Girnar Tea
Girnar Tea is a privately held Indian branded tea and beverage company founded in 1978, manufacturing loose teas, tea bags, instant premix chais, iced teas, ready-to-eat meals and snacks, and exporting to over 48 countries through 44 privilege stores, retail, institutional and e-commerce channels.
- Company typePrivate
- Founded1978
- HeadquartersParel, India
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Girnar Tea does
Girnar Tea (legally Girnar Food and Beverages Pvt. Ltd.) is a privately held Indian branded tea and beverage company founded in 1978 by Harendra Shah and Praveen Bhansali, headquartered in Parel, Mumbai. It manufactures and sells loose teas, tea bags, instant premix chais, iced tea premixes, instant coffee, ready-to-eat meals under the 'Homely Khana' sub-brand, and tea-time snacks under the 'Chai Nashta' sub-brand, alongside specialty single-origin and crafted teas and premium gifting collections. Core production relies on CTC and orthodox tea processing using state-of-the-art machinery imported from Germany and Japan, no-human-touch automated blending and packing for premix and teabag SKUs, cold-room storage for spices and herbs, and master tea-tasters who blend seasonal lots for consistency. Manufacturing is split across Umbergaon (Gujarat, India) and Colombo (Sri Lanka), with blending and packing units in Coimbatore (Tamil Nadu) and Kolkata (West Bengal) offering combined storage of 2,000 tons and daily throughput above 100 tons. Certifications include ISO 9001, ISO 22000:2005, GMP, HALAL and Organic, and Government of India accolades have been received for export performance.
Girnar monetizes through one-time sales of branded consumer goods via a multi-channel GTM: direct-to-consumer via 44 Privilege stores and the chaichai.in e-commerce portal; modern and traditional trade via kirana/grocery stores and supermarkets/hypermarkets; institutional supply to airlines, inflight caterers, railways, cruise liners and luxury hotels; and exports to over 48 countries through channel partners in UAE, UK, New Zealand, Qatar, Bahrain, Kuwait, Singapore, Mauritius, Spain and Pakistan. Pricing is unit-based in Indian Rupees (M.R.P), spanning Rs. 48 for entry loose tea up to Rs. 3,150 for premium gifting chests, with free shipping over Rs. 599 and 10% off on minimum purchases of Rs. 8,000. Customer segments include Indian household consumers (primary), institutional/HoReCa buyers (primary), retail trade and international markets, supported by marketing across print, outdoor, TV, radio and social channels. The company is founder-owned with no disclosed institutional or PE backing, and currently employs 501-1,000 people.
Girnar Tea firmographics
Firmographics- Name
- Girnar Tea
- Legal name
- Girnar Food and Beverages Pvt. Ltd.
- Website
- https://girnar.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Girnar Tea is a privately held Indian branded tea and beverage company founded in 1978, manufacturing loose teas, tea bags, instant premix chais, iced teas, ready-to-eat meals and snacks, and exporting to over 48 countries through 44 privilege stores, retail, institutional and e-commerce channels.
- Ownership category
- akta.pro rank
Girnar Tea industry classification
Industry- Product category
- Packaged Tea and Beverages
- NAICS
- Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080), Food And Kindred Products (2000)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industries
- Instant Tea, Tea Extracts & Concentrates Manufacturing (AFAFADAH), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), RTD Iced Tea Production (AFAFABAD), Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD)
Keywords
Where Girnar Tea is headquartered
LocationHeadquarters
- HQ city
- Parel
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
Girnar Tea business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Tea Products: Sale of branded tea products including loose teas, tea bags, and premix chai through retail stores, supermarkets, and direct-to-consumer channels.
- E-commerce Sales: Direct online sales through Girnar's e-commerce portal (chaichai.in) and online marketplaces.
- Institutional Sales: Bulk and branded tea supply to Airlines, Inflight caterers, Railways, Cruise Liners, and Luxury Hotels.
