Xograph

What Xograph does

Xograph Healthcare Limited is an independent medical imaging equipment supplier headquartered in Stonehouse, Gloucestershire, with a regional office in Dublin, Ireland. Founded in 1967, the company distributes digital radiography (DR) X-ray systems, mobile and mini C-arms, static radiographic systems, dental imaging units, and digital radiography detectors to hospitals and healthcare institutions across the UK and Ireland, primarily serving the NHS (UK) and HSE (Ireland) public healthcare systems. The company operates as a subsidiary within the Healthcare 21 Group, itself part of the Sweden-listed AddLife AB Group, giving Xograph access to international supply chains and operational scale spanning 25+ countries across Europe and the Nordics.

Xograph's product portfolio is built around exclusive distribution agreements with several medical imaging manufacturers, including Ziehm (mobile C-arm fluoroscopy), Planmeca (dental imaging including panoramic, intraoral, and CBCT units), Canon Europe (CXDI wireless DR detectors with deep learning-based Intelligent Noise Reduction), OrthoScan (mini C-arms), and STILLE (surgical imaging tables). The portfolio spans clinical categories from surgical fluoroscopy and vascular 3D navigation to dental panoramic imaging and full-spine long-length DR imaging. Notable technology features include Canon's iNR noise reduction algorithm on the CXDI Elite detector family, CMOS-based intelligent dose reduction across the C-arm line, and the ImagiQ2 curved carbon-fibre surgical table (with 60% greater translucency than competing fluoroscopy tables, reducing radiation attenuation). The company runs the Xtend product care package programme for ongoing maintenance and the DR Shield accidental-damage protection programme for Canon DR detectors.

Xograph's go-to-market is enterprise field sales through a direct sales team backed by certified project managers, clinical applications specialists, and a nationwide network of manufacturer-trained X-ray engineers. The company holds positions on all NHS and HSE National Framework Purchasing Agreements, conferring preferred-supplier status in the UK and Irish public healthcare markets. Revenue is generated through three streams: capital equipment sales (one-time licence), recurring equipment rentals (weekly to multi-month terms with delivery, set-up, PACS connectivity, user training, and onsite support bundled into rental tariffs), and recurring service/maintenance contracts under the Xtend programme. The company also delivers bespoke turnkey projects, including static X-ray rooms, vehicular imaging suites, field hospitals, and seafaring X-ray facilities for government departments. Operational certifications include ISO 13485:2016 (medical device quality management, valid 2024-2027) and ISO 27001:2022 (information security management).

Name

Xograph

Legal name

Xograph Healthcare Limited

Website

https://xograph.com

Company type

Private

Founded year

1967

Operating status

Operating

Short description

Xograph Healthcare is an independent UK and Ireland medical imaging equipment distributor serving NHS and HSE hospitals with C-arms, DR detectors, static and dental systems sourced from Ziehm, Canon, Planmeca, and OrthoScan under the Healthcare 21/AddLife AB group.

Ownership category

akta.pro rank

Product category

Medical Imaging Equipment Distribution

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Dental Equipment and Supplies Manufacturing (339114)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841), Dental Equipment & Supplies (3843)

akta.pro primary industry

Portable, Mobile & Point-of-Care Imaging Systems (HLAHABAL)

akta.pro secondary industries

X-ray & Fluoroscopy Systems (HLAHABAA), Mobile Imaging Services (HLAFAKAC)

Keywords

• Medical imaging equipment
• Digital radiography systems
• Mobile C-arm fluoroscopy
• DR X-ray detectors
• Dental imaging solutions

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Imaging Equipment Sales: Sale of digital radiography X-ray equipment including mobile C-arms, mini C-arms, static systems, dental imaging, DR detectors, and accessories.
2. Equipment Rental: Rental of C-arms, mini C-arms, portable fluoroscopy units, and dental imaging systems. Contract types include weekly (2-7 days), short fixed term (1-8 weeks), long fixed term (3-6 months), and rolling 3-month terms.
3. Service Contracts (Xtend): Ongoing maintenance and technical support packages for imaging equipment, including spare parts delivery and technical support.
4. DR Shield Protection: Accidental damage protection programme for Canon DR detectors, covering damage or failures from unintended incidents with unlimited detector replacements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Xograph Healthcare distributes, installs, and services digital radiography and fluoroscopic medical imaging equipment for hospitals, dental practices, and government healthcare services in the UK and Ireland. The company supplies mobile C-arms, mini C-arms, mobile X-ray units, static radiography systems, dental imaging systems, DR detectors, vascular 3D navigation tools, and specialised imaging tables sourced from world-leading manufacturers. It also offers equipment rental, turn-key bespoke installation project management, and ongoing maintenance and protection programmes (Xtend and DR Shield).

