What Autopom! does

Autopom! is an independent licensed vehicle service contract broker operated by Steele & Jones, LLC, founded in 2010 by Mike Jones and headquartered in Lake Forest, California. The company helps individual US vehicle owners compare and purchase extended vehicle protection coverage from multiple A+-rated third-party administrators, acting as an intermediary rather than as the contract obligor or claims administrator. Its core product portfolio is structured into three coverage tiers — Exclusionary (most comprehensive, for newer/lower-mileage vehicles), Mid-Level (stated-component coverage of major systems for mid-mileage vehicles), and Powertrain Essentials (entry-level powertrain coverage for older/high-mileage vehicles) — supplemented by additional benefits including 24-hour roadside assistance, rental vehicle assistance, trip interruption reimbursement, and tire protection on select plans. In California, the company additionally sells state-regulated Mechanical Breakdown Insurance (MBI) through autopom! Insurance Services LLC, a California Department of Insurance–regulated product with standardized rates.

The technology stack is operationally focused rather than product-differentiating: a website platform with quote-request forms, a CRM dialer, AI-assisted call answering and routing using large language models, and lead validation/compliance tooling (ActiveProspect TrustedForm and LeadConduit, Cookieyes for privacy). A strategic partnership with RepairPal provides customers access to a vetted nationwide network of certified repair facilities.

The business model is commission-based brokerage. Autopom! does not underwrite policies or administer claims; revenue is earned through commissions paid by third-party administrators when customers purchase coverage through autopom!. Distribution is direct-to-consumer, primarily inbound phone (800-724-8141), website quote forms, and email, supported by a consultative 7-step sales process delivered by Coverage Consultants. A secondary channel is the affiliate/lead generation program, which accepts both US and international publishers. Customer segments are individual vehicle owners whose factory warranty has expired or is approaching expiration, including used-car buyers and California residents specifically seeking MBI. The company maintains a small remote-first team (1-10 employees) with structured sales and customer service roles (California-only), and reports an A+ BBB rating and 4.7-star Trustpilot score as core reputational assets.

Name

Autopom!

Legal name

Steele & Jones, LLC

Website

https://autopom.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Vehicle Service Contract Brokerage

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

Keywords

• Vehicle service contracts
• Extended auto warranties
• Mechanical breakdown insurance
• Warranty brokerage services
• Vehicle protection coverage

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Vehicle Service Contract Brokerage: Autopom! acts as an independent licensed broker of vehicle service contracts and mechanical breakdown insurance. Revenue is generated through commissions paid by third-party administrators when customers purchase protection plans through autopom!. The company does not make decisions on claim approvals and is not the obligor of contracts.
2. California Mechanical Breakdown Insurance (MBI): In California, autopom! sells mechanical breakdown insurance as a California-licensed insurance agent. MBI policies are regulated by the California Department of Insurance and offer standardized rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Autopom! is an independent licensed broker that helps individual vehicle owners compare and purchase vehicle protection plans — sold as Vehicle Service Contracts (VSC) in most U.S. states and as state-regulated Mechanical Breakdown Insurance (MBI) in California — sourced from multiple A+-rated third-party administrators. Coverage is offered in three tiers (Exclusionary, Mid-Level, Powertrain Essentials) tailored to vehicle age, mileage, and budget, and the company provides ongoing customer advocacy support throughout the coverage lifecycle.

