Zero Suicide Alliance
Zero Suicide Alliance is a UK non-profit, founded in 2017 and hosted by Mersey Care NHS Foundation Trust, that delivers free and commissioned suicide awareness training to the general public and to targeted segments including healthcare, prison, and veteran workforces.
- Company typePrivate
- Founded2017
- HeadquartersLiverpool, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Zero Suicide Alliance does
Zero Suicide Alliance (ZSA) is a UK-based non-profit initiative, founded in 2017 and hosted by Mersey Care NHS Foundation Trust, that delivers suicide awareness and prevention training to the general public (aged 16+) and to a series of targeted professional and at-risk segments including healthcare workers, veterans, prisoners and probation staff, taxi and private hire drivers, university students, LGBTQ+ individuals, and autistic people. Its core product is a free, sign-up-free e-learning platform built on SCORM-compliant modules using xAPI protocols for learning record storage, featuring interactive scenario-based content, video testimonials from people with lived experience, and a proprietary 'See, Say, Signpost' methodology; localized versions exist in Welsh and British Sign Language. Supplementary assets include the Suicide Data Map (100+ indicators across England) and supporting national, regional, and sector dashboards.
ZSA earns income through a hybrid revenue model: public donations (text-to-donate, monthly 'ZSA Friend' giving, fundraising events), charitable grants from Mersey Cares NHS Charity and NHS Charities Together alongside development funding from bodies such as Help for Heroes, NHS Greater Manchester, and Liverpool City Council, and a layer of paid commissioned services comprising virtual training sessions (£1,200-1,500 per 90-minute session), in-person UK training (from £1,500 plus travel), and a newly launched SCORM-compliant e-learning licensing program (one-year or three-year terms) for organizations to host ZSA content on internal learning platforms. Its go-to-market is product-led for individuals (free direct website access) and direct sales for organizational commissioning, with over 3,052,319 cumulative training completions cited on its public site.
Zero Suicide Alliance firmographics
Firmographics- Name
- Zero Suicide Alliance
- Legal name
- Zero Suicide Alliance
- Website
- https://zerosuicidealliance.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zero Suicide Alliance is a UK non-profit, founded in 2017 and hosted by Mersey Care NHS Foundation Trust, that delivers free and commissioned suicide awareness training to the general public and to targeted segments including healthcare, prison, and veteran workforces.
- Ownership category
- akta.pro rank
Zero Suicide Alliance industry classification
Industry- Product category
- Suicide Prevention Training
- NAICS
- Voluntary Health Organizations (813212), Outpatient Mental Health and Substance Abuse Centers (621420)
- akta.pro primary industry
- Crisis Intervention & Suicide Prevention Services (EDALAFAD)
- akta.pro secondary industries
- Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs (EDAKAMAI), Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)
Keywords
Where Zero Suicide Alliance is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Zero Suicide Alliance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: Public donations through text-to-donate (ZSA4 to 70450), online platform, monthly giving program (ZSA Friend), and fundraising events
- Charitable Funding: Funded by Mersey Cares NHS Charity (registration number 1191576) and NHS Charities Together (registration number 1186569)
- Commissioned Training Services: Paid virtual training sessions at £1,200 (standard) or £1,500 (with bespoke scenarios), and in-person training starting at £1,500 plus travel expenses
- E-learning Licensing: Organizations can purchase one-year or three-year licenses to host SCORM-compliant training on internal learning platforms with customization options and tracking capabilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free individual access to all online suicide awareness training courses |
| Other | Per session | Standard virtual training session (off-the-shelf scenarios) |
| Other | Per session | Virtual training with new bespoke scenarios |
| Other | Per session | In-person training (UK only) |
| Subscription | Annual | E-learning license for organizations |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Zero Suicide Alliance product offering
Product offeringCore offering
Zero Suicide Alliance delivers free online suicide awareness and prevention training to the general public and specialized audiences through a SCORM-compliant e-learning platform, complemented by paid commissioned virtual and in-person training sessions and SCORM e-learning licenses for organizations to host internally. It also operates a Suicide Data Map providing intelligence on suicide incidence and risk factors across England, funded primarily through donations and charitable grants.
Differentiator
Problem solved
Functional benefit
Products and services
- Suicide Awareness Training Free online interactive course for the general public aged 16+ teaching how to recognize warning signs, start conversations about suicide and signpost people to support, using the See, Say, Signpost model.
- LGBTQ+ Suicide Awareness Training Free online training for LGBTQ+ individuals and allies covering LGBTQ+ specific suicide risk factors, warning signs and supportive conversation approaches.