Product overview

Xograph Healthcare is a medical imaging equipment distributor and service provider, not a software platform company. The company offers a comprehensive portfolio of medical imaging equipment sourced from premier manufacturers (Ziehm, Planmeca, Canon, Orthoscan) alongside proprietary service packages. Product portfolio spans mobile C-arms (Ziehm Vision RFD series), mini C-arms (Orthoscan TAU and FD series), mobile X-ray units, static radiography systems, dental imaging systems (Planmeca ProMax, ProOne, ProX, Viso), vascular 3D navigation, Canon wireless DR detectors (CXDI-Elite series), and specialised imaging tables (ImagiQ2). Supporting offerings include the Vela X-ray chair, One Shot long-length imaging system, Smart Scrub Dispenser, and Xtend/DR Shield service programmes. The company operates primarily in the UK and Ireland healthcare markets.

Differentiator

Problem solved

Functional benefit

Brands

• Xtend: Product Care Packages for ongoing equipment maintenance requirements
• DR Shield

Products and services

• Ziehm Vision RFD 3D Mobile C-arm
• Ziehm Vision RFD Hybrid Edition Mobile C-arm Hybrid mobile C-arm combining 2D and 3D imaging capabilities for versatile surgical use, for hospitals and surgical centres.
• Ziehm Vision RFD Mobile C-arm Full-size mobile C-arm with flat panel detector for high-quality fluoroscopic imaging in surgical settings.
• Ziehm Vision FD Mobile C-arm Mobile C-arm featuring flat panel detector technology for surgical fluoroscopy in operating theatres.
• Ziehm Solo FD Mobile C-arm Compact mobile C-arm with flat panel detector for operating theatre use.
• Orthoscan TAU 2020 Mini C-arm Advanced mini C-arm with 20x20cm detector (largest on market at time of release), 27-inch touchscreen, motorised collimator, and Intelligent Dose Reduction for extremity surgery imaging.
• Orthoscan TAU 1515 Mini C-arm Compact mini C-arm with 15x15cm detector, lightweight ergonomic design, and CMOS technology for reduced radiation dose in extremity imaging.
• Orthoscan TAU 1512 Mini C-arm Mini C-arm with 15x12cm detector, 160-degree orbital rotation, and 3-way braking system for enhanced mobility in surgical settings.
• Orthoscan Mobile DI Mini C-arm Portable 35 lb mini C-arm with 24-inch high-brightness touchscreen monitor, EMR connectivity, and mobile accessory cart for digital diagnostic imaging and fluoroscopy transport between clinics.
• M1 Mobile X-ray Unit Mobile X-ray system for flexible deployment across healthcare facilities, for hospitals and clinical departments.
• Mobirex i9 Mobile X-ray Unit Mobile X-ray unit for portable radiographic imaging across hospital wards and clinical areas.
• Control-X Series (Perform-X) Static Radiography System Static digital radiography system for fixed X-ray room installations in imaging departments.
• Precision i5 Static Radiography System Static radiography system for permanent installation in imaging departments.
• Intuition i3 Static Radiography System Static imaging system for routine radiographic examinations in hospital imaging departments.
• EndoNaut Vascular 3D Navigation 3D navigation system for endovascular procedures, for vascular and interventional surgery teams.
• EndoSize Vascular 3D Navigation Sizing and navigation tool for endovascular interventions, for vascular surgery teams.
• Planmeca Viso Dental 3D Imaging System Advanced CBCT dental imaging system for 3D maxillofacial imaging, for dental practices and imaging centres.
• Planmeca Promax 3D Mid Dental Imaging System Mid-size CBCT unit for 3D dental and maxillofacial imaging, for dental practices.
• Planmeca ProMax 2D (S2/S3) Panoramic Imaging Units Complete panoramic imaging units with SCARA robotic arm technology; S3 includes three-joint design for panoramic, bitewing, TMJ, sinus and 2D tomographic imaging; S2 is a two-joint design for basic panoramic imaging. Includes Dynamic Exposure Control and is upgradable from 2D to 3D.
• Planmeca ProOne Panoramic Imaging Unit Compact panoramic imaging unit with Autofocus feature, triple laser beam positioning system, and full-colour graphical user interface for simplified operation in dental practices.
• Planmeca ProX Intraoral X-ray System Intraoral X-ray unit with pre-programmed exposure settings, adaptable to short-cone and long-cone techniques, integrates with Planmeca ProSensor HD digital sensor.
• Canon CXDI-Elite Series DR Detectors Next-generation wireless, portable, battery-powered digital radiography detectors with deep learning-based Intelligent Noise Reduction (iNR), built-in AEC assistance, IP57 water/dust protection, up to 10-hour battery standby, and on-board image storage. Range includes CXDI-720C (35x43cm, 2.3kg), CXDI-420C (43x43cm, 2.7kg), and CXDI-820C (27x35cm, 1.8kg).
• Canon One Shot Long-Length Imaging System Motorised height-adjustable long-length imaging stand using Canon DR detectors for single-exposure full spine and leg radiography, reducing patient dose and imaging time compared to conventional multi-exposure stitching.
• STILLE ImagiQ2 Surgical Imaging Table High-end surgical imaging table with curved carbon fibre top providing 60% more translucency than standard tables, ultra-slim design, super low base, designed for use with Ziehm mobile C-arms in endovascular and interventional procedures.
• Vela X-ray Chair Specialised X-ray chair with 45/90-degree seat rotation, folding armrests, adjustable backrest, battery motorised height adjustment up to 160kg capacity, integral foot lock, and foldaway weightbearing footrest for optimal patient positioning during imaging.
• Smart Scrub Dispenser Automated dispensing system for folded garments (scrubs, clogs, gloves) requiring only 1 square metre of floor space and storing 240 garments; uses personal badge and touchscreen for 24/7 access with credit-based distribution and return tracking for healthcare facilities.
• Medical Imaging Equipment Rental Rental of C-arms, mini C-arms, portable fluoroscopy units, and dental imaging systems with tiered contract terms (weekly 2-7 days; short fixed term 1-8 weeks; long fixed term 3-6 months with preferential rates; rolling 3-month extensions). Includes delivery, collection, set-up, PACS connectivity, user training and onsite technical support for hospitals, clinics, and dental practices with temporary equipment needs.
• Xtend Service and Maintenance Package Recurring product care packages for ongoing equipment maintenance covering technical support, spare parts delivery, and preventive maintenance for installed imaging equipment.
• DR Shield Detector Protection Programme Accidental damage protection programme for Canon DR detectors covering damage or failures from unintended incidents, providing unlimited detector replacements when combined with an Xtend maintenance contract.

