Higher Nature
Higher Nature is a privately held UK nutritional supplements company selling 60+ vitamins, minerals, probiotics and botanical SKUs direct-to-consumer via its own e-commerce site. Its True Food® range uses whole-food sourcing, and it serves UK women, men, children and vegan consumers.
- Company typePrivate
- Founded1994
- HeadquartersEtchingham, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Higher Nature does
Higher Nature is a privately held UK-based nutritional supplements business founded in 1994 by Celia Wright, a clinical psychologist, and headquartered in Etchingham, England (company number 02834800). The company sells a portfolio of more than 60 SKUs across vitamins, minerals, probiotics, omega fatty acids, botanical complexes, condition-specific formulations, and oral-care accessories via a direct-to-consumer Shopify storefront (highernature.com), supported by a UK-based call centre and free 15-minute nutritional therapist consultations.
The company's technical and brand centrepiece is the True Food® sub-brand, which uses food-to-capsule (green science) manufacturing to deliver nutrients sourced directly from real foods (spinach, shiitake, rosehips, cranberries, Icelandic seaweed, etc.) rather than synthetics, fermentation or fillers, augmented by patented/co-branded ingredients such as AstraGin®, Memophenol™ and Cavacurmin®. The portfolio also includes the Peppersmith sugar-free xylitol oral-care line as a non-supplement adjacency.
Higher Nature monetises primarily through one-time e-commerce purchases at price points ranging from ~£8.95 (Vitamin D3 2000iu) to premium-tiered formulations (e.g., Super Potency Omega 3 at £21.95, Turmeric at £29.45), with an emerging Subscribe & Save recurring subscription tier offering 15% off the first three orders and 10% thereafter. Customer base is segmented across women across life stages (primary), men, children, vegans, and health-conscious generalists. Geography is restricted to the United Kingdom, and the go-to-market blends direct e-commerce, content marketing (Nutritional Wisdom blog), organic social (@HigherNatureUK), earned media in tier-1 UK publications, free nutritionist consultations, and a Practitioner Programme for health professionals.
Higher Nature firmographics
Firmographics- Name
- Higher Nature
- Legal name
- Higher Nature
- Website
- https://highernature.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Higher Nature is a privately held UK nutritional supplements company selling 60+ vitamins, minerals, probiotics and botanical SKUs direct-to-consumer via its own e-commerce site. Its True Food® range uses whole-food sourcing, and it serves UK women, men, children and vegan consumers.
- Ownership category
- akta.pro rank
Higher Nature industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Specialty Food Retailers (4452)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Retail-Food Stores (5400), Food And Kindred Products (2000)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
- akta.pro secondary industry
- Plant-Based & Vegetarian/Vegan Nutrition (HSADAFAJ)
Keywords
Where Higher Nature is headquartered
LocationHeadquarters
- HQ city
- Etchingham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Higher Nature business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through highernature.com website, offering individual product purchases at various price points with free UK delivery on orders over £40.
- Subscribe & Save Subscription: Recurring subscription model offering 15% discount on first three orders and 10% thereafter. Customers choose delivery frequency and can pause, skip or switch products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save - First 3 Orders |
| Subscription | Monthly | Subscribe & Save - Ongoing |
| One time/ perpetual license | Pay-as-you-go | One-time Purchase |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Higher Nature product offering
Product offeringCore offering
Higher Nature is a UK-based nutritional supplements company that manufactures and sells vitamins, minerals, probiotics, omega fatty acids, botanicals and condition-specific formulations direct-to-consumer through its own e-commerce website (highernature.com). Its flagship True Food® sub-brand uses proprietary food-to-capsule green science technology to source nutrients directly from real foods (spinach, shiitake mushrooms, rosehips, wild Icelandic seaweed) rather than synthetic alternatives. Products are sold as one-time purchases or via a Subscribe & Save recurring delivery programme, supported by a UK-based call centre, free 15-minute nutritional therapist consultations, and a personalised Supplement Quiz.
Product overview
Higher Nature is a UK-based nutritional supplement company offering a comprehensive range of vitamins, minerals, probiotics, omega fatty acids, and botanical supplements. The portfolio includes the core True Food whole-food supplement sub-brand featuring real-food-sourced nutrients, the Advanced Multi multivitamin line, specialized condition-specific formulas (brain health, heart health, joint support, immunity), and oral health accessories through the Peppersmith brand. Products range from everyday essentials like Vitamin D3 and Omega 3 Fish Oil to targeted formulations including probiotics (Pro Gut, Pro-Daily), botanical complexes (Ashwagandha & Rhodiola, Turmeric), and beauty supplements (collagen, astaxanthin). The company offers subscription-based purchasing through Subscribe & Save and provides free nutritional consultations. Most products are available in multiple formats including capsules, tablets, effervescents, and powders.
