Keys Reim
Keys REIM is an AMF-authorized Paris-based real estate asset manager operating four alternative fund strategies (Core/Core+, Value-Add, Private Equity, Development Financing) for professional and informed investors across Europe, managing €900M+ across 11 funds and now operating as an ATLAND subsidiary.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Keys Reim does
Keys REIM's commercial model is asset management fee-driven (subscription/recurring management fees on AUM, plus performance fees), distributed through a hybrid channel mix: a French network of Conseillers en Gestion de Patrimoine (CGP) and Conseillers en Investissements Financiers (CIF) supported by regional animators, an institutional sales team, insurance wrappers via Selencia and Suravenir, and a self-serve investor portal. Customer segments include professional investors (€100K+ minimums), Swiss qualified investors, institutional investors, and CGP/CIF advisors, with reported coverage of 3,500+ professional private clients. Since July 2025, Keys REIM operates as a wholly-owned subsidiary of ATLAND (Euronext Paris listed, €5B+ AUM), gaining cross-selling access to ATLAND's retail and institutional base while contributing its hospitality expertise, CGP relationships, and Luxembourg/European platform.
Keys Reim firmographics
Firmographics- Name
- Keys Reim
- Legal name
- KEYS REIM
- Website
- https://keys-reim.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Keys REIM is an AMF-authorized Paris-based real estate asset manager operating four alternative fund strategies (Core/Core+, Value-Add, Private Equity, Development Financing) for professional and informed investors across Europe, managing €900M+ across 11 funds and now operating as an ATLAND subsidiary.
- Ownership category
- akta.pro rank
Keys Reim industry classification
Industry- Product category
- Real Estate Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investors, Nec (6799), Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)
- akta.pro primary industry
- Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)
- akta.pro secondary industries
- Real Estate Funds — Core-Plus (FSANAEAG), Real Estate Funds — Opportunistic / Development (FSANAEAI), Real Assets — Real Asset Fund Platforms / Multi-Asset Real Assets (Diversified Real Assets Funds) (FSAHAIAM)
Keywords
Where Keys Reim is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Keys Reim business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Portfolio Management Fees: Asset management fees charged on assets under management. Keys REIM manages over €900 million as of December 2024 across 11 funds.
- Performance Fees: Performance-based fees aligned with fund returns and investor outcomes. Keys Sélection Vie achieved 5.86% performance in its first year.
- Professional Fund Distribution: Distribution of professional investment funds to eligible investors (professional investors, CGP/CIF advisors, institutional clients) with minimum investment thresholds typically above €100,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Professional Investor Funds |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Keys Reim product offering
Product offeringCore offering
Keys REIM develops and manages alternative and innovative real estate investment funds for professional and informed investors, operating four complementary strategies: heritage/Core/Core+ management, asset valorization (value-add), private equity real estate (including hospitality), and development financing. The firm manages over €900 million across 11 funds and €791 million in real estate assets (39 properties, 250,000+ m²), distributing products through CGP/CIF advisors, institutional channels, and insurance wrappers.
Product overview
Keys REIM is a French asset management company (Société de gestion de portefeuille agréée AMF, GP-16000011) that develops and manages alternative and innovative real estate investment funds for professional and informed investors. The company operates across four complementary investment strategies: (1) Gestion Patrimoniale (Core/Core+ property management), (2) Revalorisation d'Actifs (value-add asset repositioning), (3) Capital-Investissement (private equity real estate including hospitality), and (4) Financement d'Opérations de Développement (development financing). Key products include the flagship Keys Sélection fund, the ISR-labeled Keys Sélection Vie ( SCI), professional funds including evergreen structures, and the Private Equity strategy combining property and operating business with a hospitality focus. The company manages €900 million+ across 11 funds (December 2024) and over €791 million in real estate assets (39 properties, 250,000+ m² as of June 2025). Since July 2025, Keys REIM is a subsidiary of ATLAND Group.