Quantifiable outcome

• 60% more translucency compared to other fluoroscopy tables with ImagiQ2 curved carbon fibre top
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ziehm GmbHcoreChannel Partner/ Reseller/ DistributorOfficial distributor of Ziehm mobile C-arm fluoroscopy systems in the UK and Ireland. Ziehm provides high image quality and low X-ray dose mobile C-arms for surgical procedures.
• Planmeca OycoreChannel Partner/ Reseller/ DistributorOfficial distributor of Planmeca dental imaging systems in the UK and Ireland. Product range includes panoramic, intraoral, and 3D imaging units.
• Canon Europe N.V.coreChannel Partner/ Reseller/ DistributorOfficial distributor of Canon CXDI digital radiography detectors and imaging solutions. Canon provides next-generation wireless, portable DR detectors with intelligent noise reduction technology.
• OrthoScancoreChannel Partner/ Reseller/ DistributorOfficial distributor for OrthoScan mini C-arms in the UK and Ireland. OrthoScan provides the world's most technically advanced mini C-arms with the largest global installed base.
• STILLEminorChannel Partner/ Reseller/ DistributorDistributor of STILLE imagiQ2 surgical imaging tables featuring curved carbon fibre table tops for enhanced image quality.
• Healthcare 21 GroupcoreStrategic or Co-development PartnerXograph operates within the Healthcare 21 Group as part of the AddLife AB Group of companies, benefiting from international organisation scale and resources.
• AddLife AB GroupcoreStrategic or Co-development PartnerParent company providing international reach across 25+ countries throughout Europe and the Nordics.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Planmeca: Finnish dental imaging OEM whose CBCT, panoramic and intraoral X-ray portfolio is exclusively distributed by Xograph in UK/Ireland; closely comparable in the dental imaging equipment category.
• Ziehm Imaging: German OEM of mobile C-arm fluoroscopy systems; Xograph is its core UK/Ireland distribution partner, making Ziehm both a supplier and the most directly comparable imaging peer in the C-arm category.
• Canon Medical Systems: Medical division of Canon and OEM of CXDI digital radiography detectors carried by Xograph; comparable as a medical imaging manufacturer with overlapping DR and X-ray product lines.
• Healthcare 21 Group: Parent group of Xograph and fellow AddLife AB subsidiary; distributes medical devices and equipment across Ireland, the UK and additional European markets with overlapping product categories and OEM principals.

Broad incumbents

• Siemens Healthineers: Global medical imaging incumbent selling X-ray, fluoroscopy, mobile C-arms, CT and MRI directly and via distributors across the UK and Ireland; competes indirectly via its own distribution arrangements with NHS/HSE frameworks.
• Philips Healthcare: Global medical imaging and patient monitoring incumbent with mobile and stationary X-ray offerings that overlap with Xograph's radiography portfolio across UK/Ireland hospitals.
• GE HealthCare: Broad-line medical imaging incumbent with mobile radiography, C-arm, CT and ultrasound portfolios sold directly and through channel partners in the UK and Ireland.
• Fujifilm Healthcare: Medical imaging and X-ray incumbent with digital radiography and mobile X-ray solutions sold via its own UK/Ireland distribution, partially overlapping with Xograph's core static and mobile X-ray lines.
• Hologic: US-listed medical imaging company with women's health and interventional imaging systems; broader incumbent competing in shared UK/Ireland hospital procurement environments.
• Carestream Health: Medical imaging OEM specializing in digital radiography, fluoroscopy and mobile X-ray; comparable through overlapping product portfolio and shared NHS/HSE procurement channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/xograph-healthcare
• Xx.com/XographHC

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xograph