Mental Health First Aid (MHFA) England

Name

Mental Health First Aid (MHFA) England

Legal name

MHFA England C.I.C.

Website

https://mhfaengland.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Workplace Mental Health Training

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL)

akta.pro secondary industries

Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs (EDAKAMAI), Mental Health Screening, Assessment & Referral Coordination (School-Based) (EDAKAMAN)

Keywords

• Mental health training
• Workplace wellbeing
• Mental health consultancy
• First aid certification
• Suicide prevention training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual course bookings: Individuals book and pay for Mental Health First Aid, Refresher, and Mental Health Aware courses directly through the MHFA England website or independent Instructor Members. Individual pricing ranges from £150 per person (Refresher, Aware) to £325 per person (full MHFA course).
2. Commissioned organisational training: Organisations commission cohort-based training for groups of employees, priced per cohort. Workplace MHFA cohort (up to 16 people): £3,600 + VAT; Supporting Team Performance cohort (up to 12-16): £2,400-£2,800 + VAT; Mental Health Skills for Managers cohort: £2,600 + VAT for up to 16 people; Return to Work cohort (up to 12): £3,000 + VAT; Refresher cohort (up to 25): £2,600 + VAT.
3. MHFAider qualification eAssessment: MHFAiders who complete the MHFA course or Refresher can register for the RSPH Level 3 Award eAssessment at £99 per person (VAT inclusive). Re-sits cost £79 per attempt.
4. Digital learning / LMS licence: Mental Health Knowledge for Managers is delivered as a digital learning package on an annual licence term, hosted on the organisation's own LMS or via the MHFA England Online Learning Hub. Designed for organisations with 50+ managers.
5. Consultancy services (Startwell): MHFA England offers workplace consultancy services under the Startwell brand, including strategy reviews, policy development, impact data reporting, MHFAider welcome sessions, enhanced skills practice, and network facilitation. Pricing is bespoke / quote-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

MHFA England delivers evidence-based mental health first aid training courses (online and face-to-face) for individuals and organisations, including the flagship Mental Health First Aid course, manager-specific programmes, suicide prevention training, and the Ofqual-regulated RSPH Level 3 Award qualification. The company also provides workplace consultancy (Startwell), an independent Instructor Member delivery network, a mobile support app (MHFAider Support App), and a membership body (Association of Mental Health First Aiders) that together form an integrated mental health training and workplace wellbeing ecosystem.

Product overview

MHFA England offers a comprehensive suite of mental health training and consultancy products organized as a platform-plus-modules architecture. The core portfolio includes Mental Health First Aid (MHFA) courses for individuals and organizations, complemented by specialized manager training (Mental Health Knowledge for Managers, Mental Health Skills for Managers, Supporting Team Mental Health and Performance, MHFA for Managers), and targeted courses (Mental Health Aware, MHFA Refresher, Return to Work and Mental Health). Suicide prevention training is offered through three tiers (Suicide First Aid: Aware, Understanding Suicide Intervention, and Suicide Prevention Training for Organisations). The MHFAider Qualification (RSPH Level 3 Award) serves as a credentialing module, while the Association of Mental Health First Aiders membership provides ongoing support with the MHFAider Support App. Strategic offerings include MHFA Support Packages and the Startwell consultancy framework. The My Whole Self campaign provides free resources for workplace culture change. The portfolio serves organizations of all sizes across sectors with training delivered online, face-to-face, or in hybrid formats.

Differentiator

Problem solved

Functional benefit

Brands

• Startwell: Workplace consultancy framework and services for organizations seeking to improve mental health culture and wellbeing
• Association of Mental Health First Aiders
• MHFAider Support App
• My Whole Self