- Supporting a Stranger Suicide Awareness Training Free online single-scenario course teaching the public how to recognize and safely support a stranger showing signs of suicidal distress.
- Healthcare Staff and Suicide Awareness Training Free online training for NHS and private healthcare staff covering healthcare-specific suicide risk awareness, supporting colleagues and patients, with a completion certificate.
- Social Isolation and Loneliness Training Free online course for the general public covering the impact of social isolation and loneliness on mental health, how to spot signs of struggle and how to offer support.
- Autism and Suicide Awareness Training Free online training for autistic people and their support network covering autism-specific presentation of suicidal distress and tailored support approaches, with four bespoke coaching scenarios.
- Suicide Awareness Training for Taxi and Private Hire Drivers Free short online training for licensed taxi and private hire drivers on recognizing distressed passengers and intervening safely in a public-transport setting.
- Veteran Suicide Awareness Training Free online training for veterans, their family members and friends on veteran-specific suicide risk factors, peer support and starting supportive conversations.
- University Student Suicide Awareness Training Free online training for higher education students covering university-specific stressors and how to support fellow students at risk of suicide.
- Prison and Suicide Awareness Training Free online training covering prison-specific suicide risk factors during entry, incarceration and transition to the community, developed with lived-experience input from former prisoners.
- Suicide Awareness Training for Probation Staff Mandatory online suicide awareness training for UK probation staff and approved premises personnel, developed with HMPPS and the Ministry of Justice.
- Suicide Awareness Training (Welsh translation) Welsh-language version of the free Suicide Awareness Training for Welsh-speaking learners, developed with Bangor University.
- ZSA Training in British Sign Language British Sign Language versions of ZSA's core training courses, including Suicide Awareness, Healthcare, Autism, Prison and Social Isolation training, delivered through Signcode UK for D/deaf learners.
- E-learning Package (SCORM License) One-year or three-year SCORM-compliant e-learning licence for organizations to host ZSA training on their internal learning management system, with customization, tracking, reporting and implementation support.
- Commissioned Virtual Training Sessions Paid live virtual suicide awareness training delivered by experienced ZSA facilitators in 90-minute interactive sessions, available as standard or with bespoke scenarios tailored to the organization.
- Commissioned In-Person Training Paid face-to-face suicide awareness training delivered onsite at UK workplaces, education settings and community groups by experienced ZSA facilitators, starting at £1,500 plus travel per 90-minute session.
Quantifiable outcome
- 95% of learners feel more able to recognize signs of someone struggling with suicidal thoughts
- +4 more outcomes
Companies that use Zero Suicide Alliance
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles6 records
Zero Suicide Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Zero Suicide Alliance partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- Mersey Care NHS Foundation TrustcoreZSA is hosted by Mersey Care NHS Foundation Trust and operates under its governance framework. The trust provides organizational infrastructure, information governance, and operational support for ZSA activities.
- DynamiccoreDigital learning development partner that developed the ZSA training platform and courses. Created interactive e-learning modules, video content, and scenario-based training materials.
- Help for HeroescoreVeteran charity that partnered with ZSA to develop and fund the Veteran Suicide Awareness Training. Provided funding and expertise in veteran mental health for course development.
- NHS Benchmarking NetworkcorePartnership for developing and updating the Suicide Data Map and dashboards. Provides data infrastructure and technical expertise for presenting suicide-related indicators and risk factors.
- Office for StudentssupportingGovernment body (Improving Student Mental Health Through Partnerships Project) that supported development of University Student Suicide Awareness Training.
- Universities UKsupportingOrganization representing UK universities that supported development of the University Student Suicide Awareness Training course.
- His Majesty's Prison and Probation Services (HMPPS)coreGovernment department that collaborated on developing mandatory suicide awareness training for probation staff and approved premises. Co-designed training with HMPPS staff and prison leavers.
- Ministry of Justice (MoJ)supportingGovernment department that collaborated with ZSA and HMPPS on probation staff suicide awareness training development.
- Bangor UniversitysupportingWelsh university that supported development of the Welsh language translation of the Suicide Awareness Training course.
- HMP BirminghamsupportingPrison that supported development of the Prison and Suicide Awareness Training, providing lived experience insights from men who have served time.
- Foundations to ChangesupportingOrganization providing lived experience contributors (Jay and Freddie) who share their experiences as part of the Prison and Suicide Awareness Training.
- SamaritanssupportingMental health charity acknowledged for contributions, advice and guidance during development of the Suicide Awareness Training.
