Wisconsin Public Power

What Wisconsin Public Power does

WPPI Energy, legally known as Wisconsin Public Power Inc. (doing business as WPPI Energy) and headquartered at 1425 Corporate Center Drive, Sun Prairie, Wisconsin, is a member-owned, not-for-profit joint action agency founded in 1980 by 23 municipalities. The agency serves 51 locally owned, publicly governed electric utilities across Wisconsin, Iowa, and the Upper Peninsula of Michigan, collectively delivering power to more than 215,000 homes and businesses. As a wholesale supplier, WPPI does not retail electricity directly; instead it aggregates demand across its members to operate and procure a diversified power supply portfolio exceeding 1,100 MW, spanning owned generation assets (South Fond du Lac, Boswell, Elm Road, Island Street, Worthington Wind) and purchased power from nuclear, wind, solar, natural gas, and hydroelectric sources.

The agency delivers its services through a platform-plus-modules architecture. The Technology Suite forms the core platform, combining Advanced Metering Infrastructure (AMI) with Meter Data Collection & Management, an Outage Management System (OMS), a Geographic Information System (GIS), and a customer information layer built on NorthStar with MyAccount and InfoSend portals. Surrounding modules address Customer Information Services, Distribution System Support (NERC compliance, shared meter technician, territory program), IT Services (cyber security, hosted email, network monitoring), Financial Modeling & Accounting, Rates Services, Joint Purchasing (field services, JP catalog, transformer oil testing), and Distributed Energy Resources (DER) Interconnection support including a guidebook, training video, and on-site workshops. Customer-facing programs layered on top include Choose Renewable ($2 per 300 kW block), Capacity Generator Program, New Load Market Pricing, Market-Based Pricing: Curtailable Option, New Construction Program, RFP for Energy Efficiency (up to $200,000 per bid cycle), Shared Savings Program, the Electric Vehicle Technologies Initiative, and an Energized Education grant program.

Revenue mechanics operate as a hybrid of wholesale power supply pass-through and subscription/shared-service fees. Many services are bundled with membership at no incremental cost; others are pay-for-service (thermal imaging camera rental at $50/day or $200/week, DER training, dedicated automation/SCADA specialist staff at $50/hr), while capital-intensive member investments are financed via the interest-free Member Revolving Loan Fund of up to $500,000 per member over 10 years. GTM is exclusively channel-driven: WPPI sells to its 51 member utilities through a 51-member board, an Annual Meeting, CEO breakfasts, regional power dinners, and a Joint Action Leadership Certification program, with co-marketing toolkits, social media, and community programs extending member utilities' reach into residential, commercial, and industrial end customers as well as schools (e.g., Evansville High School Green Team funding).

Name

Wisconsin Public Power

Legal name

WPPI Energy

Website

https://wppienergy.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Wisconsin Public Power, operating as WPPI Energy, is a member-owned, not-for-profit joint action agency serving 51 locally owned electric utilities across Wisconsin, Iowa, and Upper Michigan. It delivers a diversified 1,100+ MW power supply portfolio and shared technology, IT, financial, and customer programs to its members.

Ownership category

akta.pro rank

Headquarters

HQ city

Sun Prairie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Power Supply Services: WPPI Energy provides power supply to its 51 member utilities as a not-for-profit joint action agency. Decisions are based on long-term needs of member utilities and their customers. Power supply portfolio includes owned generation, purchased power from various sources including nuclear, wind, solar, and natural gas.
2. Member Services and Support: Many services are available at no additional cost to all members as part of WPPI membership while others are available on a pay-for-service basis. Services include field support, customer services and communications, energy efficiency programs, rate studies, utility software solutions, training and support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

WPPI Energy is a member-owned, not-for-profit joint action agency that provides wholesale power supply and shared utility support services to 51 locally owned electric utilities across Wisconsin, Iowa, and Upper Michigan. Its offering combines a diverse power supply portfolio (owned generation plus purchased nuclear, wind, solar, and natural gas power) with a technology suite (AMI, OMS, GIS, customer information systems) and a broad set of member services including customer programs, IT, financial modeling, joint purchasing, and energy efficiency initiatives.

