Goals Plastic Surgery

What Goals Plastic Surgery does

Goals Plastic Surgery, also operating under the name Goals Aesthetics & Plastic Surgery, is a privately held, multistate cosmetic surgery chain founded in 2005 and headquartered in New York. The company operates multiple surgical centers across the United States (with documented presence in the Southeast, including an Atlanta center) and focuses on body-contouring procedures such as Brazilian butt lifts, liposuction, and tummy tucks. It serves individual elective cosmetic surgery patients on a direct-to-consumer basis, with patients scheduling consultations and procedures at its physical clinic locations.

The company's business model is built around a high-volume, multi-center clinical operations footprint. It does not employ a full-time surgeon roster across all locations; instead, it has relied on third-party medical staffing relationships — most notably with Barton Associates — to supply contracted surgeons to its centers. Pricing is quote-based and not publicly disclosed. The firm is privately held with no disclosed funding rounds, parent company, or institutional backing in the source data, suggesting it has been funded through operating cash flow over its ~20-year history.

The company is currently the subject of significant legal and reputational pressure. At least 20 medical malpractice lawsuits have been filed by women alleging injuries at its Atlanta center, with one surgeon (Andrew S. Hsu) named in seven cases including allegations of retained surgical instruments. The company is in an active legal dispute with Barton Associates over responsibility for patient injuries, and it has been named in an industry-wide investigation identifying more than 200 malpractice lawsuits against multistate cosmetic surgery chains over the past seven years, including cases involving deaths and surgeons with prior disciplinary histories. No management team, certifications, or technology stack details are disclosed in the available sources.

Name

Goals Plastic Surgery

Website

https://goalsplasticsurgery.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Goals Plastic Surgery is a privately held, multistate US cosmetic surgery chain founded in 2005 that operates surgical centers offering body-contouring procedures such as Brazilian butt lifts and liposuction to individual elective patients.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Cosmetic surgery services
• Body contouring procedures
• Brazilian butt lifts
• Liposuction procedures
• Aesthetic plastic surgery

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Distribution channels1 record

Core offering

Goals Plastic Surgery operates a multistate cosmetic surgery chain providing elective body-contouring and aesthetic enhancement procedures including Brazilian butt lifts, liposuction, and tummy tucks. Services are delivered at company-operated surgical centers, with patients scheduling consultations and procedures directly at physical clinic locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Brazilian Butt Lift (BBL) Elective body-contouring surgical procedure involving fat transfer to enhance buttock shape and volume, offered to individual patients seeking aesthetic enhancement.
• Liposuction Surgical fat-removal procedure used for body contouring, offered to individual patients seeking aesthetic improvements at Goals Plastic Surgery centers.
• Tummy Tuck Abdominoplasty surgical procedure offered as part of the company's body-contouring services for individual patients seeking aesthetic enhancement.
• Body-Contouring Procedures A category of elective aesthetic surgical services offered by the multistate cosmetic surgery chain, performed at multiple company-operated surgical centers across the United States.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Barton AssociatescoreOthersBarton Associates is a medical staffing firm that supplies surgeons to Goals Aesthetics & Plastic Surgery. Goals and Barton Associates are locked in a legal dispute over responsibility for patient injuries, with Goals accusing Barton of failing to conduct adequate background checks on surgeons it supplied. The staffing firm played a role in supplying doctors with problematic histories to the cosmetic surgery chain.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sono Bello: Largest U.S. multistate cosmetic surgery chain specializing in body-contouring procedures (lipo, laser-assisted body sculpting). Directly comparable in multi-state clinic model, cash-pay elective offerings, and body-contouring focus to Goals.
• Mia Aesthetics: Multistate cosmetic surgery chain offering Brazilian butt lifts, liposuction, and related body-contouring procedures at high volume. Highly comparable to Goals in procedure mix, multi-state model, and patient demographic.
• New Look New Life Surgical Arts: Multi-location cosmetic surgery practice with strong BBL, liposuction, and tummy tuck offerings. Comparable specialty-procedure focus and elective cash-pay model to Goals.
• Lifestyle Lift (defunct historical peer): Former large U.S. multistate cosmetic surgery chain (closed 2015) that pioneered the high-volume, branded, multi-state clinic approach to facial and body cosmetic procedures. Historically the closest structural analog to Goals' chain model.
• Allure Plastic Surgery of Miami: Multi-location cosmetic surgery practice focused on BBL, liposuction, and body contouring. Comparable in procedure mix, elective cash-pay positioning, and high-volume surgical model.
• The Cosmetic Center: Multistate chain offering cosmetic surgical procedures including body contouring. Operates a clinic-network model similar in structure to Goals' multi-state centers.

Emerging players

• AESTHETICA Plastic Surgery: Smaller regional cosmetic surgery practice offering BBLs, liposuction, and mommy-makeover procedures. Partial overlap with Goals' core procedure set and patient demographic.
• LaserAway: Largest U.S. chain of medical-aesthetic clinics (laser hair removal, body contouring, injectables). Comparable in multi-state consumer-facing aesthetics clinic footprint, though its core services are non-surgical versus Goals' surgical focus.

Broad incumbents

• Galderma: Large aesthetics company (fillers, botulinum toxins, skincare) participating in the broader cosmetic procedures market. Operates upstream of surgical chains like Goals, supplying products and shaping the consumer market.
• AbbVie (Allergan Aesthetics): Owns Allergan Aesthetics, the leading aesthetics franchise (Botox, CoolSculpting, breast implants). Operates in the same end market as Goals and shapes the demand environment for surgical body contouring.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/GoalsPlastic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goals Plastic Surgery