Medialivre

What Medialivre does

Medialivre is a privately held Portuguese multi-platform media group headquartered in Lisbon, formed in 2023 through a management buyout of Cofina Media and led by CEO Luís Santana. The group operates a portfolio of segment-leading Portuguese media brands across four distribution layers: print (Correio da Manhã, Record, Jornal de Negócios, Sábado, Flash, Máxima, TV Guia, Vidas), broadcast television (CMTV and the newly launched NOW news channel on MEO/NOS/Vodafone position 9), radio (acquired in June 2024 — Rádio SBSR on 90.4 MHz in Greater Lisbon and Rádio Festival on 94.8 MHz in Greater Porto), and digital subscription platforms (assinaturas.xl.pt, supporting up to 3 simultaneous devices per subscription). The group also operates classifieds (Empregos Online, Classificados CM), an online store (Loja XL), a marketing solutions arm (Boost), and live event properties such as the Festival da Saudade. Cristiano Ronaldo is publicly identified as one of the main shareholders.

The business model is a hybrid of three monetization streams: (1) recurring consumer subscriptions across digital and print access to its titles; (2) advertising and marketing spend across all owned platforms (TV, radio, print, online), which is the traditional Portuguese media revenue engine; and (3) transactional revenue from event ticketing (e.g., Festival da Saudade day tickets from €25, two-day at €35, family packages) and branded-content co-productions (e.g., the 'Respeito' environmental documentary series co-produced with Mercedes-Benz Portugal). Customer segments are horizontal: general news consumers, business/economy readers (Negócios), sports enthusiasts (Record), lifestyle readers (Máxima, Flash) and emigrant families targeted by cultural events. In H1 2024 the company reported €36M in revenue, €5.8M EBITDA (16.2% margin) and €1.9M net profit, operating from a Lisbon headquarters and nine additional regional delegations across Portugal (Porto, Braga, Coimbra, Faro, Portimão, Viseu, Castelo Branco, Évora, Leiria). The NOW channel surpassed SIC Notícias in prime time by February 2025 with a 1.7% daily share and over 1.5M cumulative audience, indicating that the newest product line is gaining traction at a national scale.

Name

Medialivre

Legal name

Medialivre, SGPS, S.A.

Website

https://medialivre.pt

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Medialivre is a Portuguese multi-platform media group operating leading news, sports, business and lifestyle brands — including Correio da Manhã, Record, NOW and CMTV — across print, television, radio, digital subscriptions and live events, serving the Portuguese consumer and advertising market.

Ownership category

akta.pro rank

Product category

Multi-Platform Media

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industry

News & Politics Live Streaming Platforms (MPACACAG)

Keywords

• Media publishing
• Television broadcasting
• Radio broadcasting
• News media
• Print journalism

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription/assinaturas: Digital and print subscription services providing exclusive content access, with multi-device support up to 3 simultaneous devices
2. Advertising and marketing: Traditional and digital advertising across all media platforms including television, radio, print, and online
3. Event ticketing: Festival and event ticket sales including Festival da Saudade with tickets starting from 25 euros and family packages

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Medialivre is a Portuguese multi-platform media company that produces and distributes news, sports, business, lifestyle, and entertainment content across newspapers, magazines, television channels, radio stations, and digital platforms. The group operates a portfolio of established brands including Correio da Manhã, CMTV, NOW, Jornal de Negócios, Record, Sábado, Flash, Máxima, TV Guia, and acquired radio stations SBSR and Festival.

Differentiator

Problem solved

Functional benefit

Brands

• Correio da Manhã: Major Portuguese daily newspaper with broad readership and CMTV television channel
• NOW
• Jornal de Negócios
• Record
• Sábado
• Flash
• Máxima
• CMTV
• CM Rádio
• TV Guia
• Vidas
• Aquela Máquina
• Pets and Company
• Must
• Classificados CM
• Empregos Online
• Loja XL
• Boost

