Tamento

What Tamento does

Tamento is a French digital marketing and AI services agency headquartered in Lyon, operating across four integrated business lines: a webmarketing consulting practice (strategy, SEO/SEA, social networks, advertising, web development, graphic creation), a creative studio, recurring marketing support services (community management, SEO retainers, maintenance contracts), and a professional training center offering 40+ courses and 6 career programs. The firm was founded in 2003 and operates from five French sites — Lyon (HQ, 69 boulevard des Canuts), Paris (142 rue de Rivoli), Strasbourg, Nantes, and Aix-en-Provence. In 2022, it extended into artificial intelligence through the Tamento IA division, which delivers AI consulting, audit and diagnostic, operational accompaniment, custom AI development, AI-powered SEO and content generation, AI-assisted visual creation, marketing campaign automation, and AI training programs. A sub-brand, La Fabrique à Clients, complements the core offer with digital and AI coaching for client development.

The company monetizes through two principal streams. The agency stream generates revenue via monthly retainer contracts and project-based engagements covering webmarketing, SEO, social media management, web development, and graphic design. The training stream generates revenue through Solo Premium one-to-one sessions priced from €690 to €1,500 HT, intra-company team programs, conference presentations, and AI-specific courses, all delivered via Zoom or on-site and eligible for French public financing (FNE, OPCOs, Pôle Emploi). Named customers span French public administration and OPCO bodies (CNFPT, Atlas OPCO, Grand Est, MSA Lorraine), tourism boards (Alsace Destination Tourisme, Savoie Mont Blanc OT73, Destination Nancy, La Drôme), professional associations (ANDRH), and enterprises (Solvay, GI-DÉ). The firm reports training more than 500 persons annually.

Tamento does not operate a proprietary technology platform; service delivery is consultant-led and project-based. AI capabilities are built on third-party foundation models (ChatGPT for text, Midjourney for image generation, plus audio and video tools) rather than in-house models, with no disclosed patents, research output, or proprietary data assets. The company is registered as a French professional training organization (n° 82691057569), with Datadocké and France Compétences certifications, and is privately held with founder Laurent Galichet serving as director. Distribution is direct-to-client with no self-serve e-commerce channel, supported by content marketing across multiple branded web properties.

Name

Tamento

Legal name

Tamento

Website

https://tamento.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Tamento is a Lyon-based French digital marketing and AI services agency founded in 2003, offering webmarketing consulting, creative services, AI consulting (Tamento IA), and a training center with 40+ courses, serving French enterprises, public-sector bodies, and individual professionals across five cities.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Professional and Management Development Training (61143)

SIC

Services-Advertising Agencies (7311), Services-Educational Services (8200)

akta.pro primary industry

Brand Guidelines, Governance & Brand Management (BPAFAEAF)

Keywords

• Digital marketing agency
• Webmarketing consulting
• AI consulting services
• Professional training
• Content marketing services

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Recurring service contracts and project-based engagements covering webmarketing strategy, SEO/SEA, social media management, web development, and graphic creation. Revenue generated through monthly retainer contracts and one-time project fees.
2. Professional Training Services: Solo Premium individual training sessions (one-to-one with dedicated consultant trainer). Intra-company training programs for enterprise teams. Conference presentations. Financing assistance provided (FNE, OPCOs, Pôle Emploi eligible).
3. AI Consulting and Integration Services: AI strategy consulting, operational accompaniment, development and integration of AI solutions, SEO optimization and content generation, visual creation assisted by AI, and AI-focused training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Tamento is a French digital marketing agency that sells four integrated service lines: webmarketing consulting, a creative studio, operational marketing services (SEO, SEA, social media, content, e-commerce operations), and professional training with more than 40 courses and 6 career programs. Since 2022 the firm has extended its offering with the Tamento IA division, which delivers AI and prompt-engineering consulting, coaching, and training for businesses and individual professionals.

Product overview

Tamento is a comprehensive digital marketing and AI services company offering an integrated portfolio of solutions. The core offerings include: Tamento Digital Marketing Agency providing traditional webmarketing services (consulting, creative studio, marketing support, and training); Tamento IA division offering AI-powered business solutions (consulting, strategy, operational accompaniment, content generation, visual creation, and marketing automation); La Fabrique à Clients for digital and AI coaching; and an extensive Training Center with over 40 courses and 6 professional programs. The company operates from Lyon and Paris with additional presence in Strasbourg, Nantes, and Aix-en-Provence, serving clients throughout France since 2003.

