Zula
Zula is a Singapore-based digital media company operating a female-focused content platform (website and YouTube) targeting Singaporean millennial women. Founded in 2016 under TSL Media Group, it publishes daily editorial content on beauty, fashion, dating, and lifestyle, monetizing through advertising and sponsored brand content.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Zula does
Zula is a Singapore-based digital media company (Zula Pte Ltd) that operates a female-focused content platform targeting Singaporean millennial women. Founded in 2016 and owned by TSL Media Group, Zula publishes daily editorial content across fashion, beauty, culture, relationships, lifestyle, and entertainment categories through its WordPress-based website (zula.sg) and a YouTube channel. The platform has accumulated over 420 pages of archived content since inception, with an estimated 1-2 million monthly article views, and distributes content through owned channels including Facebook, Instagram, WhatsApp, and Telegram, building a multi-platform community around locally relevant female-centric content.
The company's underlying technology is a standard WordPress content management system with multimedia publishing capabilities, without any disclosed proprietary features, APIs, or AI/ML components. Zula does not sell products or services directly to consumers; the content is freely accessible, and the platform does not operate paywalls or subscription models.
Zula's business model is exclusively advertising and sponsored content based. Revenue is generated through advertising placements, branded content partnerships, product reviews, and promotional collaborations with beauty, fashion, and lifestyle brands targeting the Singaporean female demographic. The company accepts advertising inquiries through a dedicated email and has produced single-brand sponsored features for brands including Tsubaki, JOOCYEE, Flying Tiger Copenhagen, On, and Crocs. The content-led go-to-market motion relies on organic content marketing, SEO, and social media community building, with no paid distribution or outbound sales infrastructure evidenced.
Zula firmographics
Firmographics- Name
- Zula
- Legal name
- Zula Pte Ltd
- Website
- https://zula.sg
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zula is a Singapore-based digital media company operating a female-focused content platform (website and YouTube) targeting Singaporean millennial women. Founded in 2016 under TSL Media Group, it publishes daily editorial content on beauty, fashion, dating, and lifestyle, monetizing through advertising and sponsored brand content.
- Ownership category
- akta.pro rank
Zula industry classification
Industry- Product category
- Digital Lifestyle Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Information (51)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Blogging & Website Publishing Platforms (MPACAIAB)
- akta.pro secondary industry
- Blogging & CMS Content Platforms (BPAMAJAG)
Keywords
Where Zula is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Zula business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising and Sponsored Content: Zula generates revenue through advertising placements and sponsored content opportunities. The platform accepts advertising inquiries through their contact email ([email protected]) and features brand collaborations in their articles, such as product reviews, brand partnerships, and promotional content around beauty, fashion, and lifestyle products.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Zula product offering
Product offeringCore offering
Zula is a Singapore-based digital media company that publishes daily editorial content on its website (zula.sg) and YouTube channel, covering beauty, fashion, dating/relationships, culture, lifestyle, and entertainment topics for a female Singaporean millennial audience. The platform distributes free content to readers and viewers across web, social, and messaging channels, and monetizes that audience through advertising placements and sponsored brand content partnerships.
Product overview
ZULA is a Singaporean digital media company operating a content platform and YouTube channel targeting female millennials. The core offering consists of the ZULA website featuring daily editorial content across beauty, fashion, dating/relationships, culture, lifestyle, and entertainment categories, supplemented by a YouTube channel for video content. The company generates revenue through advertising and branded content partnerships. ZULA is part of TSL Media Group and positions itself as a female-first inspiration and perspective platform for the Singaporean market.
Differentiator
Problem solved
Functional benefit
Products and services
- ZULA Website (zula.sg) WordPress-based digital media website that publishes daily editorial content across beauty, fashion, dating/relationships, culture, lifestyle, and entertainment categories, targeting female Singaporean millennial readers. The site is freely accessible to consumers and is monetized through advertising and sponsored content.
