Clive Coffee

What Clive Coffee does

Clive Coffee is a privately held, direct-to-consumer specialty retailer of premium home espresso equipment headquartered in Portland, Oregon. Founded in 2008, the company has cataloged 38 espresso machines, 33 grinders, 141 accessories, 385+ replacement parts, 24 commercial-grade units, and 513 coffee SKUs from 50+ specialty roasters, spanning entry-level products at roughly $299 to commercial-grade machines up to $8,800. The company has built a brand-attached proprietary LUCCA line, manufactured exclusively for Clive by Quick Mill in Milan, alongside exclusive products such as the Clive Coffee x Eureka Mignon Zero 65 grinder. Distribution runs through the clivecoffee.com Shopify storefront with free shipping over $75 across the contiguous USA, supplemented by a physical showroom at 801 SE Hawthorne Blvd in Portland for scheduled in-person demos and inside sales via phone/text at 888-557-5320.

The business model is built around customer-lifecycle services rather than transactional retail: a 30-day love-it guarantee, a 3-year parts-and-labor warranty on machines, a trade-in program covering select Profitec, ECM, Rocket, LUCCA, Lelit, La Spaziale, Rancilio, and Eureka equipment under four years old, a certified pre-owned/open-box secondary channel, in-house parts and Portland repair services, and Coffee School education delivered via Teachable (online courses in intro/advanced espresso, latte art, water chemistry with Third Wave Water's Charles Nick, and home brewing) plus one-on-one coaching and Portland classes. Customer segments are primarily home baristas and espresso enthusiasts, with secondary exposure to small commercial buyers (cafés, carts) and gift purchasers; brand-owned content (blog, YouTube, staff-curated recommendations) drives top-of-funnel acquisition.

Revenue mechanics mix one-time hardware sales (the dominant stream) with consumables (coffee at $18–$28 per bag), accessories, parts and repair, and ancillary education revenue. Free-shipping thresholds, warranty terms, and the trade-in/used-channel combination function as retention and upgrade infrastructure rather than as promotional discounting. The ownership structure, funding history, and revenue figures are not disclosed in the available data; the company is small (1–10 employees) and independent, with no parent company, institutional investors, or M&A activity evidenced. Strategic emphasis appears concentrated on deepening ecosystem stickiness (education, trade-in, pre-owned, parts/repair) and proprietary brand expansion through LUCCA, rather than on geographic or channel-scale expansion.

Name

Clive Coffee

Legal name

Clive Coffee

Website

https://clivecoffee.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Clive Coffee is a Portland-based, direct-to-consumer specialty retailer of premium home espresso equipment, serving home baristas across the contiguous USA through its Shopify storefront, Portland showroom, proprietary LUCCA brand, exclusive products, Coffee School education, trade-in program, and certified pre-owned offerings.

Ownership category

akta.pro rank

Product category

Specialty Coffee Equipment Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

akta.pro secondary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Espresso equipment retail
• Coffee grinder sales
• Specialty coffee e-commerce
• Home espresso machines
• Coffee accessories

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Espresso Equipment Sales: Primary revenue stream from selling espresso machines, grinders, and complementary equipment. Products range from entry-level (~$299) to premium commercial-grade machines (~$8,800).
2. Accessories & Parts: Sale of accessories including portafilters, tampers, scales, cleaning products, water filtration, and replacement parts for espresso machines and grinders.
3. Coffee Sales: Sale of coffee beans from 50+ specialty roasters including single origin, blends, decaf, and half-caff options. 513 coffee products available.
4. Coffee School Education: Online espresso courses including Introduction to Espresso, Milk Steaming and Latte Art, Advanced Espresso, Water 101 with Third Wave Water, and Introduction to Home Brewing. Also includes one-on-one coaching sessions.
5. Parts & Repair Services: Sale of replacement parts for espresso machines and grinders, plus repair and tune-up services at their Portland location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Specialty retailer of premium home espresso equipment founded in 2008 in Portland, Oregon. Sells espresso machines, grinders, accessories, coffee beans, and complementary brewing equipment, including a proprietary LUCCA line manufactured by Quick Mill in Italy. Operates a direct-to-consumer e-commerce site and a physical showroom, with expert education delivered through a Coffee School program.

Product overview

Clive Coffee is a specialty e-commerce retailer and education company focused on premium home espresso equipment. The core offering is a curated portfolio of espresso machines and grinders from third-party brands (LUCCA, Profitec, ECM, Fellow, La Marzocco, Eureka, Mazzer) alongside their proprietary LUCCA sub-brand. Products span the full espresso workflow: espresso machines (single-boiler to commercial-grade dual-boiler), burr grinders, accessories (scales, tampers, portafilters, cleaning supplies), and coffee beans from 50+ roasters. The company differentiates through a closed-loop service ecosystem that includes a trade-in program, certified pre-owned/open-box sales, parts & repair services, and comprehensive education via Coffee School online courses and in-person Portland classes. The Portland showroom provides hands-on demos and technical support, positioning Clive as a partner throughout the home barista journey rather than merely a retailer.