Differentiator
Problem solved
Functional benefit
Brands
- Keys Sélection Vie: SCI à capital variable (autre FIA) labellisée ISR, invested in Euro Zone, mainly France, targeting offices, commerce, hospitality sectors.
Products and services
- Keys Sélection Flagship real estate investment fund of Keys REIM managed for professional and institutional investors, recognized as a key flagship vehicle with consistent performance improvement over multiple quarters.
- Keys Sélection Vie ISR-labeled SCI (Société Civile à capital variable, other FIA) investing in the Euro Zone primarily in France. Target typology includes offices, retail, and hospitality. SRI risk indicator level 3, weekly net asset value, recommended investment horizon 8 years. Referenced in Selencia and Suravenir life insurance and PER contracts.
- Fonds Professionnels Keys REIM (Professional Funds) Professional investment funds managed by Keys REIM, including three funds with unlimited duration ('evergreen' structures), designed for professional investors, Swiss qualified investors, and well-informed investors per MiFID directives.
- Stratégie Capital-Investissement (Private Equity Immobilier) Private equity real estate strategy investing in managed real estate through sector partnerships, focusing on lifestyle hospitality, serviced residences, and coworking. Includes JO&JOE brand partnership with Accor, Mama Shelter hotels, Maison Albar Hotels, and PropTech investments. Combines property and operating business with a hospitality focus.
- Stratégie Gestion Patrimoniale (Core/Core+) Core and Core+ real estate investment strategy focused on acquiring high-quality assets in prime strategic locations with dynamic economic poles and strong rental market conditions. Includes properties such as Halles de Bacalan (Bordeaux), Cap Horn (Bordeaux), LX Factory (Lisbon), and Le Grand Carré (Villeneuve d'Ascq).
- Stratégie Revalorisation d'Actifs (Value-Add) Value-add strategy focused on acquiring discounted assets with high value-creation potential, revitalizing and repositioning obsolete buildings into prime, market-aligned assets. Includes properties such as SQYVIEW (Guyancourt), Auxilium (Saint-Etienne), Albero (Guyancourt), and URBAN (Montreuil).
- Stratégie Financement d'Opérations de Développement Development financing strategy covering the full lifecycle from design to delivery, partnering with vetted developers for large-scale real estate operations. Includes properties such as Panorama (Rennes), Chromatic (La Courneuve), and Aurant (Saint-Malo).
Quantifiable outcome
- Keys Sélection Vie achieved 5.86% performance in first year (January 2024), exceeding initial target objectives
- +3 more outcomes
Companies that use Keys Reim
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Keys Reim technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Keys Reim partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ATLANDcoreATLAND completed acquisition of 100% of Keys REIM capital in July 2025, becoming the parent company of Keys REIM. This strategic acquisition brings Keys REIM's 3,500+ professional private clients, expertise in hospitality, European presence across 6 countries, Luxembourg office, and evergreen fund structures to ATLAND's platform, enabling the group to surpass €5 billion in assets under management.
- AccorcorePartnership between one of Keys REIM's funds and Accor group for co-development of JO&JOE hotel brand in Europe, representing Keys REIM's first major partnership in the hospitality sector and demonstrating expertise in hotel real estate investment.
- SelenciacoreInsurance company referencing Keys Sélection Vie (ISR-labeled SCI) in their life insurance and PER contracts, enabling distribution of the fund to retail investors through insurance wrappers.
- SuravenircoreInsurance company referencing Keys Sélection Vie (ISR-labeled SCI) in their life insurance and PER contracts, enabling distribution of the fund to retail investors through insurance wrappers.
- TUDIGOminorCo-partnership for table ronde event at Patrimonia 2024 convention on 'vFPCI, club deal, co-investissement… Avantages de ces instruments dans le private equity' with TUDIGO CEO Alexandre Laing.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Keys Reim competitors and assessment
Company assessmentDirect peers
- Praemia REIM (formerly Primonial REIM): One of the leading French AMF-authorized real estate asset managers with multi-decade track record, multi-billion euro AUM, and broad product coverage across SCPI, OPCI and institutional vehicles. Direct competitor in the same regulatory regime and target customer base.