- Zula YouTube Channel Video content distribution channel operated by Zula that complements the website with video-based entertainment, beauty, and lifestyle content for female Singaporean audiences.
- ZULA Social Media Community Presence
Companies that use Zula
Customer profileSegments1 record
Ideal customer profiles2 records
Zula technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zula partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TSL Media GroupcoreZula is owned and operated as part of TSL Media Group, a Singapore-based media company. TSL Media Group is the parent organization behind Zula's digital media operations.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Zula competitors and assessment
Company assessmentDirect peers
- The Honeycombers: Singapore-based digital lifestyle publication targeting women and families with content on dining, events, beauty, and lifestyle. Closely comparable to Zula in Singapore market focus, female-leaning audience, and ad-supported content model.
- Daily Vanity: Singapore-based beauty media brand covering skincare, makeup, and beauty treatments. Direct overlap with Zula's beauty content vertical and Singapore female millennial audience, with similar ad and brand-partnership revenue model.
- CLEO Singapore: Singapore edition of CLEO, a women's lifestyle magazine covering beauty, fashion, relationships, and career. Comparable to Zula in female-targeted editorial content for the Singaporean market.
- Coconuts Singapore: Singapore-focused digital news and lifestyle publication covering local culture, events, food, and lifestyle. Comparable to Zula in ad-supported Singapore-targeted content publishing.
- The Smart Local: Singapore-based digital media company covering lifestyle, food, travel, and entertainment with multi-platform distribution. Comparable to Zula in Singapore audience and content-led digital publishing model.
- Time Out Singapore: Singapore edition of Time Out covering local events, dining, entertainment, and lifestyle. Comparable to Zula in Singapore-focused content publishing with ad-supported digital revenue model.
Broad incumbents
- Her World Singapore: Established Singapore women's magazine brand covering fashion, beauty, lifestyle, and women's issues. A larger incumbent in the same female-focused publishing category as Zula.
- Refinery29: Global digital media brand focused on women, covering fashion, beauty, wellness, and culture. Comparable to Zula as a female-first digital publisher with ad-supported revenue, though at significantly greater scale.
- Who What Wear: Global digital fashion and beauty publication with affiliate and advertising revenue. Comparable to Zula in female-targeted editorial content and brand-partnership monetization, but at much larger scale.
Regional players
- POPBEE: Hong Kong-based digital media brand focused on Asian female audience with content on fashion, beauty, and lifestyle. Comparable to Zula in female-targeted editorial, with a broader Asia regional footprint.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Zula social profiles
Digital presenceZula financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zula leadership team
Management profileNumber of profiles
Zula funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zula M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zula
What does Zula do?
Zula is a Singapore-based digital media company that publishes daily editorial content on its website (zula.sg) and YouTube channel, covering beauty, fashion, dating/relationships, culture, lifestyle, and entertainment topics for a female Singaporean millennial audience. The platform distributes free content to readers and viewers across web, social, and messaging channels, and monetizes that audience through advertising placements and sponsored brand content partnerships.
Is Zula a public or private company?
Zula is a private company. It is classified as corporate owned and is currently operating.
When was Zula founded?
Zula was founded in 2016. It employs 1 to 10 people.
Where is Zula based?
Zula is headquartered in Singapore, Singapore, in the Asia region.
How does Zula make money?
One revenue line is on record: advertising and Sponsored Content.
Who are Zula's main competitors?
Direct peers on record are The Honeycombers, Daily Vanity, CLEO Singapore, Coconuts Singapore, The Smart Local and Time Out Singapore. Broad incumbents are Her World Singapore, Refinery29 and Who What Wear. POPBEE is listed as a regional player.
Does Zula have an API?
No public API is recorded for Zula.
What industry is Zula in?
Zula's product category is Digital Lifestyle Media. Its primary akta.pro industry code is MPACAIAB, Blogging & Website Publishing Platforms, with a secondary code of BPAMAJAG, Blogging & CMS Content Platforms. Its NAICS code is 5131 and its SIC code is 2721.