ITV America
ITV America is the US production arm of ITV Studios and the largest independent non-scripted television producer in the United States, producing thousands of hours of reality, competition, home renovation, true crime, and lifestyle programming for broadcast, cable, and streaming buyers.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
ITV America firmographics
Firmographics- Name
- ITV America
- Legal name
- ITV AMERICA INC.
- Website
- https://itv-america.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ITV America is the US production arm of ITV Studios and the largest independent non-scripted television producer in the United States, producing thousands of hours of reality, competition, home renovation, true crime, and lifestyle programming for broadcast, cable, and streaming buyers.
- Ownership category
- akta.pro rank
ITV America industry classification
Industry- Product category
- Television Production Services
- NAICS
- Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Unscripted/Reality TV Production (Live-Action) (MPADABAC)
- akta.pro secondary industries
- Lifestyle & Reality Cable Networks (Food, Home, Travel) (MPABAFAG), Program Format Licensing (Scripted & Unscripted) (MPABANAA), Co-Production & Distribution Partnerships (Pre-Sales, Output Deals) (MPABANAI)
Keywords
Where ITV America is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
ITV America business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- TV Production and Licensing: ITV America produces unscripted television content and sells/licenses finished programming to broadcast networks, cable channels, and streaming platforms. Revenue is generated through production fees, licensing deals, and format distribution.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ITV America product offering
Product offeringCore offering
ITV America develops, produces, and licenses unscripted television programming across reality dating, survival competitions, home renovation, true crime, game shows, cooking competitions, and lifestyle genres. The company operates multiple production labels that create finished shows sold to broadcast networks, cable channels, and streaming platforms through production deals, licensing arrangements, and format distribution. It produces thousands of hours of programming annually for major US distributors.
Product overview
ITV America is the largest independent non-scripted (unscripted) television production company in the US, operating as part of ITV Studios. The company produces thousands of hours of programming across multiple broadcast and cable networks as well as digital and premium streamers. ITV America's portfolio includes reality dating series (Love Island USA, Love Island Games), competition shows (Hell's Kitchen, The Chase, Forged in Fire, Alone), home renovation programs (Fixer Upper, Good Bones, Farmhouse Fixer, Houses With History), true crime documentaries (The First 48, New York Homicide), lifestyle series (Queer Eye, How To Build A Sex Room), and numerous other unscripted formats across various genres.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Love Island USA Season 8 debuted with 824 million minutes viewed in first episodes, a 74% increase over Season 7
- +2 more outcomes
Companies that use ITV America
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
ITV America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ITV America partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, strategic, major and minor.
- Lifted Entertainment and Motion Entertainment (WPP Media Company)coreLove Island USA is based on a format owned by Lifted Entertainment and Motion Entertainment (a WPP Media Company), distributed by ITV Studios. ITV America produces the US version under this format partnership.
- Kim Kardashian ProductionsstrategicTeam Moms, a reality series for Paramount+ about competitive youth baseball at Legendary Prep Academy in Scottsdale, Arizona, is executive produced by Kim Kardashian and produced by ITV America, Kim Kardashian Productions, and Paramount Sports Entertainment.
- ITV StudioscoreITV America is part of ITV Studios, the global production group. ITV Studios handles international distribution of ITV America's formats and content.
- NetflixcoreNetflix is a major distribution partner for ITV America content, hosting shows like Queer Eye, Alone, How to Build a Sex Room, Worst Roommate Ever, Longest Third Date, and Snack vs. Chef.
- PeacockcorePeacock is the streaming home of Love Island USA and Love Island Games, ITV America's flagship dating reality franchises.
- Amazon StudiosmajorAmazon Studios distributes ITV America productions including Twin Love on Prime Video.
- ParamountmajorParamount+ distributes ITV America content including Team Moms, executive produced by Kim Kardashian.
- Scout ProductionsstrategicCo-producer of Queer Eye alongside ITV America and Netflix.
- Good Company ProductionsminorITVA partnered with Good Company Productions to create 'Category Is', an unscripted ballroom series centering on NYC's House of Miyake-Mugler, executive produced by celebrity hairstylist Yusef Hair.
- Elan GalestrategicElan Gale, creator of FBoy Island and long-time Bachelor producer, signed an exclusive overall unscripted deal with ITV America to develop and produce unscripted series in the dating and relationship space.
