Ymor
Ymor is a Netherlands-based (Utrecht) provider of Application Performance Management (APM) and IT Operations Analytics (ITOA) solutions, founded in 2003, serving enterprise IT operations customers with a 51-100 person specialist team.
- Company typePrivate
- Founded2003
- HeadquartersUtrecht, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Ymor does
Ymor is a private Netherlands-based provider of Application Performance Management (APM) and IT Operations Analytics (ITOA) solutions, headquartered in Utrecht and founded in 2003. The company operates with a team of 51-100 employees and targets enterprise IT operations buyers seeking visibility into application performance, infrastructure health, and operational telemetry.
In September 2017, Ymor executed its only documented inorganic move, acquiring Avenida for an undisclosed sum — a transaction that suggests extension of either technical capability or geographic reach within its core APM/ITOA practice. Public-facing artifacts also reference a ServiceNow support integration, indicating alignment with the ServiceNow ecosystem, though the depth of that partnership (reseller, implementation partner, or technology integration) is not specified in the available data.
The firm's business model is consistent with a specialist European IT services and solutions provider: revenue is generated through APM/ITOA implementation, managed services, and likely tool resale, though specific pricing models, contract structures, and customer segments are not disclosed. With over two decades of operating history and a sub-100 headcount, Ymor appears to be a niche, founder- or operator-led firm rather than a venture-backed scale-up, with limited public financial disclosure.
Ymor firmographics
Firmographics- Name
- Ymor
- Website
- https://ymor.com
- Company type
- Private
- Founded year
- 2003
- Headcount range
- 51–100 employees
- Short description
- Ymor is a Netherlands-based (Utrecht) provider of Application Performance Management (APM) and IT Operations Analytics (ITOA) solutions, founded in 2003, serving enterprise IT operations customers with a 51-100 person specialist team.
- Ownership category
- akta.pro rank
Ymor industry classification
Industry- Product category
- Application Performance Monitoring
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Application Performance Engineering & Observability (APM) (BPAEAFAK)
- akta.pro secondary industries
- IT Operations Management (ITOM) Platforms (HDAEALAC), Infrastructure & Network Monitoring (NPM/NPMD) (HDABAJAA)
Keywords
Where Ymor is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Ymor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Ymor product offering
Product offeringCore offering
Ymor provides innovative solutions for Application Performance Management (APM) and IT Operations Analytics (ITOA). The company helps organizations monitor, manage, and analyze the performance of their applications and IT infrastructure to ensure reliable digital service delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Application Performance Management (APM) Solutions
- IT Operations Analytics (ITOA) Solutions
Companies that use Ymor
Customer profileIdeal customer profiles1 record
Ymor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ymor partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
Ymor competitors and assessment
Company assessmentDirect peers
- Sentry: Sentry provides application error tracking and performance monitoring primarily for developers. It competes with Ymor in the application performance monitoring category, albeit with a developer-first go-to-market.
- Elastic: Elastic offers observability, APM, and log analytics on the Elastic Stack, directly competing with the analytics-driven monitoring and diagnostics use cases Ymor serves.
- New Relic: New Relic offers an all-in-one observability platform with strong APM capabilities. Its product directly competes with the application performance management focus of Ymor's portfolio.
- ITRS Group: ITRS Group delivers IT operations monitoring and analytics for complex, high-volume enterprise estates. It is a comparable European-rooted specialist in the ITOA space where Ymor operates.
Broad incumbents
- Splunk (Cisco): Splunk provides observability, monitoring, and IT operations analytics, overlapping with Ymor's ITOA practice. It represents an incumbent alternative for enterprise IT operations data analytics.
- AppDynamics (Cisco): AppDynamics, part of Cisco, is a leading enterprise APM solution covering application performance, user experience, and business KPIs. It competes with the same enterprise buyers as Ymor's APM practice.
- Datadog: Datadog is a cloud-native observability and monitoring platform spanning APM, infrastructure, logs, and security. It is a key competitive reference point for any APM/ITOA services provider.
- Instana (IBM): Instana, acquired by IBM, provides automated APM and observability for cloud-native environments. It competes directly with the APM capabilities at the core of Ymor's offering.
- Dynatrace: Dynatrace is a global enterprise APM and observability platform with AI-driven monitoring. It overlaps directly with Ymor's APM/ITOA offering but operates at much larger scale across geographies and verticals.
- ServiceNow: ServiceNow is the ITOM/ITSM platform Ymor integrates with and appears to partner around. It is a broad incumbent in IT operations management and a key channel/ecosystem for Ymor's ITOA work.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Ymor social profiles
Digital presenceYmor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ymor leadership team
Management profileNumber of profiles
Ymor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ymor M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ymor
What does Ymor do?
Ymor provides innovative solutions for Application Performance Management (APM) and IT Operations Analytics (ITOA). The company helps organizations monitor, manage, and analyze the performance of their applications and IT infrastructure to ensure reliable digital service delivery.
When was Ymor founded?
Ymor was founded in 2003. It employs 51 to 100 people.
Where is Ymor based?
Ymor is headquartered in Utrecht, Netherlands, in the Europe region.
Who are Ymor's main competitors?
Direct peers on record are Sentry, Elastic, New Relic and ITRS Group. Broad incumbents are Splunk (Cisco), AppDynamics (Cisco), Datadog, Instana (IBM), Dynatrace and ServiceNow.
Does Ymor have an API?
No public API is recorded for Ymor.
What industry is Ymor in?
Ymor's product category is Application Performance Monitoring. Its primary akta.pro industry code is BPAEAFAK, Application Performance Engineering & Observability (APM), with a secondary code of HDAEALAC, IT Operations Management (ITOM) Platforms. Its NAICS code is 541512 and its SIC code is 7370.