Alliance Income

What Alliance Income does

Alliance Income Services Corp. is a privately-held Canadian insurance brokerage and financial services firm headquartered in Vaughan, Ontario, founded in 2015 by David Solomonov. The company operates a "phygital" distribution model — a self-serve web platform where prospective customers complete online quote forms combined with a licensed insurance agent inside-sales channel that presents side-by-side quotes over the phone. It offers 16 distinct insurance and financial products spanning life, health & dental, travel, disability, critical illness, mortgage life, funeral expense, Super Visa, snowbird travel, RESP, RRSP, group benefits, and group retirement, sourced from 15+ leading Canadian carriers including Manulife, Sun Life, Canada Life, BMO Insurance, RBC Life, Desjardins, and Foresters Financial.

Revenue is generated through broker commissions and referral fees paid by insurance carriers when policies are sold through the platform; pricing is quote-based and individualized by applicant demographics, health status, and coverage needs. The customer base is horizontally diversified across individual Canadian consumers, seniors (50+), snowbirds, parents and grandparents applying for Canadian Super Visas, and SMB employers seeking group benefits or group retirement plans. The company serves Canadian residents excluding Quebec and has grown to 101-250 employees without disclosed external funding or institutional investment.

The underlying technology stack is a web-based comparison and lead-routing platform with online quote forms and agent-facing sales tools; no proprietary AI/ML capabilities, APIs, or mobile applications are disclosed. Distribution relies on content marketing and SEO-driven organic search to drive top-of-funnel traffic, supplemented by Google Reviews and named-agent testimonials as social proof. The company is independently operated, with no parent company, M&A activity, funding rounds, or leadership changes disclosed in the available data.

Name

Alliance Income

Legal name

Alliance Income Services Corp.

Website

https://allianceincome.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Alliance Income Services Corp. is a privately-held Canadian insurance brokerage headquartered in Vaughan, Ontario, operating a phygital platform that compares quotes from 15+ carriers across 16 insurance and financial products for individual consumers, seniors, snowbirds, and SMB employers outside Quebec.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAC

Employee Benefits Brokerage & Consulting

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Insurance brokerage services
• Life insurance quotes
• Group employee benefits
• Travel insurance coverage
• Retirement savings plans

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance broker commissions: Alliance Income operates as an insurance broker/marketer, earning commissions and referral fees from insurance providers when customers purchase policies through the platform. The company discloses it may receive compensation related to the promotion or marketing of certain Financial Products and may have business relationships with institutions that result in AIS receiving compensation when customers apply for or are approved for Financial Products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Alliance Income Services Corp. is a Canadian insurance brokerage that operates a phygital (physical + digital) platform comparing and distributing 16 insurance and financial products—including life, health, dental, travel, disability, critical illness, mortgage life, seniors, funeral expense, and no-medical life insurance, plus RESP, RRSP, group benefits, and group retirement plans—from Canada's top insurers. Customers complete online quote forms and are contacted by licensed insurance agents who present side-by-side quotes and guide them through purchasing decisions. The company earns commissions from insurance providers when policies are sold through its platform.

Product overview

Alliance Income Services Corp. is a Canadian insurance and financial services company operating a phygital (physical + digital) platform that combines online technology with licensed insurance agent support. The company offers 16 distinct insurance and financial products: Health & Dental Insurance, Permanent Life Insurance, Seniors Life Insurance, Joint Life Insurance, Travel Insurance, Mortgage Life Insurance, No Medical Life Insurance, Disability Insurance, RESP, RRSP, Group Benefits, Group Retirement, Critical Illness Insurance, Funeral Expense Insurance, Super Visa Insurance, and Snowbird Travel Insurance. The platform functions as a comparison and brokerage service, providing side-by-side quotes from Canada's top insurance providers including BMO Insurance, La Capitale, Wawanesa, Assumption Life, Canada Life, Sun Life, iA Financial, Manulife, Equitable Life, Desjardins, Foresters Financial, RBC Life, Humania, Empire Life, and Canada Protection Plan. Customers can apply online or speak with licensed insurance agents, with the company serving Canadian residents (excluding Quebec) seeking various insurance and retirement savings products.