Differentiator
Problem solved
Functional benefit
Brands
- True Food®: A new generation of 100% natural, whole-food supplements where every vitamin, mineral and bioactive is sourced directly from real ingredients rather than created in a lab. Includes Atlantic Marine Magnesium, Icelandic Seaweed Calcium, plant-powered Vitamin C from rosehips, Botanical Iron, and award-winning True Food® Vitality multivitamins.
Products and services
- Advanced Multi Complete multivitamin with minerals delivering 26 essential nutrients with scientifically backed live bacteria to support a balanced gut; targeted at health-conscious adults seeking a premium daily multivitamin.
- High Strength Turmeric High-strength turmeric supplement supporting inflammation, joint comfort, brain health and mood using clinically backed Cavacurmin® extracts; for adults seeking targeted anti-inflammatory and joint support.
- Pro Gut (5 billion CFU) Daily multi-strain live bacteria supplement delivering 5 billion CFUs from 5 proven research-backed friendly bacteria strains; for adults seeking everyday gut health and digestive support.
- Pro Gut Extra (20 billion CFU) Highest-strength multi-strain live bacteria supplement delivering 20 billion CFUs from 6 research-backed friendly bacteria strains; for consumers with intensive gut health needs.
- Omega 3 Fish Oil Omega 3 fish oil supplement supporting skin, heart, brain and vision from sustainably sourced sardines, mackerel and anchovies; for adults seeking foundational omega-3 supplementation.
- Super Potency Omega 3 Concentrated omega-3 fish oil with high-potency EPA and DHA levels supporting whole-body health; for consumers seeking a higher-strength omega-3 option.
- Complete Omegas 3:6:7:9 Comprehensive blend of omegas 3, 6, 7 and 9 from wild fish, starflower oil, sea buckthorn and virgin olive oil; for adults seeking full-spectrum fatty acid support.
- Vitamin D3 2000iu High-strength vitamin D3 supplement supporting immunity, bones, teeth, muscles and mood; for adults with low vitamin D levels or limited sun exposure.
- Vitamin D3 500iu Vitamin D3 supplement essential for immunity, bones, teeth and muscles, suitable for adults and children aged 5 and over; for daily family vitamin D support.
- Icelandic Seaweed Calcium Naturally sourced calcium from sustainably managed seaweed grown in pristine Icelandic seawater, supporting healthy bones; for those seeking a plant-based alternative to rock-based calcium.
- Atlantic Marine Magnesium 100% naturally sourced magnesium from pure filtered seawater, supporting sleep, energy and muscles; for adults seeking a whole-food magnesium source.
- True Food Vitality Multivitamin for Women Real-food multivitamin tailored to women, delivering 20 essential vitamins and minerals from 16 real foods plus AstraGin® absorption booster; for adult women seeking a premium daily multivitamin.
- True Food Vitality Multivitamin for Men Real-food multivitamin tailored to men, delivering 20 essential vitamins and minerals from 16 real foods plus AstraGin® absorption booster; for adult men seeking a premium daily multivitamin.
- True Food Mushroom Vitality Comprehensive blend of 8 functional mushrooms supporting immunity, energy, mental performance and stress resilience; for adults seeking adaptogenic and immune support.
- True Food Clarity for Women Mind complex blending 6 naturally sourced nutrients powered by Memophenol™, lion's mane and bacopa monnieri to support mental clarity; for women experiencing brain fog.
- True Food Rekindle for Women Naturally sourced libido support supplement with libido-loving botanicals and Liboost to support desire, mood and energy; for women seeking natural intimacy and hormone support.
- True Food Whole Minerals Multi-mineral blend of 9 natural ingredients sourced from land and sea, supporting energy, mental performance and immunity; for adults seeking broad mineral support.
- True Food Botanical Iron Naturally sourced botanical iron supplement supporting energy, immunity, hair and cognition; for adults (especially women) with low iron levels seeking a gentle, plant-based iron.
- True Food Oregon Cranberry Premium cranberries from Oregon providing 36mg A-PACs per capsule for urinary tract, gut and oral health; for adults (particularly women) seeking natural UTI and urinary tract support.
- True Food Vitamin C World's highest-potency natural vitamin C from rosehips, with vitamin C content equivalent to 6 oranges per capsule; for adults seeking whole-food vitamin C and immune support.
