Kerley Family Homes

What Kerley Family Homes does

Kerley Family Homes is a privately held regional homebuilder founded in 2007 by father-and-son team Gene and Joe Kerley, headquartered in Acworth, Georgia. The company constructs and sells new single-family homes and townhomes across approximately 19 communities spanning five Metro Atlanta counties (Bartow, Cobb, Dawson, Douglas, and Paulding), with prices ranging from the mid-$300s to over $800,000. Its product portfolio spans over 30 floor plans organized into Bungalow, Farmhouse, Executive, and Townhome series, complemented by a Design Studio personalization service, preferred lender financing network, and a builder warranty program. The company targets first-time and move-up families, active adults aged 55+, townhome buyers, and luxury/estate buyers on oversized lots.

The business operates on a direct-to-consumer model: homes are sold exclusively through company-owned model home sales centers at each community, with no external real estate agents or brokers involved. Sales agents staff on-site locations, handle tours, and guide buyers through floor plan selection, Design Studio customization, and preferred lender financing. Revenue is generated one-time at home closing, with the company bearing land development, construction, and inventory risk typical of production homebuilders. Ancillary services (Design Studio upgrades, closing-cost incentives, customization options) provide modest margin uplift and conversion levers alongside promotional programs such as the Red, White & BOOM summer offer.

The underlying construction technology is standard residential production building using modern farmhouse, craftsman, and bungalow architectural styles with conventional features (granite countertops, stainless steel appliances, open floor plans, Pestban pest control, 2-3 car garages). Marketing and sales technology is similarly standard, relying on Google Analytics, Google/Bing/Facebook remarketing, Property Panorama for 3D virtual tours, and Google Maps integration. The company is named to Builder Magazine's Top 100 US home builders list and holds ABC Top 25 Builder, Obie Award, Housing Giants, and Equal Housing Opportunity recognitions. It operates as a privately held LLC owned by the Kerley family, with Joe Kerley as CEO and Dana Wiggins as CFO.

Name

Kerley Family Homes

Legal name

Kerley Family Homes, LLC

Website

https://kerleyfamilyhomes.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Kerley Family Homes is a privately held Metro Atlanta homebuilder founded in 2007 by Gene and Joe Kerley, constructing single-family homes and townhomes across 19 communities in 5 counties, with prices from the $300s to over $800,000.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

akta.pro secondary industries

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Custom Home Building (IMAFABAC), Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• New home construction
• Single family homes
• Townhome builder
• Residential real estate development
• Metro atlanta homebuilder

Headquarters

HQ city

Acworth

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Kerley Family Homes generates revenue through the sale of newly constructed single-family homes and townhomes across multiple communities in the Metro Atlanta area. Revenue is derived from one-time home purchase transactions, with prices ranging from approximately $300,000 to over $800,000 depending on community, floor plan, and features selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kerley Family Homes builds and sells newly constructed single-family homes and townhomes across approximately 19 communities in the Metro Atlanta region of Georgia. The company sells homes directly to consumers through company-owned model home sales centers, offers home customization through an in-house Design Studio, and supports buyers with preferred-lender financing and a 1/2/10-year builder warranty program.

Product overview

Kerley Family Homes is a residential homebuilder established in 2007, offering new construction single-family homes and townhomes across Metro Atlanta communities. The company operates through a portfolio of distinct community developments (such as Springside Reserve, Pevensie Manor, Meadow Pines, The Estates at Hurricane Pointe, and Walters Creek) paired with a library of over 30 floor plan designs organized into series (Bungalow, Farmhouse, Executive, and Townhome). The product portfolio is complemented by the Design Studio for home personalization, Preferred Lender Financing services, and a Home Warranty Program. The company targets various buyer segments including first-time homebuyers, families, active adults (55+), and luxury buyers seeking estate-style homes on large lots.

Differentiator

Problem solved

Functional benefit

Products and services

• New Construction Single-Family Homes Newly built single-family homes in Metro Atlanta communities, offered in modern farmhouse, craftsman, and traditional styles with multiple bedroom configurations, garage sizes, and floor plan options. Targeted at families and move-up buyers seeking suburban new construction.
• New Construction Townhomes Newly built townhomes in Cobb County communities featuring 3 and 4-bedroom plans, 2-car garages, open-concept living, hardwood floors, fireplaces, and private covered porches and patios. Targeted at buyers seeking affordable homeownership with lower maintenance.
• Springside Reserve Community Single-family executive series community in Powder Springs (Cobb County), GA with farmhouse-style homes priced from the $600s, featuring high ceilings, granite countertops, stainless steel appliances, and 3-car garage options.
• Pevensie Manor (55+ Active Adult Community) Active adult (55+) community in Powder Springs, GA with 27 single-family bungalow homes starting from the $400s, featuring elevated primary bedrooms with walk-in closets, 3 and 4-bedroom options, covered porch options, and open floor plans.
• The Estates at Hurricane Pointe Estate-style community in Douglasville, GA priced from the $700s on 1+ acre lots, featuring 4 and 5-bedroom executive floor plans, basements, and 3-car garages for buyers seeking premium finishes and larger lot privacy.
• Meadow Pines Community

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Smith Douglas Homes: Atlanta-headquartered production homebuilder focused on affordable and move-up single-family homes across the Southeast, directly overlapping Kerley's core Metro Atlanta market and buyer segments.
• The Providence Group: Metro Atlanta builder (a Green Brick Partners brand) offering single-family homes and townhomes, competing in overlapping suburban Atlanta submarkets.

Direct peers

• Traton Homes: Marietta, GA family-owned builder of single-family homes and townhomes in Metro Atlanta, competing head-to-head with Kerley on the same communities, product types, and price points.
• Rockhaven Homes: Atlanta-based homebuilder specializing in single-family and townhome communities across Metro Atlanta counties, a direct regional competitor for the same first-time and move-up buyers.

Broad incumbents

• Ashton Woods: Large private homebuilder headquartered in Atlanta with a strong local presence and design-studio-driven customization, overlapping Kerley's markets but at national scale.
• Century Communities: National for-sale homebuilder active in Atlanta offering entry-level to move-up homes with integrated financing, competing with Kerley across similar price bands.
• D.R. Horton: Largest U.S. homebuilder with major Metro Atlanta operations and a captive mortgage arm, competing for lots and affordable/move-up buyers in the same territory.
• Lennar: Top-tier national for-sale builder active in Atlanta with financing and design services, overlapping Kerley's product and buyer segments at far greater scale.
• LGI Homes: National builder focused on entry-level and first-time-buyer single-family homes with on-site sales centers, a model closely mirroring Kerley's Atlanta approach.
• Meritage Homes: National for-sale homebuilder operating in Atlanta with energy-efficient single-family homes and financing, competing for similar move-up and first-time buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kerleyfamilyhomes
• Xx.com/kerleyfamhomes
• LinkedInlinkedin.com/company/kerley-family-homes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerley Family Homes