Keys Reim

What Keys Reim does

Keys REIM's commercial model is asset management fee-driven (subscription/recurring management fees on AUM, plus performance fees), distributed through a hybrid channel mix: a French network of Conseillers en Gestion de Patrimoine (CGP) and Conseillers en Investissements Financiers (CIF) supported by regional animators, an institutional sales team, insurance wrappers via Selencia and Suravenir, and a self-serve investor portal. Customer segments include professional investors (€100K+ minimums), Swiss qualified investors, institutional investors, and CGP/CIF advisors, with reported coverage of 3,500+ professional private clients. Since July 2025, Keys REIM operates as a wholly-owned subsidiary of ATLAND (Euronext Paris listed, €5B+ AUM), gaining cross-selling access to ATLAND's retail and institutional base while contributing its hospitality expertise, CGP relationships, and Luxembourg/European platform.

Name

Keys Reim

Legal name

KEYS REIM

Website

https://keys-reim.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Keys REIM is an AMF-authorized Paris-based real estate asset manager operating four alternative fund strategies (Core/Core+, Value-Add, Private Equity, Development Financing) for professional and informed investors across Europe, managing €900M+ across 11 funds and now operating as an ATLAND subsidiary.

Ownership category

akta.pro rank

Product category

Real Estate Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investors, Nec (6799), Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)

akta.pro primary industry

Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)

akta.pro secondary industries

Real Estate Funds — Core-Plus (FSANAEAG), Real Estate Funds — Opportunistic / Development (FSANAEAI), Real Assets — Real Asset Fund Platforms / Multi-Asset Real Assets (Diversified Real Assets Funds) (FSAHAIAM)

Keywords

• Real estate asset management
• Alternative investment funds
• Private equity real estate
• Portfolio management services
• Institutional real estate investing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Portfolio Management Fees: Asset management fees charged on assets under management. Keys REIM manages over €900 million as of December 2024 across 11 funds.
2. Performance Fees: Performance-based fees aligned with fund returns and investor outcomes. Keys Sélection Vie achieved 5.86% performance in its first year.
3. Professional Fund Distribution: Distribution of professional investment funds to eligible investors (professional investors, CGP/CIF advisors, institutional clients) with minimum investment thresholds typically above €100,000.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Keys REIM develops and manages alternative and innovative real estate investment funds for professional and informed investors, operating four complementary strategies: heritage/Core/Core+ management, asset valorization (value-add), private equity real estate (including hospitality), and development financing. The firm manages over €900 million across 11 funds and €791 million in real estate assets (39 properties, 250,000+ m²), distributing products through CGP/CIF advisors, institutional channels, and insurance wrappers.

Product overview

Keys REIM is a French asset management company (Société de gestion de portefeuille agréée AMF, GP-16000011) that develops and manages alternative and innovative real estate investment funds for professional and informed investors. The company operates across four complementary investment strategies: (1) Gestion Patrimoniale (Core/Core+ property management), (2) Revalorisation d'Actifs (value-add asset repositioning), (3) Capital-Investissement (private equity real estate including hospitality), and (4) Financement d'Opérations de Développement (development financing). Key products include the flagship Keys Sélection fund, the ISR-labeled Keys Sélection Vie ( SCI), professional funds including evergreen structures, and the Private Equity strategy combining property and operating business with a hospitality focus. The company manages €900 million+ across 11 funds (December 2024) and over €791 million in real estate assets (39 properties, 250,000+ m² as of June 2025). Since July 2025, Keys REIM is a subsidiary of ATLAND Group.

Differentiator

Problem solved

Functional benefit

Brands

• Keys Sélection Vie: SCI à capital variable (autre FIA) labellisée ISR, invested in Euro Zone, mainly France, targeting offices, commerce, hospitality sectors.

