What Música no Coração does

Música no Coração is a Lisbon-based private, for-profit live entertainment promoter founded in 1991 that produces music events and summer festivals in Portugal. The company operates with 11-50 employees from its headquarters in Lisboa, positioning it as a small-to-mid-sized operator within the Portuguese live music sector. Its primary customer base consists of live music consumers and festival attendees, with monetization likely derived from ticket sales, event production fees, and ancillary sponsorship and partnership income typical of regional event promoters.

The company's core offering is the production and promotion of music events and a recurring summer festival portfolio, with its public web presence hosted at musicanocoracao.pt. No detailed event roster, lineup, ticketing structure, sponsorship inventory, or pricing is documented in available sources. The website returned only a security verification/loading page during data collection, which limits visibility into current operations, recent programming, channel strategy, and audience reach. As a result, while the firm has been continuously operating for over three decades, current operational scale, event cadence, and competitive positioning cannot be triangulated from primary sources.

Available data does not include revenue, headcount trends, funding history, partnerships, named artists or sponsors, management team composition, regulatory filings, or M&A activity. The investment-relevant signal set is therefore limited to the firm's longevity (founded 1991), its Lisbon domicile within Portugal's primary media market, and its classification as a small private live entertainment promoter serving general audiences. Any further analysis of revenue scale, growth trajectory, or competitive moat requires additional primary disclosure from the company.

Name

Música no Coração

Website

https://musicanocoracao.pt

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Música no Coração is a Lisbon-based private, for-profit live entertainment promoter founded in 1991 that produces music events and summer festivals in Portugal for general audiences, operating with 11 to 50 employees.

Ownership category

akta.pro rank

Product category

Live Entertainment Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

Keywords

• Live event promotion
• Music festival production
• Concert organization
• Summer festivals
• Entertainment events

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales

Core offering

Música no Coração is a live entertainment promoter that produces music events and summer festivals. The company organizes concerts and seasonal festival programming aimed at consumer audiences in Portugal, handling the end-to-end production of these live music experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer music festivals Seasonal summer festival events produced by Música no Coração for Portuguese consumer audiences seeking live outdoor music experiences.
• Music event production End-to-end organization and production of live music events promoted by Música no Coração for individual concert attendees.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Way of Life: Portuguese independent music festival and touring promoter (e.g., Primavera Sound Porto partnership). Comparable boutique promoter of festivals and live events in Portugal.
• Música Alternativa: Portuguese promoter / festival organizer (e.g., Vodafone Paredes de Coura, Festival Forte). Competes directly for summer festival dates, indie artist bookings, and live-event audiences in Portugal.
• MCD Productions: Major Portuguese concert and festival promoter (MEO Marés Vivas, MEO Sudoeste). Directly comparable as a Portuguese live music promoter of the same scale and business model.
• Ritmos & Blues: Long-standing Portuguese concert promoter focused on touring acts. Direct peer in the niche of independent Portuguese concert promotion and tour routing.
• Everything is New: Lisbon-based concert and festival promoter (e.g., NOS Alive). Operates in the same Portuguese live entertainment promoter category as Música no Coração with overlapping artist rosters and summer festival focus.

Broad incumbents

• Live Nation Entertainment: Global live entertainment powerhouse with a Lisbon office. Operates across concert promotion, festivals, and ticketing; a broad incumbent that competes for major tours and headline festivals in Portugal.
• AEG Presents: Global promoter and venue operator active across Europe. Competes for headline tours and large festivals that also pull on Portugal's summer calendar.
• CTS Eventim: European live entertainment and ticketing group operating across promotion, venues, and ticketing. Adjacent incumbent whose pan-European promoter affiliates compete for touring acts routed through Portugal.

Regional players

• Super Bock Arena / MEO Arena (operated by Live Nation / EDP-affiliated): Major Lisbon indoor venue hosting the concerts that promoters like Música no Coração also tour through. Comparable as a regional live-entertainment counterpart controlling the in-city concert pipeline.

Emerging players

• Cooltural Fest / Son Estrella Galicia events: Spanish/Iberian summer festival promoter (Almería). Comparable emerging player with a similar boutique summer-festival profile targeting the broader Iberian live-music market.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/musicanocoracao
• LinkedInlinkedin.com/company/musica-no-coracao

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Música no Coração