- Kingdom Reign EntertainmentminorITV America partnered with Kingdom Reign Entertainment to produce Love & Marriage: Huntsville on OWN.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
ITV America competitors and assessment
Company assessmentEmerging players
- Magical Elves: Tinopolis-owned US production company behind Nailed It, The Great Food Truck Race and other lifestyle/competition formats; smaller but directly comparable producer of mid-budget unscripted content for streaming and cable.
- Done and Done Productions: Independent US non-scripted producer behind success-driven reality formats (Crikey! It's the Irwins, The Hills: New Beginnings); a smaller emerging peer operating in the same reality/documentary categories as ITV America's lifestyle and true-crime labels.
Direct peers
- Banijay: World's largest international independent content producer and production group; competes directly with ITV America in unscripted TV across formats, formats licensing, and global distribution — the most direct large-cap peer in the independent non-scripted space.
- Tinopolis Group: Welsh-headquartered global independent producer with US production operations (e.g., Magical Elves, 44 Blue); competes with ITV America in lifestyle, food, and reality categories across US cable and streaming.
- Fremantle (RTL Group): Global production and distribution arm of RTL Group (Bertelsmann); a top-tier peer with multi-genre unscripted capabilities (Idols, Got Talent, X Factor) and a competing US production footprint in reality and entertainment — directly comparable in business model and scale.
- Endemol Shine Group (Banijay): Now part of Banijay; historically one of ITV America's largest independent non-scripted competitors globally, producing Big Brother, MasterChef, Deal or No Deal, and other format-led reality franchises.
- All3Media: UK-headquartered global independent production group producing premium unscripted programming; competes with ITV America for format rights, talent, and US/UK deal flow across reality, factual, and entertainment genres.
Broad incumbents
- Warner Bros. Television Group (Unscripted Television): Diversified major-studio unscripted division producing hit US reality and competition shows and supplying linear/streaming networks; competes directly with ITV America across formats and platforms but as part of a much broader Warner Bros. Discovery content portfolio.
- Sony Pictures Television (Non-Scripted): Sony's non-scripted production arm producing and licensing reality and entertainment programming worldwide; a comparable peer in distribution scale and genre breadth, operating as one division within a major Hollywood studio.
- Universal Television Alternative Studio: NBCUniversal's in-house unscripted studio supplying Bravo, Peacock, USA and other NBCU networks; competes with ITV America on the very platforms ITV America serves, including for Love Island-adjacent dating and reality slots on Peacock.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ITV America social profiles
Digital presenceITV America financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITV America leadership team
Management profileNumber of profiles
Profiles4 records
ITV America subsidiaries and ownership
Company hierarchySubsidiaries7 records
ITV America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITV America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITV America
What does ITV America do?
ITV America develops, produces, and licenses unscripted television programming across reality dating, survival competitions, home renovation, true crime, game shows, cooking competitions, and lifestyle genres. The company operates multiple production labels that create finished shows sold to broadcast networks, cable channels, and streaming platforms through production deals, licensing arrangements, and format distribution. It produces thousands of hours of programming annually for major US distributors.
Is ITV America a public or private company?
ITV America is a private company. It is classified as corporate owned and is currently operating.
When was ITV America founded?
ITV America was founded in 2012. It employs 501 to 1,000 people.
Where is ITV America based?
ITV America is headquartered in New York, United States, in the North America region.
How does ITV America make money?
One revenue line is on record: TV Production and Licensing.
Who are ITV America's main competitors?
Emerging players on record are Magical Elves and Done and Done Productions. Direct peers are Banijay, Tinopolis Group, Fremantle (RTL Group), Endemol Shine Group (Banijay) and All3Media. Broad incumbents are Warner Bros. Television Group (Unscripted Television), Sony Pictures Television (Non-Scripted) and Universal Television Alternative Studio.
Does ITV America have an API?
No public API is recorded for ITV America.
What industry is ITV America in?
ITV America's product category is Television Production Services. Its primary akta.pro industry code is MPADABAC, Unscripted/Reality TV Production (Live-Action), with a secondary code of MPABAFAG, Lifestyle & Reality Cable Networks (Food, Home, Travel). Its NAICS code is 516120 and its SIC code is 4833.