Products and services

• Keys Sélection Flagship real estate investment fund of Keys REIM managed for professional and institutional investors, recognized as a key flagship vehicle with consistent performance improvement over multiple quarters.
• Keys Sélection Vie ISR-labeled SCI (Société Civile à capital variable, other FIA) investing in the Euro Zone primarily in France. Target typology includes offices, retail, and hospitality. SRI risk indicator level 3, weekly net asset value, recommended investment horizon 8 years. Referenced in Selencia and Suravenir life insurance and PER contracts.
• Fonds Professionnels Keys REIM (Professional Funds) Professional investment funds managed by Keys REIM, including three funds with unlimited duration ('evergreen' structures), designed for professional investors, Swiss qualified investors, and well-informed investors per MiFID directives.
• Stratégie Capital-Investissement (Private Equity Immobilier) Private equity real estate strategy investing in managed real estate through sector partnerships, focusing on lifestyle hospitality, serviced residences, and coworking. Includes JO&JOE brand partnership with Accor, Mama Shelter hotels, Maison Albar Hotels, and PropTech investments. Combines property and operating business with a hospitality focus.
• Stratégie Gestion Patrimoniale (Core/Core+) Core and Core+ real estate investment strategy focused on acquiring high-quality assets in prime strategic locations with dynamic economic poles and strong rental market conditions. Includes properties such as Halles de Bacalan (Bordeaux), Cap Horn (Bordeaux), LX Factory (Lisbon), and Le Grand Carré (Villeneuve d'Ascq).
• Stratégie Revalorisation d'Actifs (Value-Add) Value-add strategy focused on acquiring discounted assets with high value-creation potential, revitalizing and repositioning obsolete buildings into prime, market-aligned assets. Includes properties such as SQYVIEW (Guyancourt), Auxilium (Saint-Etienne), Albero (Guyancourt), and URBAN (Montreuil).
• Stratégie Financement d'Opérations de Développement Development financing strategy covering the full lifecycle from design to delivery, partnering with vetted developers for large-scale real estate operations. Includes properties such as Panorama (Rennes), Chromatic (La Courneuve), and Aurant (Saint-Malo).

Quantifiable outcome

• Keys Sélection Vie achieved 5.86% performance in first year (January 2024), exceeding initial target objectives
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ATLANDcoreStrategic or Co-development Partner · 1 July 2025ATLAND completed acquisition of 100% of Keys REIM capital in July 2025, becoming the parent company of Keys REIM. This strategic acquisition brings Keys REIM's 3,500+ professional private clients, expertise in hospitality, European presence across 6 countries, Luxembourg office, and evergreen fund structures to ATLAND's platform, enabling the group to surpass €5 billion in assets under management.
• AccorcoreStrategic or Co-development PartnerPartnership between one of Keys REIM's funds and Accor group for co-development of JO&JOE hotel brand in Europe, representing Keys REIM's first major partnership in the hospitality sector and demonstrating expertise in hotel real estate investment.
• SelenciacoreChannel Partner/ Reseller/ DistributorInsurance company referencing Keys Sélection Vie (ISR-labeled SCI) in their life insurance and PER contracts, enabling distribution of the fund to retail investors through insurance wrappers.
• SuravenircoreChannel Partner/ Reseller/ DistributorInsurance company referencing Keys Sélection Vie (ISR-labeled SCI) in their life insurance and PER contracts, enabling distribution of the fund to retail investors through insurance wrappers.
• TUDIGOminorStrategic or Co-development PartnerCo-partnership for table ronde event at Patrimonia 2024 convention on 'vFPCI, club deal, co-investissement… Avantages de ces instruments dans le private equity' with TUDIGO CEO Alexandre Laing.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Praemia REIM (formerly Primonial REIM): One of the leading French AMF-authorized real estate asset managers with multi-decade track record, multi-billion euro AUM, and broad product coverage across SCPI, OPCI and institutional vehicles. Direct competitor in the same regulatory regime and target customer base.
• Sofidy: Major French AMF-authorized real estate asset manager (part of Tikehau Capital group), managing SCPI, OPCI/OPPCI and institutional real estate funds. Competes head-to-head for professional-investor and wealth-advisor distribution.
• Perial Asset Management: Long-standing French AMF-regulated real estate asset manager with SCPI and innovative vehicles (including PF Perial Healthcare, Grand Paris). Comparable in product breadth, ESG positioning and CGP-distribution approach.
• La Française Real Estate Managers: AMF-regulated real estate asset manager within La Française Group offering SCPI, OPCI and institutional vehicles. Strong overlap on the professional-investor distribution channel and ESG-oriented funds.
• Alderan: French AMF-authorized real estate asset manager specializing in SCPI and institutional real estate funds with a focus on thematic strategies (residential, healthcare, logistics). Mid-scale peer with comparable CGP distribution model.

Broad incumbents

• ATLAND Group: Parent of Keys REIM since July 2025 and broader French/Swiss real estate investment platform with €5B+ AUM, listed on Euronext Paris. Overlap in real estate asset management but at much larger scale and broader product suite.
• Eurazeo: Large listed European alternative asset manager with significant real estate and private real assets strategies. Competes for institutional and HNW real estate allocations at the upper end of the market.
• Tikehau Capital: Listed European alternative asset manager with a dedicated real estate division (Sofidy-owned). Competes in French private real estate fund management and has scale and distribution beyond Keys REIM's reach.
• Covivio: Major European real estate operator/investor with adjacent asset-management activities and large institutional investor base. Touches Keys REIM's institutional segment but with own-asset focus.

Emerging players

• AccorInvest: Hotel-property owner/operator spun out of Accor with significant European hospitality assets. Strategic counterpart in Keys REIM's hospitality-investment vertical and a partner-competitor for lifestyle-branded hotel deal flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/keys-reim

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keys Reim