- True Food Vitamin C Powder Pure plant-powered vitamin C powder with vitamin C content equivalent to 20 oranges in half a teaspoon; for adults preferring a powder format for immune support.
- True Food Pure Marine Collagen Hydrolysed marine collagen powder from the True Food range supporting skin elasticity and whole-body health; for adults seeking natural collagen supplementation.
- Lion's Mane & Ginkgo
Quantifiable outcome
- True Food® nutrients are directly from whole foods with no synthetics or fermentation
- +2 more outcomes
Companies that use Higher Nature
Customer profileSegments6 records
Ideal customer profiles6 records
Higher Nature technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Higher Nature partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Higher Nature competitors and assessment
Company assessmentBroad incumbents
- Holland & Barrett: UK's largest health food and supplement retailer with both physical stores and online channels. Directly comparable broad vitamin/mineral/supplement assortment and DTC delivery overlap with Higher Nature, but operates as a mass-market incumbent across many categories.
Direct peers
- Vitabiotics: UK-based, family-owned supplement brand with deep product range across multivitamins, omega-3, and condition-specific formulas (Pregnacare, Menopace). Highly comparable in product positioning, science-led marketing, and DTC/retail distribution overlap with Higher Nature.
- Solgar: Premium global supplement brand with strong UK DTC presence focusing on vitamins, minerals, and specialty nutrition. Closely comparable in clean-label, premium, science-backed positioning and similar SKU breadth.
- Wild Nutrition: UK DTC whole-food and food-grown supplements brand. Highly comparable to Higher Nature's True Food positioning with food-sourced nutrients, premium pricing, and educational content-led marketing.
- Lamberts Healthcare: UK practitioner-grade supplement brand with broad vitamin and mineral range sold via health professionals and DTC. Comparable in therapeutic, practitioner-channel positioning and product mix.
- Cytoplan: UK-based wholefood and food-state supplement specialist with practitioner and consumer channels. Closely comparable in food-sourced nutrition positioning versus synthetic isolates, similar target demographic.
- Nature's Best: UK supplement company offering vitamins, minerals, and protein products through DTC and retail. Comparable product breadth and direct-to-consumer orientation.
- Bioglan: UK supplement brand offering broad vitamin, mineral, omega and joint ranges via DTC and pharmacy retail. Comparable in mid-premium positioning and product category overlap.
Emerging players
- Together Health: UK clean-label supplement brand focusing on whole-food and additive-free formulations. Conceptually similar niche positioning to Higher Nature's True Food with comparable DTC growth trajectory.
- Pukka Herbs: UK herbal supplement/wellness brand with botanically-led positioning across supplements and teas. Adjacent in wellness retail overlap and natural-positioning brand DNA, though more herbal and less vitamin-driven.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Higher Nature social profiles
Digital presenceHigher Nature financial estimates
Financial estimateRevenue estimate
Valuation estimate
Higher Nature leadership team
Management profileNumber of profiles
Profiles1 record
Higher Nature funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Higher Nature M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Higher Nature
What does Higher Nature do?
Higher Nature is a UK-based nutritional supplements company that manufactures and sells vitamins, minerals, probiotics, omega fatty acids, botanicals and condition-specific formulations direct-to-consumer through its own e-commerce website (highernature.com). Its flagship True Food® sub-brand uses proprietary food-to-capsule green science technology to source nutrients directly from real foods (spinach, shiitake mushrooms, rosehips, wild Icelandic seaweed) rather than synthetic alternatives. Products are sold as one-time purchases or via a Subscribe & Save recurring delivery programme, supported by a UK-based call centre, free 15-minute nutritional therapist consultations, and a personalised Supplement Quiz.
When was Higher Nature founded?
Higher Nature was founded in 1994. It employs 51 to 100 people.
Where is Higher Nature based?
Higher Nature is headquartered in Etchingham, United Kingdom, in the Europe region.
How does Higher Nature make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscribe & Save Subscription.
Who are Higher Nature's main competitors?
Holland & Barrett is listed as a broad incumbent. Direct peers are Vitabiotics, Solgar, Wild Nutrition, Lamberts Healthcare, Cytoplan, Nature's Best and Bioglan. Emerging players are Together Health and Pukka Herbs.
Does Higher Nature have an API?
No public API is recorded for Higher Nature.
What industry is Higher Nature in?
Higher Nature's product category is Nutritional Supplements. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores, with a secondary code of HSADAFAJ, Plant-Based & Vegetarian/Vegan Nutrition. Its NAICS code is 456191 and its SIC code is 2090.