- Signcode UKsupportingOrganization that translated ZSA training courses into British Sign Language for D/deaf learners.
- Blooming MindsupportingOrganization that provided advice and guidance during development of the LGBTQ+ Suicide Awareness Training.
- The Collaborative Network CICsupportingCommunity interest company that provided advice and guidance during development of the LGBTQ+ Suicide Awareness Training.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Zero Suicide Alliance competitors and assessment
Company assessmentDirect peers
- CALM (Campaign Against Living Miserably): UK-based suicide prevention charity running public awareness campaigns and helpline services. Comparable to ZSA as a UK suicide prevention charity, though CALM focuses more on male suicide and helpline interventions versus ZSA's training-first model.
- LivingWorks: Global provider of suicide prevention training programs (e.g., safeTALK, ASIST). Comparable to ZSA in offering structured, scenario-based suicide intervention training with both individual and enterprise delivery models.
- Papyrus Prevention of Young Suicide: UK charity dedicated to the prevention of young suicide. Comparable to ZSA in mission and UK training/awareness focus, though Papyrus concentrates on young people whereas ZSA covers broader population segments.
- Mental Health First Aid England: UK provider of mental health first aid training courses for individuals and organizations. Comparable to ZSA as a UK-based mental health awareness training charity with similar freemium/paid tier structure and enterprise licensing.
- Grassroots Suicide Prevention: UK-based charity providing suicide prevention training and awareness programs. Directly comparable to ZSA as both operate in the UK suicide awareness training space with similar community-based and organizational offerings.
- QPR Institute (Question, Persuade, Refer): US-based organization offering gatekeeper suicide prevention training. Comparable to ZSA in its structured gatekeeper-training methodology (QPR mirrors ZSA's See, Say, Signpost approach) and enterprise training delivery model.
Broad incumbents
- Movember Foundation: Global men's health charity funding mental health and suicide prevention programs. Comparable to ZSA in mission overlap (male suicide prevention, training/awareness) and UK presence, but operates as a global funder rather than training provider.
- Mind (UK mental health charity): Large UK mental health charity providing information, support, and workplace wellbeing training. Comparable to ZSA in UK mental health awareness mission and workplace training offerings, though Mind covers broader mental health conditions beyond suicide.
- Samaritans: One of the UK's largest mental health and suicide prevention charities, providing 24/7 helpline services. Comparable to ZSA in mission and UK suicide prevention focus, but operates at much larger scale with broader service portfolio (helplines vs ZSA's training focus).
Others
- Andy Yorks Foundation: Veteran-focused mental health charity in the UK. Comparable to ZSA as a UK organization addressing veteran mental health and suicide awareness, though smaller and more veteran-specific than ZSA's broad portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Zero Suicide Alliance social profiles
Digital presenceZero Suicide Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zero Suicide Alliance leadership team
Management profileNumber of profiles
Zero Suicide Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zero Suicide Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zero Suicide Alliance
What does Zero Suicide Alliance do?
Zero Suicide Alliance delivers free online suicide awareness and prevention training to the general public and specialized audiences through a SCORM-compliant e-learning platform, complemented by paid commissioned virtual and in-person training sessions and SCORM e-learning licenses for organizations to host internally. It also operates a Suicide Data Map providing intelligence on suicide incidence and risk factors across England, funded primarily through donations and charitable grants.
Is Zero Suicide Alliance a public or private company?
Zero Suicide Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Zero Suicide Alliance founded?
Zero Suicide Alliance was founded in 2017. It employs 11 to 50 people.
Where is Zero Suicide Alliance based?
Zero Suicide Alliance is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Zero Suicide Alliance make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are charitable Funding, commissioned Training Services and E-learning Licensing.
Who are Zero Suicide Alliance's main competitors?
Direct peers on record are CALM (Campaign Against Living Miserably), LivingWorks, Papyrus Prevention of Young Suicide, Mental Health First Aid England, Grassroots Suicide Prevention and QPR Institute (Question, Persuade, Refer). Broad incumbents are Movember Foundation, Mind (UK mental health charity) and Samaritans. Andy Yorks Foundation is listed as an others.
Does Zero Suicide Alliance have an API?
No public API is recorded for Zero Suicide Alliance.
What industry is Zero Suicide Alliance in?
Zero Suicide Alliance's product category is Suicide Prevention Training. Its primary akta.pro industry code is EDALAFAD, Crisis Intervention & Suicide Prevention Services, with a secondary code of EDAKAMAI, Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs. Its NAICS code is 813212.