Differentiator

Problem solved

Functional benefit

Brands

• LUCCA: A sub-brand of espresso machines and accessories designed exclusively for Clive Coffee by Quick Mill in Milan. LUCCA branded products include espresso machines (A53 Mini, A53 Pro, M58 Sunto, Solo, Tempo), grinders (LUCCA Atom 75), and accessories (precision scale, dosing funnel, WDT tool, milk steaming pitcher, corner tamping mat, espresso tamper, knock box, microfiber towels, coffee vacuum).

Products and services

• Espresso Machines Premium home and prosumer espresso machines including the proprietary LUCCA line manufactured by Quick Mill in Italy, offered to home baristas and small commercial buyers.
• Coffee Grinders Standalone and integrated espresso and coffee grinders sold alongside espresso machines for home and small commercial use.
• Espresso Accessories Tampering tools, scales, knock boxes, shot glasses, frothing pitchers, and related accessories that support the home espresso workflow.
• Coffee Beans Specialty coffee beans sourced from a partnership network of more than 50 coffee roasters, sold alongside equipment for a one-stop home espresso setup.
• Coffee Makers Manual and automated coffee makers for customers seeking filter or pour-over style brewing alongside the espresso equipment lineup.
• LUCCA Branded Equipment Proprietary Clive Coffee LUCCA line of espresso machines and grinders manufactured by Quick Mill in Italy, sold as an exclusive house brand.
• Coffee School Education program led by an Education Lead and team that teaches home baristas and customers how to use espresso equipment, with sessions run in Portland and other locations.
• Trade-In Program Program allowing customers to trade in existing espresso equipment as credit toward new purchases, supporting upgrade cycles.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Quick Mill (Milan, Italy)coreOEM/ Whitelabel/ Licensing PartnerQuick Mill manufactures Clive Coffee's proprietary LUCCA brand espresso machines exclusively for Clive. LUCCA products are built to Clive Coffee's specifications and design decisions. Quick Mill is a family-run Italian manufacturer with decades of commercial and prosumer espresso machine production experience.
• Third Wave WaterminorStrategic or Co-development PartnerCo-founded Coffee School Water 101 course with Third Wave Water co-founder Charles Nick. The course teaches customers about water quality and its effects on coffee brewing and equipment longevity.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seattle Coffee Gear: Specialty online and showroom retailer of premium home and commercial espresso equipment, including machines, grinders, and accessories. Closest direct competitor to Clive with a similar curated multi-brand model and educational content focus.
• Prima Coffee Equipment: Direct-to-consumer retailer of premium espresso machines, grinders, and brewing equipment with a strong education-driven content library. Overlaps heavily with Clive on target customer, brand assortment, and content-led positioning.
• Whole Latte Love: Long-standing online retailer of espresso machines, grinders, and accessories serving home and small commercial buyers. Comparable to Clive in catalog breadth and price range, though more transactional and less education-led.
• Espresso Parts: Specialty retailer of espresso machines, parts, and barista accessories with deep service and replacement-part focus. Comparable to Clive's parts & repair service line and broader catalog depth.
• Chris' Coffee Service: Family-run retailer specializing in prosumer and commercial espresso equipment, parts, and service. Comparable mid-to-premium assortment and customer base to Clive.

Broad incumbents

• Sur La Table: National kitchenware retailer with a meaningful espresso and brewing equipment category including classes. Broader assortment but lacks Clive's depth in prosumer espresso and dedicated education platform.
• Williams Sonoma: Large kitchen and home goods retailer that has expanded into premium small appliances including espresso machines (e.g., Breville). Overlaps at the higher end of Clive's range but operates across all kitchen categories.

Emerging players

• Fellow: DTC brand and product company making premium home espresso machines, grinders, kettles, and brewing gear. Increasingly a competitive substitute at the entry/mid-premium end where Clive also sells (Fellow products are stocked on Clive's site).
• Breville: Global premium small-appliance brand whose Barista Express and Dual Boiler lines anchor the prosumer home espresso category. Direct substitute for Clive's mid-range machines and controls meaningful consumer mindshare at entry-level premium.

Others

• La Marzocco USA: US arm of the premium Italian espresso machine manufacturer whose products (Linea Mini, GS3, etc.) are heavily stocked by Clive. A key supplier partner and aspirational brand for Clive's premium commercial-tier assortment rather than a direct retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/clivecoffee
• Facebookfacebook.com/132784003445964
• Instagraminstagram.com/clivecoffee
• Xx.com/CliveCoffee
• LinkedInlinkedin.com/company/clive-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clive Coffee