- Sofidy: Major French AMF-authorized real estate asset manager (part of Tikehau Capital group), managing SCPI, OPCI/OPPCI and institutional real estate funds. Competes head-to-head for professional-investor and wealth-advisor distribution.
- Perial Asset Management: Long-standing French AMF-regulated real estate asset manager with SCPI and innovative vehicles (including PF Perial Healthcare, Grand Paris). Comparable in product breadth, ESG positioning and CGP-distribution approach.
- La Française Real Estate Managers: AMF-regulated real estate asset manager within La Française Group offering SCPI, OPCI and institutional vehicles. Strong overlap on the professional-investor distribution channel and ESG-oriented funds.
- Alderan: French AMF-authorized real estate asset manager specializing in SCPI and institutional real estate funds with a focus on thematic strategies (residential, healthcare, logistics). Mid-scale peer with comparable CGP distribution model.
Broad incumbents
- ATLAND Group: Parent of Keys REIM since July 2025 and broader French/Swiss real estate investment platform with €5B+ AUM, listed on Euronext Paris. Overlap in real estate asset management but at much larger scale and broader product suite.
- Eurazeo: Large listed European alternative asset manager with significant real estate and private real assets strategies. Competes for institutional and HNW real estate allocations at the upper end of the market.
- Tikehau Capital: Listed European alternative asset manager with a dedicated real estate division (Sofidy-owned). Competes in French private real estate fund management and has scale and distribution beyond Keys REIM's reach.
- Covivio: Major European real estate operator/investor with adjacent asset-management activities and large institutional investor base. Touches Keys REIM's institutional segment but with own-asset focus.
Emerging players
- AccorInvest: Hotel-property owner/operator spun out of Accor with significant European hospitality assets. Strategic counterpart in Keys REIM's hospitality-investment vertical and a partner-competitor for lifestyle-branded hotel deal flow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Keys Reim social profiles
Digital presenceKeys Reim compliance and trust
Trust signalCompliance4 records
Keys Reim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keys Reim leadership team
Management profileNumber of profiles
Profiles9 records
Keys Reim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keys Reim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keys Reim
What does Keys Reim do?
Keys REIM develops and manages alternative and innovative real estate investment funds for professional and informed investors, operating four complementary strategies: heritage/Core/Core+ management, asset valorization (value-add), private equity real estate (including hospitality), and development financing. The firm manages over €900 million across 11 funds and €791 million in real estate assets (39 properties, 250,000+ m²), distributing products through CGP/CIF advisors, institutional channels, and insurance wrappers.
Is Keys Reim a public or private company?
Keys Reim is a private company. It is classified as corporate owned and is currently operating.
When was Keys Reim founded?
Keys Reim was founded in 2016. It employs 101 to 250 people.
Where is Keys Reim based?
Keys Reim is headquartered in Paris, France, in the Europe region.
How does Keys Reim make money?
Three revenue lines are on record. Portfolio Management Fees are the primary driver. The others are performance Fees and professional Fund Distribution.
Who are Keys Reim's main competitors?
Direct peers on record are Praemia REIM (formerly Primonial REIM), Sofidy, Perial Asset Management, La Française Real Estate Managers and Alderan. Broad incumbents are ATLAND Group, Eurazeo, Tikehau Capital and Covivio. AccorInvest is listed as an emerging player.
Does Keys Reim have an API?
No public API is recorded for Keys Reim.
What industry is Keys Reim in?
Keys Reim's product category is Real Estate Asset Management. Its primary akta.pro industry code is BPAJAMAJ, Real Estate Portfolio & Fund Management (Institutional/REIT/PE), with a secondary code of FSANAEAG, Real Estate Funds — Core-Plus. Its NAICS code is 523940 and its SIC code is 6799.