Product overview

autopom! is an independent licensed vehicle service contract broker (operated by Steele & Jones, LLC) that helps drivers compare and purchase vehicle protection plans from multiple A+-rated administrators nationwide. The core offering is Vehicle Protection Plans (VPP) — extended coverage products that help pay for covered repairs after the manufacturer's warranty expires. In California, autopom! sells Mechanical Breakdown Insurance (MBI), a state-regulated insurance product, while in other states they sell Vehicle Service Contracts (VSC). The VPP portfolio includes three coverage tiers: Exclusionary Coverage (most comprehensive, covering nearly all components except maintenance/consumables), Mid-Level Coverage (stated-component covering major systems including Engine, Transmission, Drive Axle, Steering, Brakes, A/C, Electrical, Suspension, and Cooling), and Powertrain Essentials Coverage (entry-level covering Engine, Transmission, and Drive Axle). All plans include additional benefits such as 24-hour roadside assistance, rental vehicle assistance, trip interruption reimbursement, tire protection (select plans), and nationwide coverage. The company differentiates through its broker model offering choice among multiple administrators, expert consultative guidance, and ongoing Customer Advocacy support. Founded in 2010, headquartered in Lake Forest, California, with an A+ BBB rating and 4.7-star Trustpilot rating.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Service Contracts (VSC) Extended vehicle protection coverage sold as a Vehicle Service Contract in U.S. states outside California, designed to cover mechanical and electrical breakdown repair costs after the manufacturer's warranty expires. Offered in three tiers (Exclusionary, Mid-Level, Powertrain Essentials) tailored to vehicle age, mileage, and budget, and bundled with additional benefits such as 24-hour roadside assistance, rental vehicle assistance, and trip interruption reimbursement.
• Mechanical Breakdown Insurance (MBI) - California State-regulated Mechanical Breakdown Insurance sold exclusively to California residents by autopom! Insurance Services LLC under oversight of the California Department of Insurance. Provides the same type of extended vehicle breakdown coverage as a VSC but with standardized rates and consumer protections unique to insurance products.
• Customer Advocacy Program Standalone customer support service in which Autopom! advocates for enrolled customers by reviewing their contracts, contacting third-party administrators and repair shops, and ensuring claims are handled according to purchased coverage terms. Marketed as a complement to the vehicle protection plan purchase.

Quantifiable outcome

• Over 93% of ~$3,000 repair claim approved for customer when expiration date dispute was resolved through advocacy
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• RepairPalcoreStrategic or Co-development PartnerAutopom! partners with RepairPal to provide customers access to a vetted network of certified repair facilities. RepairPal rates independent shops and has thousands of locations nationwide that provide outstanding customer service. RepairPal also offers a free 'Car Genius' call-in service for expert advice on vehicle troubleshooting and repair needs. This partnership ensures smoother repair experiences for autopom! customers.
• BBB Accredited AdministratorscoreStrategic or Co-development PartnerAutopom! represents multiple BBB Accredited administrators with A+ ratings, providing access to dozens of top-rated plans. Each administrator offers 3 to 5 unique plans to meet various customer needs. Plans are vetted for credibility through BBB accreditation status.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Omega Auto Care: Extended auto warranty provider offering comparable VSC-style products through direct and partner channels. Similar target market of out-of-warranty vehicle owners.
• Toco Warranty: Vehicle service contract provider offering extended warranty products to individual consumers, comparable product set and customer demographic to Autopom!.
• CarShield: Largest direct-to-consumer vehicle service contract provider/marketer in the US. Highly comparable as an extended auto warranty distributor, though CarShield is significantly larger and more marketing-heavy than Autopom!.
• ForeverCar: Direct-to-consumer extended auto warranty provider with online quoting and comparable tiered coverage offerings. Competes in the same digital and inbound lead channels as Autopom!.
• CARCHEX: Direct competitor selling extended vehicle protection plans through a consultative, broker-style model with multiple administrator relationships — closely aligned with Autopom!'s go-to-market approach.
• Protect My Car: Direct-to-consumer extended auto protection plan provider with comparable coverage tiers and consultative phone-based sales. Competes for the same post-warranty buyer in the same channels.
• Concord Auto Protect: Direct-to-consumer extended vehicle protection plan provider with comparable tiered coverage and digital-first acquisition. Operates in the same competitive set as Autopom!.
• EasyCare: Extended vehicle service contract provider distributing through dealers and direct channels. Comparable coverage products and customer base of vehicle owners seeking protection beyond factory warranty.
• Endurance Warranty Services: Major VSC provider that both administers and distributes extended vehicle protection plans. Comparable product portfolio (exclusionary, mid-level, powertrain tiers) and similar target customer of out-of-warranty vehicle owners.

Others

• RepairPal: Not a competitor but a strategic partner of Autopom!; an ecosystem participant that certifies auto repair facilities and powers Autopom!'s vetted shop network, making it directly relevant to the customer experience differentiator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/autopom
• Xx.com/auto_pom
• LinkedInlinkedin.com/company/autopom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autopom!