Product overview

WPPI Energy is a not-for-profit joint action agency serving 51 locally owned electric utilities across Wisconsin, Iowa, and Upper Michigan. The company offers a comprehensive suite of services organized as a platform-plus-modules architecture. The core Technology Suite platform includes Advanced Metering Infrastructure, Outage Management System (OMS), Geographic Information System (GIS), NorthStar customer information system, and MyAccount customer portal. Supporting service modules encompass Customer Information Services (InfoSend, Retail Billing), IT Services (Cyber Security, Network Support), Financial Modeling, Joint Purchasing, DER Interconnection, and Rate Services. Customer Programs include Choose Renewable, Capacity Generator Program, New Load Market Pricing, Market-Based Pricing options, New Construction Program, RFP for Energy Efficiency, Shared Savings Program, and Technical Training. The Power Supply Portfolio delivers diverse generation from gas, coal, wind, nuclear, and solar sources. Together, these products and services help member utilities lower costs, better serve customers, and remain competitive.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Supply Portfolio
• Advanced Metering Services
• Customer Information Services
• Customer Communications Services
• Distributed Energy Resources Interconnection Services
• Distribution System Support
• Financial Modeling and Accounting Services
• IT Services
• Joint Purchasing Program
• Rates Services
• Member Revolving Loan Fund
• Electric Vehicle Technologies Initiative
• Choose Renewable Program
• Capacity Generator Program
• New Load Market Pricing
• Market-Based Pricing: Curtailable Option
• New Construction Program
• Power Quality Services
• RFP for Energy Efficiency
• Shared Savings Program
• Technical Training and Educational Outreach

Quantifiable outcome

• 215,000 homes and businesses served through 51 member utilities
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• American Public Power Association (APPA)coreStrategic or Co-development PartnerWPPI Energy member utilities participate in APPA programs including Safety Award of Excellence and RP3 (Reliable Public Power) designation. APPA has presented safety awards for more than 68 years and RP3 honors for 21 years. WPPI CEO Mike Peters serves on APPA's Board of Directors and CEO Climate Change and Generation Policy Task Force.
• American Transmission Co.coreStrategic or Co-development PartnerWPPI CEO Mike Peters serves on the Board of Directors for American Transmission Co., the first independent transmission-only company established in the U.S.
• Midwest Reliability Organization (MRO)minorStrategic or Co-development PartnerWPPI Energy provides services to assist members who have responsibility to comply with applicable electric reliability standards of NERC and its regional entities including the Midwest Reliability Organization.
• Bishop Hill III Wind Energy CenterminorOthersWPPI Energy purchases 132 MW of wind energy from Bishop Hill III Wind Energy Center as part of diverse power supply portfolio.
• Point Beach Nuclear PlantminorOthersWPPI Energy purchases 117 MW of nuclear power from Point Beach Nuclear Plant as part of purchased power portfolio.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• American Municipal Power: AMP is a not-for-profit joint action agency serving municipal electric utilities across multiple states with diversified generation, shared services, and member-owned governance. It is the closest functional analogue to WPPI Energy in scale, mission, and operating model.
• Michigan Public Power Agency: MPPA provides wholesale power and joint action services to municipal utilities in Michigan. Closely comparable to WPPI Energy given the geographic overlap in Upper Michigan and the shared municipal-utility service model.
• Florida Municipal Power Agency: FMPA is a joint action agency that supplies wholesale power and shared services to Florida municipal utilities. Operates the same member-owned, not-for-profit model as WPPI Energy with a comparable portfolio of generation, joint purchasing, and member support services.
• Indiana Municipal Power Agency: IMPA is a wholesale power provider and joint action agency serving municipal utilities in Indiana and neighboring states with generation, transmission, and shared member services. Directly comparable structure to WPPI Energy in terms of member-owned model and service mix.
• Seminole Electric Cooperative: Seminole Electric is a generation and transmission cooperative providing wholesale power to member distribution cooperatives in Florida. Same G&T cooperative model as WPPI Energy with similar member-owned governance and shared services orientation.
• Missouri Joint Municipal Electric Utility Commission: PowerOne (MJMEUC) is a joint municipal utility commission serving member cities in Missouri and surrounding states with wholesale power supply and shared services. Direct structural and operational parallel to WPPI Energy.

Broad incumbents

• Associated Electric Cooperative Inc. AECI is a generation and transmission cooperative providing wholesale power to six regional and 51 local electric cooperatives across Missouri, Iowa, and Oklahoma. Operates a comparable G&T-cooperative model to WPPI Energy but serves rural electric cooperatives rather than municipal utilities.
• New York Power Authority: NYPA is a large state-owned public power utility providing wholesale generation and transmission services to municipal and cooperative customers in New York. Same public-power wholesale model as WPPI Energy but at substantially larger scale and geographic concentration in New York State.

Emerging players

• Power System Engineering: PSE is a consulting firm providing engineering, operational, and technology services to municipal utilities and electric cooperatives in the Midwest. Overlaps with WPPI Energy's joint purchasing, NERC compliance support, and member utility services.
• National Information Solutions Cooperative: NISC provides enterprise software, billing, AMI, cybersecurity, and managed IT services to electric, water, and telecommunications cooperatives and municipal utilities. Comparable to WPPI Energy's Technology Suite and shared IT services, with similar member-owned cooperative governance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wppienergy
• LinkedInlinkedin.com/company/wppi-energy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Public Power