Zula

What Zula does

Zula is a Singapore-based digital media company (Zula Pte Ltd) that operates a female-focused content platform targeting Singaporean millennial women. Founded in 2016 and owned by TSL Media Group, Zula publishes daily editorial content across fashion, beauty, culture, relationships, lifestyle, and entertainment categories through its WordPress-based website (zula.sg) and a YouTube channel. The platform has accumulated over 420 pages of archived content since inception, with an estimated 1-2 million monthly article views, and distributes content through owned channels including Facebook, Instagram, WhatsApp, and Telegram, building a multi-platform community around locally relevant female-centric content.

The company's underlying technology is a standard WordPress content management system with multimedia publishing capabilities, without any disclosed proprietary features, APIs, or AI/ML components. Zula does not sell products or services directly to consumers; the content is freely accessible, and the platform does not operate paywalls or subscription models.

Zula's business model is exclusively advertising and sponsored content based. Revenue is generated through advertising placements, branded content partnerships, product reviews, and promotional collaborations with beauty, fashion, and lifestyle brands targeting the Singaporean female demographic. The company accepts advertising inquiries through a dedicated email and has produced single-brand sponsored features for brands including Tsubaki, JOOCYEE, Flying Tiger Copenhagen, On, and Crocs. The content-led go-to-market motion relies on organic content marketing, SEO, and social media community building, with no paid distribution or outbound sales infrastructure evidenced.

Name

Zula

Legal name

Zula Pte Ltd

Website

https://zula.sg

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Zula is a Singapore-based digital media company operating a female-focused content platform (website and YouTube) targeting Singaporean millennial women. Founded in 2016 under TSL Media Group, it publishes daily editorial content on beauty, fashion, dating, and lifestyle, monetizing through advertising and sponsored brand content.

Ownership category

akta.pro rank

Product category

Digital Lifestyle Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Information (51)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Blogging & Website Publishing Platforms (MPACAIAB)

akta.pro secondary industry

Blogging & CMS Content Platforms (BPAMAJAG)

Keywords

• Digital media publishing
• Lifestyle editorial content
• Female-focused content platform
• Branded content advertising
• Online beauty journalism

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and Sponsored Content: Zula generates revenue through advertising placements and sponsored content opportunities. The platform accepts advertising inquiries through their contact email ([email protected]) and features brand collaborations in their articles, such as product reviews, brand partnerships, and promotional content around beauty, fashion, and lifestyle products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Zula is a Singapore-based digital media company that publishes daily editorial content on its website (zula.sg) and YouTube channel, covering beauty, fashion, dating/relationships, culture, lifestyle, and entertainment topics for a female Singaporean millennial audience. The platform distributes free content to readers and viewers across web, social, and messaging channels, and monetizes that audience through advertising placements and sponsored brand content partnerships.

Product overview

ZULA is a Singaporean digital media company operating a content platform and YouTube channel targeting female millennials. The core offering consists of the ZULA website featuring daily editorial content across beauty, fashion, dating/relationships, culture, lifestyle, and entertainment categories, supplemented by a YouTube channel for video content. The company generates revenue through advertising and branded content partnerships. ZULA is part of TSL Media Group and positions itself as a female-first inspiration and perspective platform for the Singaporean market.

Differentiator

Problem solved

Functional benefit

Products and services

• ZULA Website (zula.sg) WordPress-based digital media website that publishes daily editorial content across beauty, fashion, dating/relationships, culture, lifestyle, and entertainment categories, targeting female Singaporean millennial readers. The site is freely accessible to consumers and is monetized through advertising and sponsored content.
• Zula YouTube Channel Video content distribution channel operated by Zula that complements the website with video-based entertainment, beauty, and lifestyle content for female Singaporean audiences.
• ZULA Social Media Community Presence

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TSL Media GroupcoreOthersZula is owned and operated as part of TSL Media Group, a Singapore-based media company. TSL Media Group is the parent organization behind Zula's digital media operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Honeycombers: Singapore-based digital lifestyle publication targeting women and families with content on dining, events, beauty, and lifestyle. Closely comparable to Zula in Singapore market focus, female-leaning audience, and ad-supported content model.
• Daily Vanity: Singapore-based beauty media brand covering skincare, makeup, and beauty treatments. Direct overlap with Zula's beauty content vertical and Singapore female millennial audience, with similar ad and brand-partnership revenue model.
• CLEO Singapore: Singapore edition of CLEO, a women's lifestyle magazine covering beauty, fashion, relationships, and career. Comparable to Zula in female-targeted editorial content for the Singaporean market.
• Coconuts Singapore: Singapore-focused digital news and lifestyle publication covering local culture, events, food, and lifestyle. Comparable to Zula in ad-supported Singapore-targeted content publishing.
• The Smart Local: Singapore-based digital media company covering lifestyle, food, travel, and entertainment with multi-platform distribution. Comparable to Zula in Singapore audience and content-led digital publishing model.
• Time Out Singapore: Singapore edition of Time Out covering local events, dining, entertainment, and lifestyle. Comparable to Zula in Singapore-focused content publishing with ad-supported digital revenue model.

Broad incumbents

• Her World Singapore: Established Singapore women's magazine brand covering fashion, beauty, lifestyle, and women's issues. A larger incumbent in the same female-focused publishing category as Zula.
• Refinery29: Global digital media brand focused on women, covering fashion, beauty, wellness, and culture. Comparable to Zula as a female-first digital publisher with ad-supported revenue, though at significantly greater scale.
• Who What Wear: Global digital fashion and beauty publication with affiliate and advertising revenue. Comparable to Zula in female-targeted editorial content and brand-partnership monetization, but at much larger scale.

Regional players

• POPBEE: Hong Kong-based digital media brand focused on Asian female audience with content on fashion, beauty, and lifestyle. Comparable to Zula in female-targeted editorial, with a broader Asia regional footprint.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zulasg
• Xx.com/zulasingapore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zula