets, showers, bathtubs, sinks (including heritage fireclay), and architectural/cabinet hardware. Products are crafted from materials such as forged brass (in England), fireclay, and natural stone, and are sold via showrooms, authorized dealers, and regional websites.
Is ROHL a public or private company?
ROHL is a private company. It is classified as unknown and is currently operating.
When was ROHL founded?
ROHL was founded in 1983. It employs 51 to 100 people.
Where is ROHL based?
ROHL is headquartered in Irvine, United States, in the North America region.
How does ROHL make money?
Three revenue lines are on record. Luxury Kitchen Fixtures are the primary driver. The others are luxury Bathroom Fixtures and brassware and Hardware.
Does ROHL have an API?
No public API is recorded for ROHL.