- Export/Bulk Tea: Export of bulk teas and branded consumer packs to over 48 countries globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Loose Packet Tea - Black Tea |
| Unit Pricing | Pay-as-you-go | Tea Bags |
| Unit Pricing | Pay-as-you-go | Instant Premix Chais |
| Unit Pricing | Pay-as-you-go | Coffee Products |
| Unit Pricing | Pay-as-you-go | Premium Gift Sets |
| Unit Pricing | Pay-as-you-go | Specialty Teas - Single Origin |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Girnar Tea product offering
Product offeringCore offering
Girnar manufactures and sells branded tea and food products including loose leaf teas (black and green), tea bags, instant premix chais, instant coffees, iced teas, natural beverages, tea time snacks, and ready-to-eat meals through its own stores, e-commerce portal chaichai.in, retail distribution, and institutional supply. It also produces premium gifting collections and specialty single-origin, green, white, and crafted teas sourced from Assam, Darjeeling, and Nilgiri, and exports to over 48 countries via regional distribution partnerships.
Product overview
Girnar Tea is a diversified food and beverage company founded in 1978, offering a comprehensive portfolio of tea and related products. The core offering consists of Loose Packet Teas (Black Tea and Green Tea sourced from Assam, Darjeeling, and Nilgiri regions) and Tea Bags (including Black Tea Bags with various flavours, Green Tea Bags with health variants like Tulsi and Jeera Lime, herbal Infusions, and White Tea Bags). The Instant Premix line includes ready-to-mix Chais in multiple variants (Masala, Cardamom, Ginger, Lemongrass, Saffron, Express) available in standard, low sugar, jaggery, and stevia formats, plus Iced Teas (Aam Panna, Chilli Guava, Lemon, Peach), Natural Drinks, and Cold Coffee. Specialty Teas encompass Single Origin Teas from Assam, Nilgiri, and Darjeeling, plus Crafted Teas and specialty Greens/Whites/Reds. The company also offers complementary products including Tea Time Snacks (Khakhra, Cookies, Namkeen, Breads), Ready To Eat meals (Poha, Dal Chawal, Upma, Jeera Rice, Kadhi Rice), Coffee Powder, and Condiments. Premium gifting options include The Founder's Reserve Collection and The Chairman's Collection luxury chests. The business model combines direct-to-consumer e-commerce through chaichai.in with 44 privilege stores, retail distribution, and institutional sales to airlines, hotels, and railways.
Differentiator
Problem solved
Functional benefit
Brands
- Chai Nashta: Tea time snacks brand offering namkeen, cookies, khakhra, and breads
- Homely Khana
- My Signature Cup
Products and services
- Loose Packet Tea Traditional loose leaf black and green teas sourced from Assam, Darjeeling, and Nilgiri regions, sold in branded loose packs for everyday household brewing.
- Tea Bags Pre-packaged tea bags including black tea, green tea with multiple flavours (Jeera Lime, Tulsi, Lemon & Honey, Ginger, Turmeric, Moroccan Mint, Cardamom, Jasmine, Earl Grey), herbal infusions (Rosehip & Hibiscus, Saunf, Cool Peppermint), and white tea bags for convenient single-serve brewing.
- Instant Premix Chais Ready-to-mix chai premixes in Masala, Cardamom, Ginger, Lemongrass, Express, Saffron, and Cardamom-Saffron variants, available in standard, low sugar, jaggery, stevia, and vending pack formats for consumers and HoReCa customers.
- Instant Premix Coffee Instant coffee premixes including 3-in-1, coffee with elaichi (cardamom), and 2-in-1 low sugar variants for convenient at-home preparation.
- Instant Premix Iced Tea Ready-to-mix iced tea premixes in Aam Panna, Chilli Guava, Lemon, and Peach flavours for refreshing cold beverages.
- Instant Premix Natural Drinks Ready-to-mix natural beverages including Mellow Lemon and Soothing Ginger variants positioned as healthier drink options.
