The Providence Group of Georgia
The Providence Group of Georgia is an Atlanta-area residential homebuilder constructing new single-family homes, townhomes, and condominiums across the metro region. A subsidiary of Green Brick Partners (NYSE: GRBK), it serves move-up families, professionals, and active adults with energy-efficient, smart-home-equipped new construction homes.
- Company typePrivate
- Founded-
- HeadquartersAlpharetta, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Providence Group of Georgia does
The Providence Group of Georgia, LLC is a residential homebuilder constructing new single-family homes, townhomes, and condominiums across the Atlanta metropolitan area, operating as a wholly-owned subsidiary of Green Brick Partners, Inc. (NYSE: GRBK). Founded by the father-son team of Pete and Warren Jolly, the company has completed over 20 neighborhoods across Johns Creek, Alpharetta, Roswell, Cumming, Buford, Duluth, Peachtree Corners, and surrounding areas. Active communities offer homes priced from $364,900 (entry-level condominiums at Market Square at Sawnee Village) to over $1.3 million (luxury single-family at Bellwyn in Johns Creek), with a headcount of 51-100 employees and revenue not separately disclosed.
The company's product offering is augmented by an award-winning Design Studio where buyers work one-on-one with professional designers over 3-5 hours to personalize interior finishes, and an Interactive Home Design Studio web application for pre-sale customization. The company integrates smart home technology during construction—including WiFi-enabled programmable thermostats, video doorbells, and structured Cat6 wiring—and incorporates an E2 Crafted Energy Efficiency program featuring 14 SEER HVAC systems, Low-E glass windows, Energy Star appliances, Uponor plumbing, and water-efficient fixtures as standard. This build-time integration, rather than retrofitting, positions these features as a structural differentiator versus production builders.
The business model is direct-to-consumer home sales through physical model home communities and a website-driven discovery platform, supplemented by preferred lender relationships and a Realtor VIP Program. Revenue is generated one-time at closing from base home prices plus buyer-selected design upgrades (with most buyers budgeting 10-20% of base price for upgrades). Target customer segments include move-up families, young professionals relocating to Atlanta, active adults 55+, and first-time/early-move buyers. The company has earned over 125 industry awards including 70+ OBIE Awards since 2012, and raised $5.3 million for St. Jude Children's Research Hospital through its Dream Home Giveaway partnership since 2023.
The Providence Group of Georgia firmographics
Firmographics- Name
- The Providence Group of Georgia
- Legal name
- The Providence Group of Georgia, LLC
- Website
- https://theprovidencegroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Providence Group of Georgia is an Atlanta-area residential homebuilder constructing new single-family homes, townhomes, and condominiums across the metro region. A subsidiary of Green Brick Partners (NYSE: GRBK), it serves move-up families, professionals, and active adults with energy-efficient, smart-home-equipped new construction homes.
- Ownership category
- akta.pro rank
The Providence Group of Georgia industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116), Residential Building Construction (23611)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industries
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where The Providence Group of Georgia is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Providence Group of Georgia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Home Sales: One-time sale of newly constructed single-family homes, townhomes, and condominiums. Revenue generated from base home prices plus buyer-selected upgrades and customization options through the Design Studio. Homebuyers purchase directly from the builder with financing arranged through preferred lenders.
- Design Studio Upgrades: Additional revenue from buyer-selected upgrades including premium countertops, upgraded flooring, enhanced cabinetry, and optional features. Most homebuyers budget 10-20% of base home price for design upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Condominiums priced from $364,900 to $479,900 |
| Unit Pricing | Pay-as-you-go | Townhomes priced from $459,900 to $809,900 |
| Unit Pricing | Pay-as-you-go | Single Family Homes priced from $449,900 to $1,334,900+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
The Providence Group of Georgia product offering
Product offeringCore offering
The Providence Group of Georgia designs, builds, and sells new construction single-family homes, townhomes, and condominiums in master-planned communities across the Atlanta metropolitan area. Buyers personalize finishes through the company's in-house Design Studio, with optional smart home and energy-efficient upgrades included as standard features. Homes are sold directly to consumers via on-site model home communities and the company website.
Product overview
The Providence Group of Georgia is a residential homebuilder offering new construction single-family homes, townhomes, and condominiums across the Atlanta metro area. The company operates a unified product portfolio centered on new home construction with integrated services including an award-winning Design Studio for interior customization and an Interactive Home Design Studio web tool for pre-sale buyers. Additional offerings include smart home technology packages and energy-efficient construction features. The company is a subsidiary of Green Brick Partners (NYSE: GRBK) and has completed over 20 neighborhoods in the Atlanta area. Recent awards include multiple OBIE Awards and recognition as one of Atlanta's top 25 home builders.
Differentiator
Problem solved
Functional benefit
Products and services
- New Construction Single Family Homes Detached single-family homes in the Atlanta metro area featuring luxury design finishes, open floor plans, and energy-efficient construction. Available in communities across Alpharetta, Cumming, Johns Creek, Buford, Peachtree Corners, and Hoschton, priced from $449,900 (Aberdeen) up to $1,334,900+ (Bellwyn).