Differentiator

Problem solved

Functional benefit

Brands

• La Fabrique à Clients: Digital and AI accompaniment services
• Tamento IA

Products and services

• Conseil Webmarketing (Webmarketing Consulting) Strategic digital marketing consulting covering audits, digital strategies, accompaniment and project steering for companies seeking to structure or accelerate their digital presence. Intended for French companies of all sizes needing external strategic digital expertise.
• Studio Créatif (Creative Studio) Creative production service for visual identity, graphic design, web design and content assets that supports the agency's consulting and marketing services. Used by clients needing design-led creative output tied to their broader marketing strategy.
• Services Marketing (Operational Marketing Services) Operational digital marketing service covering SEO, search advertising, social media management, editorial content, and e-commerce operations. Designed for companies wanting ongoing execution support, typically packaged as monthly "packs" or retainers.
• Tamento IA (AI Consulting and Training Division) Standalone AI consulting and prompt-engineering practice aimed at companies and individuals who want to integrate generative AI (e.g., ChatGPT, Midjourney) into their marketing workflows. Includes AI coaching, AI consulting, and AI training, sold both to businesses and self-paying learners.
• Formations Webmarketing et IA (Professional Training Catalogue) Qualiopi-certified catalogue of webmarketing, digital marketing, AI and e-commerce courses (40+ courses, 6 career programs). Delivered as inter-company open sessions, customized intra-company programs, e-learning, and Solo Premium individual subscriptions. Targeted at professionals and companies seeking recognised certification.
• Solo Premium (Individual Subscription) Self-serve subscription package that gives an individual professional access to a personal training pathway in webmarketing and AI. Designed for self-paying learners seeking flexible, modular training outside of corporate plans.
• La Fabrique à Clients (Inbound and AI Lead-Generation Coaching) Coaching and consulting sub-brand under Tamento dedicated to helping businesses generate clients through inbound marketing methodologies and AI-assisted lead generation. Sold separately as a coaching/consulting programme for SMEs and mid-market buyers.

Quantifiable outcome

• 500+ persons trained each year
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Partnerships

Seven partnerships are on record, tiered minor.

• Surf Rider FoundationminorStrategic or Co-development Partner · 1 December 2023Ocean protection foundation supported through donations. Tamento committed 1 euro per client invoice to the foundation until December 2023. Supports sustainable development goal #14 (life below water).
• EnercoopminorOthersSustainable electricity provider supplying 100% green electricity to support energy transition. Part of Tamento's commitment to sustainable development goal #7 (clean energy).
• BackMarketminorOthersRefurbished IT equipment supplier. Tamento purchases refurbished computers and IT tools to promote sustainable consumption (goal #12).
• O2SwitchminorOthersGreen web hosting provider with minimized energy footprint and eco-friendly data centers. Recommended to clients for sustainable website hosting.
• PlanethosterminorOthersGreen web hosting provider with environmental commitment. Recommended to clients as sustainable hosting alternative.
• Reforest'ActionminorStrategic or Co-development PartnerTree planting partner. Tamento plants one tree per client invoice. 925 trees already planted. Partnership ended October 2023 - seeking new partner. Supports sustainable development goal #15 (life on land).
• CLAR LYON BASKETminorOthersOfficial sponsor of girls' basketball teams (U9 and U13), 100% female teams. Supports sustainable development goals #5 (gender equality) and #10 (reduced inequalities). Sponsorship of youth from diverse backgrounds and conditions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Havas: Paris-headquartered global advertising, media, and communications group. Comparable as a French-rooted broad incumbent with overlapping digital marketing, content, and training-adjacent capabilities that compete for the same French enterprise clients.
• Publicis Groupe: Global advertising and communications group with deep French roots and significant digital, data, and AI practice (Publicis Sapient, Epsilon). Represents the broad incumbent competitive pressure on Tamento's enterprise and mid-market engagements.
• Dentsu: Global advertising and marcom group with French operations (Dentsu Creative, Merkle) offering end-to-end digital, CX, and AI services. Comparable as a large incumbent competing for the same French enterprise and mid-market clients as Tamento.

Emerging players

• Ironhack: Global tech training provider with Paris campus offering bootcamps in web development, data, and AI. Comparable to Tamento Training Center as a partial-overlap training peer competing for the same French individual-professional upskilling demand.
• Le Wagon: France-founded global tech and data training bootcamp offering AI, data, and digital skills programs. Comparable to Tamento's training center as a French-rooted training brand scaling AI and digital skills courses, but with a bootcamp/tech focus rather than webmarketing.
• DataBird: France-based data and AI training provider offering professional courses to individuals and enterprises. Comparable to Tamento on the AI training and corporate training side, with overlap on French individual-professional and intra-company training buyers.

Direct peers

• 1min30: French digital marketing agency offering SEO, web development, content, and inbound marketing services to SMEs and mid-market clients. Closely matches Tamento's agency-side service portfolio and French B2B customer focus.
• Eskimoz: French digital marketing agency specializing in SEO, SEA, and webmarketing consulting with a similar SME-targeting, multi-city French footprint. Highly comparable to Tamento on service mix, customer size profile, and go-to-market approach.
• La Compagnie Hyperactive: Long-established French digital agency (founded 2002) providing web strategy, creative, and digital marketing services. Comparable in tenure, French-market focus, and full-service webmarketing offering to Tamento.
• CosaVostra: French digital agency providing web strategy, branding, web development, and inbound marketing for SMEs and mid-market. Comparable to Tamento on full-service agency model and French B2B customer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Tamento
• Xx.com/tamento
• Facebookfacebook.com/tamento

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tamento