- Single Origin Teas Premium teas sourced from individual Indian tea regions including Assam (Head Rush, English Breakfast, Indian Breakfast, Goldilocks, AM-PM, 9 To 5, Gold Rush, Just AM, Northern Lights, Hello), Nilgiri (Beat The Blues), and Darjeeling (After 8, Summer Divine, Morning Bliss, Winter Again, Sleeping Beauty).
- Greens, Whites & Reds Specialty Teas Specialty green teas (Anytime, Health Is Wealth, Healthy Green, Light and Green), white teas (Subtlety Sublime), and Nepal-origin teas (Himalayan Odyssey) for premium and connoisseur segments.
- Crafted Teas Artisan tea blends including Herbal Tulsi Tea, Silk Route, Cherry Mango Blossom, Very Berry, Spice of Life, Ménage À Trois, and Namaste for premium consumers.
- Tea Time Snacks (Chai Nashta) Chai Nashta branded Indian tea-time snacks including Namkeen Butter, Nankhatai Cookies, Shrewsbury Cookies, Pista Badam Cookies, Cashew Cookies, Masala Khakhra, Methi Khakhra, Jeera Khakhra, Plain Khakhra, Tea Time Puri, Nadiyadi Bhusa, Diet Chiwda, Bikaneri Bhujia Sev, Bhavnagri Ganthia, Crispy Samosa, Sabudana Khichdi, Pune Bhakarwadi, Banana Chips, and Chennai Masala Murukku.
- Ready To Eat Meals (Homely Khana) Ready-to-eat Indian meals under the Homely Khana brand including Poha, Upma, Dal Chawal, Jeera Rice, and Kadhi Rice for convenient at-home or office consumption.
- Coffee Powder Ground and instant coffee products including Finest Instant Coffee and Filter Coffee for consumers who prefer traditional coffee preparation.
- Condiments (Tea Masala) Tea Masala Powder blend used as a condiment for flavouring chai at home.
- Joy of Gifting Collections Premium tea gift collections including The Founder's Reserve Collection Luxury Chest, The Chairman's Collection Luxury Chest, Girnar Fusion Collection Luxury Chest, The Executive Collection Table Top Presenters (Green and Black Teabags), and Celebrate Health green tea gift sets.
- Girnar Royal Cup Tea Flagship premium loose leaf tea of handpicked Assam CTC leaves producing a full-bodied strong chai with heady aroma and smooth mouthfeel, offered as a signature product.
Quantifiable outcome
- Products tested and found clear of adulterants like used tea leaves, artificial colours, iron fillings, sand, and cereal starch
Companies that use Girnar Tea
Customer profileSegments4 records
Ideal customer profiles3 records
Girnar Tea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Girnar Tea partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- UAE PartnerscoreLong-lasting alliance and partnership with companies in UAE for distribution of Girnar tea products.
- UK PartnerscorePartnership with companies in UK for distribution of Girnar branded products including teas, coffees, snacks, and instant beverages.
- New Zealand PartnerscoreAlliance with companies in New Zealand for international distribution of Girnar products.
- Qatar PartnerscorePartnership with companies in Qatar for distribution of Girnar tea products in the Gulf region.
- Bahrain PartnerscoreAlliance with companies in Bahrain for distribution of Girnar products.
- Kuwait PartnerscorePartnership with companies in Kuwait for distribution of Girnar branded products.
- Singapore PartnerscoreAlliance with companies in Singapore for distribution of Girnar products in Southeast Asia.
- Mauritius PartnerscorePartnership with companies in Mauritius for distribution of Girnar tea products.
- Spain PartnerscoreAlliance with companies in Spain for European distribution of Girnar products.
- Pakistan PartnerscorePartnership with companies in Pakistan for regional distribution of Girnar products.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Girnar Tea competitors and assessment
Company assessmentEmerging players
- Republic of Tea: US-based premium specialty tea company offering herbal, green, and single-origin teas through DTC and specialty retail — comparable to Girnar's premium, crafted, and gifting sub-ranges.