- Townhomes Attached townhome products ranging from two-story to three-story designs with modern exteriors, brick and siding combinations, covered porches, and two-car garages. Available across multiple communities at price points from $459,900 (Millcroft) to $809,900 (Byers Park).
- Condominiums Condominium-style homes offering low-maintenance living with private garage access. Available in communities including Brookside Reserve in Alpharetta (from $479,900), Market Square at Sawnee Village in Cumming (from $364,900), and Waterside in Peachtree Corners.
- Award-Winning Design Studio Personalized home design service where buyers work one-on-one with professional designers to select interior finishes, cabinetry, flooring, tile, countertops, and hardware. The studio provides 3-5 hours of dedicated consultation time per design appointment. Most homebuyers budget 10-20% of base home price for design upgrades through this service.
Quantifiable outcome
- Over 70 OBIE Awards since 2012
- +3 more outcomes
Companies that use The Providence Group of Georgia
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
The Providence Group of Georgia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
The Providence Group of Georgia partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Providence Group of Georgia competitors and assessment
Company assessmentDirect peers
- John Wieland Homes: Atlanta-based premium homebuilder with a long-standing reputation for new-construction single-family homes and townhomes in North Atlanta submarkets. Direct peer given shared Atlanta metro focus, move-up buyer segment, and design-forward community approach.
- Toll Brothers: National luxury homebuilder with active Atlanta metro presence building single-family homes and townhomes at price points overlapping TPG's upper range (Bellwyn starts $1.3M+). Comparable design-forward, premium-finish positioning.
- Meritage Homes: National homebuilder differentiated by energy-efficient construction (ENERGY STAR certified homes) with Atlanta metro operations. Closely comparable to TPG's E2 energy-efficiency positioning and entry-to-move-up price tiers.
- Century Communities: Top-10 US homebuilder with a strong Atlanta metro presence building new construction single-family homes and townhomes in similar suburban submarkets. Comparable price range and first-time-to-move-up buyer focus.
- Ashton Woods Homes: Atlanta-headquartered homebuilder (formerly Georgia-Pacific subsidiary) building new construction single-family and townhome communities across metro Atlanta. Comparable product mix, buyer segments, and Design Center customization model parallel to TPG.
- Taylor Morrison: Top-5 US homebuilder with significant Atlanta division building single-family and townhome communities in similar Forsyth, Fulton, and Gwinnett submarkets. Directly comparable move-up product and community scale.
- David Weekley Homes: Large private US homebuilder with established Atlanta operations offering new construction single-family homes and townhomes in similar North Atlanta submarkets. Comparable move-up buyer focus and energy-efficient construction features.
Broad incumbents
- D.R. Horton: Largest US homebuilder by volume with broad Atlanta metro presence across entry-level, move-up (D.R. Horton Express), and luxury (Emerald Homes) product lines. Overlaps with TPG's move-up and entry-luxury communities.
- Lennar: Top US homebuilder with significant Atlanta operations offering new construction single-family, townhome, and condo product. Comparable price range and buyer segments at substantially greater national scale.
- PulteGroup: Largest US homebuilder by market cap with extensive Atlanta metro operations across Centex, Pulte, Del Webb, and John Wieland brands. Comparable product portfolio across entry-level, move-up, and active adult segments but at substantially greater national scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Providence Group of Georgia social profiles
Digital presenceThe Providence Group of Georgia compliance and trust
Trust signalCompliance1 record
The Providence Group of Georgia financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Providence Group of Georgia leadership team
Management profileNumber of profiles
Profiles3 records
The Providence Group of Georgia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Providence Group of Georgia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Providence Group of Georgia
What does The Providence Group of Georgia do?
The Providence Group of Georgia designs, builds, and sells new construction single-family homes, townhomes, and condominiums in master-planned communities across the Atlanta metropolitan area. Buyers personalize finishes through the company's in-house Design Studio, with optional smart home and energy-efficient upgrades included as standard features. Homes are sold directly to consumers via on-site model home communities and the company website.
Is The Providence Group of Georgia a public or private company?
The Providence Group of Georgia is a private company. It is classified as corporate owned and is currently operating.
When was The Providence Group of Georgia founded?
The Providence Group of Georgia was founded in -1. It employs 51 to 100 people.
Where is The Providence Group of Georgia based?
The Providence Group of Georgia is headquartered in Alpharetta, United States, in the North America region.
How does The Providence Group of Georgia make money?
Two revenue lines are on record. New Home Sales are the primary driver. The others are design Studio Upgrades.
Who are The Providence Group of Georgia's main competitors?
Direct peers on record are John Wieland Homes, Toll Brothers, Meritage Homes, Century Communities, Ashton Woods Homes, Taylor Morrison and David Weekley Homes. Broad incumbents are D.R. Horton, Lennar and PulteGroup.
Does The Providence Group of Georgia have an API?
No public API is recorded for The Providence Group of Georgia.
What industry is The Providence Group of Georgia in?
The Providence Group of Georgia's product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes). Its NAICS code is 236117 and its SIC code is 1520.