Products and services

• Correio da Manhã Major Portuguese daily newspaper providing comprehensive news coverage across print and digital platforms, serving the Portuguese general public with broad readership.
• NOW Television News Channel 24-hour news television channel providing 15-minute news bulletins to Portuguese viewers, available on pay-TV operators with focus on European and national news topics.
• CMTV Television Channel Continuous news television channel operated by Correio da Manhã, providing round-the-clock news coverage to Portuguese viewers.
• Jornal de Negócios Portugal's only specialized daily economic newspaper, providing business news, market analysis, and economic journalism for business professionals and economy-focused readers.
• Record Leading Portuguese sports newspaper providing comprehensive sports coverage with a focus on football for sports enthusiasts.
• Sábado Leading Portuguese news magazine providing in-depth reporting and current affairs coverage for general readers.
• Flash Celebrity and fashion publication providing entertainment news and behind-the-scenes coverage of celebrities and fashion.
• Máxima Women's lifestyle magazine providing fashion, gender equality, and lifestyle content, a pioneer in the segment for over 36 years.
• TV Guia Television and entertainment guide publication providing listings and celebrity/entertainment news.
• Rádio SBSR Radio station broadcasting on 90.4 MHz in Greater Lisbon, acquired from Música no Coração as part of Medialivre's expansion into radio broadcasting.
• Rádio Festival Radio station broadcasting on 94.8 MHz in Greater Porto, acquired from Música no Coração as part of Medialivre's expansion into radio broadcasting.
• Digital Subscription Service Digital and print subscription service providing exclusive content access across Medialivre's media brands, with multi-device support for up to 3 simultaneous devices (web and mobile).
• Festival da Saudade Cultural music festival celebrating Portuguese music from fado to popular music, held at Heliporto de Fátima with featured artists and family ticket packages, with 5% of net ticket sales donated to CRIF.
• Boost Marketing and Solutions Platform Marketing and advertising solutions platform providing promotional services across Medialivre's multi-platform media portfolio for advertisers and brands.

Quantifiable outcome

• NOW channel surpassed SIC Notícias in prime time with 73,700 viewers per minute and 1.7% share
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Música no CoraçãocoreStrategic or Co-development Partner · 13 August 2024Promoter and collaborator for the Festival da Saudade, celebrating Portuguese music diversity from fado to popular music. Festival held at Heliporto de Fátima. Música no Coração is also the former owner of SBSR and Festival radio stations acquired by Medialivre.
• Mercedes-Benz PortugalcoreStrategic or Co-development Partner · 28 June 2024Co-production partnership for the environmental documentary series 'Respeito' (Respect), focused on ocean and water protection. First chapter premiered on Sábado portal. Project ideated and produced by Mercedes-Benz Portugal subsidiary and Medialivre.
• Plataforma de Media Privados – Associação (PMP)minorOthersData sharing partnership with the Private Media Platform Association (PMP), headquartered at Rua Ribeiro Sanches 65, 1200-787 Lisboa, NIPC 513187251. Data sharing occurs within GDPR compliance framework.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Bauer Media Group: European broadcaster and publisher operating radio stations and magazines across multiple markets (UK, Germany, Nordics, Poland). Comparable as a radio-led media group with multi-country scale and similar revenue mix to Medialivre's post-radio-acquisition footprint.
• Prisa: Spanish-language multi-platform media group (El País, Cadena SER radio, and through Media Capital, Portuguese TV/radio). Operates an analogous print + TV + radio + digital stack across Iberia, making it a directly comparable larger incumbent.
• News Corp: Global multi-platform media company (The Wall Street Journal, The Times/Sunday Times, The Sun, HarperCollins, Dow Jones, Foxtel). Comparable as a diversified print-plus-broadcast-plus-digital media group with premium subscription brands.
• RTL Group (Bertelsmann): Europe's largest broadcaster, operating TV and streaming brands across Germany, France, Netherlands, and beyond. Relevant as a benchmark multi-territory broadcaster with similar ad-driven plus subscription revenue mix.
• Axel Springer: European digital and print media group (Bild, Welt, Politico, Business Insider). Comparable as a large multi-platform news business expanding from print into digital video, paid subscriptions, and audio — analogous to Medialivre's print-to-TV/radio/digital pivot.
• Reach plc: UK-based multi-platform news publisher (Daily Mirror, Daily Express, Daily Star, OK!, regional titles, and digital). Closely comparable as a newspaper-anchored media group investing in TV-adjacent and digital video extensions.
• Rádio e Televisão de Portugal (RTP): Portugal's public broadcaster, operating multiple national TV channels (including RTP1, RTP2, RTP3 news), radio stations, and digital platforms. Competes with CMTV and NOW for news audiences and ad budgets across all of Portugal.

Regional players

• Euronews: European multi-language news broadcaster operating TV and digital channels across the continent. Comparable in editorial format to NOW's pan-European positioning, and a potential distribution partner or competitor if Medialivre looks to expand outside Portugal.

Direct peers

• Impresa SGPS: Portugal's other major multi-platform media group, operating SIC (general entertainment TV), SIC Notícias (24-hour news), Expresso (flagship weekly newspaper), and digital properties. Directly competes with Medialivre in Portuguese TV news, print, and digital advertising.
• Media Capital (Prisa): Portuguese media group owned by Spain's Prisa, operating TVI (general entertainment), CNN Portugal (news), Rádio Comercial, and other properties. Closest head-to-head rival to Medialivre in Portuguese broadcast TV, radio, and news.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medialivre-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medialivre