Differentiator

Problem solved

Functional benefit

Products and services

• Health & Dental Insurance Health and dental insurance that covers prescription medication, dental and vision care, and other health-related expenses, comparing plans from top Canadian insurance providers for individual Canadians.
• Permanent Life Insurance Permanent life insurance providing coverage for the policyholder's entire life with guaranteed payout to beneficiaries, including whole life and universal life options for Canadian consumers.
• Seniors Life Insurance Life insurance designed for Canadians over 50, covering funeral expenses, providing tax-free financial support for beneficiaries, and helping settle financial obligations.
• Joint Life Insurance Life insurance for couples under a single policy, combining mortality rates of both policyholders at reduced cost compared to separate policies, available as First-to-Die or Last-to-Die options.
• Travel Insurance Travel insurance covering medical emergencies, lost baggage, trip cancellation, and travel delays for Canadians traveling domestically or internationally.
• Mortgage Life Insurance Insurance that covers missed mortgage payments ensuring the family can keep their home in the event of the policyholder's death, with payments going directly to the lender.
• No Medical Life Insurance Life insurance using simplified underwriting that does not require a physical examination, designed for individuals with pre-existing conditions or those who have been denied traditional coverage.
• Disability Insurance Insurance replacing 60-85% of income for temporarily or permanently disabled individuals, available as short-term (up to 6 months) or long-term (2+ years) coverage.
• RESP (Registered Education Savings Plan) Education savings plan providing tax-free growth for a child's post-secondary education, with potential government grants including CESG and CLB.
• RRSP (Registered Retirement Savings Plan) Retirement savings plan allowing Canadians to reduce taxable income through deductible contributions, with tax-sheltered growth until withdrawal.
• Group Benefits Employer-provided coverage including health, dental, critical illness, and disability insurance for employees, available with as few as two employees.

Quantifiable outcome

• 4.8-star Google rating based on customer reviews

Segments6 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Canada's Top Insurance ProviderscoreChannel Partner/ Reseller/ DistributorAlliance Income works with multiple leading Canadian insurance companies to present side-by-side quotes. The company displays partner logos on its website including insurers such as Manulife and others. Through these partnerships, Alliance Income earns commissions when customers purchase policies through its platform. The company is a licensed insurance broker connecting consumers with these providers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sun Life Financial: Major Canadian life, health, and group benefits carrier and one of Alliance Income's disclosed product partners. Comparable on life, health, and group benefits distribution, though operating as a carrier rather than an independent broker.
• Intact Financial Corporation: Canada's largest P&C insurer with a substantial broker-distribution channel via BrokerLink and other subsidiaries. Comparable to Alliance Income as a counterparty in Canadian insurance distribution, though vertically integrated as both carrier and distributor.
• Hub International: Large North American insurance brokerage with significant Canadian operations across personal and commercial lines. Comparable to Alliance Income on multi-carrier brokerage distribution, but at much larger scale and with broader commercial and specialty capabilities.

Direct peers

• LowestRates.ca: Canadian rate-comparison platform focused on financial products including insurance. Directly comparable on digital comparison-and-distribution GTM for Canadian insurance consumers.
• Ratehub.ca: Canadian comparison platform covering mortgages, credit cards, and insurance. Comparable to Alliance Income on the Canadian online comparison-and-distribution model for insurance products.
• Kanetix: Canadian online comparison marketplace for insurance, financial, and travel products, distributing leads to partner brokers and carriers. Closely comparable to Alliance Income's online quote-comparison GTM and multi-product Canadian insurance distribution model.
• InsuranceHotline.com: Canadian online insurance quote-comparison platform that connects consumers with brokers and insurers for auto, home, life, and travel coverage. Directly comparable to Alliance Income on digital lead generation and Canadian multi-product insurance distribution.
• Square One Insurance Services: Canadian online-direct insurer/broker offering home, tenant, and other personal lines with a technology-led approach. Comparable to Alliance Income on Canada-only, digital-first insurance distribution, though more product-narrow and direct rather than multi-carrier brokerage.
• BrokerLink: One of Canada's largest retail insurance brokerages, distributing home, auto, life, and commercial coverages from multiple carriers across provinces. Most directly comparable to Alliance Income on multi-line, multi-carrier Canadian brokerage distribution, though at much larger scale and with physical retail locations.

Others

• Manulife: Major Canadian life and health insurance carrier and a named distribution partner of Alliance Income. Adjacent rather than directly competitive — Alliance Income's product mix is built substantially on Manulife offerings, making Manulife a key ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Income