Make Opinion

What Make Opinion does

Make Opinion GmbH is a Berlin-based, privately held market research technology company operating a cloud-based survey and global online access panel platform. The platform consists of two core products, Make Opinion Access Panel and Make Opinion Research, supported by an Audience module and a Live Interview add-on for qualitative work, and integrates with major survey platforms (Qualtrics, LimeSurvey, SurveyMonkey, SosciSurvey, Unipark) plus design, payment, and fraud-prevention tooling. The company reaches respondents in 150+ countries, supported by continuous profiling, AI-assisted survey generation, AI-generated summaries, and proprietary fraud and bot detection that the company reports underpins a 2.8% reconciliation rate.

The platform is sold through three engagement modes: a self-serve DIY flow with no subscription and pay-per-completed-survey billing, a managed full-service offering in which Make Opinion handles targeting, design, scripting, and reporting, and an API integration tier for automated enterprise workflows. Pricing is usage-based and completed-survey-scoped, with payment processed through Stripe and PayPal. Customers are served across a horizontal segmentation that includes designers, e-commerce, marketing teams, product teams, professional researchers, startups, and students, and the customer base is reported at 200+ organizations.

Make Opinion operates as a founder-owned, bootstrapped entity led by co-CEOs Christoph Maiwald and Nico Bode, with no disclosed external funding rounds, acquisitions, or institutional investors. The company is GDPR-compliant as a German entity, holds no patents in the source data, and has positioned itself in the market through sustained participation and award recognition at industry events including ESOMAR, SampleCon, Succeet, and ShopTalk. AI is applied as productivity and quality-assurance features rather than as a proprietary foundation model, and the company's competitive differentiation rests on panel scale, data-quality metrics, and multi-mode delivery rather than on capital intensity.

Name

Make Opinion

Legal name

Make Opinion GmbH

Website

https://makeopinion.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Make Opinion is a Berlin-based market research platform offering a global online access panel across 150+ countries and an integrated DIY survey tool, serving designers, marketers, product teams, startups, and researchers through pay-per-completed-survey and managed-services pricing.

Ownership category

akta.pro rank

Product category

Market Research Software

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)

Keywords

• Market research software
• Global survey panel
• Consumer insights platform
• DIY survey tools
• Agile research services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Survey Completion Fees: Pay-per-survey model where customers pay only for completed survey responses. No subscription or monthly fees required. Customers define audience, get instant feasibility and pricing, and pay upon project completion.
2. Full Service Research: Managed services where Make Opinion team handles the entire research process including targeting, survey design, scripting, and data analysis with professional reporting. Revenue generated through service fees on top of panel costs.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Make Opinion provides a global online market research platform that combines a 150+ country respondent access panel with a DIY survey design tool (20+ question types, AI-assisted generation, advanced logic, real-time dashboards) and optional full-service managed research. Customers pay only for completed survey responses via a pay-as-you-go model, with optional enterprise API integration and qualitative live interview add-ons.

Product overview

Make Opinion is a market research platform consisting of two core products: Make Opinion Access Panel (global respondent panel with targeting in 150+ countries) and Make Opinion Research (survey design and analysis platform). The platform offers three engagement models: Self-Service (DIY), Managed Services (full-service research), and API Integration. Add-on modules include Live Interview for qualitative research. Users can create surveys using 20+ question types with AI-assisted generation, reach real respondents globally, and analyze results through real-time dashboards, AI summaries, and data exports.

Differentiator

Problem solved

Functional benefit

Brands

• Make Opinion Access Panel: High-quality respondents in 150+ countries, with targeting that works.
• Make Opinion Research

Products and services

• Make Opinion Access Panel Global online access panel offering high-quality verified respondents in 150+ countries with targeting capabilities and a 2.8% reconciliation rate. Designed for organizations that need real human respondents for survey-based research.
• Make Opinion Research (DIY Research) All-in-one DIY survey platform enabling users to create surveys with AI-assisted design using 20+ question types and advanced logic, reach respondents across 150+ countries, and analyze results via real-time dashboards, AI summaries, and data exports.
• Full Service Research Managed research service in which Make Opinion's team handles the entire research process including audience targeting, survey design, scripting, fieldwork, and data analysis with professional PPT reporting. Priced as service fees on top of panel costs.
• Make Opinion Audience Global audience panel access allowing users to reach millions of monitors worldwide in minutes, with real-time feasibility checks and pricing provided before payment.
• Make Opinion Live Interview Live interview service for qualitative research needs, complementing the quantitative survey offerings on the Make Opinion platform.

Quantifiable outcome

• 52M+ survey takers reached globally
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature9 records

Scale indicators6 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Bilendi: Bilendi is a European-based panel and data collection provider serving market research agencies and brands globally. It competes head-on with Make Opinion in panel access, especially across European markets, with a comparable mix of self-serve and managed services.
• Cint: Cint runs one of the world's largest panel exchange networks connecting researchers to respondents globally. It is comparable to Make Opinion because it serves the same global panel-based research workflow and is even cited by Make Opinion's own customers as an enterprise buyer of their panel.
• Toluna: Toluna operates a global online panel and end-to-end survey technology platform for consumer insights. It competes with Make Opinion in the same DIY-plus-managed online research space, particularly for cross-country consumer research.
• Prolific: Prolific operates a global online participant pool for academic and commercial research, with strong quality controls and an API-first platform. It is the most directly comparable DIY-first panel provider to Make Opinion in terms of self-serve model, target use cases, and quality messaging.
• Dynata: Dynata is one of the largest first-party data and online panel providers globally, offering survey programming, panel access, and managed research. It is comparable to Make Opinion as a direct competitor in online B2B panel access and full-service research.

Broad incumbents

• SurveyMonkey: SurveyMonkey is a major DIY survey platform with a large audience panel and enterprise tier. It competes with Make Opinion in self-serve survey creation and panel access, especially among SMBs and marketing teams.
• Qualtrics: Qualtrics is the dominant enterprise experience management and survey platform, with deep panel integrations and survey-building capabilities. It is comparable to Make Opinion at the survey software layer and as a destination where Make Opinion can deliver panel respondents.

Emerging players

• Attest: Attest is a self-serve consumer research platform targeting SMB and mid-market brands with global panel access and survey tooling. It overlaps with Make Opinion's startup, eCommerce, and marketing customer segments and DIY self-serve GTM.
• Respondent.io: Respondent.io runs a participant marketplace for B2B and professional research recruiting, with a pay-per-completed model similar to Make Opinion's usage-based pricing. It overlaps in the use case of connecting researchers to verified professional respondents globally.
• Cloud Research: Cloud Research operates an online participant platform with strong quality controls and academic research focus, including its Prime Panels product. It is comparable to Make Opinion in panel-based survey delivery and quality differentiation, particularly for academic and professional respondents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/make-opinion
• Xx.com/makeopiniongmbh
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make Opinion