- Chaayos: India's leading tech-enabled tea café chain selling made-to-order chai and snacks — operates in adjacent occasions (out-of-home chai consumption) that increasingly compete with at-home loose-tea brands like Girnar.
- Chai Point: India-based chai delivery and office beverage subscription company with packaged instant chai products — overlaps with Girnar's premix chai and institutional B2B channels and represents a new-format competitor.
Broad incumbents
- Brooke Bond (Unilever India): Unilever India's flagship tea brand portfolio (Brooke Bond Red Label, Taj Mahal, 3 Roses) competing head-on with Girnar in Indian household tea segment, supported by Hindustan Unilever's pan-India distribution.
- Lipton (Unilever): Mass-market global tea brand owned by Unilever; competes directly with Girnar in mass-market tea bags and iced/RTD formats and benefits from vastly larger marketing and distribution budgets.
- Twinings (Associated British Foods): Global heritage tea brand operating across premium loose-leaf, tea bags, and specialty infusions across 100+ countries — a broader incumbent in the same specialty and premium tea categories Girnar targets with its Single Origin and Crafted lines.
Direct peers
- Dilmah: Sri Lankan family-owned tea company with vertically integrated production, single-origin and Ceylon tea focus, and global export distribution — closely mirroring Girnar's Sri Lankan manufacturing footprint and export-led model.
- Tata Consumer Products: Owner of Tata Tea, Brooke Bond, Tetley, and Chakra Gold brands in India — the dominant player in Indian packaged tea with overlapping mass and premium segments, similar institutional and retail distribution, and substantially larger scale.
- Wagh Bakri Tea Group: One of India's largest packaged tea brands with a comparable diversified portfolio (loose tea, tea bags, premixes) and similar emphasis on Gujarat/Western India distribution plus nationwide retail presence.
- Typhoo Tea: UK-based tea brand selling black tea, green tea, and flavoured infusions to mainstream and premium consumers — comparable as a mid-sized branded tea exporter reliant on multiple distribution channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Girnar Tea social profiles
Digital presenceGirnar Tea compliance and trust
Trust signalCompliance5 records
Girnar Tea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Girnar Tea leadership team
Management profileNumber of profiles
Profiles2 records
Girnar Tea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Girnar Tea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Girnar Tea
What does Girnar Tea do?
Girnar manufactures and sells branded tea and food products including loose leaf teas (black and green), tea bags, instant premix chais, instant coffees, iced teas, natural beverages, tea time snacks, and ready-to-eat meals through its own stores, e-commerce portal chaichai.in, retail distribution, and institutional supply. It also produces premium gifting collections and specialty single-origin, green, white, and crafted teas sourced from Assam, Darjeeling, and Nilgiri, and exports to over 48 countries via regional distribution partnerships.
Is Girnar Tea a public or private company?
Girnar Tea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Girnar Tea founded?
Girnar Tea was founded in 1978. It employs 501 to 1,000 people.
Where is Girnar Tea based?
Girnar Tea is headquartered in Parel, India, in the Asia region.
How does Girnar Tea make money?
Four revenue lines are on record. Retail Tea Products are the primary driver. The others are E-commerce Sales, institutional Sales and export/Bulk Tea.
Who are Girnar Tea's main competitors?
Emerging players on record are Republic of Tea, Chaayos and Chai Point. Broad incumbents are Brooke Bond (Unilever India), Lipton (Unilever) and Twinings (Associated British Foods). Direct peers are Dilmah, Tata Consumer Products, Wagh Bakri Tea Group and Typhoo Tea.
Does Girnar Tea have an API?
No public API is recorded for Girnar Tea.
What industry is Girnar Tea in?
Girnar Tea's product category is Packaged Tea and Beverages. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of AFAFADAH, Instant Tea, Tea Extracts & Concentrates Manufacturing. Its NAICS code is 31192 and its SIC code is 2080.