Quantifiable outcome

• Organisation-wide early interventions provide £6.30 return for every £1 spent (Deloitte evidence)
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Royal Society for Public Health (RSPH)coreStrategic or Co-development PartnerMHFA England partnered with RSPH (established 1856, the world's oldest public health body) to create the Ofqual-regulated RSPH Level 3 Award in Mental Health First Aid — the only qualification of its kind to be endorsed by RSPH. RSPH is the awarding body for the eAssessment (40 multiple-choice questions, invigilated online). RSPH handles marking and certification. This partnership provides the qualification with official regulatory standing and credibility.
• National Centre for Suicide Prevention Education and Training (NCSPET)coreStrategic or Co-development PartnerMHFA England has partnered with NCSPET to deliver Suicide First Aid training, accredited by City & Guilds. Two courses are offered: Suicide First Aid: Aware (half-day, City & Guilds certified) and Suicide First Aid: Understanding Suicide Intervention (one-day, Level 4 accredited). NCSPET provides clinical expertise and accreditation credibility for the suicide prevention programme.
• Junah LtdcoreStrategic or Co-development PartnerMHFA England delivers Suicide Prevention Training for Organisations in partnership with Junah Ltd. Junah supports workplaces to create mentally healthy environments that are safer from suicide, equipping people with skills to support individuals having thoughts of suicide. The training aligns with BS 30480: Suicide and the Workplace (British Standard, published November 2025).
• Mental Health FoundationminorOthersMental Health Foundation is one of the three charitable co-beneficiaries of the Simplyhealth £3 million partnership alongside MHFA England and Mental Health Innovations. No further structural partnership details available.
• Mental Health InnovationsminorOthersMental Health Innovations operates the Shout crisis text service and is one of the three charitable co-beneficiaries of the Simplyhealth £3 million partnership. MHFA England also integrates access to the Shout crisis text service in the MHFAider Support App.
• NHS ConfederationminorOthersNHS Confederation (represented by Dr Layla McCay, Director of Policy) has appeared as a panellist on MHFA England webinars, including My Whole Self 2025. NHS Confederation is a membership body representing NHS organisations; collaboration is in the policy and advocacy space around workplace mental health.
• Henley Business SchoolminorOthersHenley Business School (represented by Melissa Carr, Lecturer in International Human Resource Management) has appeared as a panelist on MHFA England webinars, indicating an academic collaboration around workplace mental health research and education.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mental Health First Aid Scotland: Sister programme delivering the same Mental Health First Aid training model in Scotland under licence. Directly comparable in offering, customer segment (workplaces), and curriculum, but operating in a separate UK geography.
• Mental Health First Aid Ireland: Licensed Mental Health First Aid training provider covering Ireland. Operates the same MHFA curriculum and instructor model as MHFA England, making it a directly comparable peer in both product and methodology.
• Zero Suicide Alliance: UK-based suicide prevention training provider offering free online suicide awareness training to organisations and individuals. Directly comparable to MHFA England's Suicide First Aid offering, serving the same UK workplace segment with a digital-first delivery model.

Broad incumbents

• Mind (UK): One of the largest UK mental health charities, providing workplace training, resources, and advocacy. Overlaps with MHFA England's workplace wellbeing segment but operates as a broader mental health organisation rather than a specialist MHFA training provider.
• Mental Health Foundation UK: UK mental health charity and a co-beneficiary of the Simplyhealth £3M partnership alongside MHFA England. Conducts public-facing research, campaigns, and some workplace programmes, overlapping with MHFA England's advocacy and employer engagement mission.
• CALM (Campaign Against Living Miserably): UK charity focused on preventing male suicide, offering workplace training, talks, and campaigns. Comparable to MHFA England's enterprise wellbeing and suicide prevention programmes but with a narrower demographic focus and lower direct training specialisation.
• Rethink Mental Illness: Major UK mental health charity providing services, information, and workplace training. Comparable to MHFA England in employer-facing training and employer engagement, though Rethink operates as a broader service charity rather than a specialist MHFA training business.
• Samaritans: UK-based charity delivering crisis support and workplace wellbeing resources, including training on listening skills. Overlaps with MHFA England's workplace listening and signposting training but operates primarily as a crisis helpline provider rather than an MHFA specialist.

Others

• Mental Health Innovations (Shout): Operator of the Shout 24/7 crisis text service and a co-beneficiary of the Simplyhealth £3M partnership alongside MHFA England. Not a direct training peer but is integrated into MHFA England's MHFAider Support App and shares the UK workplace mental health ecosystem.

Emerging players

• Spill: UK workplace mental health platform providing app-based therapy, manager training, and pulse surveys. Emerging digital-first alternative to traditional MHFA England instructor-led training, targeting the same UK employer segment with a tech-led delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0vCqCBOruzEr9sEanKYv1g
• Facebookfacebook.com/MHFAEngland
• LinkedInlinkedin.com/company/mhfaengland
• Instagraminstagram.com/mhfaengland

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health First Aid (MHFA) England