RTR Media, Inc.

Name

RTR Media, Inc.

Legal name

RTR Media Inc.

Website

https://rtrmedia.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Unscripted Television Production

NAICS

Television Broadcasting Stations (51612)

akta.pro primary industry

Pay-TV / Premium Window Distribution (MPADAJAH)

akta.pro secondary industry

Home Entertainment Distribution (Digital: TVOD/EST) (MPADAJAE)

Keywords

• Unscripted television production
• Reality lifestyle programming
• Home renovation series
• Television content licensing
• Independent production company

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Television Production: RTR Media generates revenue by producing unscripted television content for broadcast networks and streaming platforms. The company creates reality and lifestyle programming that is licensed to networks like HGTV and Food Network.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

RTR Media produces and licenses original unscripted reality and lifestyle television series for broadcast networks and streaming platforms. Its catalog spans home renovation (Home Town franchise, Hidden Potential, Help! I Wrecked My House, No Demo Reno, Down Home Fab, Renovation 911, Revealed, The County, Flip or Flop, Income Property, Ben's Workshop), restaurant rescue (Restaurant Impossible: Last Call), and food/travel formats (BBQ Crawl), sold to enterprise buyers including HGTV, Food Network, HBO Max, and Citytv+.

Product overview

RTR Media is a female-owned and operated independent television production company specializing in unscripted reality and lifestyle content for the global marketplace. The company produces a portfolio of approximately 19 distinct television series spanning home renovation, real estate investment, and lifestyle genres. Key productions include Home Town (and its spin-offs Home Town Takeover, Home Town: Inn This Together, and Home Town KickStart), Help! I Wrecked My House, Hidden Potential, Restaurant Impossible: Last Call, and others. The company creates content for broadcast on networks including HGTV, Food Network, and Citytv+, with streaming availability on HBO Max.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Impossible: Last Call

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and flagship.

• HGTVcoreChannel Partner/ Reseller/ DistributorHGTV is the primary broadcast partner for multiple RTR productions including the Home Town series (Home Town, Home Town Takeover, Home Town: Inn This Together, Home Town KickStart), Hidden Potential, and other lifestyle programming. RTR produces content that airs on the HGTV network.
• Food NetworkcoreChannel Partner/ Reseller/ DistributorFood Network is the broadcast partner for Restaurant Impossible: Last Call, RTR's production featuring renovation experts helping struggling restaurants. Content airs on Food Network and streams on Citytv+.
• Scotsman Co.flagshipStrategic or Co-development PartnerScotsman Co. is mentioned as a key partner for Home Town Takeover, providing unwavering passion for small towns and the people who call them home. Their involvement is tied to the flagship Home Town franchise.
• Erin NapierflagshipStrategic or Co-development PartnerErin Napier is the co-host of the Home Town series and Home Town Takeover produced by RTR Media. She and Ben Napier lead renovation projects featured in RTR productions, bringing their unique brand of historic renovations to audiences.
• Ben NapierflagshipStrategic or Co-development PartnerBen Napier is the co-host of the Home Town series and Home Town Takeover. As a designer and craftsman, he partners with RTR Media to transform historic homes and small towns across America.
• Jasmine RothcoreStrategic or Co-development PartnerJasmine Roth is the host of Hidden Potential and Help! I Wrecked My House, RTR productions that feature her transforming homes and rescuing homeowners from DIY renovation gone wrong.
• Chef Aaron SanchezcoreStrategic or Co-development PartnerChef Aaron Sanchez co-hosts Restaurant Impossible: Last Call with jen___agg, bringing his culinary expertise to restaurant renovation transformations produced by RTR Media.
• Jenna KeanecoreStrategic or Co-development PartnerJenna Keane serves as Chief Creative Officer and Partner at RTR Media, overseeing creative from inception to delivery. She has developed content as a Broadcaster and Producer.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Banijay Americas: North American arm of Banijay (parent of Endemol Shine, the world's largest independent content producer). Operates at much greater scale than RTR, but exercises comparable business of producing and licensing unscripted TV into US/Canadian commissioning buyers.
• ITV America: US production arm of ITV Studios (producer of Hell's Kitchen, Love Island US, The Chase). Comparable as a scaled, broad unscripted producer with diversified network/streamer relationships, though materially larger and broader in scope than RTR.
• All3Media America: US arm of global indie All3Media (Undercover Boss, The Profit). Significantly larger and broader than RTR but exercises the same business of producing unscripted television under license to US cable and streaming buyers.

Direct peers

• Magilla Entertainment: Independent unscripted production company producing HGTV/DIY programs (e.g., Beachfront Bargain Hunt, Flipping 101 with Waco Lanier Massey). Closely comparable to RTR as a similarly sized indie focused on real estate, renovation, and lifestyle content sold into the same cable buyer base.
• Scott Brothers Entertainment: Founded by Property Brothers stars Drew and Jonathan Scott, this company produces HGTV renovation/real estate series. A direct competitor to RTR for HGTV commissioning slots in the same home renovation category.
• Authentic Entertainment: Independent unscripted producer behind Married at First Sight, Flipping Exes, and other lifestyle/relationship programming. Comparable mid-size indie operating in adjacent unscripted sub-genres and selling into similar US cable buyers.
• Pie Town Productions: Independent unscripted producer of HGTV and lifestyle programming including Farmhouse Fixer, HGTV Dream Home, and other renovation formats. Direct competitor to RTR within the same lifestyle/renovation commissioning space.
• High Noon Entertainment: Independent unscripted producer behind shows like Fixer Upper, Cake Boss, and competition/lifestyle programming for HGTV, Food Network, and other Discovery-owned networks. Directly comparable to RTR as an indie lifestyle/renovation specialist selling into the same North American commissioning buyers.

Regional players

• Breakthrough Entertainment: Canadian independent production and distribution company producing unscripted and scripted content for Canadian and international markets. Comparable as a Toronto-based indie peer with similar focus areas (lifestyle, factual) and cross-border distribution ambitions.
• Cineflix Productions: Canadian-headquartered independent production and distribution company producing Mayday, Property Brothers (with Scott Brothers), and other factual/lifestyle content. Comparable as a Canadian indie selling into US networks, though broader in factual programming than RTR's lifestyle focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rtrmedia
• Instagraminstagram.com/rtrmedia
• Xx.com/RTRMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RTR Media, Inc.